Social Media ist Kommunikation, ein weiterer Evolutionssprung in den zwischenmenschlichen Beziehungen. Die damit verbundenen Tools, wie Facebook, Twitter, YouTube, XING, Blogs, Wiki, und Co, sind nur Werkzeuge, die, wenn man sie strategisch und professionell nutzt, erheblich den aktuellen und vor allem den zukünftigen unternehmerischen Erfolg ausmachen werden. Social Media verändert das Verhalten der Bürger und ist ein Element des sich gegenwärtig vollziehenden Kulturwandels. Das Gesundheitswesen insgesamt steht noch am Anfang der Nutzung von Social Media. Die vom Autor durchgeführten Befragungen, Analysen und Wertungen haben diese Einschätzung bestätigt. Erfolgreiche Beispiele der Anwendung von Social Media in Krankenhäusern und Arztpraxen dürfen nicht darüber hinweg täuschen, dass von der Mehrheit der medizinischen Einrichtungen, die Möglichkeiten der Nutzung von sozialen Netzwerken für die externe und interne Kommunikation und damit für die Erhöhung des unternehmerischen Erfolges nicht ausreichend erkannt werden. Aktives Zugehen auf die Zielgruppen, permanente Nutzung der Tools und des Feedbacks für die Erhöhung des Bekanntheitsgrades der Einrichtung, die Integration der Mitarbeiter und Dienstleister führen zu einer Verbesserung der Patientenzufriedenheit. Sie sind der Schlüssel nicht nur für mehr, sondern auch für qualitativ hochwertigeren Umsatz. Social Media führte zu einem Wertewandel in der Arbeitskultur auch der medizinischen Einrichtungen. Von Beginn an bei der Arbeit mit sozialen Netzwerken müssen alle Mitarbeiter in den Prozess integriert werden. Ihr Wissen über moderne Medien sollte gezielt und mit Übertragung von Verantwortung eingesetzt werden. Social Media muss zu einem integrierten Arbeitsmittel im Unternehmen werden, denn es lebt von der Einheit externer und interner Kommunikation und trägt entscheidend zur Mitarbeiterzufriedenheit bei. Die Aktivitäten zur Nutzung von Social Media werden erfolgreich, wenn für alle Arbeiten genügend Zeit und die erforderlichen Ressourcen für die ersten Schritte und für das notwendige permanente Controlling bereitgestellt werden. Der Erfolg von Social Media ist nicht zuletzt davon abhängig, welches Wissen in den medizinischen Einrichtungen vorhanden ist. Die oft zitierten Risiken beim Einsatz sozialer Netzwerke reduzieren sich im Wesentlichen auf ein nicht professionell geführtes Herangehen. Datenrechtliche- und Sicherheitsrisiken sind mit entsprechendem Wissen und einer klaren Positionierung was, wie, durch wen und wo publiziert wird beherrschbar. Der Erfolg ist nur dann erreichbar, wenn mit exakten Zielvorgaben, machbaren Schritten, klaren Verantwortungen und professionellem Controlling herangegangen wird. Die Arbeit gibt Anregungen für die Anwendung von Social Media in der Praxis, wie und mit welchen Methoden an den künftigen Einsatz der sozialen Netzwerke herangegangen werden kann, welche rechtlichen Fragen zu beachten sind und das ein effektives Monitoring unbedingt installiert werden muss. Social Media ist eine strategische Aufgabe und sollte in jedem Unternehmen so angesehen und eingeordnet werden. Ein brauchbares Mittel für die weitere Arbeit sieht der Autor in den erarbeiteten Leitfäden für Entscheider.

Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. This study sets out to describe, analyze and draw conclusions on the use of social media in land conflicts in Cambodia. Experts debate on the importance of social media in social change, and aid institutions encourage social media presence for grass root organizations. With this study we want to add a grass root perspective from a development context, trying to see how the communication and information work with social media actually works. We decided to focus on social media’s agenda setting, advocacy and mobilizational possibilities, and interviewed eight organizations, three journalists/bloggers and one newspaper editor to get a broad perspective of social media’s usage in land conflicts, and we also conducted a small case study on the land conflict Boeung Kak lake’s presence on Youtube. The results showed that the organizations were using social media in many different ways, and on different levels in their communications work. We could however not see any clear interlinkage between the usage of social media and a success in neither agenda setting, social mobilization nor advocacy work; even though there are success stories we could not see consistent patterns in them. Our conclusion is therefore that a more objective and rational picture of social media is needed, that acknowledges the potentials but also shows the obstacles. Our hope is that this study can give a more balanced approach to social media’s place in developing countries in general and Cambodia in particular, helping actors to understand the different factors that need to be addressed to make it a successful tool of communication.

