Tyrimo objektas – Lietuvos turizmo organizacijų kultūra. Tyrimo problema. Organizacijų kultūra turi svarbią reikšmę įvairiems organizaciniams procesams. Turizmo organizacijų kultūros modelio formavimas yra svarbus, bet kartu ir problemiškas dėl didelės organizacijų kultūros sampratų, klasifikacijų ir modelių įvairovės. Č. Purlys (2009) pažymi, kad tokie organizacijų veiklos efektyvumo veiksniai, kaip organizacijų kultūra ir deklaruojamos vertybės, lieka iki galo neištirta moksline problema. Pagrindiniai tiriamieji klausimai: a) kokie organizacijų kultūros bruožai ir kaip stipriai jie išreikšti turizmo organizacijose; b) kokios organizacijų kultūrinės vertybės yra būdingos turizmo organizacijoms; c) koks modelis geriausiai atspindėtų turizmo organizacijų kultūrą Lietuvoje. Tyrimo tikslas – remiantis organizacijų kultūros teorine samprata ir organizacijų kultūros ypatumų turizmo srityje teorine analize, įvertinti turizmo organizacijų kultūros lygį, pateikti teorinį organizacijų kultūros modelį ir jį rekomenduoti Lietuvos turizmo organizacijų konkurencingumui didinti. Šiam tikslui pasiekti keliami uždaviniai: 1) nustatyti ir išanalizuoti turizmo organizacijų kultūros ypatumus; 2) nustatyti ir išanalizuoti turizmo organizacijų kultūrines vertybes; 3) pasiūlyti turizmo organizacijų kultūros projektinį modelį, siekiant stiprinti Lietuvos turizmo organizacijų kultūrą. Tiriamąją imtį sudarė 64 respondentai, dirbantys turizmo sektoriuje (53 moterys ir 11 vyrų), kurie dirba 8-iose... [toliau žr. visą tekstą] / The subject of the study – the culture of tourism organizations in Lithuania. The problem of the study. The organizational culture is very important for many organizational processes. The creating of tourism organizations culture model is very important and very complicated at the same time, because there are so many different conceptions of organizational culture, classifications and models. Č. Purlys (2009) said, that factors of organizations activity effectiveness, such as organizational culture and cultural values, is still unsearchable scientific problem. The main research questions: a) what kind of organizational culture traits and how deep they are expressed in tourism organizations; b) what kind of organizations‘ cultural values are typical for tourism organizations; c) what kind of model would describe the tourism organizations culture in Lithuania the best. The aim of the study – to evaluate the level of culture in tourism organizations, based on organizational culture theoretical conception, to create theoretical model of organizational culture and propose it to enhance the competitiveness between tourism organizations in Lithuania. To reach the aim of the study we set the tasks follow: 1) to assess and analyse the peculiarities of culture in tourism organizations; 2) to assess and analyse the cultural values of tourism organizations; 3) on purpose to reinforce the culture of Lithuanian tourism organizations, to propose a project-based model of culture in tourism... [to full text]

The thesis which is about the "Analysis of the organizational structure of tourism in Canada", reviews in details the institutions and the management of the travel sector in Canada and puts it into prospective with the Czech one. By utilizing the secondary data, this document locates the Canadian tourism market within the global one and also includes information that feeds the Canadian satellite account. After treating the marketing and the management of destinations, this work covers Canadian institutions and their activities influencing the tourism sector. Equally, it describes the situation in Czech Republic. To conclude it gives matter of comparison between two countries' models, together with financial data.

