Los creadores de contenido de tecnología son usuarios que comparten contenido con cierto grado de producción y en muchos casos cuentan con experiencia en el tema que tocan en sus videos, ya sea hardware, software o servicios. Durante la pandemia Covid-19 los usuarios no podían acceder de manera física a los productos y menos conocer la experiencia de los servicios, no obstante, los canales de tecnología han sido muy buena fuente para conocer un smartphone, una laptop o cómo va el servicio de determinado proveedor de internet. Por ese motivo, en esta investigación se analizó el comportamiento de las comunidades de Perusmart y Jesús Veliz, también se busca conocer el nivel de credibilidad de ambos canales durante el estado de emergencia que atravesó Perú y el mundo. / Technology content creators are users who share content with a certain degree of production and in many cases have experience in the subject they touch on in their videos, be it hardware, software or services. During the Covid-19 pandemic, users could not physically access the products and even less know the experience of the services, however, the technology channels have been a very good source to know a smartphone, a laptop or how the service is going from a certain internet provider. For this reason, in this research I analyze the behavior of the Perusmart and Jesús Veliz communities, it also seeks to know the level of credibility of both channels during the state of emergency that Peru and the world went through. / Trabajo de investigación

Diplomová práce řeší problematiku sociálních medií v marketingové komunikaci vybrané společnosti. Cílem této práce je analyzovat současný stav marketingové komunikace na sociálních sítích dané společnosti a navrhnout nové řešení pro využití vhodnějších médií. První část je věnována problematice marketingu, marketingové komunikaci a sociálním sítím. Analytická část poté studuje vnější prostředí společnosti spolu s konkurencí a situací uvnitř společnosti. Poslední část představuje možné návrhy řešení, jak vylepšit marketingovou komunikaci společnosti na sociálních sítí, spolu s analýzou jejich efektivity, návrhu kampaně na tuzemském trhu spolu s dosahem zahraničních trhů a přihlédnutím na konkrétní produkt.

Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.

La presente investigación busca dar a conocer cómo funcionan los tutoriales de YouTube al usarse como herramienta complementaria en el proceso de aprendizaje de los cursos universitarios de edición y postproducción audiovisual, pues, en los últimos años, tanto docentes como estudiantes, fueron integrando, progresivamente, el uso de plataformas digitales en la educación superior. Para cursos como edición y postproducción cinematográfica, YouTube fue utilizado para reforzar el aprendizaje o resolver dudas. Para este estudio, se usaron video tutoriales de los canales de YouTube de RunbenGuo, Yoney Gallardo y Nuvaproductions. El objetivo principal fue conocer cómo los tutoriales de YouTube funcionan al momento de usarse como herramienta complementaria en el proceso de aprendizaje de cursos universitarios de edición y postproducción. Para esta investigación, se desarrolló una metodología cualitativa de diseño fenomenológico. Para este tipo de estudio, se realizó análisis de contenido de video tutoriales de los canales ya mencionados y entrevistas a docentes, un experto y estudiantes de la carrera profesional de comunicación audiovisual y medios interactivos de la Universidad Peruana de Ciencias Aplicadas. Gracias al análisis desarrollado, se puede concluir en que los tutoriales de YouTube funcionan como una herramienta de ayuda para mejorar y amplificar el proceso de aprendizaje universitario del estudiante, ya sea por necesidad de pasar el curso con una nota mínima aprobatoria o por formarse como profesional. Asimismo, en el curso de postproducción, este hecho es más evidente y depende de la motivación por aprender, así como también del uso de tutoriales adecuados. / This research seeks to show how YouTube tutorials work when used as a complementary tool in the learning process of university audiovisual editing and post-production courses, since, in recent years, both teachers and students have progressively integrated, the use of digital platforms in higher education. For courses such as film editing and post-production, YouTube was used to reinforce learning or answer questions. For this study, video tutorials from the YouTube channels of RunbenGuo, Yoney Gallardo and Nuvaproductions were used. The main objective was to know how YouTube tutorials work when used as a complementary tool in the learning process of university editing and post-production courses. For this research, a qualitative phenomenological design methodology was developed. For this type of study, content analysis of video tutorials of the aforementioned channels and interviews with teachers, an expert and students of the professional career of audiovisual communication and interactive media of the Peruvian University of Applied Sciences were carried out. Thanks to the analysis developed, it can be concluded that the YouTube tutorials work as a help tool to improve and amplify the student's university learning process, either due to the need to pass the course with a minimum passing grade or to train as a professional. Also, in the post-production course, this fact is more evident and depends on the motivation to learn, as well as the use of appropriate tutorials. / Tesis

This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.

The aim of this work is to create a web application for automatic topic detection and segmentation of on-line courses. During playback of processed records, the application should be able to offer records from thematically consistent on-line courses. This document contains problem description, list of used instruments, description of implementation, the principle of operation and description of final user interface.

El maquillaje nos ha acompañado durante muchos siglos, es pieza fundamental en la belleza y nunca pasará de moda. Pero en estos últimos años nadie imaginó que cobraría mucha fuerza. Su consumo empezó a ser mayor en todos los continentes al igual que la aparición de nuevas marcas cosméticas. Y todo esto se dio gracias a los videos tutoriales de maquillaje que ofrece Youtube. Las youtubers que son parte de este sector ahora colaboran como nueva imagen en la venta de productos cosméticos. El contenido audiovisual que ofrecen estos youtubers ha generado un gran impacto en el público latinoamericano que si revisamos a detalle los porcentajes de consumo, termina en un pronóstico ascendente para los próximos años. / Makeup has been with us for many centuries, it is a fundamental piece in beauty and will never go out of style. However, in recent years, no one imagined that it would gain so much importance. Its consumption began to be bigger in all continents as well as the birth of new cosmetic brands. And all of this was thanks to the makeup tutorial videos that YouTube offers. The youtubers that are part of this sector now collaborate as a new image in the sale of cosmetic products. The audiovisual content offered by these youtubers has generated a great impact on the Latin American public that if we review the consumption percentages in detail, ends in an upward forecast for the coming years. / Tesis

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User Generated Content (UGC) has boosted a high popularity since the birth of a wide range of web services allowing the distribution of such user-produced media content, whose patterns vary from textual information, photo galleries to videos on site. The boom of Internet of Things and the newly released HTML5 accelerate the development of multimedia patterns as well as the technology of distributing it. YouTube, as one of the most popular video sharing site, enjoys the top most numbers of video views and video uploads per day in the world. With the rapid growing of multimedia patterns as well as huge bandwidth demand from subscribers, the sheer volume of the traffic is going to severely strain the network resources.</p><p>Therefore, analyzing media streaming traffic patterns and cacheability in live IP-access networks today leads a hot issue among network operators and content providers. One possible solution could be caching popular contents with a high replay rate in a proxy server on LAN border or in users' terminals.</p><p>Based on the solution, this thesis project focuses on developing a measurement framework to associate network cacheability with video category and video duration under a typical Swedish municipal network. Experiments of focused parameters are performed to investigate potential user behavior rules. From the analysis of the results, Music traffic gets a rather ideal network gain as well as a remarkable terminal gain, indicating that it is more efficient to be stored close to end user. Film&Animation traffic, however, is preferable to be cached in the network due to its high net gain. Besides, it is optimal to cache the video clips with a length between 3 and 5 minutes, especially the Music and Film&Animation traffic. In addition, more than half of the replays occur during 16.00-24.00 and peak hours appear on average from 18.00 to 22.00. Lastly, only around 16% of the videos are global popular and very few heavy users tend to be local popular video viewers, depicting local limits and independent user interests

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