Les motivacions entorn al programari lliure han estat sempre un tema de gran interès, sent la pregunta més obvia, "perquè les persones treballen de forma gratuïta?". Les motivacions dels desenvolupadors han estat establertes (per exemple, von Hippel (2001), Lerner and Tirole (2002)). De la mateixa manera que ho han estat per a les empreses grans i petites que adopten programari lliure basat en models de negoci (per exemple, Lakhani and von Hippel, 2003; Fitzgerald, 2006; Krishnamurthy, 2004). No obstant això, un nombre cada vegada més elevat de les PIMES amb estratègies que no estan directament relacionades amb aquest model de negoci estan contribuint a les comunitats de programari lliure. En aquest estudi s'investiga les motivacions d'aquestes empreses des d'un punt de vista de comportament mitjançant un model d'investigació basat en TPB (Theory of Planned Behavior). Hem demostrat que factors com la "obertura" d'una PIME, la importància percebuda del programari lliure, els desenvolupadors (empleats) d'una PIME, juntament amb l'ambient extern, podrien influir en la decisió d'una PIME a participar en comunitats de programari lliure. A més, hem demostrat que es poden identificar algunes diferències entre empreses d'alta base tecnològica i empreses amb poca base tecnològica. Aquestes conclusions poden ajudar governs nacionals o regionals per millorar el disseny de polítiques per tal d'incentivar l'ús i la participació de les empreses en les comunitats de programari lliure. Especialment ara, degut a la forta crisi econòmica que pateix Europa, el programari lliure pot ser una solució adequada per a fomentar la innovació. / Motivations in FLOSS have always been a subject of great interest, by starting with the most obvious question, “why people work for free?”. The motivations of developers have been well established (eg von Hippel (2001), Lerner and Tirole 2002). The same exists also for big and small companies adopting FLOSS based Business Models (eg Lakhani and von Hippel, 2003; Fitzgerald 2006; Krishnamurthy, 2004). However an increasing number of SMEs with strategies not directly related to the Business Model are contributing to FLOSS communities. In this study we try to investigate these motivations under a behavioral perspective by using a research model based on TPB (Theory of Planned Behavior). We demonstrated that factors like the “openness” of a SME, the perceived importance of FLOSS, the developers (employees) of a SME along with the external environment of a SME, could influence the decision of a SME to participate in FLOSS communities. Also, we have demonstrated that some differences can be identified between high tech firms and non high tech firms. These findings can help national or regional governments to design better policies in order to better promote the use and the participation of firms to FLOSS communities. Especially now, in times of heavy economical crisis in Europe, FLOSS can be an adequate solution to foster innovation.