This thesis outlines the structure and functionality of a selection of webseries, webshows, and eSports casting examples, in order to add to the discourse on online video. Webtelevision, or Web TV production, distribution, and financing systems will be detailed in the case studies made; and industry actors such as entrepreneurs, independents, corporations and conglomerates will be discussed and identified. Who are the producers, the advertisers, the distribution platforms, the sponsors, the rights holders, and how do they interact? In exploring the structure of some examples of Web TV, I wish to debunk the online-amateur association as an inaccurate or insufficient description which permeates much prior academic study on online video. Webshow content, business strategies, legal and copyright issues, as well as fan culture aspects will also be investigated; and in regards to eSports, the question of televised as opposed to streamcast tournaments will be examined.

Over the span of the last 16 years of my teaching career I have taught elementary, secondary and adult learners in both traditional classroom environments, alternative school settings and distributed learning platforms. Regardless of the grade, subject or environment I have been an advocate of digital technology in education, and enthusiastically welcomed George Siemens’ predicted paradigm shift to connectedness enabled through its uses (as cited in Wikipedia, 2013). However, over the past decade this ability to connect through technology has also lead to an increase in cyber-bullying coupled with inherent risks associated with online environments making the connection between cyber-bullying and social media an important area of study. This study began because of a legal case study I was presented with during a graduate course at the University of Victoria concerning issues related to teachers and the law. The case study is based on a high profile YouTube cyber-bullying incident in Canada. Using concepts such as neoliberalism and the promotion of technology as a 21st century tool for schooling, I reviewed Government of Canada and British Columbian research as well as international research regarding the advantages and disadvantages of the use of technology by humans and in education. These documents provided an overview of debates around the benefits for using the Internet, and contrasted this with risks connected to loss of privacy and possible bullying online (cyber-bullying). My methodology for the study is grounded in qualitative research in which I used three different focus groups from which to gather data. The first group included graduate students from the University of Victoria enrolled in Leadership Studies. The second group consisted of members from a Social Justice Committee. The final group represented a team of teachers, administrators and support staff at a Secondary School on a coastal School District in British Columbia. Each focus group observed a video posted on YouTube and the discourse that was left below the posting of the video. Participants were asked to reflect individually, discuss as a group and record their thoughts and feelings for the purposes of the study and as a means to suggest ways to mitigate change. Their comments and suggestions for ways to mitigate change supported research I found and at times pointed towards directions I had yet to consider. Similar to me, the act of viewing and participating in the case study left an impact as to how best to mitigate change through the use of case studies and discussions that helped develop compassion and awareness for cyber-bullying victims. The study concludes with a review of current technology and health and career curriculum as it pertains to issues involving cyber-bullying and promoting socially responsible behaviour on the Internet available to schools in British Columbia, along with information regarding new initiatives including the E.R.A.S.E. bullying website. / Graduate / 0515 / 0710 / 0530 / ssamaras@sd46.bc.ca

With digital media and the web becoming increasingly pervasive in our everyday lives, few historians have considered in depth the impact that this is having on the ways that history is represented and communicated in the public sphere. This thesis is an examination of how the practice of public history in Australia is being reshaped in the Web 2.0 environment. In the context of new media theory, public history practice is considered in relation to identifiable changes in the ways the web is used and understood. / The public historian’s concern with interpreting the past to a public audience means that changing social practices and information patterns are pertinent to their work. This thesis highlights the ways in which different forms of history are being produced, distributed and consumed on the web. It focuses on the potential role of the web user as an active producer of personal and creative interpretations of the past and on how experimental public history practices in the Web 2.0 environment have emerged in response to changing audiences. / This study argues that the rise of Web 2.0 is reflected by personalised, ubiquitous, democratic and innovative public history practices on the web. Through an in depth analysis of The Powerhouse Museum collection search and YouTube as case studies, this thesis shows how increased participation, the proliferation of user-generated content, social networking and existing practices by users in the Web 2.0 environment reshapes public history. / This thesis goes beyond conceiving of the web as a site of historical source material, both digitised and born-digital, to an understanding of the value of participatory media and informal communication in enabling the sharing of historical knowledge and materials between and among networks of people on the web.

This thesis deals with the use of the video as a didactic tool in the education of the physics. Introductory part is theoretic and focuses on classification of didactic tools which can be used for physics teaching. Second part analyses the possibility of capturing physical effects, especially effects with very long or very short duration which cannot be captured by conventional devices. This part is focused on the right selection of physical effects, selecting and setting of suitable devices for capturing and further processing of the recorded video. The next section is based on the previous analysis of physical effects, which are recorded and processed into the form of educational movie. The main result of this thesis is the collection of educational movies of fast and very slow physical effects useful as the didactic tool for the teaching of physics.

