Submitted by Mascha Sörensen (mascha.soerensen@gmail.com) on 2016-10-08T10:05:16Z No. of bitstreams: 1 Mascha Sörensen_Master Thesis_Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country_14.09.2016.pdf: 1369449 bytes, checksum: dc4c868a996a043756cdbabad912afad (MD5) / Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Dear Mascha, First of all the title of the parts of the thesis, example: Abstract, resumo,etc. is duplicated it's only has to appear once. The List of Figures, etc. should be before the table of contents. The number of the pages should count from the first page but only appear on the introduction. Warm regards. Ana Luiza Holme 37993492 on 2016-10-10T12:25:44Z (GMT) / Submitted by Mascha Sörensen (mascha.soerensen@gmail.com) on 2016-10-10T16:07:15Z No. of bitstreams: 1 Mascha Sörensen_ Master Thesis_ Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country - A Study on the 2014 FIFA World Cup in Brazil_ 14.09.2016.pdf: 1310793 bytes, checksum: 0b9d0c22d5a69492fd2a69757d38afdd (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-10-10T16:17:12Z (GMT) No. of bitstreams: 1 Mascha Sörensen_ Master Thesis_ Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country - A Study on the 2014 FIFA World Cup in Brazil_ 14.09.2016.pdf: 1310793 bytes, checksum: 0b9d0c22d5a69492fd2a69757d38afdd (MD5) / Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Duplicidade de postagem, trabalho já aprovado. on 2016-10-10T16:20:07Z (GMT) / Submitted by Mascha Sörensen (mascha.soerensen@gmail.com) on 2016-10-12T09:57:10Z No. of bitstreams: 1 Mascha Sörensen_ Master Thesis_ Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country - A Study on the 2014 FIFA World Cup in Brazil_ 14.09.2016.pdf: 1310793 bytes, checksum: 0b9d0c22d5a69492fd2a69757d38afdd (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-10-13T12:40:49Z (GMT) No. of bitstreams: 1 Mascha Sörensen_ Master Thesis_ Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country - A Study on the 2014 FIFA World Cup in Brazil_ 14.09.2016.pdf: 1310793 bytes, checksum: 0b9d0c22d5a69492fd2a69757d38afdd (MD5) / Made available in DSpace on 2016-10-13T12:55:53Z (GMT). No. of bitstreams: 1 Mascha Sörensen_ Master Thesis_ Nation Branding through Mega-Events and the Impact on Tourism Development in the Host Country - A Study on the 2014 FIFA World Cup in Brazil_ 14.09.2016.pdf: 1310793 bytes, checksum: 0b9d0c22d5a69492fd2a69757d38afdd (MD5) Previous issue date: 2016-09-14 / Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for its exported products. The significance for Brazil of having hosted the two most important sport mega-events, the 2014 Football World Cup and the 2016 Summer Olympic Games, within two years is discussed in detail. The objective of the exploratory research here presented is to understand the perception of Brazil internationally (measured as nation brand) and to determine whether primarily the 2014 World Cup had an impact on the nation brand as possibly also on the tourism activities in the country. A methodology of a single case study has been applied. Main sources of information were secondary data from websites and tourism and event related journals, as well as quantitative data from nation branding indices and official tourism statistics. The most insightful data source was provided by seven interviews with experts in the field of nation branding, events and tourism business. The research suggests that the World Cup had two-sided effects. Increased international awareness, hospitality and improvements in perception of culture and people in Brazil are positive results that were partly restrained by negative images of corruption, insecurity and social problems. The World Cup overall resulted in positive outcomes in the tourism industry. Despite being beneficial in many aspects, the mega-events happened at a difficult economic and political time in Brazil. Together with persistent deficiencies of the international sport organizations, these circumstances further hindered lasting legacies and international reputation. The findings therefore are not straightforward. They are rather based on a complex discussion which identifies positive contributions of the events to destination branding and possibly to the development of the nation branding strategy of Brazil. / A consideração da marca-nação recentemente tem ganhado grande importância com países se esforçando para alcançar uma vantagem competitiva global, atrair turistas de todo o mundo, investimento estrangeiro direto e uma força de trabalho qualificada, além de melhorar as preferências dos consumidores por seus produtos exportados. A importância para o Brasil em ter hospedado os dois mais importantes mega-eventos esportivos no prazo de dois anos, a Copa do Mundo de 2014 e os Jogos Olímpicos de 2016, é discutida em detalhe. O objetivo da pesquisa exploratória aqui apresentada é entender a percepção internacional do Brasil (medida como marca-nação) e determinar se principalmente a Copa do Mundo de 2014 teve um impacto positivo na marca-nação e também nas atividades de turismo no país. A