Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-23T22:02:48Z No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-29T17:42:57Z (GMT) No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) / Made available in DSpace on 2016-06-29T17:42:57Z (GMT). No. of bitstreams: 1 KlenniaNunesFeitosa_DISSERT.pdf: 4100270 bytes, checksum: 79cafec1418a8c8a51ad5ed22fd3b647 (MD5) Previous issue date: 2015-06-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa analisa a narrativa transm?dia da telenovela Cheias de Charme, compreendida como um mundo ficcional multiplataforma, composto por v?rias pe?as distribu?das em m?dias distintas, e inserida no contexto da converg?ncia midi?tica. Tendo em vista a sua expans?o em diversos meios de comunica??o controlados pela produ??o, investigou-se como os princ?pios (JENKINS, 2008, 2009a, 2009b) e as estrat?gias de expans?o e propaga??o (FECHINE et al., 2013) foram apropriadas pela fic??o. Para tal, foram realizadas revis?es de literatura acerca dos processos de transmidia??o e das especificidades da narrativa transm?dia, com a finalidade de identificar os poss?veis espa?os de atua??o e as formas de envolvimento com p?blico. Al?m disso, refletiu-se sobre as reconfigura??es do g?nero telenovela na era da cultura participativa. Para uma melhor compreens?o da disserta??o, as observa??es foram divididas em quatro cap?tulos distintos, tendo como fio condutor e ponto de partida a inser??o da telenovela no ambiente da internet. Com aux?lio de uma pesquisa descritiva com vistas ? aplica??o do procedimento de Estudo de Caso, ? luz das contribui??es de Gil (2010), acredita-se que os objetivos propostos foram alcan?ados. Por fim, concluiu-se queCheias de Charme, exibida pela TV Globo, em 2012, no hor?rio das 19h, utilizou-se de a??es criativas e planejadas que funcionaram de forma eficaz no desenvolvimento de uma narrativa transm?dia. / This research analyzes the transmedia narrative television series Cheias de Charme, understood as a fictional multiplatform world, composed of several pieces distributed in different media, and into the context of media convergence. With a view to its expansion in various media controlled by production, we investigated how the principles (Jenkins 2008, 2009a, 2009b) and the strategies of expansion and spread (Fechine et al., 2013) were appropriate for fiction. To do this, literature reviews were conducted about transmidiation processes and the specifics of transmedia narrative, in order to identify possible areas of action and forms of engagement with the public. In addition, he reflected on reconfigurations of the soap opera genre in the era of participatory culture. For a better understanding of the dissertation, the observations were divided into four distinct chapters, taking as a guide and starting point the inclusion of the soap opera in the internet environment. With the aid of a descriptive research with a view to the application of the Case Study procedure in the light of Gil contributions (2010), it is believed that the proposed objectives were achieved. Finally, it was concluded that Cheias de Charme, aired by TV Globo in 2012, in time of 19h, we used creative and planned actions that have worked effectively in developing a transmedia narrative.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-06-27T19:54:05Z No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) / Approved for entry into archive by Sheila Dias (sheila.dias@pucrs.br) on 2018-07-04T19:57:37Z (GMT) No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) / Made available in DSpace on 2018-07-04T20:10:14Z (GMT). No. of bitstreams: 1 GERSON_DOVAL_RAUGUST_DIS.pdf: 1085432 bytes, checksum: 27c1b9730d8c39d2fc1049704276d95e (MD5) Previous issue date: 2018-05-29 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / Over the years, technological evolution has been changing the forms of communication. These changes not only change people's ways of relating, but they also offer new possibilities for journalism. After the digitization process, the current moment strengthens the media convergence, bringing about great changes in the journalistic making and in the way in which the news is consumed. This scenario allows the experimentation of new forms of narratives. This research has the objective of discussing the possibilities of the implementation of a transmedia format in journalistic activity. To this end, we will evaluate the work developed by the Research Group (GDI), investigative journalism team of the RBS Group. The analysis consists of identifying the presence of elements of the transmedia storytalling in the reports produced by GDI. The research is based on the concept of Media Ecology, where the development of a new medium does not mean the end of an earlier