Submitted by Celso Magalhaes (celsomagalhaes@ufrrj.br) on 2018-08-06T12:39:40Z No. of bitstreams: 1 2016 - Bruno Barbosa Vieira.pdf: 3974027 bytes, checksum: aebdaa323635c5aab4670bc237727268 (MD5) / Made available in DSpace on 2018-08-06T12:39:42Z (GMT). No. of bitstreams: 1 2016 - Bruno Barbosa Vieira.pdf: 3974027 bytes, checksum: aebdaa323635c5aab4670bc237727268 (MD5) Previous issue date: 2016-03-16 / The current scenario of public administration evolution is marked by increased pressure for services that meet the real needs of the population, which imposes new challenges to public managers. In this context it is characteristic the adoption of technical and culture of private sector to implement improvements. In this work is applied the marketing research in a Federal Institution of Higher Education (IFES), whose goal is to measure the degree of satisfaction with the services provided. The research is based on supplementary education services, which are, provision of infrastructure, library service, information technology, catering, internal collective transport and providing scholarships and grants. A quantitative survey of cross-sectional study with a stratified sample of 376 undergraduate students was made. Were raised aspects of academic life, socioeconomic data, degree of importance and satisfaction attributed to the service and its features. The results showed that the most important service is the provision of Scholarships and grants, and the least important is Internal collective transport. Regarding satisfaction, the service with the best assessment was Library, and the worst evaluation was Scholarships and grants. As support tool for decisions prioritizing improvements it was carried out the analysis importance-satisfaction about the services and their characteristics. It was found that all services need to be improved, and Scholarships and grants require an 'urgent action'. Further investigation was also carried out statistical inferences, using Student's t-test was rejected the null hypothesis that the students were satisfied with the services. Also were made comparisons between the sample groups to identify differences in the evaluation of services. By Student's t-test for two samples and the Kruskal-Wallis test for k samples was found no significant differences in the assessments of services for issues like turn the course and sex, but there are differences in the assessments of the services when they were compared student representatives and not representatives, as well as between students of the city of Juiz de Fora and other cities, and between students of different income levels. It is observed that the results of this research represent good indicators of the students' perception regarding the satisfaction and importance of supplementary services provided by IFES. Thus, it is suggested the adoption of marketing research in the institution, because it is believed that such information may contribute positively in the decision making process concerning the implementation of improvements in public services. At the end it is also intended to deepen the studies on the importance-satisfaction analysis by combining different methods of analysis / O atual cen?rio de evolu??o da administra??o p?blica ? marcado pelo aumento da press?o por servi?os que satisfa?am as reais necessidades da popula??o, o que imp?e novos desafios aos gestores p?blicos. Nesse contexto ? caracter?stica a ado??o de t?cnicas e cultura do setor privado para implementar melhorias. Neste trabalho ? aplicada a pesquisa de marketing numa Institui??o Federal de Ensino Superior (IFES), cujo objetivo ? mensurar o grau de satisfa??o com os servi?os prestados. A investiga??o se faz sobre servi?os complementares ao ensino, quais sejam, disponibiliza??o de infraestrutura, servi?o de biblioteca, Tecnologia da Informa??o, fornecimento de refei??es, transporte coletivo interno e fornecimento de bolsas e aux?lios. Foi realizada uma pesquisa quantitativa de delineamento transversal com uma amostra estratificada de 376 alunos de gradua??o. Foram levantados aspectos da vida acad?mica, dados socioecon?micos, grau de import?ncia e grau de satisfa??o atribu?dos aos servi?os e suas caracter?sticas. Os resultados demonstraram que o servi?o considerado mais importante ? o fornecimento de Bolsas e aux?lios, e o menos importante ? Transporte coletivo interno. Quanto ? satisfa??o, o servi?o com a melhor avalia??o foi Biblioteca, e a pior avalia??o foi Bolsas e aux?lios. Como ferramenta de suporte ? tomada de decis?es para prioriza??o de melhorias foi realizada a an?lise import?ncia-satisfa??o sobre os servi?os e suas caracter?sticas. Constatou-se que todos os servi?os precisam ser melhorados, sendo que Bolsas e aux?lios necessitam de uma ?a??o urgente?. Aprofundando a investiga??o, tamb?m foram realizadas infer?ncias estat?sticas. Por meio do teste t de Student foi rejeitada a hip?tese nula de que os alunos estariam satisfeitos com os servi?os. Foram realizadas ainda compara??es entre grupos da amostra para identificar diverg?ncias nas avalia??es dos servi?os. Por meio do teste t de Student para duas amostras e do teste Kruskal-Wallis para k amostras constatou-se que n?o h? diverg?ncias significativas nas avalia??es dos servi?os por aspectos como turno do curso e sexo, por?m h? diverg?ncias nas avalia??es dos servi?os quando foram comparados representantes estudantis e n?o representantes, assim como entre alunos da cidade de Juiz de Fora e de outras cidades, e entre alunos de diferentes faixas de renda. Observa-se que os resultados desta pesquisa representam bons indicadores sobre a percep??o dos alunos em rela??o ? satisfa??o e import?ncia dos servi?os complementares prestados pela IFES. Assim, sugere-se a ado??o da pesquisa de marketing na institui??o, pois acredita-se que tais informa??es podem contribuir positivamente no processo decis?rio relativo ? implanta??o de melhorias nos servi?os p?blicos prestados. Ao final tamb?m ? proposto o aprofundamento nos estudos sobre a an?lise import?ncia-satisfa??o combinando diferentes m?todos de an?lise

