Companies are faced with challenges constraining the achievement of set budgets, goals, profit and cost of product, to name a few, on a daily basis. These challenges influence value creation and sustainable value creation. Value-based management is an integrated management tool which may assist in achieving sustainable value creation within a company. Achieving sustainable value creation will result in benefits for both the shareholders and the various stakeholders. In 2008 and 2009 Eskom, South Africa’s sole electricity provider announced a major shortage of electricity and consequently major price increases. Since electricity consumption is a crucial part of the production process, this announcement had a devastating effect on mining companies. The primary objective of the current study is to investigate whether a local mining company is focusing on applicable endeavours to overcome the electricity constraint and price hikes in order to sustain value creation. This was done by studying the company’s financial & management reports, public announcements and media coverage, in conjunction with a quantitative study, collecting primary data by using standardised questionnaires distributed among the mining company’s employees. The results from this study indicate that the selected company is focusing on relevant projects to overcome the electricity constraints. Further, the conclusion made from the results of the questionnaires shows that the higher staff levels are more informed and aware of value-based management. It also points out that the lower levels and employees from the production and mining departments are less informed and aware of value-based management. / Thesis (MBA)--North-West University, Potchefstroom Campus, 2012

Purpose The purpose of this thesis is to examine if sustainable investments is important for customers in the banking sector in Sweden. Design/methodology/approach This thesis is a quantitative study, which is based on a service-perspective. Since the purpose of this study is to examine if sustainable investments are important for customers in the banking sector, banking customers are chosen to be the respondents of this study. This is a deductive study and theories have been developed and result in four hypotheses. The empirical data is based on a survey of 186 respondents.   Findings The result of the study show that the majorities of the respondents prefer and think it is important that their bank is working for sustainability and sustainable development. However, the results show that more information, from the banks, is needed for words to become actions and for customers to be more aware of what the banks do for a sustainable development. The study also shows that sustainable investments are important to customers, but at the same time, it is not something that in the end creates value for the customers and it is not a criterion that makes the customer feel more loyal. This is another sign which tells us that the bank must be better in informing and reach out to their customers about their work for a sustainable development, for example through sustainable investments in funds. Then, the demand of these sustainable investments can increase and this may turn into a loyalty criterion in the future. Research limitations/implications In order for the result to be applicable to the whole population, banking customers in Sweden, further research is required in this specific subject. For example in form of a larger study with a larger random sample selection. Originality/value Sustainability and sustainable development is a subject in time. The banking sector is facing a major challenge in relation to other industries, when it comes to understanding the customers and their perception and opinions on sustainability issues. This study can therefor contribute to banks’ sustainability work, by helping this industry to understand what their customers really demands and how the bank, through information, can help their customers to choose more sustainable products and in turn, contribute to a sustainable development.

Background:   The demand of textiles and clothing is constantly increasing; as a result the post-consumer textile waste increase as well. This point is bringing the focus on creating the value from waste by recycling. Sweden, municipalities are responsible for handling the textile waste that is currently categorized as the household waste. The post-consumer textile when disposed is mixed with the other household waste, which eliminates the commercial value of the material Purpose:          The purpose of this study is to explore the current system in Nässjö municipality to manage post-consumer textiles and identify the possibilities for value creation through reverse logistics processes.  Method:          To fulfil the research purpose a qualitative study employing single case is used. Study caters multi-perspectives from different actors i.e. municipality, logistics service providers and consumers. Purposive sampling is used to select the respondents from each actor seeing their position in the companies and knowledge on the subject. Primary data is gathered by conducting 11 semi-structured interviews and field visit to the waste collection site. Secondary data is obtained using web sources and also from different project reports from government and other agencies. The empirical data is categorized and then analysed by thematic analysis with the developed theoretical framework of systems’ theory. Findings:         Legislation to collect textiles as the separate entity and put it in the reverse logistics system is on the way. Today, input in the system is very low due to the unawareness of consumers about the available options. Municipality is processing the waste as a normal household waste and it is incinerated to produce energy for the residents.  LSP are coordinating with municipality and tend to increase their resources for effective participation in the new system. Municipality requires strategic changes to meet the coming legislative requirements. Conclusion:     A sub-system could be developed for post-consumer textile in Nassjo municipality. Input in the system has to be determined by consumers education and convenience. Municipality has to define their roles for manage sub-system effectively. The study has provided the rich description of potential possibilities in this context.