metodologia de um estudo de caso específico foi aplicada. As principais origens de informações foram dados secundários de sites e revistas relacionados a turismo e eventos, bem como dados quantitativos de índices de marca-nação e estatísticas oficiais de turismo. A fonte de dados mais significante foi obtida em sete entrevistas com especialistas no campo da marca-nação, eventos e turismo. A pesquisa sugere que a Copa do Mundo teve efeitos de dois lados. Aumento da consciêntização internacional, hospitalidade e melhorias na percepção da cultura e das pessoas no Brasil são resultados positivos que foram parcialmente restringidos por imagens negativas de corrupção, insegurança e problemas sociais. De forma geral, a Copa do Mundo apresentou resultados positivos na indústria do turismo. Apesar de serem benéficos em muitos aspectos, os mega-eventos aconteciam em um momento difícil para o Brasil, econômico e políticamente. Juntamente com deficiências persistentes das organizações desportivas internacionais, estas circunstâncias impediram ainda mais os resultados duradouros e a reputação internacional. Os resultados, entretanto, não são simplórios. Pelo contrário, são baseados em uma discussão complexa que identifica contribuições positivas dos eventos para a marca de destino e possivelmente para o desenvolvimento uma estratégia da nação-marca no Brasil.

Submitted by Ilaria Masiero (masiero85@gmail.com) on 2017-05-25T11:35:21Z No. of bitstreams: 1 Ilaria Masiero-Tese.pdf: 954388 bytes, checksum: 5671375e6bcdb3db1ae05acd4498eefc (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2017-05-25T12:15:33Z (GMT) No. of bitstreams: 1 Ilaria Masiero-Tese.pdf: 954388 bytes, checksum: 5671375e6bcdb3db1ae05acd4498eefc (MD5) / Made available in DSpace on 2017-05-25T12:47:33Z (GMT). No. of bitstreams: 1 Ilaria Masiero-Tese.pdf: 954388 bytes, checksum: 5671375e6bcdb3db1ae05acd4498eefc (MD5) Previous issue date: 2017-05-19 / Prevention is commonly recognized as the best way to go in the fight against delinquency. Yet, working out sound policies is an extremely challenging task. The first two essays in this thesis contribute to the pursuit of innovative tools by highlighting the crime-preventing potential of technologies and occupations that make people willingly alter their time allocation choices. The rationale behind this is simple: offenses will be averted if individuals choose to engage in less crime-conducive activities substituting time away from more crime-conducive activities. This mechanism is known in the literature as “voluntary incapacitation”. In particular, the first paper analyzes the impact of Internet diffusion on crime in the US. Using a panel of state level yearly data and adopting an instrumental variable approach, I find a negative and significant relationship between Internet penetration and total and property crimes. Based on my theoretical framework, I interpret this outcome as reflecting voluntary incapacitation: time spent online crowds out alternative activities that would more likely lead to crime. The second essay investigates the entertainment-crime relationship by analyzing how criminal activity behaved in the city of São Paulo during the 2014 FIFA World Cup. Outcomes show that crime is significantly lower during matches, especially those with the highest remote viewership rates. Further tests suggest that these findings reflect the voluntary incapacitation effect, whereby the potential for criminal interaction (and thus crime) drops as people are busy watching the games. The main policy-relevant conclusion from the first two essays in this thesis is that providing access to technologies (such as the Internet) and entertainment activities (such as sporting events) may trigger a crime-preventive effect via voluntary incapacitation. The third paper also relates to crime prevention by tackling a crucial issue in the economics of crime literature – the empirical assessment of the deterrent role of policing. The difficulty arises from the fact that crime and police presence are simultaneously determined, causing a problem of reverse causality. I address the issue by considering the natural experiment represented by the creation of a special police unit to intensify surveillance around a few tournament-related locations in the city of São Paulo during the 2014 FIFA World Cup. I take into account that the championship may impact crime in other ways than just through increased policing, namely via fan concentration and voluntary incapacitation. In order to disentangle the specific effect of police on crime, I exploit the fact that the World Cup affected different areas of the city through different channels and at different times. Difference-in-differences estimates reveal that increased police presence leads to a significant reduction in criminal activity. The predicted elasticity of crime to police presence is remarkably close to estimates from previous studies. / A prevenção é reconhecidamente o melhor caminho para o combate ao crime. Contudo, elaborar políticas preventivas é um grande desafio. Os primeiros