The search for better quality of life is in our human nature. Health and wellness tourism is therefore not a new phenomenon, but the business is growing in modern day society. Our stressful lives and the need to get away from it is one reason for this change. Traveling to a health destination is one way to increase our wellness state. The purpose of this study is to explore what aspects that effects the well-being of visitors of health destinations in the north. Using the theory of therapeutic landscapes as the theoretical framework, this was done by a case study of Källans spa, which is a spa facility in Västerbotten northern Sweden. People come here to get away from everyday life, relax and recharge in a natural environment.   Data collection was collected through interviews with overnight guests at Källans spa. The material has later been analysed using thematic analysis to find connections with therapeutic landscapes. Results show important aspects for well-being in the physical and social environment while well-being aspects from the spiritual environment appear weak.

探索靈魂:保健旅遊商業計畫 / Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers.

Šiame darbe nagrinėjamos sveikatinamojo turizmo plėtros galimybės Lietuvoje. Analizuojama kas yra sveikatinamasis turizmas, kokios sudedamosios jo dalys. Nagrinėjama plėtra, kaip nuolatinis procesas ir siekiama išsiaiškinti, kaip tai pritaikyti Lietuvos sveikatinamajame turizmo sektoriuje. Darbo tema– sveikatinamojo turizmo plėtros galimybės Lietuvoje Darbo objektas – sveikatinamasis turizmas Tikslas – nustatyti sveikatinamojo turizmo plėtros galimybes Lietuvoje Uždaviniai: 1. Aptartisveikatinamojoturizmosampratą, sudedamasiasdalis, teoriniuaspektu 2. Aptarti turizmo plėtros sampratą teoriniu aspektu 3. Išanalizuotisveikatinamojoturizmoplėtrosgalimybes Lietuvoje Problema: Sveikatinamojo turizmo plėtros galimybės Lietuvoje,nėra plačiai išanalizuotos. Metodai: Mokslinės literatūros analizė; Dokumentų analizė; Interviu; Kokybinė turinio duomenų analizė; Išvada: sveikatinamojo turizmo plėtros galimybės Lietuvoje, nuolatos kinta. Plėtra yra nuolatinis procesas, kurį veikia labai daug veiksnių. Siekiant tolydţios plėtros svarbu analizuoti plėtrą lemiančius veiksnius. / This work examines health care tourism development in Lithuania. Analyzing what is health through tourism, and what are those parts. The present development as a continuous process, and aims to find out how to adaptt heall-Lithuanian tourism sector. Work object – health tourism. Research aim–establisha healthcaretourism development inLithuania. Research targets are: 1. To discussthe concept ofa healthcaretourism, components, theoretical terms 2. To discussthe concept oftourism development intheoretical terms 3. To analyzea healthcaretourism development Methods: The scientific literature analysis Document analysis Interview Qualitative content analysis of the data Conclusion: a healthcaretourismdevelopment in Lithuaniais constantlychanging.Developmentis a continuous process switch is influenced byso many factors. In order toanalyze thesustainable developmentis important tothe development ofthe factors influencing.

Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

abstract: The fitness and wellness industry is expanding at a rapid pace, and part of this expansion includes wellness tourism. Within wellness tourism, fitness related activities and programs are sought by wellness tourists or more specifically, fitness tourists. Wellness tourism is defined as a journey by people whose motive, in whole or in part, is to maintain or promote their well-being, and who stay at least one night at a facility that is designed to enable and enhance physical, psychological, spiritual and/or social well-being. Inevitably, fitness related activities are offered within wellness tourism, and seem to attract these fitness tourists. The purpose of this study is two-fold. It is first to examine the goal content fitness tourists possess in this non-traditional exercise context. Second, this study aims to examine the goal pursuits within the promotional content produced by the wellness tourism industry. This study is informed by goal content theory (GCT) which is a mini-theory within self-determination theory (SDT). Developed by Kasser and Ryan (1996), GCT examines how goals pursued by individuals, in this case fitness tourists, whether related to extrinsic or intrinsic content, account for variations in wellness. Extrinsic goals include elements like wealth and appearance, while intrinsic goals include dimensions like community contribution and health management. Participants were targeted through their consumption of fitness services at wellness tourism resorts in the southwestern United States. The goal content for exercise questionnaire (GCEQ) was distributed to these targeted participants to determine the types of exercisers, intrinsically or extrinsically motivated, who are consuming these services. Additionally, a content analysis was conducted to examine the elements portrayed by the industry within a fitness context. Understanding goal content can allow organizations to create programs supportive of participants’ autonomous motivations which research suggests lead to higher levels of well-being. Using a sample of 100 GCEQs, the study implies fitness tourists are more likely to be white, high income females with stronger intrinsic goal content. Health management, image, and skill development were among the highest ranked goals. A total of 182 images were examined in addition to extensive narrative content on the webpages of these sites suggesting this industry promotes holistic wellness rather than appearance. The results of this study should be used to program physical activity interventions made accessible to low and middle class individuals. / Dissertation/Thesis / Masters Thesis Community Resources and Development 2017

Abstract Background:        In recent years a rising concern towards health enhancement activities has been prominent across populations, leading to the emergence of a multi-dollar industry, namely the wellness industry, which spans across a wide spectrum of sectors, ranging from organic food to tourism. In fact, wellness tourism has been growing at an exponential rate, generating high revenues, forecast to rise. Given that millennials have been gradually replacing former generations, in volume size, it becomes evident why this age cohort has garnered massive media attention worldwide. Purpose: Nevertheless, although wellness tourism industry has sparked the attention of academic scholars and industry professionals, scant academic research has been conducted on the wellness travel attitude of this age cohort. Hence, the purpose of this study is to examine the attitude of millennials’ towards wellness travelling.                            Method:              For the purpose of this study, a qualitative research comprised of 11 in-depth semi-structured interviews was conducted within a sample of individual’s aged 23-35. Conclusion:          The results of this research indicated that this generational segment displayed a particular travel attitude towards wellness tourism, which can be understood from a cognitive, affective, and conative angle. Overall, the main cognitive associations and thoughts with wellness tourism entailed the notion of relaxation, and health-enhancement, whilst the core emotions experienced ranged from inner fulfillment, and happiness to nostalgia and serenity. The main benefits sought involved, escape from daily life and stress relief, which are consistent with prior studies. It was clear from this study that millennials are price-sensitive, and they cherish the variety of activities along with the novelty of experiences when travelling for wellness. This research also sheds light on the most frequently employed travel platforms and channels of communication, which can provide tourism marketing specialists and industry professionals with constructive recommendations in terms of advertising and communication of wellness travel offerings. However, due to time constraints, this study was subject to certain limitations, which hinder the generalizability of results across broader populations and diverse wellness travelers. Future research is thus much anticipated and needed to dig deeper into this lucrative market.

The thesis focuses on consumer behavior of Czechs on the Hungarian spa and wellness market. The aim is to analyze the decision making process and motivation in order to determine the key factors influencing the behavior. Suggestions and recommendations for the Hungarian spa service offer were made, as to better meet the desires and needs of Czech tourists.