[pt] O presente estudo surge no contexto onde cada vez mais empresas de capital aberto aderem aos níveis diferenciados de governança corporativa e Novo Mercado da Bovespa, no intuito de aumentar o valor da sociedade, melhorar seu desempenho, obter custos de capital reduzidos e garantir sua sustentabilidade. A pesquisa em tela tem a finalidade de avaliar se empresas brasileiras que adotam práticas de governança corporativa, a saber, adesão ao Novo Mercado (nível máximo de governança corporativa formalmente estabelecido pelo mercado de capitais brasileiro), criam valor econômico para seus respectivos acionistas. A listagem no Novo Mercado abrange uma série de princípios considerados boas práticas de governança, entretanto as práticas parecem estar mais centradas em questões como transparência na prestação de informações por parte da companhia e proteção do acionista minoritário, ao invés de questões relevantes da ótica de criação de valor econômico. A métrica possibilita análise mais profunda da estrutura de capitais, dos recursos investidos e do resultado econômico das companhias, e por fim, permite avaliar se as ações dos administradores estão de fato gerando valor para os acionistas. Os resultados sugerem que a adesão ao Novo Mercado consiste em fator importante, porém não determinante para a criação de valor econômico das companhias da amostra. / [en] The present study arises in a framework where companies traded on the stock market adhere to the differentiated levels of corporative governança and the Novo Mercado established by the São Paulo Stock Exchange, with the intention of increasing the company`s value, to improve its performance, to obtain reduced costs of capital and to guarantee its sustentabilidade. The research evaluates whether Brazilian companies which adopt corporative governance practices, such as, adhesion to the Novo Mercado (maximum level of corporative governance officially established by the Brazilian stock market), create economic value for their shareholders. The Novo Mercado includes a series of principles considered best corporate governance practices. However these practices seem to be more centered in issues such as information disclosure and protection of minority shareholders, instead of issues concerning economic value creation. The metric enables a deeper analysis of the companies` capital structure, invested resources and economic results, and finally, allows an evaluation of whether the administrators` actions are, in fact, creating shareholders` value. The results suggest that the adhesion to the Novo Mercado is an important, but not a determinant factor for economic value creation in the companies of the sample.

Ett av de företag som ligger i framkant vad gäller hållbar utveckling är WSP, vilket är ett av världens ledande analys- och teknikkonsultföretag. De har ett globalt innovations- och hållbarhetsprogram som ger stöd i ett arbete med att framtidssäkra sina uppdrag: Future Ready. Problemet är att det i dagsläget inte är helt självklart för en teknisk konsult att erbjuda ett kunderbjudande som även innehåller mjuka värden. Branschens företag ställs inför utmaningen att förflyttas från en traditionell domänexpertis till att vara den som även aktivt minskar den osäkerhet som finns hos kunder, partners och medarbetare vad gäller hållbarhetsfrågor. Därför är syftet med detta arbete att bidra till en ökad förståelse för drivkrafterna och hindren för att lyckas med denna typ av förändring och implementering. Detta arbete vilar på en konceptuell modell, bestående av olika teoriområden, vilken är en potentiell utvecklingsprocess för en teknisk konsult att gå från traditionell domänexpertis till ledande inom innovation. De tre övergripande teoriområdena är Concurrent Engineering (CE), Designdriven innovation (DI) och kulturförflyttning. CE är en metod som bygger på ett samverkande arbetssätt för att utvidga den kontextuella förmågan med avseende på värdeerbjudanden, DI bygger på ökandet av värdet av domänexpertisen vilket ökar den innovativa förmågan och kulturförflyttningen antas ske parallellt med dessa eftersom man i och med den här förflyttningen ändrar fokus från endast hårda värden till att även inkludera mjuka. För att genomföra detta arbete har en kvalitativ metod och Mode 2 i huvudsak tillämpats. Dessutom har en litteraturstudie genomförts och insamling av empiriskt material har skett genom en processkartläggning samt intervjustudie. Analysen för litteraturstudien genomfördes iterativt och intervjustudien utgick från en analysmodell som författaren själv tagit fram, baserat på ett antal nyckelord och teman. Den största drivkraften för att implementera ett arbete med Lead in innovation är tid. Tid är den gemensamma nämnaren vad gäller problematik i dagsläget som identifierades kopplat till de tre teoriområdena. Det största hindret för implementering av CE är det specifika arbetssättet som ”låser fast” medarbetarna till specifika projektdagar. För DI handlar det om det innovativa tankesättet som är svårt att påverka. Angående kulturförflyttningen handlar det om