one, but the triggering of an adaptation process, similar to what happens in biology. Under the view that the media are not eliminated, but are completed, the analysis encompasses the entire media landscape. The analysis pays special attention to television, due to its wide penetration in the brazilian scenario, being still the main means of communication of the country as recent surveys point out, as media of launching of a transmi?tico report. From a process of categorization, the identification of the characteristics of the transmediate storytelling will be carried out in the reports of the GDI, seeking to point out the necessary changes in the procedures performed for the construction of the transmidiality. It should be noted that the paper does not seek to affirm that the work carried out by the GDI is transmissive or not, but is based on the same for the adoption of said narrative. / Ao longo dos anos, a evolu??o tecnol?gica vem modificando as formas de comunica??o. Essas mudan?as n?o alteram apenas como as pessoas se relacionam, mas tamb?m oferecem novas possibilidades para o jornalismo. Ap?s o processo de digitaliza??o, o atual momento fortalece a converg?ncia midi?tica, trazendo grandes transforma??es no fazer jornal?stico e no modo em que as not?cias s?o consumidas. Esse cen?rio oportuniza a experimenta??o de novas formas de narrativas. Esta pesquisa tem o objetivo de debater as possibilidades da implanta??o de um formato transmidi?tico na atividade jornal?stica. Para tal, iremos avaliar o trabalho desenvolvido pelo Grupo de Investiga??o (GDI), equipe de jornalismo investigativo do Grupo RBS. A an?lise consiste em identificar a presen?a de elementos da narrativa transm?dia nas reportagens produzidas pelo GDI. A pesquisa se baseia no conceito das Ecologia das M?dias, onde o desenvolvimento de um novo meio n?o significa o fim de um anterior, mas o desencadeamento de um processo de adapta??o, semelhante ao que acontece na biologia. Sob a ?tica de que os meios n?o se eliminam, mas se completam, a an?lise engloba todo o cen?rio midi?tico. O estudo d? especial aten??o ? televis?o, em virtude da sua ampla penetra??o no cen?rio brasileiro, sendo ainda o principal meio de comunica??o do pa?s como apontam recentes levantamentos, como m?dia de lan?amento de uma reportagem transmidi?tica. A partir de um processo de categoriza??o, ser? realizada a identifica??o das caracter?sticas da narrativa transm?dia existentes nas reportagens do GDI, buscando apontar as mudan?as necess?rias nos procedimentos realizados para a constru??o da transmidialidade. Cabe ressaltar que o trabalho n?o busca a afirma??o de que o trabalho realizado pelo GDI ? transmidi?tico ou n?o, mas se baseia no mesmo para a ado??o da referida narrativa.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-24T19:55:17Z No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2018-01-24T19:55:42Z (GMT) No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) / Made available in DSpace on 2018-01-24T19:55:42Z (GMT). No. of bitstreams: 1 AlexandreAntoniodeMedeirosAlvaresDissertacao2016.pdf: 3814336 bytes, checksum: 6f0cfae2ef19ebfee8c00b4ca252c94d (MD5) Previous issue date: 2016-09-12 / It comes to this work the airing of some of the concepts and definitions of the structural aspects of television language, from the point of view of discursive semiotics, an appreciation of their serialized narrative structure. Our effort was dedicated to a narratological analysis of the series Game of Thrones, production fictional epic genre, which uses the embodiment of this narrative genre to institutionalize a sense of tonality, to Elizabeth Duarte, which transfers significant elements, narratological enclaves a literary substance to another, the televisual substance through action of transtext, seen in Genette. These characteristics, understood here as strategies for hearing adherence of Duarte, correlate the narrative structure, in view of the actantial function, as defined by Barthes: the function, the action and actant narration in the course of plot facts. Thus, the relationship between the production instance and the reception instance (one side measured by adherence to the discursive strategies and other lends credibility by identification with the dramatic stories and characters) are perceived as structuring, reorganised, mobilizing and upgraders narrative. / Apresentamos neste trabalho a retomada de alguns dos conceitos e defini????es dos aspectos estruturais da linguagem televisiva, do ponto de vista da semi??tica discursiva, numa aprecia????o de sua estrutura narrativa serializada. Nosso esfor??o dedicou-se a uma an??lise narratol??gica da s??rie Game of Thrones, produ????o de g??nero ??pico ficcional, a qual utiliza a personifica????o desse g??nero