La investigación tiene como finalidad conocer los elementos y acciones necesarios para impulsar una oferta de turismo de salud en el Perú, tomando de referencia los avances en otros países. Para el desarrollo de este estudio, se aplicó la metodología de investigación la revisión bibliográfica descriptiva y evaluativa partiendo de fuentes académicas nacionales e internacionales del sector turismo. Esta investigación será de uso importante para fines académicos al conocer a mayor detalle las definiciones y subdivisiones del turismo de salud que son el turismo médico y el turismo de bienestar. Se analizó que, los principales beneficios de este segmento son el ingreso de divisas y aumento de llegada de turistas extranjeros al destino, las características de las subdivisiones y los elementos son la infraestructura hospitalaria de alta calidad y la afinidad cultural, entre otros aspectos para su desarrollo. Asimismo, por el lado del turismo de bienestar se obtienen beneficios psicológicos y el turismo médico obtienen beneficios laborales. Finalmente, en el caso de Perú, se tomará en cuenta el estado actual de los elementos y se analizará qué acciones se deben realizar o mejorar para impulsar una mayor oferta del turismo de salud y sus subdivisiones, asimismo existe potencial para desarrollar este segmento, sin embargo, requiere de ciertos elementos necesarios como la infraestructura médica y los servicios complementarios, certificaciones de los trabajadores en el ámbito de salud, entre otros para una adecuada y completa oferta turística de salud. / The purpose of the research is to know the elements and actions necessary to promote an offer of health tourism in Peru, taking as a reference the advances in other countries. For the development of this study, the research methodology was applied to the descriptive and evaluative bibliographic review based on national and international academic sources of the tourism sector. This research will be of important use for academic purposes when knowing in greater detail the definitions and subdivisions of health tourism that are medical tourism and wellness tourism. It was analyzed that the main benefits of this segment are the income of foreign currency and the increase in the arrival of foreign tourists to the destination, the characteristics of the subdivisions and the elements are the high-quality hospital infrastructure and cultural affinity, among other aspects for its development. Also, on the side of wellness tourism, psychological benefits are obtained and medical tourism obtain employment benefits. Finally, in the case of Peru, the current state of the elements will be taken into account and what actions should be carried out or improved to promote a greater supply of health tourism and its subdivisions will be analyzed, there is also potential to develop this segment, without However, it requires certain necessary elements such as medical infrastructure and complementary services, certifications of workers in the health field, among others for an adequate and complete health tourism offer. / Trabajo de investigación

<p>U&nbsp; doktorskoj&nbsp; disertaciji&nbsp; predstavljena&nbsp; je&nbsp; problematika poslovanja&nbsp; velnes&nbsp; centara,&nbsp; koji&nbsp; predstavljaju&nbsp; važan&nbsp; deo ugostiteljskih&nbsp; objekata,&nbsp; prilagođavanje&nbsp; obima&nbsp; i&nbsp; kvaliteta<br />velnes&nbsp; ponude&nbsp; potrebama&nbsp; velnes&nbsp; turista,&nbsp; kao&nbsp; i&nbsp; uticaj kvaliteta usluge u velnes centrima na konkurentnost hotela.U&nbsp; teorijskom&nbsp; delu&nbsp; doktorske&nbsp; disertacije&nbsp;&nbsp; predstavljena&nbsp; su glavna&nbsp; teorijska&nbsp; ishodi&scaron;ta&nbsp; koja&nbsp; se&nbsp; bave&nbsp; problematikom<br />definisanja&nbsp; pojmova velnes i subjektivno blagostanje,&nbsp; velnes turista&nbsp; i&nbsp; velnes&nbsp; turizma,&nbsp; kvaliteta&nbsp; usluga&nbsp; u&nbsp; hotelijerstvu, konkurentnosti.&nbsp; U&nbsp; empirijskom&nbsp; delu&nbsp; doktorske&nbsp; disertacije predstavljeni&nbsp; su&nbsp; rezultati&nbsp; istraživanja,&nbsp; dobijenih&nbsp; pomoću sledećih&nbsp; istraživačkih&nbsp; metoda:&nbsp; analiza&nbsp; podataka&nbsp; na&nbsp; vebsajtovima&nbsp; hotela,&nbsp; odnosno&nbsp; analiza&nbsp; velnes&nbsp; ponude&nbsp; hotela&nbsp; u loveniji&nbsp; i&nbsp; anketno&nbsp; istraživanje&nbsp; usmereno&nbsp; na&nbsp; posetioce<br />velnes centara&nbsp; izdvojenih&nbsp; hotela u Sloveniji.&nbsp; U zaključnom delu&nbsp; doktorske&nbsp; disertacije,&nbsp; pored&nbsp; zaključne&nbsp; diskusije&nbsp; o rezultatima&nbsp; istraživanja,&nbsp; istaknut&nbsp; je&nbsp; naučni&nbsp; i&nbsp; praktični<br />doprinos&nbsp; rada,&nbsp; kao&nbsp; i&nbsp; limitirajući&nbsp; faktori&nbsp; i&nbsp; preporuke&nbsp; za buduća istraživanja.</p> / <p>The&nbsp; doctoral&nbsp; dissertation&nbsp; presents&nbsp; wellness&nbsp; center,&nbsp; as&nbsp; an important part of the hotel, then adapting the diversity and quality of wellness offer to the needs of the wellness tourists, as&nbsp; well&nbsp; as&nbsp; the&nbsp;&nbsp;&nbsp; influence&nbsp; of&nbsp;&nbsp; service&nbsp; quality&nbsp; in&nbsp; wellness centers on the competitiveness of hotels.&nbsp; The theoretical part of&nbsp; the&nbsp; doctoral&nbsp;&nbsp; dissertation&nbsp; presents&nbsp; the&nbsp; main&nbsp; theoretical sources that deal with the problem of defining the concepts of wellness and subjective well-being, wellness tourism and&nbsp; &nbsp; wellness&nbsp; tourists, the quality of services in hotel industry, competitiveness.&nbsp; In&nbsp; the&nbsp; empirical&nbsp; part&nbsp; of&nbsp; the&nbsp; doctoral dissertation, the results of the research, obtained through the following&nbsp; research&nbsp; methods,&nbsp; were&nbsp; presented:&nbsp; analysis&nbsp; of data of hotel&nbsp; web sites, analysis of the hotel&#39;s wellness offer in Slovenia and&nbsp; survey research directed at visitors of the wellness centers of selected hotels in Slovenia.&nbsp; In the final part&nbsp; of&nbsp; the&nbsp; doctoral&nbsp; dissertation,&nbsp; in&nbsp; addition&nbsp; to&nbsp; the&nbsp; final discussion on the&nbsp; results &nbsp; of the research, the scientific and practical contribution of the work was emphasized, as well as&nbsp; the&nbsp; limiting&nbsp; factors&nbsp; and&nbsp; recommendations&nbsp; for&nbsp; future research.</p>