Bakgrund: Att rekrytera rätt person till rätt plats är en utmaning och att göra en felrekrytering kan vara kostsamt. Därför är det av stor vikt att utföra ett välarbetat rekryteringsarbete i syfte att försöka hitta den kandidat som kan matcha organisationens behov bäst. Föreliggande studie behandlar rekrytering inom säsongsbetonad turistverksamhet och har inriktningen åter-rekrytering. Att kunna åter-rekrytera personal från tidigare säsonger har en stark ekonomisk fördel i att det leder till minskade rekryterings-, introduktions- och utbildningskostnader som medföljer en lägre personalomsättning. Att kunna åter-rekrytera personal från tidigare säsonger gör även att organisationen får tillbaka kompetens gällande arbetsuppgifter som blir en strategisk fördel för organisationen. Syfte: Syftet med denna studie är att identifiera grundläggande faktorer och förklara de drivkrafter som finns för att vilja återvända till säsongsbetonad turistverksamhet. Metod: Då denna studies syfte är att identifiera och förklara vårt problemområde baseras studien på en kvantitativ metod. För att kunna identifiera faktorer och förklara för vilka drivkrafter som ligger bakom återvändande till säsongsbetonad turistverksamhet har vi valt att göra en fallstudie på en sådan verksamhet. Studien är baserad på en enkätundersökning riktad till återvändande säsongspersonal utförd i en säsongsbetonad verksamhet. Resultat och slutsats: Studien visar att alla de undersökta fyra dimensioner av motivationsfaktorer visat indikation för att vara motiverande för återvändande säsongspersonal. Det har i föreliggande studie framkommit att motivationsfaktorer är individuella men studien har kunnat påvisa hur viss majoritet av respondenterna ändå motiverats av samma eller liknande motivationsfaktorer. Vidare kan konstateras att traditionella motivationsteorier kan behövas kompletteras med dessa fyra dimensioner för att kunna förklara vad som motiverar individer i att återvända till säsongsbetonad turistverksamhet. / Background: To recruit the right person to the right place in an organization is a challenge and making a bad recruitment could be costly. That is one of the reasons why a well-done recruitment work in order to find the right candidate for the organizational needs is very important. This study deals with the recruitment of seasonal tourism organizations and has its prime focus on retention of seasonal employees. Being able to re-recruit employees from previous seasons has a strong economic advantage when it comes to decreased recruitment-, introduction- and education costs that follows with a lower staff turnover. To re-recruit employees from previous seasons does also make the organizations get back the lost competence that is lost with a leaving employee, this becomes a strategic advantage for the organizations as well. Purpose: The purpose of this study is to identify basic factors explaining the driving forces for wanting to return to seasonal tourism organizations. Method: As the purpose of this study is to identify and explain our problem area this study is based on a quantitative method. In order to identify factors and explain for which driving forces lies behind the return to seasonal tourism organizations we have chosen to do a case study on such organization. The study is based on a questionnaire survey that was performed by the returning seasonal staff in the earlier mentioned organization. Results and conclusion: This study shows that all four of the examined dimension of motivational factors did displayed indications of operating as motivators for the individuals. The present study has revealed that motivational factors are individual and this study has shown that some majority of the respondents yet has been motivated by the same or similar motivational factors. Further, this study found that traditional motivational theories could need to be supplemented with the four mentioned dimensions of motivational perspectives to be able to explain what motivates individuals to return to seasonal tourism organizations.

A presente pesquisa se insere na interface entre turismo e política no Brasil, especificamente no contexto das campanhas presidenciais, cujo objetivo geral é determinar, com olhares comparativos, transversais e críticos, o lugar do turismo nas propostas de presidenciáveis brasileiros, no período posterior à criação do Ministério do Turismo, em três eleições (2006, 2010 e 2014). O corpus analítico, formado pelos programas de governo apresentados pelas coligações políticas, foi submetido à técnica de Análise de Conteúdo, com ênfase dada ao número e ao conteúdo verbal desses enunciados. Os resultados demonstram que, no Brasil, o turismo é mais entendido como uma atividade setorial do que transversal, podendo implicar limitações ao planejamento, à gestão e à alocação de recursos para investimentos. Além disso, os possíveis parceiros para a execução das promessas stakeholders foram mencionados em menos da metade do número de promessas. Foi desvelada também a politicização do turismo no Brasil, notando-se uma sobreposição de interesses ideológicos partidários ao desenvolvimento dessa atividade. Dessa forma, são consideradas duas principais contribuições desta pesquisa: uma, de natureza teórica, por meio do agrupamento de categorias analíticas para o desvelamento de prioridades dadas ao turismo por partidos políticos; e outra, de natureza histórica, para o aprofundamento do conhecimento das práticas discursivas sobre o turismo no Brasil / This research is concerned with the relation between tourism and politics in Brazil, especially in the context of presidential elections, whose aim is to determine the place of tourism in Brazilian political parties presidential discourses from the creation of the Ministry of Tourism on, which includes three elections (2006, 2010 and 2014). The analytical corpus was formed by government programs presented by political coalitions and content analysed focusing on the quantification and verbal content of the messages. The results indicate that, in Brazil, tourism is more understood as a sectoral activity rather than transverse, which may imply limitations to planning, management and resource allocation. Besides, stakeholders of the Brazilian National Tourism Organization were mentioned in less than half of the election promises. Politicization of tourism in Brazil was also unveiled by identifying the supremacy of the parties ideological interests over the tourism development. Thus, two main contributions of this study are highlighted: one, from a theoretical perspective, which offers some analytical categories for the unveiling of the concept and priorities given by political coalitions to tourism; and the other contribution is related to a historical perspective as it allows us to understand discursive practices on tourism in Brazil