komplexiteten som finns i och med att den tillhör det dolda och därmed är svår att ta till sig. Även om det här arbetet kräver fortsatta studier för att vara genomförbart så belyser det många nya intressanta synvinklar och förslag på en möjlig utvecklingsprocess. Därmed bör detta arbete betraktas som ett bidrag till ett incitament att påbörja en resa för såväl WSP som andra företag eller organisationer att gå från traditionell domänexpertis till Lead in innovation. / One of the companies at the forefront of sustainable development is WSP, which is one of the world's leading analysis and engineering consulting companies. They have a global innovation and sustainability program with the aim to see and analyze the future more clearly: Future Ready. The problem is that it is not always obvious for a technical consultant how to offer and increase the soft values towards the customer. The industry's companies are faced with the challenge of moving from a traditional domain expertise to be the one who also actively reduces the uncertainty that exists among customers, partners and employees in terms of sustainability issues. Therefore, the purpose of this work is to contribute to an increased understanding of the driving forces and obstacles to succeed with this type of change and implementation. This work rests on a conceptual model, of different theory areas, which is a potential development process for a technical consultant to move from traditional domain expertise to leading innovation. The theory is based upon Concurrent Engineering (CE), Design-driven Innovation (DI) and cultural movement. CE is a method that is based on a collaborative approach to expand the contextual ability regarding value offering, DI is based on how to increase the domain expertise value, which increases the innovative ability and the cultural movement is assumed to be parallel to these because this movement changes focus from only hard to even soft values. To carry out this work, a qualitative method and Mode 2 have mainly been applied. In addition, a literature study has been conducted and the collection of empirical material has been done through a process mapping and interview study. The analysis for the literature study was carried out iteratively and the interview study was based on an analysis model which the author herself produced, based on several keywords and themes. The biggest driving force for implementing work with Lead in innovation is time. Time is the common denominator regarding the current problem areas and seen as an interlinkage between the three areas within this project. The biggest obstacle to implementing CE is the specific way of working that "locks in" the employees to specific project days. DI requires every employee to think innovative, which can be hard to achieve. Due to the fact that the culture is hidden, it is hard to grasp which indeed makes it hard to overcome. Although this work requires continued studies to be feasible, it highlights many new interesting perspectives and proposals for a possible development process. Thus, this work should be regarded as a contribution to an incentive to start a journey for both WSP and other companies or organizations to move from traditional domain expertise to Lead in innovation.

Bakgrund: En rationell princip för investeringar i humankapital är att investeringen leder till förbättrad lönsamhet för organisationen. Allt sedan 1950-talet har organisationer i allt högre grad värderat sitt mänskliga kapital på samma sätt som andra kapitalslag. Ur den här ambitionen att förbättra och förändra humankapitalet har även svårigheterna med att påvisa de långsiktiga rationella effekterna blivit tydligare. Det är den här problematiken att avgöra värdeskapandet i kompetensutvecklingsinsatser som den här studien har undersökt. Utifrån institutionell teori som analysverktyg och tidigare forskning om Humankapital, HR och värdeskapande samt HRD analyseras och jämförs vilka kriterier och drivkrafter som ligger bakom investeringarna samt på vilket sätt värdeskapandet avgörs i praktiken. Syfte: Att utifrån ett institutionellt perspektiv skapa fördjupad kunskap om värdeskapandet i kompetensutveckling genom att undersöka vilka drivkrafter som ligger bakom beslut att investera i kompetensutveckling, samt vilka kriterier för framgång som finns. Metod: För att nå målsättningen att svara på studiens syfte har kvalitativ metod använts. Detta har gjorts genom elva semistrukturerade intervjuer med flerårigt erfarna HR-professionella personer inom kompetensutveckling. Slutsats: Studien visar att krav, eller frånvaron av krav, resulterar i att det sker en typ av isomorfism av kompetensutvecklingsinsatser där det förväntade värdet tas för givet. Studien visar att de HR-professionella anpassar sig till omgivningens krav på mätbarhet genom att uppfatta och uppge det förväntade värdet som en sanning, men i verkligheten är det få som följer upp insatserna för att säkerställa värdeskapandet. / Background: A rational basic principle when investing in human capital is that this investment will enable improved