Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-05-15T14:09:00Z No. of bitstreams: 1 EduardoSilveiradeMenezes.pdf: 1532094 bytes, checksum: 1cd2b06be50f680d7868d0eea155a7ba (MD5) / Made available in DSpace on 2015-05-15T14:09:00Z (GMT). No. of bitstreams: 1 EduardoSilveiradeMenezes.pdf: 1532094 bytes, checksum: 1cd2b06be50f680d7868d0eea155a7ba (MD5) Previous issue date: 2011-12-01 / Nenhuma / Tomando como referência a Economia Política da Comunicação e utilizando-se do materialismo histórico-dialético como instrumento de reflexão teórico-prático, a presente pesquisa analisa de que forma a comunicação alternativa pode contribuir para a construção de espaços democráticos, com atuação de atores sociais contra-hegemônicos. Nessa direção, procura-se, com este estudo, não apenas acompanhar, mas, acima de tudo, questionar o papel da atuação sindical no campo da comunicação. Não no sentido de contrapô-la, mas retomando a sua trajetória e, desta forma, aproximando-a das experiências audiovisuais contemporâneas. Deste modo, antes de abordar propriamente o espaço de disputa do alternativo, em meio à operacionalização da mídia sindical, é traçado o panorama histórico da televisão brasileira, atualizando o processo de apropriação dos recursos de áudio e vídeo pelos operários metalúrgicos do ABC. Ao observar as especificidades do padrão tecno-estético alternativo percebe-se que, embora ainda de forma muito incipiente, a contra-hegemonia manifesta-se no bojo produtivo da TV dos Trabalhadores (TVT), sobretudo se comparada ao restante das configurações estético-produtivas provenientes desta emissora. Os processos midiáticos decorrentes de tal prática operacional estão inseridos no contexto das mídias digitais, cuja alteração nas relações de produção afeta diretamente o conjunto das relações sociais e, conseqüentemente, o resultado final dos conteúdos. Evidencia-se, portanto, a dificuldade de ruptura com o modelo hegemônico, mesmo em um canal de televisão mantido por uma organização sindical com passado marcante no período de redemocratização do Brasil. / Taking as a reference to Political Economy of the Communication and using the historical materialism-dialectic as an instrument of reflection theoretical-practical, this research analyzes how the alternative communication can contribute to building democratic spaces with performance of actors counter-hegemonic. In this direction, we try to, with this study, not only follow but, above all, questioning the role of union activity in the field of communication. Not in the sense to oppose it, but resuming its trajectory and, thus bringing it closer to the audiovisual contemporary experience. In this way, before to approach exactly the area of dispute of the alternative communication, , is traced the historical background of brazilian television, updating the process of ownership of the resources of audio and video by the workers of the metallurgical ABC. Looking at the specifics of the alternative techno-aesthetic standard we can perceive that, even incipiently, the counter-hegemony manifests in the TV programming Workers (TVT). Especially, compared with the rest of the aesthetic and productive settings this television channel. The media processes resulting from the practice operating the television channel of the metallurgical is placed in the context of digital media, where changes in production relations directly affect the set of social relations and, consequently, outcome of the content. It is evident, therefore, the difficulty in breaking with the hegemonic model, even in a television channel maintained for one labor union with remarkable past during the re-democratization of Brazil.

Salariat et liberté d'expression : la contradiction apparaît irréductible. La subordination inhérente à la relation de travail semble en effet exclure l’exercice de cette liberté. Le salarié, parce qu’il demeure citoyen, doit toutefois en jouir de façon effective. Le représentant élu et désigné, parce que le mécanisme de la représentation collective l’exige, doit également le pouvoir. Accorder au salarié une telle liberté peut s’avérer dangereux pour l’autorité de l’employeur ou la survie de l’entreprise. Des notions floues, complexes à circonscrire, telles que l’obligation de confidentialité ou l’abus, peuvent autoriser l’employeur à restreindre l’exercice par le salarié de la liberté d'expression et à le sanctionner. Face au mutisme du législateur et à l’indécision du juge, l’insécurité règne. S’impose alors de dégager une définition plus précise et une articulation plus cohérente des règles légitimant tant l’exercice par le salarié de cette liberté que sa limitation par l’employeur. Bien que périlleuse, cette quête d’équilibre mérite d’être entreprise afin que le caractère nécessaire de cette liberté au monde du travail se révèle. Salariat et liberté d'expression : la contradiction n’apparaîtra qu’apparente. / The employee status and freedom of expression : the contradiction appears to be irreducible. The subordination, which is inherent to the employment relationship, seems indeed to exclude the exercice of such freedom. The employee, because he remains a citizen, must however enjoy it in an effective way. The elected and designated representative, because the collective representation mecanism commands it, must enjoy it as well. Granting the employee with such freedom may prove dangerous for the authority of the employer and the survival of the company. Vague notions, that are hard to define, such as the duty of confidentiality or the abuse of right, authorize the employer to restrict the exercice of this freedom by his employee and to sanction him. Given the legislative mutism and the judge's indecision, insecurity is prevailing. It therefore becomes essential to draw a more precise definition and a more coherent articulation of the rules legitimating the exercise of this freedom by the employee, as well as its limitation by the employer. Althought it is jeopardous, this search for balance deserves to be attempted, so that it is revealed that such freedom is essential to the world of work. The employee status and freedom of expression : the contradiction will eventually reveal to be only apparent.