The aim of this   study is to investigate whether IT users with a reasonable awareness of data   gathering, in the context of Big Data, perceive this data gathering as a   threat to their privacy and if they take steps to counteract it. Building   upon previous research, such steps are assumed to be either ”active” or   ”passive”. Active measures serve to hide data or obscure its contents from   those who would collect it, for example by using a VPN (Virtual Private   Network) or fake aliases, while passive methods might consist of avoiding to   speak out on certain topics or seek out information that may be deemed   suspicious. Based largely on the Theory of Reasoned Action a theoretical   model has been developed to investigate whether a correlation can be seen   between beliefs about data gathering as a privacy threat and the intention to   protect oneself from this threat. To this aim a survey was given to   university students at programmes closely related to IT, as they would likely   have a good understanding of the subject at hand and would be well equipped   to answer the survey´s questions. The results show that almost all of the respondents   see Big Data related data gathering as a threat to privacy and the majority   see themselves likely, to varying degrees, to take measures to protect   themselves. The data shows a reasonable, though weak, correlation between   this view of data gathering as a privacy threat and the tendency towards   self-protection. Further, there is a clear preference towards active   measures, though this may in part be a consequence of the respondents'   aptitude for IT. Further research should be done to investigate the prevalence   of the view of data gathering as a privacy threat in society at large, and   the extent to which it results in self-protective behaviour such as self   censorship. Additionally, the theoretical model developed for this study   should be further developed and tested so that it may be of use in future   studies on data gathering and its effect on IT users. / Denna studie ämnar utreda om IT-användare med en   viss medvetenhet om Big Data-relaterad datainsamling ser denna som ett hot   mot sin personliga integritet och om de då tar steg för att skydda sig från   detta hot. Baserat på tidigare forskning har två typer av   integritetsskyddande åtgärder identifierats: ”aktiva” och ”passiva”. Aktiva   åtgärder är sådana som syftar till att dölja eller otydliggöra data för den   som samlar in dem, exempelvis genom att använda en VPN (Virtual Private   Network) eller falska alias, medan passiva åtgärder kan gå ut på att undvika   att uttala sig om vissa saker eller söka ut information om suspekta ämnen. En   teoretisk modell, baserad till stor del på Theory of Reasoned Action, har   utvecklats för att undersöka om ett samband finns mellan övertygelser om   datainsamling som integritetshot och avsikten att skydda sig från detta. I   detta syfte har en enkätundersökning skickats ut till studenter på   universitetsprogram med stark IT-anknytning, då dessa antas ha en god   förståelse för undersökningens ämnesområde och bör vara väl rustade att svara   på dess frågor. Resultatet visar att nästan alla av respondenterna ser Big   Data-relaterad datainsamling som ett hot mot den personliga integriteten och   de flesta kan se sig själva, till varierande grad, ta steg för att skydda sig   från detta hot. Man kan se en rimlig, om än svag, korrelation mellan denna   syn på datainsamling som integritetshot och avsikten gentemot   integritetsskyddande beteende. Vidare kan man se en klar preferens för aktiva   åtgärder, vilket delvis kan ha att göra med respondenternas förmodade höga   IT-kunnande. Ett område för framtida forskning är hur utbredd synen på   datainsamling som integritetshot är i samhället i stort och i vilken   omfattning den ger upphov till integritetsskyddande beteende såsom   självcensur. Däröver bör den teoretiska modell som utvecklats för denna   studie ytterligare förbättras och testas, så att den kan användas som ett   verktyg i vidare forskning kring datainsamling och dess inverkan på   IT-användare.

Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. Fast furniture relies on high resource consumption, outsourced production, and furniture design that makes it necessary to replace it more often. This causes a decrease in quality and an increase in produced quantities. Most of the furniture worldwide is landfilled as it is not recyclable due to low-quality materials. One potential solution is implementing Circular Economic practices, including furniture rental as an alternative way of consumption. Consumer acceptance of this model is scarcely researched, but the formation of consumers' attitudes and intentions has been the subject of publications in other consumption contexts. The recent literature is reviewed, and a research framework was built based on the Theory of Reasoned Action and additional intrapersonal barriers and drivers. Purpose: This research aimed to explain the relationship between intrapersonal barriers and drivers with attitude and behavioral intention towards furniture rental. Further, it was aimed to show which furniture categories are most likely to be rented. Method: A quantitative approach deploying a self-administered online survey was chosen. 235 usable responses were gathered, which were analyzed using PLS-SEM to assess the hypothesized relationships. Conclusion: The findings show that the overall attitude towards furniture rental is positive. Trend orientation and perceived risk are the most influential antecedents of attitude and behavioral intention. Supporting the Theory of Reasoned Action, attitude is the strongest predictor of behavioral intention. Perceived sustainability value, perceived economic value, and materialism also significantly influence the intention to rent furniture. Familiarity with the Sharing Economy shows no significant influence. The study contributes to the existing literature on consumer intentions to use alternative consumption. A new research model was developed based on existing theory and literature. Managers can use the findings to alter, adapt, and build their furniture rental service offerings.