profitability to the organization. Ever since the 1950s organizations successively have put result value in their human capital investments in the same manner as other types of capital investments. This ambition to change and improve human capital also brings forth difficulties in practise to ensure long-term effects. This study is focusing upon this area of determining long-term values and demonstrate efficiency in human capital investments. Using institutional theory as a tool for analysis and drawing upon previous research in Human Capital, HR and value creation and HRD, criterias and driving forces behind these investments are analyzed to find knowledge about the operation in which value creation is determined. Purpose: That by institutional theory create increased knowledge about value creation in Human Resource Development through examining and clarifying driving forces and criterias for success behind decisions regarding investments in Human Resource Development. Method: In order to attain the objective of this study qualitative method have been used. This have been enabled through eleven semistructured interviews with experienced Human Resource Development professionals. Conclusion: The study shows that requirements, or the absence of requirements, results in a type of isomorphism regarding efforts in human resource development where the expected value is taken for granted. HR-professionals adjust to the demands of measurability their surroundings place upon them through perceiving and stating the expected value as a truth, although only a few follow-up their efforts to ensure that actual value has been created

O que motivou a realização desse trabalho foi estudar estruturas organizacionais complexas, uma vez que tais formas - pouco exploradas empiricamente - têm sido muito atuantes no atual cenário econômico. Além disso, investigações nesse campo são importantes porque a literatura da área não apresenta consenso sobre o impacto e o desempenho desses modelos organizacionais. Assim, esta pesquisa colabora com um maior entendimento sobre as estruturas complexas, investigando uma rede inserida no sistema agroindustrial do vinho, no Vale dos Vinhedos - RS. Esta é uma região rural formada por vinícolas, produtores de uva, hotéis, pousadas, restaurantes e artesanatos. Dentro desse sistema complexo ocorrem várias ações coletivas, destacando-se a obtenção do Selo de Indicação de Procedência dos vinhos finos da região, em 2002. Essa certificação afeta vários atores, sendo que se desconhecia o impacto da ação para os diferentes agentes envolvidos. Assim, este estudo identificou como a rede do Vale dos Vinhedos possibilita a criação de valor para os atores coletivos nela inseridos, além de analisar como ocorre a apropriação do valor gerado na rede entre os agentes. Os dados empíricos foram obtidos por meio de entrevistas e questionários realizados com produtores e vinícolas. Para a análise dos dados, utilizaram-se os métodos econométrico e descritivo. Em relação ao primeiro, realizaram-se regressões e os dados foram organizados em modelo painel. Os principais resultados apontam para um cenário de criação de valor na rede vitivinícola. O selo de Indicação de Procedência possui impacto positivo sobre a venda de vinhos finos das vinícolas, além de influenciar de forma positiva a venda de vinhos comuns dessas firmas, o que conduz a um contexto de formação de externalidades. Também comprovou-se que a certificação apresenta influência positiva sobre a renda por hectare dos produtores de uva da região. Porém, no que tange à apropriação do valor gerado pela rede, evidenciou-se que os atores possuem ganhos diferenciados. Os resultados sugerem que as vinícolas conseguem se apropriar mais do que os viticultores do valor criado pela rede. Ainda cumpre destacar que a rede possibilita criação de valor para outros atores envolvidos, como hotéis, restaurantes, comércios, pousadas e artesanatos, uma vez que promove geração de externalidades positivas, como: aumento do número de turistas na região; geração de empregos; reconhecimento da região em todo o país e no exterior; fortalecimento dos diversos estabelecimentos comerciais inseridos no vale e valorização dos imóveis rurais. De maneira geral, a pesquisa demonstra que os ganhos e as fontes de criação de valor existentes em redes superam os riscos e custos de tais sistemas coletivos. Esse estudo apresenta relevante contribuição, principalmente, se considerado que o Vale dos Vinhedos serve de modelo para outras regiões do país, uma vez que é pioneiro em termos de certificação geográfica no Brasil. / What motivated the realization of this research was to study complex organizational structures, since such forms - little explored empirically - have been active in the current economic scenario. Moreover, investigations in this field are important, since the literature regarding this subject does not present a consensus on the impact and performance of these organizational models. Therefore, this research contributes with a greater understanding on complex organizational