Los sectores turismo y hotelería son industrias que se encuentran relacionadas y en constantes cambios respecto a su oferta de servicios frente a las nuevas tendencias del mercado. Una reciente tendencia que ha surgido es el turismo wellness. Algunos hoteles están adaptándose a esta tendencia e implementando servicios wellness en sus instalaciones, especialmente en Asia, donde el turismo wellness está más desarrollado, ofreciendo diversas experiencias wellness en hoteles, muchas de ellas basadas en prácticas ancestrales o con el uso de recursos naturales. Los hoteles que ofrecen servicios wellness contribuyen con el desarrollo personal y la salud integral de los huéspedes que buscan este tipo de bienestar emocional. Sin embargo, la información acerca del turismo wellness aplicado en la hotelería no es ampliamente accesible en el idioma español a pesar de que se tienen oportunidades de crecimiento en países hispanohablantes, especialmente en Latinoamérica donde se cuenta con los recursos de aplicar servicios wellness. Debido a ello, la presente investigación sintetiza y analiza información relevante sobre la reciente tendencia del turismo wellness aplicado en la hotelería, las características de los hoteles que ofrecen servicios wellness y las actividades que realizan los hoteles en relación al turismo wellness. La metodología aplicada en el desarrollo de la investigación es la revisión de literatura con un enfoque integrador. Se obtuvo como hallazgo principal que el turismo wellness es una industria que se encuentra en fuerte crecimiento a nivel mundial y apunta al bienestar propio con un enfoque holístico. / The Tourism and Hospitality industry are strongly related and in constant change with respect to their supply and trends. Wellness tourism is a recent trend that has emerged in the last few years. Some hotels are adapting to this trend, especially in Asia, where this kind of tourism is more developed, which is why they offer a variety of wellness experiences in their hotels. Many of these are related to ancient practices or the use of host-countries’ natural resources. The wellness services contribute to the personal development and integral health of the guests, but also to their emotional wellbeing. Nevertheless, the information related to this kind of tourism applied in the hospitality industry is not wide open in the Spanish language, even though countries in Latin America have plenty of resources that may serve for the development of wellness hotels. Therefore, the research analyzes and synthesizes relevant information related to this new trend such as the characteristics and activities that are carry out by hotels in relation to wellness tourism. The methodology used in this research is the literature review with an integrative approach. The main finding is that wellness tourism is an industry that is in strongly growing worldwide and focuses on the well-being of the customers with a holistic approach. / Trabajo de investigación

Submitted by Sofia Silva (sofiasbsilva@gmail.com) on 2018-09-25T15:48:20Z No. of bitstreams: 1 Wellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf: 2294981 bytes, checksum: 8e08a7c3f0159ba272a26b69e25c2509 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2018-09-25T18:02:28Z (GMT) No. of bitstreams: 1 Wellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf: 2294981 bytes, checksum: 8e08a7c3f0159ba272a26b69e25c2509 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-09-26T12:24:16Z (GMT) No. of bitstreams: 1 Wellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf: 2294981 bytes, checksum: 8e08a7c3f0159ba272a26b69e25c2509 (MD5) / Made available in DSpace on 2018-09-26T12:24:17Z (GMT). No. of bitstreams: 1 Wellness Tourism in Southeast Asia_DissertationMPGI_Sofia.Silva.pdf: 2294981 bytes, checksum: 8e08a7c3f0159ba272a26b69e25c2509 (MD5) Previous issue date: 2018-09-12 / A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the literature and there is a clear growing demand, however, it is not yet totally clear the players’ strategy, who are still searching how to refine their offerings. The purpose of the present study is to investigate how significant is wellness tourism to today’s consumer needs and how hotels can improve their strategies to better respond to those needs. The study was done with a qualitative case study approach using the Six Senses Hotels Resorts & Spas case and the primary data was collected through a survey and interviews, which were triangulated with secondary data from TripAdvisor. From the results obtained it is evident that, while the categories qualification during a traditional tourism experience and, concretely, a wellness experience can be similar, the prioritization and, itself, the categories value scale that emerge are distinct from each other. Therefore, it is not possible yet to outline the existence of a well-defined gap between wellness tourism concept and the traditional tourism notion. However, with the growing concern for health and the increasing stress levels, the demand for this type of tourism offerings has the tendency to increase. The contribution of this work to Six Senses and other related organizations will be a presentation of possible improvements for the strategy to be implemented, so that they can respond more effectively to consumer needs. / Atualmente estamos perante um contexto de crescente demanda por turismo de bem-estar e atraindo cada vez mais players nesta indústria. Este conceito já emergiu, mas ainda não eclodiu: está estabelecido na literatura e existe efetivamente demanda, mas os hotéis ainda não têm a sua estratégia e oferta claramente definida. O objetivo deste estudo é investigar a importância do turismo de bem-estar para as necessidades do consumidor atual e, consequentemente, analisar como os hotéis podem melhorar as suas estratégias para responder melhor a esses consumidores. O estudo foi realizado através de um caso de estudo qualitativo do Six Senses Hotels Resorts & Spas e os dados primários foram recolhidos através de um questionário e entrevistas, os quais foram triangulados com dados secundários recolhidos do TripAdvisor. Através dos resultados obtidos pode-se, por um lado, ressalvar a similitude do turismo de bem-estar com o conceito de turismo convencional na qualificação, isto é, nas categorias apontadas como importantes pelos consumidores, mas, por outro lado, são bem evidentes as diferenças existentes na priorização e hierarquia da respetiva escala de valores dessas categorias. Desta forma, ainda não é possível a definição de uma diferença bem demarcada entre o conceito tradicional de turismo e o turismo de bem-estar. No entanto, com a crescente preocupação pela saúde e com o aumento dos níveis de stress na sociedade atual, a procura por este tipo de ofertas tem a tendência para aumentar. A contribuição deste estudo, para o Six Senses e para outros estabelecimentos relacionados, é a apresentação de possíveis melhorias nas estratégias implementadas.