narrativo para institucionalizar uma sensa????o de tonalidade, no sentido de Elizabeth Duarte, que transfere elementos significativos, enclaves narratol??gicos de uma subst??ncia liter??ria para outra, a subst??ncia televisual, por meio da transtextualiza????o, visto em Gerard Genette. Essas caracter??sticas, entendidas aqui como estrat??gias para ader??ncia da audi??ncia de Duarte, correlacionam-se ?? estrutura da narrativa, na perspectiva da fun????o actancial, como definido por Roland Barthes: a fun????o, a a????o e a narra????o do actante no desenrolar dos fatos da trama. Dessa forma, as rela????es entre a inst??ncia de produ????o e a inst??ncia da recep????o (de um lado mensuradas pela ader??ncia ??s estrat??gias discursivas e do outro credibilizadas pela identifica????o com os dramas e personagens) s??o percebidas como estruturantes, reorganizadoras, mobilizadoras e atualizadoras da narrativa.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-10T00:23:43Z No. of bitstreams: 1 PatriciaGalloDeFranca_TESE.pdf: 8897987 bytes, checksum: b935455b42a24e1160a9c784b2f74cd5 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-13T19:31:29Z (GMT) No. of bitstreams: 1 PatriciaGalloDeFranca_TESE.pdf: 8897987 bytes, checksum: b935455b42a24e1160a9c784b2f74cd5 (MD5) / Made available in DSpace on 2016-06-13T19:31:29Z (GMT). No. of bitstreams: 1 PatriciaGalloDeFranca_TESE.pdf: 8897987 bytes, checksum: b935455b42a24e1160a9c784b2f74cd5 (MD5) Previous issue date: 2015-03-26 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A tese Aprendizagem Transm?dia na Sala de Aula: Potencialidades de Letramento Midi?tico teve como principal objetivo investigar a aprendizagem transm?dia como uma abordagem pedag?gica de letramento midi?tico junto a professores e alunos das s?ries finais da educa??o b?sica p?blica. Para tanto, desenvolvemos uma pesquisa qualitativa a partir do uso das diretrizes investigativas da etnometodologia (GARFINKEL, 1967; COULON, 1995a), pelo fato de caracterizar-se pelo estudo de atividades cotidianas dos indiv?duos, com aten??o ao modo como eles tomam decis?es, comunicam, resolvem problemas, raciocinam, seja por a??es corriqueiras seja por eruditas, por meio de tecnologias e m?dias; bem como pela pesquisa-a??o (THIOLLENT, 2003), no que se refere ? interven??o pedag?gica proposta por n?s. Assim, a pesquisa ? apresentada em duas etapas, a saber: 1) o uso das tecnologias e m?dias no processo de ensino-aprendizagem, investigando alunos e professores; 2) a aprendizagem transm?dia na sala de aula, uma interven??o pedag?gica na escola-campo de pesquisa. Os dados foram analisados por unidades relacionais, considerando o tema central: uso de tecnologias e m?dias. Como resultado, constatamos que: o livro did?tico ainda ? o principal suporte utilizado pelo professor; as tecnologias e m?dias digitais apenas s?o mencionadas pelos alunos quando estes realizam atividades de cunho acad?mico por iniciativa pr?pria; o letramento midi?tico do professor interfere na abordagem de privilegiar e mediar o letramento midi?tico dos alunos. Assim, conclu?mos que a aprendizagem transm?dia modificou a din?mica de ensino-aprendizagem, propiciando maior entusiasmo e intera??o dos alunos com/sobre o objeto de conhecimento, estabeleceu um di?logo significativo entre professoraluno e aluno-aluno, al?m de ter potencialidade de letramento midi?tico. / The thesis Transmedia Learning in the Classroom: the potential of media literacy aimed to investigate transmedia learning as a pedagogical approach of media literacy with teachers and students of the final grade in public basic education. For this, we developed a qualitative research using the investigative guidelines of ethnomethodology (GARFINKEL, 1967; COULON, 1995a ), by the fact it is characterized in individuals daily activities study, with attention to how they make decisions, communicate, solve problems, reason, whether by ordinary or erudite shares through technologies and media, as well as we use the action research guidelines (THIOLLENT, 2003), in regard to educational intervention proposed by us. Thus, our research is presented in two stages, namely: 1) the use of technology and media in the teaching and learning process, investigating students and teachers; 2) the transmedia learning in the classroom, an educational intervention in school where we developed this research. The data collected were analyzed in relational units considering a central theme: the use of technology and media. As a result we found that textbook is still the main media used by teacher; technologies and digital media are only mentioned by students when they carry out educational activities on their own initiative; teachers? media literacy interfere in their approach to conduct, prioritize and mediate the students media literacy process. Thus, we conclude that transmedia learning changed the dynamics of teaching and learning in classroom, providing greater enthusiasm and interaction of students with / about the object of knowledge, established a meaningful dialogue between teacher-student and studentstudent, as well as transmedia learning has potential of literacy media.