dois ensaios dessa tese contribuem para a busca de ferramentas inovadoras neste âmbito ao explorar o papel de prevenção ao crime de tecnologias e formas de entretenimento que fazem as pessoas alterarem voluntariamente suas escolhas de alocação do tempo. O racional é simples: delitos podem ser evitados se as pessoas optarem por gastar seu tempo em atividades menos propícias à ocorrência de crimes tirando tempo de atividades mais propícias à ocorrência de crimes. Este mecanismo é conhecido na literatura como “voluntary incapacitation”. O primeiro ensaio analiza o impacto da difusão da Internet sobre delitos nos EUA. Usando variáveis instrumentais em um contexto de painel por ano e estado, eu encontro uma relação negativa e significante entre penetração da Internet e crime total e crime contra a propriedade. Baseado no arcabouço teórico, eu interpreto este resultado como voluntary incapacitation: o tempo gasto online reduz o tempo gasto em atividades alternativas que mais provavelmente levariam a delitos. O segundo artigo investiga a ligação entre entretenimento e crime ao analizar a atividade criminosa na cidade de São Paulo durante a Copa do Mundo de 2014. Os resultados mostram que esta é significativamente menor durante os jogos, especialmente aqueles com as maiores taxas de audiência remota. Testes adicionais sugerem que estes resultados refletem o mecanismo de voluntary incapacitation uma vez que a possibilidade de interação entre potenciais vítimas e criminosos diminui enquanto as pessoas assistem os jogos. A maior contribuição para políticas públicas desses estudos é a conclusão que prover acesso a tecnologias (como a Internet) e atividades de entretenimento (como eventos esportivos) pode ajudar no combate ao crime através do efeito de voluntary incapacitation. O terceiro ensaio também relaciona à prevenção ao crime e aborda um desafio da literatura, que é a quantificação empírica do efeito de dissuasão da polícia. A dificuldade nasce do fato de que presença policial e crime são determinados simultaneamente, causando um problema de endogeneidade. Eu abordo o assunto ao considerar o experimento natural representado pela criação de uma unidade especial de polícia para o monitoramento de algumas áreas específicas da cidade de São Paulo durante a Copa do Mundo de 2014. Eu levo em consideração que o campeonato deve influenciar o crime através de vários canais (concentração de torcedores e voluntary incapacitation), e não só por meio do aumento do efetivo policial. Para separar o efeito específico da polícia sobre crime, eu uso o fato de que a Copa do Mundo impactou diferentes áreas da cidade em momentos diferentes e através de diferentes canais. Os resultados mostram que o aumento na presença da polícia leva a uma redução significativa da atividade criminosa. A elasticidade do crime à polícia estimada é muito próxima àquela calculada em outros estudos.

Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.

Submitted by Valquíria Barbieri (kikibarbi@hotmail.com) on 2017-11-01T20:08:00Z No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) / Approved for entry into archive by Jordan (jordanbiblio@gmail.com) on 2017-12-15T14:56:18Z (GMT) No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) / Made available in DSpace on 2017-12-15T14:56:18Z (GMT). No. of bitstreams: 1 DISS_2012_Danilo Costa Bertoloto.pdf: 8430681 bytes, checksum: 18a9ced8f731a2447eed45c8e94c3954 (MD5) Previous issue date: 2012-08-30 / Esta dissertação de caráter descritivo e exploratório busca traçar um panorama do nível de conexão que o Brasil, mais precisamente a Cidade de Cuiabá, capital do estado de Mato Grosso, está inserida. Busca-se apresentar, também, como se dão as conexões e quais backbones fazem parte da malha óptica que liga a cidade aos grandes centros e como estes se interligam com o mundo. O interesse principal da presente pesquisa é entender como Cuiabá, sede da Copa do Mundo de Futebol de 2014 se comportará como produtora, gestora e vendedora de informação, e se a conexão citada acima suportará essa demanda de tráfego. Busca-se então, levantar dados do mega-evento Copa do Mundo de futebol de 2010 para se apontar a demanda de infra-estrutura de comunicação baseada em fibra óptica para a Copa de 2014 no Brasil, Cuiabá. / This dissertation was a descriptive and exploratory search to give an overview of the level of connection that Brazil, more precisely the city of Cuiabá, capital of Mato Grosso, is inserted. Search is also present, as it gives the connections and backbones which are part of the optical network that connects the city to major centers and how they interrelate with the world. However, the ultimate concern of this research is to understand how to Cuiabá, the headquarters of the Football World Cup 2014, will behave as a producer, manager and seller information, and the connection to the above mentioned support the traffic demand. The aim is then to collect data from mega-event World Cup 2010 soccer pointing to the demand for communication infrastructure based on optical fiber for the 2014 World Cup in Brazil, Cuiabá.