systems, by investigating a network inserted in the agro-industrial system of wine, in Vale dos Vinhedos - RS. This is a rural region formed by wineries, grape growers, hotels, restaurants, inns and craftworks. Within this complex system, it occurs several collective actions, with special mention to the acquisition of the Indication of Origin Label of fine wines, in 2002. This certification affects several actors in the collective system, but the impact of the action on the agents involved is unknown. Therefore, this study identify how the network of Vale dos Vinhedos enables the value creation for the collective actors involved, as well as analyses how the value appropriation occurs between the agents. The empirical data were obtained through interviews and questionnaires conducted with wineries and grape growers. Econometric and descriptive methods were used to analyze the data. In relation to the first method, regressions were performed and the data were organized in a panel model. The main results point to a value creation scenario in the investigated network. The Indication of Origin Label has a positive impact on the sales of fine wines from wineries and also has a positive influence on the sales of common wines of these firms, leading to a formation context of externalities. The survey also found that the certification has a positive influence on the local wine producers income. However, regarding to the appropriation of the value generated by the network, it became evident that the actors have different gains. The results suggest that wineries can appropriate more the value created by the network than the growers. It should also be noted that the network enables value creation for other stakeholders, such as hotels, restaurants, shops, inns and crafts, since it promotes the generation of positive externalities as: increasing numbers of tourists, employment generating, recognition of the region around the country and abroad, strengthening of various shops in the region and valuation of rural properties. In general, the research shows that the gains and the sources of value creation in networks outweigh the risks and costs of such collective systems. This study presents relevant contribution, especially when considering that Vale dos Vinhedos is a model for other regions of the country, since it is a pioneer in terms of geographic certification in Brazil.

Poucos estudiosos têm entendido como as redes como um todo podem ser ativamente gerenciadas para atingir objetivos individuais e coletivos e criar valor. Nesse contexto, o objetivo principal desta tese foi explicar a influência direta e indireta do gerenciamento da rede no valor criado em redes estratégicas regionais. Para tanto, após identificar, teórica e empiricamente, as funções e atividades características do gerenciamento de redes, verificou-se a influência direta e indireta do gerenciamento no valor criado, bem como, o papel de construtos intermediadores nesse processo, quais sejam Qualidade das Relações e Troca e Combinação de Recursos Complementares. Metodologicamente adotou-se uma abordagem quantitativa, com utilização do método de levantamento e aplicação de questionário a 126 empresas pertencentes a três redes do setor de tecnologia da informação e comunicação do Estado de São Paulo. As relações hipotetizadas foram testadas por modelagem de equações estruturais (PSL-SEM). Em suma, os resultados demostraram que o gerenciamento de rede tem uma influência direta no valor criado (H1), além disso, Troca e Combinação de Recursos exerce um papel mediador na relação dos dois construtos mencionados (H3). A Qualidade das Relações, por sua vez, não medeia a relação entre gerenciamento e valor criado (H2), mas por outro lado, apresenta um impacto positivo na Troca e Combinação de Recursos Complementares (H4). A partir destes resultados evidenciou-se o relevante papel que as atividades de gerenciamento desempenham no processo de criação de valor, explicando sua relação direta e indireta com os resultados gerados no âmbito das redes estratégicas regionais. Dentre as principais contribuições do estudo destacam-se (i) a definição de um modelo conceitual que explique a criação de valor além da perspectiva diádica estendendo a noção de valor criado ao nível da rede como um todo; (ii) a apresentação de um roteiro de atividades que operacionalizam o gerenciamento das redes; (iii) a análise empírica dos construtos relacionados ao processo de criação e suas inter-relações fornecendo uma nova interpretação para os determinantes da criação de valor em redes. Em suma, a principal contribuição deste estudo foi prover um modelo explicativo do processo de criação de valor em redes estratégicas regionais, destacando a importância do gerenciamento para o mesmo, e atendendo à chamada de estudos que avancem na compreensão do papel do gerenciamento sobre o desempenho das redes. Além de avançar na compreensão teórica, o modelo proposto fornece uma orientação gerencial acerca das melhores práticas para o gerenciamento de redes regionais visando a criação de valor nos níveis