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Bakgrund: Varje år genomgår 35000–38000 kvinnor abort i Sverige. Upplevelser av autonomi, skuld och skam finns beskrivet. En stor del av den svenska befolkningen läser dagstidningar varje dag och massmedia anses ha en viktig roll angående opinionsbildningen. Barnmorskans förhållningssätt ska präglas av kvinnans autonomi och kvinnan ska ses som en kompetent individ som självständigt kan fatta beslut. I barnmorskans arbete ingår att stå upp för kvinnans rättigheter och god kunskap i att framföra dessa rättigheter på basis av evidens och forskning. Kunskap om abortframställandet i dagstidningar är viktigt för barnmorskan då det kan påverka kvinnans beslut och hennes tankar kring aborten. Syfte: Att undersöka hur svenska dagstidningar framställer bilden av abort och abortvård i Sverige Metod: En kvalitativ innehållsanalys med induktiv ansats har tillämpats. Analys har genomförts av 126 artiklar från de fem svenska dagstidningar som har störst räckvidd. Resultat: Aborträtten och kvinnans rätt till autonomi framställs som om den står på spel, fostrets rätt till liv och abortförsvarande krafter engagerar. Fyra kategorier och nio subkategorier framkom ur analysen. Konklusion: Ovanliga och dramatiska aborter och aborthändelser framställs i massmedia framför den okomplicerade majoritetsaborten. Skildringen av abort och abortvård i svenska tidningar kan ses som problematisk då synen på abort i samhället riskerar att stigmatiseras och därmed i slutändan drabba kvinnans autonomi, reproduktiva och sexuella rättigheter. / Background: 35,000-38,000 women undergo abortion in Sweden every year. Experiences of autonomy, guilt and shame are described. A large part of the Swedish population reads newspapers and the mass media is considered to have an important role in public opinion formation. The midwife's approach must be characterized by the woman's autonomy and be seen as a competent individual who can make decisions independently. The midwife's work includes standing up for women's rights and good knowledge in asserting these rights on the basis of evidence and research. Knowledge abort presentation on abortion in newspapers is important for the midwife then it can affect the woman’s decision about abortion. Purpose: To investigate how Swedish newspapers present the image of abortion and abortion care in Sweden. Method: A qualitative analysis with inductive approach has been applied. An analysis of 128 articles from five Swedish daily newspapers with the greatest reach has been carried out. Outcome: The right to abortion and women's right to autonomy are presented as being at stake, the fetus's right to life and women’s right to abortion is engaging. Four categories and nine subcategories are presented. Conclusion: Unusual and dramatic abortions and abortion events are presented in mass media in front of the uncomplicated majority abortion. The portrayal of abortion and abortion care in Swedish media can be seen as problematic as the view of abortion in society risks being stigmatized, and thereby ultimately affecting women's autonomy and reproductive, sexual rights.

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ABSTRACTEnglish translation of the title: The woman’s right to life – A multimodal critical discourse analysis of abortions rights in RFSU: s external communication.  A topic that has sparked more controversy in recent times, is the abortion rights of women. Lately ideas surrounding the abolishment of abortion rights have been more normalized in society. Restrictive abortion laws have been implemented in countries such as the USA and Poland. The aim of this study was to investigate how the organization RFSU is communicating reproductive rights, specifically the abortion rights and abortion resilience discourse, as well as their organizational identity. The study also aimed to investigate how an organization can encourage people to engage and participate in a digital environment. To answer these aims, two main categories of theories were used. The first category focused on social movements theory and framing, which helps to understand how social movements are presented on social media. The second category focused on external communication and visual identity and provided a perspective on how an organization can use external communication to portray the abortion rights discourse and increase participation among recipients in digital social movements. A qualitative method was used, combining a multimodal critical discourse analysis process with Fairclough’s three-dimensional model. The results of the study showed that maternal mortality, abortion, and sexual information were common themes communicated on RFSU’s Instagram. The results also showed that the abortion rights discourse was usually mentioned in relation to the abortion resilience discourse. However, abortion rights were portrayed as necessary for women’s reproductive rights and threatened by the increasing prevalence of abortion resilience ideas in society. The abortion resilience discourse was represented as a problem due to the danger that restrictive abortion laws pose to women’s lives. Participation was encouraged using hashtags that encouraged people to forward the information on social media or took place in real life and afterwards posting on social media. The organizational identity was portrayed using the same red colour and realistic photos, creating recognition for the organization. In conclusion, abortion rights were portrayed as necessary due to the increasing prevalence of abortion resilience ideas in the world.  Keywords: Abortion, Abortion rights, Multimodal critical discourse analysis, external organization communication, Participation