Thesis (MTech (Tourism and Events Management))--Cape Peninsula University of Technology, 2015. / South Africa won the right to host the first Fédération Internationale de Football (FIFA) WorldCup™ on the African continent in 2010. The 2010 FIFA World Cup™ has been heralded as a ‘once in a lifetime’ opportunity with significant legacy benefits for South Africans. Many sport mega-event organisations tend to disregard residents’ perceptions of the events’ social, economic and environmental impacts. There is a lack of research investigating responses of residents where the event takes place, specifically studies on informal residents’ perceptions of sport mega-events. The main focus of this study is to explore the level of awareness, perceptions and attitudes of residents living in an informal settlement area in close proximity to Cape Town Stadium with respect to the impacts of the 2010 FIFA World Cup™ in Cape Town. A systematic, stratified random sampling technique was used to survey 370 household residents of Joe Slovo, which is the nearest informal settlement to Cape Town Stadium, three months before the hosting of the 2010 FIFA World Cup™. The findings revealed that the majority of the residents were aware of the 2010 FIFA World Cup™, and that communication from stakeholders could have improved. The residents also expressed their support for the event by indicating various levels of participation. They also generally had positive perceptions towards the 2010 FIFA World Cup™, but highlighted that big businesses and the wealthy and rich would mainly benefit from the event. Social concerns were related to traffic congestion, excessive noise levels, and crime. An investigation of this sort ‘paves the way’ for on-going research into residents’ perceptions of the 2010 FIFA World Cup™. It is recommended that the focus should be on longitudinal impacts rather than short-term impacts and that a legacy should be left behind

Esta dissertação tem por objetivo analisar a realização da Copa do Mundo de Futebol de 2014 no Brasil, levando em consideração não apenas seus legados e impactos mais evidentes, mas principalmente compreendendo-a como parte substantiva da dinâmica mais geral do modo de produção capitalista em sua relação com as cidades-sede, os lugares. Como maiores eventos do planeta, as Copas apresentam-se como veículos passageiros e particulares do processo de totalização do capitalismo, sendo simultaneamente matrizes parciais do tempo e do espaço desse período histórico marcado pela crise econômica internacional. Nesse movimento, tendo os lugares como espaços finais de sua realização, esses megaeventos deixam marcas profundas; promovem a qualificação de uma determinada fração do tempo no qual ocorrem, determinados pelas necessidades do capital de se reproduzir lucrativamente, algo complexo nesse momento crítico. A totalidade, essa trama de eventos emaranhada entre as necessidades e possibilidades concretas dos lugares, ganha novos desenhos nas cidades a partir do contato com a agenda estabelecida pelo megaevento. Desde 2007, quando o Brasil foi escolhido como sede do Mundial e a crise econômica já aparecia no horizonte dos Estados Unidos e da Europa, as cidades brasileiras vivem a realidade desta agenda crítica pautada pela Federação Internacional de Futebol (FIFA). Tendo como pano de fundo as estratégias rígidas das corporações patrocinadoras e interessadas no evento, promove-se um verdadeiro estado de emergência para o atendimento das normas e padrões FIFA. Tomadas por uma avalanche de obras e negócios imobiliários desvinculados de planos estratégicos associados às necessidades mais sentidas da população, as cidades-sede tornam-se experimentos de novas formas de privatização e espoliação, sob o regime de leis de exceção e violações de direitos. Tal dinâmica imposta às cidades da Copa como um todo é manifesta de forma evidente na elaboração de uma nova centralidade na Região Metropolitana de Recife por meio da construção do grande empreendimento imobiliário Cidade da Copa, a partir do novo estádio construído para o evento. Trata-se pois, da eclosão no Brasil de uma crise fundamentalmente urbana que, se por um lado estrutura verdadeiras cidades de exceção, no outro vértice promove também a força criativa das resistências. Como demonstraram as manifestações urbanas multitudinárias de junho de 2013 e os protestos ininterruptos que se seguiram a elas, a revanche dos lugares à agenda da Copa pode estruturar também cidades rebeldes como legados. / This dissertation aims to examine the implementation of the World Cup 2014 in Brazil, taking into consideration not only its legacy and most obvious impacts, but mostly understanding it as a substantive part of the wider dynamics of the capitalist way of production in its relationship with the host cities, the places. As some of the biggest events on the planet, the World Cups are presented as individual and transitory vehicles of the aggregation process of capitalism, while