A presente pesquisa se insere na interface entre turismo e política no Brasil, especificamente no contexto das campanhas presidenciais, cujo objetivo geral é determinar, com olhares comparativos, transversais e críticos, o lugar do turismo nas propostas de presidenciáveis brasileiros, no período posterior à criação do Ministério do Turismo, em três eleições (2006, 2010 e 2014). O corpus analítico, formado pelos programas de governo apresentados pelas coligações políticas, foi submetido à técnica de Análise de Conteúdo, com ênfase dada ao número e ao conteúdo verbal desses enunciados. Os resultados demonstram que, no Brasil, o turismo é mais entendido como uma atividade setorial do que transversal, podendo implicar limitações ao planejamento, à gestão e à alocação de recursos para investimentos. Além disso, os possíveis parceiros para a execução das promessas stakeholders foram mencionados em menos da metade do número de promessas. Foi desvelada também a politicização do turismo no Brasil, notando-se uma sobreposição de interesses ideológicos partidários ao desenvolvimento dessa atividade. Dessa forma, são consideradas duas principais contribuições desta pesquisa: uma, de natureza teórica, por meio do agrupamento de categorias analíticas para o desvelamento de prioridades dadas ao turismo por partidos políticos; e outra, de natureza histórica, para o aprofundamento do conhecimento das práticas discursivas sobre o turismo no Brasil / This research is concerned with the relation between tourism and politics in Brazil, especially in the context of presidential elections, whose aim is to determine the place of tourism in Brazilian political parties presidential discourses from the creation of the Ministry of Tourism on, which includes three elections (2006, 2010 and 2014). The analytical corpus was formed by government programs presented by political coalitions and content analysed focusing on the quantification and verbal content of the messages. The results indicate that, in Brazil, tourism is more understood as a sectoral activity rather than transverse, which may imply limitations to planning, management and resource allocation. Besides, stakeholders of the Brazilian National Tourism Organization were mentioned in less than half of the election promises. Politicization of tourism in Brazil was also unveiled by identifying the supremacy of the parties ideological interests over the tourism development. Thus, two main contributions of this study are highlighted: one, from a theoretical perspective, which offers some analytical categories for the unveiling of the concept and priorities given by political coalitions to tourism; and the other contribution is related to a historical perspective as it allows us to understand discursive practices on tourism in Brazil

The aim of my thesis is to analyze the operation of selected organizations of destination management in the South Bohemian region or in other regions in the neighborhood. My work focuses especially on comparison the existence, operation, focus and also cooperation between individual subjects of destination managements. The thesis brings a real recommendations in order to improve efficiency in operation of these subjects.

Turismen organiseras av offentlig sektor, privata aktörer eller dessa två i samverkan och kan avgränsas på olika sätt, geografiskt eller politiskt. Denna studie syftar till att undersöka och jämföra destinationer i Sverige på lokal och regional nivå för att se hur de är organiserade, med fokus på hur offentliga och privata aktörer arbetar för destinationens utveckling. Genom kvalitativa intervjuer med privata och offentliga aktörer på destinationerna Bohuslän och Stockholms skärgård har vi genomfört en komparativ studie. Studien diskuterar olika former av turismorganisationer och visar att Bohuslän och Stockholms skärgård liknar varandra i hur de är organiserade på lokal och regional nivå och att det på båda destinationerna finns samarbeten mellan offentliga och privata aktörer för att utveckla destinationerna. / The tourism in Sweden is organised by the public sector, the business world or these two in collaboration. The boundaries can be either geographical or political. This study aims at study and compare Swedish tourist destinations at local regional level to find how they are organized with focus at how public sector and the business world manage destination development. Through qualitative interviews with public sector and the business world at the destinations Bohuslän and Stockholms skärgård we have a comparative study. The study discusses different types of tourist organizations and shows that Bohuslän and Stockholms skärgård are similar in the way their tourism is organized at local and regional level. At both destinations there is collaboration between the public sector and the business world to develop the destination.

The thesis is focused on the Prachatice area. In the framework thesis was realized field research, determined profile visitor, created product package Criss-cross the Prachatice Area (specializes in cycling tourism, discovering nature, towns, ancient, historical and cultural monuments) and designed new tourism offer.

The aim of the thesis was to evaluate primary and secondary potential of the development of tourism in the destination Hluboká nad Vltavou and to propose, based on performed analyses, possibilities of strategic development of tourism along with defining priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.

The aim of this thesis called The Possibilities of Strategic Development of Tourism in the Region of Písek was to evaluate primary and secondary development potential of tourism in the chosen area and on the basis of this analysis to propose the possibilities of strategic development of tourism along with stating priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.