Syfte och problemformulering: Syftet med vår studie är att undersöka om programledarnas frågor i SVT:s slutdebatter under 2000-talet har förändrats över tid i förhållande till sak- och spelgestaltning.      Syfte och problemformulering: Syftet med vår studie är att undersöka om programledarnas frågor i SVT:s slutdebatter under 2000-talet har förändrats över tid i förhållande till sak- och spelgestaltning.                         ●  Hur stor är skillnaden mellan gestaltningssätten från 2002 och framåt i slutdebatterna?                         ●  Hur ser fördelningen ut av de olika gestaltningsfrågorna mellan partiledarna i 
slutdebatterna?                         ●  Hur väl håller sig SVT till sitt uppdrag när det gäller folkbildningsambitioner, 
opartiskhet och saklighet när det kommer till frågorna som ställts av programledarna i slutdebatterna? 
Genom en kvantitativ studie med kvalitativa inslag har vi studerat hur frågorna som programledarna ställer i SVT:s slutdebatter 2002, 2006, 2010, 2014 och 2018 har gestaltats utifrån sak- och spelgestaltning. Vi har även studerat hur antalet frågor fördelas över partierna i varje debatt. Det har sedan ställts mot SVT:s uppdrag som bland annat handlar om att vara opartiska och sakliga. Vi har kommit fram till att det är antalet neutrala frågor, det vill säga de som inte tillhör varken sak- eller spelgestaltning, som är den klart mest förekommande. Därefter är Sakgestaltande frågor alltid vanligare än spelgestaltande. Vi har även kommit fram till att SVT håller sig till att vara opartiska, sakliga och de uppnår även sin folkbildningsambition i frågorna de ställer till partiledarna.

Syftet med uppsatsen är att undersöka och belysa genus i sportrapportering i public service-medier i Sverige och Finland. Huvudspåret i undersökningen är en kvantitativ innehållsanalys av SVT:s och Yles huvudsportsändningar. Sändningarna analyseras utifrån frågeställningar som hur mycket utrymme totalt som ges åt herr- respektive damidrott och hur högt de olika könens idrott och de olika grenarna prioriteras. Vårt teoretiska ramverk utgörs av genusteori, dagordningsteori och teorier om kommersialisering. Innehållsanalysen kompletteras med kvalitativa intervjuer med centrala personer som ansvarar för innehållet i programmen. Underlaget för den kvantitativa innehållsanalysen är sammanlagt 74 avsnitt av SVT:s program Sportspegeln och Yles program Sportrutan, vilket ger totalt 1072 analysenheter. Vi undersöker avsnitten med fokus på idrottarnas kön, längden på inslag, typ av sport med mera. Undersökningen visar att SVT har en högre andel kvinnor i sin sportrapportering än Yle, men att båda bolagen prioriterar herridrott betydligt högre än damidrott. Intervjuerna visar att SVT:s redaktion har ett tydligt fokus på genustänk, medan Yle saknar en liknande jämställdhetsplan. Utifrån resultatet drar vi slutsatsen att kvinnor är underrepresenterade i sportrapporteringen och att SVT har en mer jämställd rapportering tack vare en medveten strategi.