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-01-13T13:16:45Z No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-01-24T12:55:10Z (GMT) No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) / Made available in DSpace on 2017-01-24T12:55:10Z (GMT). No. of bitstreams: 1 DahianaDosSantosAraujo_DISSERT.pdf: 1931141 bytes, checksum: e0551c6e95f98a171aee185cf37894e3 (MD5) Previous issue date: 2016-02-24 / A proposta deste trabalho ? avaliar o cen?rio jornal?stico, e a maneira como o jornalismo se comporta em seu papel de lugar de mem?ria, diante da atual conjuntura das reda??es, dispostas a partir da cultura da converg?ncia e aos reflexos nas pr?ticas sociais. Atua-se com reflex?es a partir de teorias e autores - como Flores e Ren? (2012), Halbwachs (1990), Jenkins (2008), Fechine et al. (2012), Moloney (2011), Nora (1984), Ricoeur (2007). Para debater o assunto, optou-se pela an?lise de conte?do a partir de um estudo de caso de produtos veiculados pelo Jornal O Globo na cobertura da Jornada Mundial da Juventude (JMJ Rio 2013). Est?o no levantamento, textos, gr?ficos e imagens veiculadas entre os dias 20 e 30 de julho de 2013 pela edi??o impressa do jornal, assim como seu site, a vers?o exclusiva para tablet, O Globo a Mais, e o E-book Os Encantos de Francisco, assim como postagens na rede social Facebook do peri?dico. A partir de uma coleta e dados e de t?cnicas de pesquisa qualitativa, como a entrevista, avaliamos conte?do produzido pelo O Globo para diversas plataformas apontando a rela??o das estrat?gias utilizadas pela empresa com as estrat?gias de transmidia??o trabalhadas por Fechine et al. (2012) e com os princ?pios do jornalismo transm?dia elaborados por Moloney (2011). Os di?logos entre o que se aponta na cobertura do O Globo e no corpo te?rico desta disserta??o s?o expostos a fim de proporcionar uma vis?o do jornalismo, diante do contexto da converg?ncia, como uma pr?tica social ef?mera, mas que, embora esteja inserida nos avan?os tecnol?gicos, mant?m aspectos tradicionais da produ??o de informa??o, como os crit?rios de noticiabilidade. / The purpose of this work was to research the journalistic scene, and how journalism behaves in its role as a ?place of memory?, given the current situation of newspaper, by insert of the culture of convergence and reflections on social practices. It works with reflections from theories and authors - such as Flores and Ren? (2012), Halbwachs (1990), Jenkins (2008), Nora (1984), Ricoeur (2007). To debater, we use to product content analysis conveyed by the O Globo Joural in coverage of ?Jornada Mundial da Juventude (JMJ Rio 2013)?. The survey have text, graphics and images transmitted between 23 and 29 July 2013 the printed edition of the printed journal, as well as its website, the exclusive version for tablet, ?O Globo a Mais?, and the e-book's ?Os Encantos de Francisco?, as well as posts on the social network Facebook journal. With a data collection and qualitative research techniques such as interview, evaluate content produced by O Globo Journal for several platforms pointing the relation of the strategies used by the company with the transmidia??o strategies worked by Fechine et al. (2012) and the principles of journalism transmedia prepared by Moloney (2011). The dialogues between that point on the roof of O Globo Journal and theoretical body of this work are exposed to provide a journalism vision before the convergence context, as an ephemeral social practice, but that, although it is inserted in the technological advancements maintains traditional aspects of the production of information, such as the criteria of newsworthiness.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-02-22T18:54:35Z No. of bitstreams: 1 AnnaPaulaDeAndradeVasconcelos_DISSERT.pdf: 1583871 bytes, checksum: 3f327b9da51e9ab33448e340346b00bc (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-04T00:11:27Z (GMT) No. of bitstreams: 1 AnnaPaulaDeAndradeVasconcelos_DISSERT.pdf: 1583871 bytes, checksum: 3f327b9da51e9ab33448e340346b00bc (MD5) / Made available in DSpace on 2017-03-04T00:11:27Z (GMT). No. of bitstreams: 1 AnnaPaulaDeAndradeVasconcelos_DISSERT.pdf: 1583871 bytes, checksum: 3f327b9da51e9ab33448e340346b00bc (MD5) Previous issue date: 2016-03-15 / A proposta deste trabalho foi a de analisar o telejornalismo empregado no Rio Grande do Norte, agindo no recorte da emissora Intertv