To facilitate a better understanding of the social psychological factors that influence adoption of project management practices, this study draws upon the theory of reasoned action (TRA) and the theory of planned behavior (TPB) from social psychology, and the technology acceptance model (TAM) from information systems research. These models define and relate a number of belief constructs that predict the acceptance of technologies in a variety of settings. In general, the three models each have relatively consistent empirical support, with comparison studies showing mixed support for each of the models being the moderately "better" model. In the current study, the three models are thoroughly integrated using a latent constructs approach and structural equation modeling (SEM) techniques. Overall, constructs from TRA and TAM, but not TPB, predict the use of specific project estimating, plan development, and plan commitment practices defined in the Capability Maturity Models (CMM/I).

Bakgrund: Forskning om missförhållanden visar att äldre som bor på särskilda boenden utsätts för olika former av missförhållanden. De olika formerna av missförhållanden som sker inom äldreomsorgen kommer till uttryck på olika sätt, såsom psykisk och fysisk vanvård samt försummelse. Syfte: Syftet med studien var att undersöka hur omvårdnadspersonal uppfattar eventuella missförhållanden inom äldreomsorgen och varför de tror att missförhållanden uppstår på särskilda boenden. Syftet var även att utifrån Theory of Reasoned Action tolka omvårdnadspersonalens potentiella agerande i situationer då det uppstår missförhållanden. Metod: Studien nyttjade en kvalitativ forskningsmetod i form av en vinjettstudie medfokusgrupper. Materialet analyserades genom tematisk analys. Resultat: Resultatet visade att omvårdnadspersonalen hade olika uppfattningar kring missförhållanden. Brist i arbetsmiljö såsom tidsbrist, personalbrist och stress var troliga orsaker till missförhållanden. Genom Theory of Reasoned Action indikerades att kollegors påverkan, så kallade ”subjektiva normer” och egna attityder kan bidra till en förståelse om varför missförhållanden uppstår på särskilda boenden. / Background: Research on elder abuse shows that elderly people living in nursing homes are exposed to various forms of abuse. The various forms of abuse that occur in elderly care are expressed in different ways, such as mental and physical abuse, and neglect. Aim: The aim of the study was to investigate how nursing staff perceive possible elder abuse in elderly care and why they believe that elder abuse occurs in nursing homes. The aim was also to interpret the nursing staff's potential actions in situations where elder abuse occurs based on the Theory of Reasoned Action. Method: The study used a vignette methodology with four focus group interviews. The material was analysed through thematic analysis. Results: The results showed that nursing staff had different perceptions of elder abuse. The respondents believed that, among other things, deficiencies in the work environment such as lack of time, staff shortages and stress were likely reasons for elder abuse. The Theory of Reasoned Action indicated that colleagues' influence, also known as "subjective norms" and their own attitudes can contribute to an understanding of why elder abuse occurs in nursing home.