being simultaneous matrices of time and space during this historical period marked by global economic crisis. In this movement, having spaces as the places of their full realization, these mega events leave deep marks; they promote the qualification of a certain fraction of the time in which they occur, determined by the needs of capital to play profitably, something complex during this critical moment. The totality, this \"web of events\" tangled between the concrete needs and possibilities of places, gains new designs in cities from contact with the agenda set by the mega event. Since 2007, when Brazil was chosen to host this event and the economic crisis had already appeared on the North American and European horizon, Brazilian cities are living the reality of a critical agenda guided by the International Football Federation (FIFA). In the background of the rigid strategies of the sponsors and corporations interested in the event, a true state of emergency is promoted to meet norms and \"FIFA standards\". Taken by an avalanche of construction sites and real state negotiations unrelated to strategic plans that take into account the needs of the population, the host cities become experiments in new forms of privatization and dispossession, under the regime of emergency laws and rights violations. Such dynamics - imposed on the World Cup cities as a whole - is clearly manifested in the drafting of a new central location in the metropolitan area of Recife through the construction of large real estate project called \"Cidade da Copa\", around the stadium built for the event. This is the outbreak in Brazil of a fundamentally urban crisis, where on the one hand \"cities of exception\" are structured, and in another vertex a creative power of resistance is also promoted. As demonstrated in the multitudinous urban protests of June 2013 and the uninterrupted protests that followed them, the requital that took places in host cities can also structure \"rebellious cities\" as legacies.

Esta pesquisa aborda as condições da produção do espaço urbano e sua imagem a partir da realização da Copa do Mundo de Futebol da Fédération Internationale de Football Association (FIFA) de 2014, e as contradições entre elas. Para tal, recorre, sobretudo, às bases teóricometodológicas advindas de Henri Lefebvre, Guy Debord e outros membros da Internacional Situacionista (IS), bem como a Karl Marx e Robert Kurz. As cidades sede da Copa de 2014, mais notadamente São Paulo, Rio de Janeiro e São Lourenço da Mata/Recife, constituem o espaço de análise para compreender as relações entre Estado e capital, bem como suas formas de efetivação no cotidiano e no espaço. Em busca de desvendar o papel do Estado na reprodução (crítica) do capitalismo, foram analisadas as leis federais voltadas para a Copa de 2014; a carta de crédito do Banco Nacional de Desenvolvimento Econômico e Social (BNDES) destinada à construção das arenas; o Regime de Diferenciado de Contratações Públicas (RDC); as Parcerias Público-Privadas; e os Certificados de Incentivo ao Desenvolvimento (CID) concedidos pela prefeitura de São Paulo. Os resultados e consequências desse processo efetivam-se na espacialidade urbana e em seu cotidiano por meio de estratégias como, por exemplo, FIFA Fan Fest,smart city,naming right,áreas de restrição comercial, crime por marketing de emboscada,ranking de cidadesmarcas, direitos de imagem e de marketing da FIFA. Diante disso irrompe a hipótese de que a produção do espaço espetaculariza-se, e a cidade torna-se cenário na medida em que sua imagem é produzida e comercializada autonomizada de seus conteúdos e contradições. Reduzida a cenário, a cidade vê-se diante de novos processos de fragmentação e segregação, o que possibilita avançar na compreensão de novos negócios com o urbano e sua paisagem. / This research approaches the conditions and contradictions between the production of urban space and its image, based on the FIFAs Football World Cup 2014 event. For this purpose, uses the theoretical and methodological bases arising from Henri Lefebvre, Guy Debord and other members of the Situationist International, as well as Karl Marx and Robert Kurz. The Cup host cities in 2014, especially Sao Paulo, Rio de Janeiro and São Lourenço da Mata/Recife, constitute the scope of analysis to understand the relations between state and capital as well as their ways of realization in daily life and space. Seeking to unravel the States role in the (critical) reproduction of capitalism, we have analyzed the Federal Laws aimed at the 2014 World Cup, the BNDESs line of credit granted for the construction of the World Cup stadiums; the Differentiated Contracting Regime; the Public-Private Partnerships; and the Development Incentive Certificates granted by São Paulos City Hall. The results and consequences of this process are materialized in urban spatiality and in daily life through strategies such as the FIFAs Fan Fests; smart city; naming right; areas of trade restraint; crime of ambush marketing; ranking city-brands; FIFAs image rights and marketing rights. In light of this arises the hypothesis that the production of space becomes spectacular, and the city becomes scenario to the extent that its image is produced and marketed autonomized of its contents and contradictions. Reduced to scenario, the city faces new processes of fragmentation and segregation, which enables us to a better understanding of the new business with the urban and its landscape.