abstract: 当前各个城市都在努力推动“互联网+政务”的公共服务新模式，打造政府公共服务平台，提供“一站式”的服务资源，以民众需求为中心，解决民众信息查询、政府办事预约、政策咨询等公共活动的需要。可以看出，政务平台给民众的生活带来极大的便利，是当前各地政府响应中央建立“智慧城市”“数字中国”的重要举措。 本课题发现当前的政务平台逐步引入PPP模式，借助社会资源开发政务平台。但是，PPP模式是否有利于政务平台的建设，受到哪些因素的制约，如何更好地利用PPP模式进行开发工作，这些问题在现前的研究中没有得到很好地探索。带着这些问题，本课题对PPP模式在政务平台建设中的作用进行了深入剖析。主要研究内容如下： 在第一部分中，本课题政府公共服务和政务相关理论进行了全面整理，发现政务平台要想走出一条健康发展之路，需要借助社会资源进行市场化，而PPP模式符合当前政务平台建设的需要。本文对PPP模式在国内外电子政务的应用进行了分析，提出了本文的研究主题。 在第二部分中，本文对华东地区50座城市的政务平台进行了调研，对常见问题进行了整理，发现PPP模式已经广泛应用于政务平台建设中，且主要有四种模式，本文对50座城市的政务平台建设情况进行了数据采集，并进行了深入分析。 在第三部分中，结合调研现状和文献研究成果，提出了PPP模式影响政务平台建设的相关假设，并构建了计量模型。通过短面板分析验证假设，并进行了Robust分析，证实结论的普适性。 在第四部分中，本文分析了研究结果，认为政务平台采用PPP模式能够有效促进政务平台的建设水平，提高用户满意度；并且PPP模式与合作企业的估摸、信息的透明程度和平台的交互能力存在显著的交互作用，共同影响用户对政务平台的评价。政府引入PPP模式，充分对接可利用资源，并加强盈利控制，对当前政务平台的建设是具有积极意义的。 / Dissertation/Thesis / Doctoral Dissertation Business Administration 2019

The United States has a long-standing history of appropriating Indigenous representations for the use of mascots in athletics. Despite protest by Indigenous groups against this practice, professional athletics teams continue to appropriate Indigenous representations as mascots. The National Congress of American Indians produced a public service announcement (PSA), Proud to Be (PTB), to elicit support from the general public for changing the name/mascot Redskins. The purpose of the proposed research is to experimentally examine the effects that PTB has on support among Non-Indigenous participants, as function of political alignment. We considered two competing outcomes: The Counterproductive Hypothesis predicts the more conservative participants are, the less supportive they will be of changing the Redskin name/mascot, especially after watching the PTB rather than two control PSAs (directed at ending the word retard or reducing texting and driving). We also expect that the more conservative participants are, the less supportive they will be of either “name change” campaign, especially the one that corresponds with the PSA they view. Alternately, The Effective Hypothesis predicts if the PSA induces empathy among viewers, it could elicit support independent of political perspective. That is, participants will be supportive of changing the Redskin name/mascot after watching PTB rather than either control PSA. This effect will occur through the effects of PTB on increased empathy (specific to the target group). Preliminary analyses provide support for the Effective Hypothesis: Regardless of political perspective, participants experienced increased empathy for Indigenous People after viewing PTB, which led to increased support for the message promoted by Proud to Be.

The World Health Organization (WHO) promotes physical activity as a primary way to maintain health, but many individuals do not participate in this health-promoting behavior. Despite the potential for public service announcements (PSAs) to communicate health information and promote behavioral change, no prior research on developing video PSAs to promote physical activity was found. The purpose of this quasi-experimental study was to examine how affective and information video PSAs for a public health campaign affect future levels of intention to engage in physical activity. The PSAs were developed and filmed specific for this study using the model of goal directed behavior (MGDB) as the foundation for PSA development. Participants were recruited to view PSAs with the message foci of empathy, fear, information, and combination messages to determine which focus area is perceived to be most persuasive for promoting physical activity. This research examined moderating effects of current physical activity habits related to the duration of physical activity and the covariance with stage of change readiness. Differences in perceived effectiveness between the different message foci were found with participants perceiving the empathy video as most effective, followed by combination, with fear and information being perceived as least effective. For participants who meet WHO recommendations for exercise activity, the PSA based on fear was most effective, with fear also being most effective for those participants right below that level of physical activity. Many participants (61%) had a positive affect while watching the four PSA videos. Social implications related to improving public health communication through video PSAs that effectively promote health behavior change.