Cabugi e na sua rela??o de di?logo com a audi?ncia sob o ponto de vista das rotinas produtivas dos jornalistas que selecionam as not?cias e pautam o telejornal RNTV, primeira edi??o. Compreendido nas novas tecnologias da comunica??o, o trabalho est? baseado nas teorias midi?ticas utilizadas por Muniz Sodr? e Hjavard. Apontamentos sobre o futuro do jornalismo de Chaparro s?o fundamentais para o desenvolvimento da perspectiva cient?fica. Uma vez que, segundo pesquisa recente, a quantidade telespectadores no Rio Grande do Norte permanece acima da m?dia nacional, justifica-se o interesse por estudos dessa natureza. Buscou-se analisar quais s?o as estrat?gias e as inova??es empregadas pelo ve?culo para garantir o interesse do p?blico, sob a ?tica dos autores, Ren? e Flores, Scolari e Shirky. A metodologia utilizada foi um estudo de caso, como prop?e Yin e fazendo-se uso da pesquisa participante relatada por Peruzzo. Para isso analisou-se, al?m das rotinas produtivas de produtores e editores, o poder de fala do telespectador na produ??o deste conte?do, atrav?s de um conjunto de m?todos e t?cnicas de pesquisa, entre eles a observa??o participante. Houve a inten??o de se verificar como se d? a sele??o do p?blico participante, e com base em quais crit?rios de noticiabilidade isso acontece. A partir dos resultados obtidos observou-se que o jornalismo vive uma crise de identidade e est? testando empiricamente solu??es empregadas em outros meios tradicionais de comunica??o. Assim, observou-se a presen?a do fen?meno denominado ?transbordamento?. Notou-se tamb?m, ao se analisar as rotinas produtivas, a inexist?ncia de n?cleo especializado em participa??o para intermediar essas falas. Sabe-se que a proposta do aplicativo estudado ? a de que todos sejam respons?veis pela sua atualiza??o e retorno aos emissores, o que n?o ocorreu de forma satisfat?ria. / The purpose of this study aims to analyze the Telejournalism used in Rio Grande do Norte, acting by means of clipping of Intertv Cabugi station and its relationship with the audience dialogue response, from the point of view of the productive routines of journalists who select the news and guided the newscast RNTV first edition. Being included in New Communication Technologies, the work is based on media theories used by Muniz Sodr? and Hjavard. Notes on the future of journalism by Chaparro are fundamental in the development of a scientific perspective. Justified interest, given the fact that according to recent research the viewers of Rio Grande do Norte remain above the national average. It attempted to analyze what are the strategies and innovations used by the vehicle to ensure the public interest, from the perspective of the authors, Ren? and flowers, Scolari and Shirky. The methodology used was a case study, as proposed by Yin and making use of participatory research reported by Peruzzo. In order to accomplish this, was analyzed well beyond production routines, producers, and editors, but also to determine the power of speech from the viewer in the production of content by a number of methods and searching techniques, including participant observation. In order to know if there are in fact newsworthiness criteria and how based upon that they are used to select the audience participation. Results show that journalism is experiencing an identity crisis and is empirically testing solutions used in other traditional communication media. Also there was the presence of the overflow phenomenon. It was also noted, when analyzing the production routines, the lack of a core nucleus specialized in participation to intermediate these lines, and the studied application proposal is that everyone is responsible for being up to date and for the feedback to issuers, which does not occur in a satisfactory manner.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:59Z No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T14:51:20Z (GMT) No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Made available in DSpace on 2017-07-12T14:51:20Z (GMT). No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) Previous issue date: 2017-03-20 / Nos estudos da m?dia, as trocas simb?licas entre a produ??o e a recep??o permitem compreender como funcionam as engrenagens da ind?stria cultural. Em rela??o ao personagem Batman, nascido nas hist?rias em quadrinhos nos anos 1930, este estudo busca seguir o fluxo temporal em conex?o com o universo midi?tico, mergulhado no repert?rio imag?tico e simb?lico da cultura de massa com base da singularidade de sua trajet?ria. Ao problematizar a trajet?ria midi?tica do personagem Batman, analisa sua condi??o de media??o com adapta??es para o meio televisivo e cinematogr?fico identificando os discursos narrativos em contextos hist?rico-culturais