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-04-05T11:25:54Z No. of bitstreams: 1 mauchaandradegamonal.pdf: 5111281 bytes, checksum: 1a21973abbc0ee27bb4401bad94f7099 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-04-24T03:47:58Z (GMT) No. of bitstreams: 1 mauchaandradegamonal.pdf: 5111281 bytes, checksum: 1a21973abbc0ee27bb4401bad94f7099 (MD5) / Made available in DSpace on 2016-04-24T03:47:58Z (GMT). No. of bitstreams: 1 mauchaandradegamonal.pdf: 5111281 bytes, checksum: 1a21973abbc0ee27bb4401bad94f7099 (MD5) Previous issue date: 2013-03-11 / CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esta dissertação é parte do subprojeto Copa 2014 FrameNet Brasil (SALOMÃO ET AL., 2011), iniciativa da FrameNet Brasil em parceria com o projeto FrameCorp (CHISHMAN ET AL., 2008) e com a Berkeley FrameNet (FILLMORE ET AL., 2003) que propõe a elaboração de dicionário eletrônico trilíngue – Português, Inglês, Espanhol – para os domínios da Copa do Mundo, do Futebol e do Turismo. A elaboração deste recurso se mostra diferente dos demais dicionários eletrônicos por ser estruturado a partir da teoria da Semântica de Frames (FILLMORE, 1982, 1985; PETRUCK, 1996) e da metodologia da FrameNet (FILLMORE ET AL., 2003, 2003a; RUPPENHOFER ET AL., 2010). A contribuição desta pesquisa é estabelecer as diretrizes para a estruturação deste dicionário a partir da modelagem de frames da experiência turística. Para tanto, algumas perguntas guiam o desenvolvimento deste trabalho: i) Em que medida os frames do domínio turístico modelados com corpora compilados da língua portuguesa do Brasil servem para representar os frames do Turismo para as demais línguas do dicionário? ii) Como a FrameNet responde aos desafios colocados na estruturação de recursos lexicais multilíngues? É possível utilizar frames como interlíngua? iii) Que avaliação se pode fazer do Kicktionary, dicionário multilíngue do futebol, como produto que utiliza a FrameNet e a WordNet (MILLER, 1993, 1995; FELLBAUM, 1998)? As respostas a essas reflexões apontaram que: i) os frames do domínio turístico são modelados da mesma forma pelas diferentes culturas; ii) a rede semântica FrameNet precisa se adaptar às especificidades impostas pela lexicografia multilíngue, mas, devido ao caráter transcultural do Turismo e também da Copa do Mundo e do Futebol, os frames podem ser utilizados como interlíngua; ii) o Kicktionary, como dicionário multilíngue de domínio especializado que utiliza frames e synsets, deveria rever a funcionalidade de cada teoria na estruturação dos bancos de dados. As relações intralinguísticas poderiam acontecer via WordNet, e as relações interlinguísticas, via FrameNet. / This work is part of the subproject 2014 World Cup FrameNet Brasil (SALOMÃO ET AL., 2011), an initiative of FrameNet Brazil in partnership with the FrameCorp project (CHISHMAN ET AL., 2008) and Berkeley FrameNet (FILLMORE ET AL. 2003), which proposes developing a trilingual electronic dictionary - English, Portuguese, Spanish - for the domains of the World Cup, Soccer, and Tourism. The development of this resource is different from the other electronic dictionaries because it is structured within the theory of Frame Semantics (FILLMORE, 1982, 1985; PETRUCK, 1996) and the methodology of FrameNet (FILLMORE ET AL., 2003, 2003a; RUPPENHOFER ET AL., 2010). The contribution of this research is to establish guidelines for structuring this dictionary through the analysis of tourist experience frames. Therefore, some questions guide the development of this work: i) How does this resource respond to the challenges involved in structuring multilingual lexical resources? ii) Is it possible to use frames as an interlingual representation? iii) What evaluation can be made of Kicktionary, a multilingual dictionary of football as a product that uses both FrameNet and WordNet (Miller, 1993, 1995; FELLBAUM, 1998)? The answers to these considerations have shown that: i) frames of the tourist domain are modeled in the same way by different cultures; ii) FrameNet needs to adapt to the specificities imposed by multilingual lexicography, but due to the transcultural nature of Tourism and also the Soccer and the World Cup, frames can be used as interlingua; ii) the Kicktionary, as specialized multilingual dictionary which uses frames and synsets, should review the functionality of each theory in structuring databases. Intralinguistic relations could happen via WordNet, and interlingual relations via FrameNet.