En viktig fråga för hur våra städer och samhällen ska bli mer hållbara är hur andelen hållbart resande kan öka, samt hur bilanvändandet kan minska. Mobility management är ett koncept inom vilken man implementerar mjuka åtgärder för att öka det hållbara resandet. Det används dock främst i stadsmiljöer. Denna studie undersöker om och i sådant fall hur mobility management-åtgärder skulle kunna implementeras i området Lindbacken i Uppsala. Lindbacken är ett småhusområde, beläget på glesbygden ungefär en mil utanför centrala Uppsala. Detta gör att området till synes inte är passande för denna typ av åtgärder. En fallstudie genomfördes för att skapa en förståelse för Lindbacken som område och dess invånare. Den var uppdelat i tre delar: en områdesstudie med insamling av sekundär statistik och inventering av området, en enkätstudie för att skapa en förståelse för de boendes attityder och resebeteenden samt en intervjustudie med representanter från Uppsala kommun och kollektivtrafikaktören UL. Tillsammans med tidigare forskning utgjorde fallstudien grunden för studiens analys och slutsats. Som teoretiskt ramverk användes de tre miljöpsykologiteorierna Theory of Reasoned Action, Theory of Planned Behavior och Goal-framing Theory. Från studien framgår att mobility management-åtgärder skulle kunna implementeras i Lindbacken, men att dessa bör kombineras med fysiska åtgärder för att ge bäst effekt. Åtgärderna bör fokusera på att stärka invånarnas känsla av kontroll över trafiksituationer kopplade till hållbart resande, exempelvis kopplat till tidseffektivitet. Åtgärderna bör också verka för att stärka en positiv attityd gentemot hållbart resande samt för att motivera beteenden som efterlevs med målet att göra vad som anses lämpligt. / An important question for how to make our cities and societies more sustainable, is how to increase the amount of sustainable travel as well as reducing car-use. Mobility management is a concept in which soft measures are implemented to increase sustainable travel. It is, however, mostly used within urban areas. This study explores if and how mobility management measures could be implemented in the area Lindbacken in Uppsala. Lindbacken is a residential area in the rural outskirts of Uppsala, about 10 kilometers from the city center, thus making it seemingly less appropriate for this kind of measures. A case study was performed to create an understanding for the area of Lindbacken and the residents. It was divided into three parts: an area study consisting of collecting secondary statistics and making an inventory study of the area, a questionnaire study to gain an understanding of the residents’ attitudes and travel behaviors, and an interview study with representatives from Uppsala municipality and the public transport actor UL. Together with previous research in the field, the case study was the foundation for the analysis and conclusion of the study. As a theoretical framework the three environmental psychology theories Theory of Reasoned Action, Theory of Planned Behavior and Goal-framing Theory was used. The study makes clear that mobility management measures could be implemented in Lindbacken. They should however be combined with hard, physical measures to gain the best effects. The measures should focus on strengthening the residents’ feeling of control in relation to traffic situation connected to sustainable travel, e.g. when it comes to time efficiency. The measures should also work to strengthen positive attitudes towards sustainable travel, as well as motivating behaviors that is acted out with the goal to do what is considered most appropriate.

Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. To fill the gap about this subject it is relevant to further expand on the underlying drivers by expanding the variables to get a deeper understanding for the purchase intentions that drives purchase behavior. Therefore, the purpose of this report is to get a deeper understanding of the drivers underlying young female followers' purchase intentions towards influencers' own brands in the category of beauty products. To answer this research purpose, the “Theory of Reasoned Action” has been used and through that a theoretical framework has been developed. The data was collected through semi-structured interviews with young females (18 to 30 years old) living in Northern Sweden. The interview questions focused on the females shopping habits, attitudes, subjective norm, previous experiences and purchase intentions towards influencers' own brands. In order to analyze the data a thematic analysis was used. The interview respondents were divided into two groups depending on whether they have purchased a product from an influencer's own brand or not to be able to find out if there were any differences or similarities between them. The result showed that attitudes of influencers in general and subjective norms did not have a big impact on the participants' purchase intention towards influencers' own brands. However, attitudes towards influencers' own brands had an impact on purchase intention. More important factors were also their shopping habits and previous experience from influencer marketing.

No description available.