El turismo de bienestar es una rama del turismo de salud que va más allá del turismo tradicional al buscar hacer un recorrido holístico por la mente, el cuerpo y espíritu. La finalidad del presente estudio es conocer la interacción existente entre la motivación (MOT) para escoger esta clase de servicio, la satisfacción (SAT) al hacerlo y de ésta con el Customer Engagement (CE). Para la recolección de datos se creó un cuestionario dividido en 4 secciones, que fue aplicado a 308 personas que cumplían con el requisito de ser turistas actuales y potenciales que buscan el bienestar en el turismo. Se aplicó el coeficiente de correlación de Pearson para analizar los resultados; y, se identificó que la motivación se relaciona con la satisfacción, siendo la última en mención relacionada también con el Customer Engagement. Cabe resaltar que el desarrollo de sentimientos positivos es considerado el principal indicador de satisfacción, mientras que el caso del Customer Engagement en el turista de bienestar, se observa principalmente en las recomendaciones a otras personas, la generación de reseñas positivas y una valoración costo –beneficio, finalmente este estudio proporciona a los profesionales de la industria conocimientos para promover el turismo de bienestar y diseñar estrategias de marketing efectivas. / Wellness tourism is a branch of health tourism that goes beyond traditional tourism by seeking to make a holistic journey through the mind, body and spirit. The objective of this study is to know the relationship between the motivation (MOT) to choose this type of service, the satisfaction (SAT) when performing it and its relationship with Customer Engagement (CE). For data collection, a questionnaire divided into four sections was designed and applied online to 308 people who met the requirement of being current and potential tourists seeking well-being in tourism. Pearson's correlation coefficient was applied to analyze the results, and it was identified that motivation is related to satisfaction, being the last mentioned also related to Customer Engagement. It should be noted that the development of positive feelings is considered the main indicator of satisfaction, while the case of Customer Engagement in the wellness tourist is mainly observed in the recommendations to other people, the generation of positive reviews and a cost-benefit assessment Finally, this study provides industry professionals with the knowledge to promote wellness tourism and design effective marketing strategies. / Tesis / PE