Denna uppsats har sin utgångspunkt i genus- och gestaltningsteori och målet var att redogöra för de eventuella skillnader som existerar i Aftonbladets rapportering om svenska herrlandslaget i fotboll och svenska damlandslaget i fotboll. Detta genomfördes med en kvalitativ textanalys av totalt 8 artiklar som skrevs och publicerades om de respektive landslagen inför herrarnas VM 2018 och damernas VM 2019. Resultatet från studien kom att bekräfta vår tes om att skillnader faktiskt förekommer. Resultatet från studien som genomfördes påvisar tydliga skillnader vad gäller såväl artiklarnas huvudsubjekt, samt från vems eller vilkas perspektiv som artiklarna är skrivna utifrån. En tydlig indikator på den (icke)rådande balansen i rapporteringen var rollen som Svenska Fotbollförbundet (SvFF) iklädde sig i samband med de båda mästerskapen. SvFF och dess representanter figurerade ofta i samband med rapporteringen om herrlandslaget men betydligt mer sällan i samband med rapporteringen om damlandslaget ett år senare. Strukturen i rapporteringen om herrlandslaget framstår mer omfattande och gedigen jämfört med den om damlandslaget, något som inger känslan av att det är förstnämnda är skrivet på grund av att det existerar ett läsintresse och det sistnämnda på grund av att det behöver skrivas. Flera identifierade faktorer i studien understryker och förstärker det faktum att manligt fotbollsspelande betraktas som norm och kvinnligt fotbollsspelande som något avvikande. / The aim of this study was to find and reveal the differences in the reports about the Swedish men’s national football team and the Swedish women’s national football team in one of Sweden’s biggest newspaper - Aftonbladet. The theories applied in the study were gender theory and Gestalt theory. A qualitative text analysis was used while we examined 8 articles written and published during the days before each national team played their first game in the FIFA World Cup 2018 and the FIFA Women’s World Cup 2019. The result based upon the study points towards differences in how (and who) Aftonbladet use as the main subject of the articles, and also obvious differences in regards of the perspective presented in the articles. A clear indicator of the non-existing balance in the World Cup-coverage was the role of Swedish Football Federation (SvFF). SvFF and its representatives figured mainly in the coverage about the Swedish men’s national team while barely nothing at all in the coverage about the Swedish women’s national team during their World Cup one year later. The overall structure of the coverage about the men’s national team appears more solid and extensive compared to the coverage on the women’s national team. Several identified factors in the study emphasizes and strengthens the fact that men’s football is seen as normative while women’s football is seen as something deviant.

Title: Large sporting events' brand identification Objectives: The main objective of this work is to identify the brand personality of Summer Olympic Games and FIFA World Cup by means of marketing research. Methods: In connection with the primary data collection a method of written and electronic questioning was used. The brand personality identification of the above mentioned brands was performed based on the brand personality measurement method according to Geuens, Weijters and De Wulf (2009). For the obtained data interpretation their statistical analysis was performed. Results: Based on the research results, the brand personality of Summer Olympic Games can be described by the dimensions Responsibility, Activity and Simplicity and by characteristics stable, responsible, active, dynamic and simple. The brand personality of FIFA World Cup can be described only by the dimension Activity and by characteristics active, dynamic and innovative. Keywords: Sports brand, brand personality, brand personality measurement, brand image, brand identity, Summer Olympic Games, FIFA World Cup.