individual e coletivo. / Few scholars have understood how networks as a whole can be actively managed to achieve individual and collective goals and create value. In this context, the main objective of this thesis was to explain the direct and indirect influence of network management on the value created in regional strategic networks. To that end, after identifying, theoretically and empirically, the functions and activities characteristic of network management, we verified the direct and indirect influence of management on the value created, as well as the role of intermediary constructs in this process, which are Quality of Relationships and Exchange and Combination of Complementary Resources. Methodologically, a quantitative approach was adopted, using the method of surveying and applying a questionnaire to 126 companies belonging to three networks in the information and communication technology sector of the State of São Paulo. The hypothesized relationships were tested by structural equation modeling (PSL-SEM). In short, the results showed that network management has a direct influence on the value created (H1). In addition, the Exchange and Resource Combination plays a mediating role in the relationship between the two mentioned constructs (H3). The Quality of Relationships, in turn, does not mediate the relationship between management and value created (H2), but on the other hand, it has a positive impact on the Exchange and Combination of Complementary Resources (H4). Based on these results, the important role that management activities played in the value creation process was explained, explaining its direct and indirect relationship with the results generated within the regional strategic networks. Among the main contributions of the study are: (i) the definition of a conceptual model that explains the creation of value beyond the perspective of the diaphragm, extending the notion of value created at the level of the network as a whole; (ii) the presentation of a roadmap of activities that operationalize the management of the networks; (iii) the empirical analysis of the constructs related to the creation process and their interrelations providing a new interpretation for the determinants of value creation in networks. In sum, the main contribution of this study was to provide an explanatory model of the process of value creation in regional strategic networks, highlighting the importance of management for the same, and taking into account the call for studies that advance the understanding of the role of management over performance networks. In addition to advancing theoretical understanding, the proposed model provides a managerial orientation about the best practices for the management of regional networks aiming at the creation of value at the individual and collective levels.

Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-10T15:49:34Z No. of bitstreams: 1 MPPJM - MARIANA BENVENIDO.pdf: 5225925 bytes, checksum: 8c3fa6d48bc88727b5d644f4277423e1 (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-10T15:50:09Z (GMT) No. of bitstreams: 1 MPPJM - MARIANA BENVENIDO.pdf: 5225925 bytes, checksum: 8c3fa6d48bc88727b5d644f4277423e1 (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-10T15:50:46Z (GMT) No. of bitstreams: 1 MPPJM - MARIANA BENVENIDO.pdf: 5225925 bytes, checksum: 8c3fa6d48bc88727b5d644f4277423e1 (MD5) / Made available in DSpace on 2018-10-10T15:50:59Z (GMT). No. of bitstreams: 1 MPPJM - MARIANA BENVENIDO.pdf: 5225925 bytes, checksum: 8c3fa6d48bc88727b5d644f4277423e1 (MD5) Previous issue date: 2018-03-20 / This research investigates how Exame magazine creates innovations and adds value in business models to survive in a digital ecosystem. The main objective is: analyze the strategies of innovation and creation of value for the audience in the magazine Exame in the three central platforms: magazine, site and application. A theoretical framework was developed to: understand the transition from traditional journalism to digital through new business models; identify the business model in the printed environment and in the digital environment; point out the innovations made by the magazine with the arrival of technologies; map the audience value creations developed by the Exame. This study is an exploratory research of qualitative character, appropriating the methodology of case study. For the development of the dissertation a bibliographical and documentary survey was carried out, elaboration of the categories of analysis, semi-structured interviews in depth and monitoring of the platforms. As a result, the research infers that the Exame presents three profiles of readers, justifying the independent nuclei in its organizational structure. The units meet the characteristics of the platforms, requiring an exclusive team to produce the content. The financing is based on readers and advertisers and the implementation of paywall has changed the business model. There is a need for greater collaboration among readers. Exame develops specific actions to create value on the three platforms