distintos, com destaque para o percurso de midiatiza??o e de transmidiatiza??o, relativizando a rela??o entre autor-obra-leitor, sob a luz dos estudos culturais de John B. Thompson, das media??es de Jes?s Mart?n-Barbero, da narratividade de Umberto Eco, do conceito da Jornada do Her?i de Joseph Campbell e Christopher Vogler e os estudos sobre as narrativas transm?dia de Henry Jenkins e Carlos A. Solari. / In media studies, the symbolic exchanges between production and reception allow to understand how the cultural industry works. Related to the character Batman, born in comic books in the 1930s, this research aims to follow the temporal flow in connection with the media universe, immersed in the imagery and symbolic repertoire of mass culture through the uniqueness of his trajectory. Discussing Batman's mediatic trajectory, it analyzes his condition of mediation through his adaptations to the television and cinematographic medium, identifying the narrative discourses in distinct historicalcultural contexts, focusing on mediatization and transmidiatization, relativizing the relation between author-work based on John B. Thompson's cultural studies, Jes?s Mart?n-Barbero's mediations, Umberto Eco's narrativity, Joseph Campbell's and Christopher Vogler's hero journey concept, and studies on transmedia storytelling of Henry Jenkins and Carlos A. Solari.

Made available in DSpace on 2014-12-17T15:08:35Z (GMT). No. of bitstreams: 1 YuriBA_DISSERT.pdf: 1060818 bytes, checksum: 6f235d80bea42245711a85d0c7f3ec49 (MD5) Previous issue date: 2014-06-06 / The transmedia storytelling is a phenomenom recently conceptualized theoretically (JENKINS, 2009), arising from ficcional mediatic products and disseminated as well by the use on other fields. This search aims to analyze how the transmedia storytellings can be applied to journalism on the basis of an specific genre, the reporting. To that, take as reference theoretical developments performed by brazilian authors (FECHINE et al., 2011, 2012, 2013), on the basis of televisive fiction, which culminated on concepts as transmediation and transmedia contents and deepened the comprehension and the research in this area. Thenceforth, this study propone a problematization and apropriation of this theoretic support for the journalism field, using, for that, a comprehension of journalistic production on a speech level, as well as its social practices (newsmaking). The empiric research also take two different paths. First, analyze a group of reportings, in which there is transmediation, in order to verifying the configuration of the transmedia phenomenom - more specifically of the transmedia storytelling - and its particularities to journalism. Then, develops an investigation, based on the etnographic method, of the productive routine on the special reporting section of the Jornal do Commercio (Recife/PE), aiming to investigate the conditions of transmediation in this range and the practices that favor and difficult the employment of transmedia storytelling. The result are, therefore, compared and related, with the goal of providing multidimensional view of the phenomenom / A narrativa transm?dia se trata de fen?meno de recente conceitua??o te?rica (JENKINS, 2009), surgida a partir da an?lise de produtos midi?ticos ficcionais e disseminada tam-b?m por meio da aplica??o em outros campos. Esta disserta??o busca analisar como as narrativas transm?dias podem ser aplicadas ao jornalismo tendo por base um g?nero espec?fico, a reportagem. Para isso, se referencia em desdobramentos te?ricos realizados por autores brasileiros (FECHINE et al., 2011, 2012, 2013), tendo por base a fic??o te-levisiva, que resultaram em conceitos como transmidia??o e conte?dos transm?dias e aprofundaram a compreens?o e a pesquisa na ?rea. A partir da?, o trabalho prop?e uma problematiza??o e apropria??o de tal suporte te?rico para o campo do jornalismo, se utilizando, para isso, de uma compreens?o do fazer jornal?stico tanto ao n?vel discursivo (CHARAUDEAU, 2009a) como de suas pr?ticas sociais (newsmaking). A pesquisa em-p?rica tamb?m faz um duplo percurso. Primeiro, analisa um conjunto de reportagens nas quais existe transmidia??o, de modo a verificar a configura??o do fen?meno transm?dia e mais especificamente da narrativa transm?dia e suas peculiaridades no jornalismo. Em seguida, desenvolve uma investiga??o, baseada no m?todo etnogr?fico, das rotinas produtivas do setor de reportagens especiais do Jornal do Commercio (Recife/PE), com o objetivo de apurar as condi??es em que se d? a transmidia??o nesse ?mbito e as pr?ti-cas que favorecem e dificultam o emprego da narrativa transm?dia. Os resultados s?o, assim, comparados e relacionados, com o objetivo de proporcionar uma vis?o multidi-mensional do fen?meno