This is a study of workplace bullying policy in the public service. The research draws on interviews with policy actors from three groups located in four Australian states and one Australian territory. The groups are senior managers, policy implementors and employee advocates. The study is also informed by research and popular literature to examine how assumptions about what the problem is in workplace bullying dictates the direction taken in policy development. Unlike much of the research into workplace bullying that is based on psychological theorisations, this study is influenced by scholars who focus on the power imbalances that underpin workplace bullying. The key argument in this thesis is that the conceptual dominance of 'gender neutrality' operates to mask the gendered power imbalances which perpetuate bullying behaviour. Hence, to start to address workplace bullying, the effects of power must be acknowledged and addressed in the organisational policy responses to the growing phenomenon of workplace bullying. However, analysing the effects of power is insufficient if gender is not made visible in the analysis. The methodological touchstone for this is Carol Bacchi's 'whats the problem' approach (1999), which is taken further through feminist organisational theory, post modernist understandings of power realtions and a critique of New Public Management practices. The thesis shows how workplace bullying policies in Australian public service administrations have been carefully crafted as gender-neutral, and interweaves data and literature to develop a thesis for why such an approach is a deeply flawed outcome of gender politics. This thesis concludes with some modest suggestions about how organizations might more effectively develop more effective gender-sensitive approaches to workplace bullying.

Public services play an essential role in society, and every citizen uses them. They have traditionally been the principal means of implementing the political will, through policy development and implementation. Yet it is almost a national sport to criticise public servants. Their image is often poor, fed by television programmes such as Yes Minister. Common perceptions include that they have little real merit, do not work hard, are under little pressure to perform, are too powerful, are almost impossible to dismiss, and could benefit from some private sector experience. Such are the consequences of the career service model of employment that public servants enjoy. This thesis considers the much-maligned career service model of public sector employment relations, and asks how important it was, how it evolved, and why. First, it outlines the traditional understanding of public service employment, with its central tenets of merit, tenure, standardised conditions and political neutrality, all administered by an independent central personnel agency, and then explores the adoption, adaptation and reform of that model in three major western democracies - Britain, the United States and Australia. Then, it considers the implementation and evolution of that model in the Queensland public service from 1859 to 2000. The thesis argues that the traditional career service model was necessary to overcome problems of politicisation, corruption, insecurity and inefficiency that arose from the previous patronage model in the early 1800s. The model contained sound principles that were largely consistent with Westminster conventions, and were considered necessary for effective service in a political environment. Poor implementation of the model led to growing dissatisfaction by the late 20th century. However, rather than diagnose the problem as poor implementation and perhaps inadequate political leadership of the service, the career service model itself was found deficient, and was subjected to extensive reform through the weakening of its central tenets. The evolution of the career service demonstrates some circularity, as the problems of politicisation and insecurity that existed prior to the career service model begin to re-emerge.

This thesis establishes an empirically based dialogue between two theoretical approaches to management, one emphasing structure and the other process, by examining the question of whether management in private sector, profit oriented organizations is similar to, or different from, management in government departments. Subjects for the study were participants in the Australian Public Service (APS) Interchange Program, under which APS members work temporarily in other organizations, and managers from outside the Service spend some time in the APS. The measuring instruments used were a questionnaire designed to test empirically and to extend research by Fottler (1981), a standardised measure of personal values and two questionnaires to gather personal details and job related information pertinent to the parent and host organizations. The results of the study indicate that Interchange participants found significant differences between the Service and the private-for-profit organizations in which they worked. The differences within the major structural variable, organization type, can be expressed in terms of managerial processes. Evidence was found of interrelationships between organization type, job related process variables and personal values. The theoretical significance of these results is discussed in terms of a pluralistic approach to managerial process, the practical implications for the APS are noted, and suggestions for further research are proposed.

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