This study examined the relationship between demographics, attitudes, and subjective norms (influences) on Virginia adults over 50 with at least one adult child and the presence of estate planning documents. The Theory of Reasoned Action (Azjen & Fishbein, 1980) was applied using a secondary data set of 189 participants. Regression analyses examined paths from external variables (demographics), attitudes toward the behavior, and subjective norms to the intention and behavior. Intention and behavior were defined as the possession, intention to possess, and non-intention to possess estate planning documents. Asset-focused documents included Will, Living Trust, Durable Power of Attorney for Financial Issues, and the Letter of Instruction. Health care-focused documents included Living Will and the Durable Power of Attorney for Health Care. An analysis was also conducted on the possession of a complete set of estate planning documents. Older persons were more likely to possess all documents except the Letter of Instruction. Respondents with higher assets were more likely to possess a Will. Respondents who were more educated were more inclined to possess a Living Will. Respondents that had informally promised property to their children were more likely to possess a Living Trust. Younger respondents were more likely to intend to possess a Will, the Durable Power of Attorney for Health Care, and the Living Will. Persons with lower assets were more likely to intend to possess a Will, and those with a goal for privacy in financial affairs and who believed they should help their adult children financially were more likely to intend to possess a Living Trust. Participants who intended to possess a Letter of Instruction were more educated, male, owned homes, and had a goal for privacy in financial affairs. Age (younger) was an indirect influence to the Letter of Instruction, mediated through the goal to leave family financial security. Participants with lower assets and in good emotional health did not have intention to possess a Living Trust. Male gender and owning a home were influences on not intending to possess a Durable Power of Attorney for Financial Issues. Males were less likely to have a Letter of Instruction. Respondents with the goal to leave an inheritance were more likely to have non-intention to possess the Durable Power of Attorney for Health Care and Durable Power of Attorney for Financial Issues. More education, lower income, and residing with a relative were mediated influences to the Durable Powers of Attorney for Health Care and for Financial Issues through the goal to leave inheritance. Respondents that were older, had more assets, owned homes, had a goal to leave an inheritance, and that had informally promised their property were more likely to possess more estate documents. Indirect paths to having a set of estate planning documents were more education, lower income, and residing with a relative, which were mediated through the goal to leave inheritance. The low number of estate planning documents respondents had and the lack of intention to obtain estate planning documents indicate a need for further education in the areas of estate planning. The occurrence of older age as an influence, particularly with health care-focused documents, indicates a need for more awareness in younger adults of their vulnerability, at any age, to illness or injury and that medical directives should be in place. / Ph. D.

Submitted in fulfillment of the requirements of the Degree of Doctor of Technology: Business Administration, Durban University of Technology, 2014. / This thesis integrates social capital and ‘reasoned action’ theory to construct a theoretical model for investigating the factors which predict an individual’s intention to share tacit knowledge in a University of Technology. It utilizes Nahapiet and Ghoshal (1998: 243) definition and conception of social capital. They define social capital as “the sum of the actual and potential resources embedded within, available through, and derived from the network of relationships possessed by an individual or social unit”. This study examined tacit knowledge sharing behaviour (i.e., knowledge that is shared between individuals) within the context of social capital. The specific type of tacit knowledge that is being studied relates to work experience ‘know-what’ and ‘know-how’. ‘Know-what’ refers to the basic mastery of a discipline that professionals achieve through education and training. ‘Know-how’ refers to procedural knowledge about a business process and the individual’s capability to perform an action with an understanding of why the action is appropriate in the particular context, (i.e., action skill or applied competence). Specifically, this study examines the relationship between the structural, relational and cognitive dimensions of social capital and the individual’s attitude towards the sharing of tacit knowledge. It further examines the relationship between the individual’s attitude towards tacit knowledge sharing, their perceived norms and perceived behavioural control over the sharing of tacit knowledge (mediating variables) and their intention to share tacit knowledge. It is a case study which consists of a mixed methods research design, incorporating nine research interviews and five hundred and fifty four self administered questionnaires. The theoretical model is examined using structural equation modeling (SEM) and as a result of the findings, the initial model is revised into a set of theoretical models, which are tested using SEM and found to be consistent with the data (i.e., a good fit). The direct, indirect and total effects of the identified predictor (social capital) and mediating variables (‘reasoned action’) on the individual’s intention to share tacit knowledge, in each model, is examined and the results are presented. Each dimension of social capital is found to be significant for predicting the criterion variable ‘attitude towards tacit knowledge sharing’. The individual’s attitude towards tacit knowledge sharing is found to be highly significant for predicting the individual’s intention to share tacit knowledge but the ‘reasoned action’ variables are found to be not as significant, particularly perceived behavioural control over the sharing of tacit knowledge. The results of this study enrich our collective understanding regarding social capital and tacit knowledge sharing behaviour. / Academy of Management, National Research Foundation, Durban University of Technology