The thesis Teaching Microsoft Office using multimedia assesses the possibilities of creating multimedia teaching materials for Microsoft Office software suite. The partial goals include publication on YouTube.com, creation of text support materials, analyzing the availability of educational video materials for Microsoft Office in Czech Republic and abroad, and theoretical analysis of software used in practical part. One of the most interesting results from theoretical part is the amount of online content that exists in video format. Currently it makes up more than 50% of the consumed content and by 2019 it should be up to 80%. Currently, the average user in Czech Republic spends almost 30 hours each month consuming content from YouTube. In the practical part, the author selected the methodology and correct hardware and software equipment for creation of video materials. It was also necessary to create screenplay to ensure the required quality of the final product. Finally, it was necessary to edit created materials in a nonlinear editing program. For this purpose, the author chose Adobe Premiere Pro 2015.1. Next step was to create the appropriate YouTube channel called Abeceda Microsoft Office (Microsoft Office Alphabet) and upload video to it. After that, the author performed pilot tests on a sample of high school students.

"Studies and a career of Czech animator in terms of market economy" answers all basic, practical questions that Czech animation student asks about his future career. It is an information link between school and practice. It delivers facts about current situation on Czech animation scene and presents practical skills which are necessary for setting up an animation career. The goal of a writer was to deliver undistorted information which might be surprisingly realistic or skeptic. Understanding these facts is fundamental, because readers should come up with their own solutions for their future jobs in animation. A broad topic contains information about film or artistic animation, commercial and comissioned jobs, internet animation, basics about animation studios, animation industry and economic aspects of a freelance work. It summaries a purpose of animation schools, including 10 commandments of a student aimed on practical skills to gain during studies.

Technology is changing the structure and dynamics of how humans communicate. Channels of communication are also used for attempts at persuasion, but until now persuasion that (if accepted) would promote the adoption of misinformation could not spread as readily through historical information channels. With the advent of the Internet and World Wide Web this has changed dramatically. In this dissertation it is argued that modern digital communication media such as YouTube, in confluence with what theories of persuasion have to say about how humans deal with persuasion, may create a situation in which misinformation may spread and be accepted on a large scale. The research in this dissertation explores this notion by presenting a group of 120 adolescents who are familiar with the Web with such a misinforming persuasive message. The purpose of which is to determine whether they accept the misinformation presented in the Web-context or are sceptical of it. Different manipulations were done to the persuasive message, known to increase the likelihood of persuasion. The research found that, for this group of participants, no attempt to increase uncritical acceptance of a persuasive message made a statistical difference between different groupings of participants. When intended behaviour was measured in addition to attitude towards the misinformation, participants were even less persuaded. The results are interesting as a starting point for further study, but its generalizability and certain design features must be called into question / Psychology / M.A. (Psychology)

Continuous improvements to the state of the art have made it easier to create, send and receive vast quantities of video over the Internet. Catalysed by these developments, video is now the largest, and fastest growing type of traffic on modern IP networks. In 2015, video was responsible for 70% of all traffic on the Internet, with an compound annual growth rate of 27%. On the other hand, concerns about the growing energy consumption of ICT in general, continue to rise. It is not surprising that there is a significant energy cost associated with these extensive video usage patterns. In this thesis, I examine the energy consumption of typical video configurations during decoding (playback) and encoding through empirical measurements on an experimental test-bed. I then make extrapolations to a global scale to show the opportunity for significant energy savings, achievable by simple modifications to these video configurations. Based on insights gained from these measurements, I propose a novel, energy-aware Quality of Experience (QoE) metric for digital video - the Energy - Video Quality Index (EnVI). Then, I present and evaluate vEQ-benchmark, a benchmarking and measurement tool for the purpose of generating EnVI scores. The tool enables fine-grained resource-usage analyses on video playback systems, and facilitates the creation of statistical models of power usage for these systems. I propose GreenDASH, an energy-aware extension of the existing Dynamic Adaptive Streaming over HTTP standard (DASH). GreenDASH incorporates relevant energy-usage and video quality information into the existing standard. It could enable dynamic, energy-aware adaptation for video in response to energy-usage and user ‘green' preferences. I also evaluate the subjective perception of such energy-aware, adaptive video streaming by means of a user study featuring 36 participants. I examine how video may be adapted to save energy without a significant impact on the Quality of Experience of these users. In summary, this thesis highlights the significant opportunities for energy savings if Internet users gain an awareness about their energy usage, and presents a technical discussion how this can be achieved by straightforward extensions to the current state of the art.