analyzed to strengthen the brand in front of the print and digital audience. However, there is no effective insertion of innovation in their actions. Exame reproduces strategies that have worked well in international vehicles and performs innovative processes that are different from what already exists in the national market. / Essa pesquisa investiga como a revista Exame cria inovações e agrega valor em seu modelo de negócio para sobreviver em um ecossistema digital. O objetivo principal é analisar as estratégias de inovação e criação de valor para a audiência na Exame nas três plataformas centrais: revista, site e aplicativo. Foi elaborado um referencial teórico para: compreender a transição do jornalismo tradicional para o digital por meio de novos modelos de negócio; identificar o modelo de negócio no ambiente impresso e no digital; apontar as inovações realizadas pela revista com a chega das tecnologias; mapear as criações de valores para a audiência desenvolvidas pela Exame. Esse estudo é uma pesquisa exploratória de caráter qualitativo, apropriando-se da metodologia de estudo de caso. Para o desenvolvimento da dissertação foi realizado um levantamento bibliográfico e documental, elaboração das categorias de análise, entrevistas semiestruturadas em profundidade e monitoramento das plataformas. Como resultado, a pesquisa infere que a Exame apresenta três perfis de leitores, justificando os núcleos independentes em sua estrutura organizacional. As unidades atendem as características das plataformas, exigindo uma equipe exclusiva para a produção do conteúdo. O financiamento é pautado nos leitores e nos anunciantes e a implementação do paywall alterou o modelo de negócio. Observa-se a necessidade de uma maior colaboração dos leitores. A Exame desenvolve ações específicas de criação de valor nas três plataformas analisadas para fortalecer a marca perante a audiência impressa e digital. No entanto, não existe uma inserção efetiva de inovação em suas ações. A Exame reproduz estratégias que deram certo em veículos internacionais e executa processos inovadores diferenciados do que já existe no mercado nacional.

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-03-17T11:54:16Z No. of bitstreams: 1 Leonardo Vendramini Casartelli.pdf: 7467161 bytes, checksum: 913418c9d8ea8583dc4c2b0bda0976fa (MD5) / Made available in DSpace on 2017-03-17T11:54:16Z (GMT). No. of bitstreams: 1 Leonardo Vendramini Casartelli.pdf: 7467161 bytes, checksum: 913418c9d8ea8583dc4c2b0bda0976fa (MD5) Previous issue date: 2017-03-09 / The way companies interact with their consumers has been changing deeply during the last few years. Internet, social networks and new digital marketing features have made it necessary for organizations to adapt themselves to this new context in order to remain market competitive while other companies have already presented new commercial models focused on digital market. Traditional sectors enterprises, such as weddings were also influenced. By means of gathering theoretical background and case studies, this survey has the purpose of analyzing the value creation for a wedding market brand which has been acting exclusively on the internet with the goals of identifying the main strategies and challenges of this sector recently. Drawing on digital marketing and social medias which creates value to the brand, iCasei is nationally known by your wedding webpages evolution in which the focus are improving the website itself as well as the wedding gift lists which can be converted into cash, what, as stated in this survey, makes a great difference due to its reliability and quality known by its consumers and that helps to go over challenges of a totally online services / Nos últimos anos a forma como as empresas se relacionam com o seu consumidor mudaram profundamente. Com o advento da internet, das redes sociais e das novas ferramentas de marketing digital foi necessário que as organizações de adequassem a este novo contexto para se manterem competitivas, enquanto outras empresas já ingressaram em novos formatos e modelos comerciais, visando o mercado digital. Empresas prestadoras de serviço também foram afetadas. Por meio de um levantamento teórico e a aplicação de um estudo de caso, esta pesquisa analisa a criação de valor para empresas prestadoras de serviço que atuam no mercado online, no caso estudado uma marca do mercado de casamentos que atua única e exclusivamente na internet, tendo como objetivo identificar as principais estratégias e desafios deste setor no atual cenário. Assim como se dá a utilização de ferramentas de marketing digital e redes sociais para criar valor à marca, neste caso estudado, uma das maiores empresas brasileiras de casamento na internet, o iCasei, conhecido nacionalmente pelo desenvolvimento de sites de casamentos e listas de presentes convertidas em dinheiro, que, como constatado neste estudo, possui seu grande diferencial no que diz respeito à qualidade e credibilidade percebida pelos seus consumidores e que ajudam a superar os desafios de uma prestação de serviço totalmente online