The goal of the Master's Thesis is to describe and analyze the current situation of the management system with regard to compliance of standard ČSN EN ISO 9001:2009 requirements at OFA Ltd. The result of the thesis will be used as basic information for implementation and subsequent certification of the quality management system at the company. The Master's Thesis contains improvement recommendations and suggestions oriented on quality management system at OFA Ltd. In the theoretical part is described the term quality and explain why quality is important nowadays. In that part are also mentioned some concrete quality management systems including the system of the international standard ISO 9001.

The master’s thesis focuses on the elaboration of a business plan for establishing a company for the production and sale of dog accessories. The analytical part is devoted to the validation of the initial business idea using selected analytical-research methods, on the basis whitch of is subsequently selected a suitable business strategy, including a business model. The design part contains the elaboration of individual parts of the business plan.

The diploma thesis deals with the construction technological project of a self-service shopping centre in Stará Plesná village. Time and finance plan, design of machinery and project of building site accessories were elaborated. The work is focused on the main building object SO 101 (Shopping and service centre). For this building pile foundations and top coarse building phase were worked out in greater details. Time plan, item budget and other documents concerning building preparations of object SO 101 are also parts of the work.

The master's thesis deals with market research to determine the amount of the usual rent in Most and assessing factors that act on the rent. For market research are identifies four categories of flats, which are 1+1 and 1+kk, 2+1 and 2+kk, 3+1 and 3+kk, 4+1 and 4+kk and larger. On the basis of the obtained information are made maps which colour-illustrated apartments by price/month/m2.

This study explored South African female consumers’ value perceptions as well as their needs for traceable information on exotic crocodile leather accessories. The Wiedmann, Hennigs and Siebels' Luxury Value Perception Scale (2007) and the Consumer Decision-making Process (Solomon & Rabolt, 2004:354) served as conceptual framework for the study. A questionnaire was distributed across South Africa and completed by willing participants. All participants were South African citizens, females of varyin g cultural backgrounds, including: African, Caucasian, Indian, Asian and Coloured individuals. The Consulta Research (Pty) Ltd used their extensive database of female consumers for sampling purposes. They managed to collect three hundred and thirty seven (337) completed and usable questionnaires. The Spearman's Correlation Coefficient, descriptive statistics, as well as exploratory factor analysis were used for data analysis. The results indicate that respondents to this questionnaire were not willing to pay marketrelated prices for exotic crocodile leather accessories. Findings of this study uncovered five luxury value perceptions as opposed to the four originally recognised by Wiedmann et al. (2007), namely Functional, Social, Financial, Individual gifts and Individual pleasure value perceptions. Of these luxury value perceptions, respondents indicated that the functional value perception was the most important to them. Traceable intrinsic and extrinsic-related attributes which can have an impact on decision-making by consumers were also explored. Results indicate that respondents found intrinsic-related attributes moderately important when deciding to purchase an exotic crocodile leather accessory. With regard to extrinsic-related product attributes, results indicate that most respondents found these extrinsic-related attributes moderately important. The notable exception was the position brand-holders held on child labour, which was indicated as important by most respondents. Results further indicated weak-positive, but statistically highly significant relationships between functional value perceptions and the importance of intrinsic-related as well as extrinsic-related information. Weak-positive, but statistically highly significant relationships were also conversely found between financial value perceptions and the importance of intrinsic and extrinsic-related information. There was a weak but statistically highly significant relationship between the individual giftvalue perception and the importance of extrinsic-related information as well as, conversely, a weak-positive statistically significant relationship between individual gift-value perceptions and the importance of intrinsic-related information. Purchase intent is an important determinant when consumers make decisions. Research results for this study have, however, indicated that respondents had a weak purchase intent for exotic crocodile leather accessories. Most respondents reported that they would never, at any time, buy an exotic crocodile leather accessory. Neither would they at some stage have the intention to buy an exotic crocodile leather accessory, or have a purchase interest for an exotic crocodile leather accessory. Finally, results show that there was a weak-positive, but statistically highly significant relationship between the importance of extrinsic-related product attributes and purchase intent. Results of this study make positive contributions towards the decision-making of various role players within the exotic crocodile leather accessory industry. Role players such as farmers, manufacturers, distributers, retailers and marketers can all benefit from the results. Based on the results of this study, recommendations for industry and future research are made. / Dié studie ondersoek Suid-Afrikaanse vroueverbruikers se waardepersepsies asook hul behoeftes aan navolgbare inligting oor eksotiese krokodilleerbykomstighede. Die Wiedmann, Hennigs and Siebels's Luxury Value Perception Scale (2007) en The Consumer Decisionmaking Process (Solomon & Rabolt, 2004:354) dien as die konseptuele raamwerk vir dié studie. 'n Vraelys is dwarsoor Suid-Afrika versprei en voltooi deur vrywillige deelnemers. Alle respondente was Suid-Afrikaanse burgers, vroue van 'n verskeidenheid etniese herkomste, waarby ingesluit: Afrikaan, Kaukasiese, Indiese, en kleurlingindividue. Consulta Research (Pty) Ltd het van hul uitgebereide databasis van vroueverbruikers in hul steekproef gebruik gemaak. Hulle het daarin geslaag drie om honderd sewe en dertig (337) voltooide en bruikbare vraelyste te bekom. Die Spearman’s Correlation Coefficient se beskrywende statistiek en oorsigtelike faktore-ontleding is gebruik in die data-analiese. Die bevindings dui daarop dat respondente op die vraelys nié bereid is om markverwante pryse te betaal vir eksotiese krokodilleer-bykomstighede nie. Verdere bevindings in dié studie het vyf luukse waardepersies blootgelê, teenoor die vier aangedui deur Wiedmann et al. (2007), naamlik: Funksionele, Sosiale, Finansiële, Individuele geskenke, en Individuele plesierwaardepersepsies. Van dié luuksewaardepersepsies het respondente aangedui dat die funksionele waardepersepsie vir hulle die belangrikste is. Opspoorbare en navolgbare intrinsieke of ekstrinsieke eienskappe wat 'n invloed kan hê op die besluitnemening deur verbruikers was matig-belangrik in die besluitproses vir die aankoop van 'n eksotiese krokodilleerbykomstigheid. Met betrekking tot ekstrinsieke produkeienskappe, dui resultate daarop dat respondente grootliks hierdie ekstrinsieke eieskappe ook as matig-belangrik geag het. Die opmerklike uitsondering is beleidstandpunte wat handelsmerkeienaars ten opsigte van kinderarbeid handhaaf en wat as belangrik deur respondente bejeën is. Resultate dui verder daarop dat swak-positiewe, maar 'n statisties hoogs belangrike verband bestaan tussen fuksionele waardepersepsies en intrinsiek-verwante asook ekstrinsiekeverwante beskouings. Verder is ook aangedui dat hoogs belangrike verbande tussen finaniële waardepersepsies, individuele geskenkwaardepersepsies en die belangrikheid van intrinsieke en ekstrinsieke inligting teenwoordig is. Daar was 'n swak, maar hoogs belangrike verband tussen die indivuele geskenkwaardepersepsie en die belangrikheid van ekstrinsieke-verwante inligting asook die omgekeerde statisties-belangrike, swak-positiewe verband tussen individuele geskenkwaardepersepsies en die belangrikheid van intrinsiek-verwante inligting word beklemtoon. Die aankoopvoorneme is 'n belangrike oorweging in verbruikers se besluitneming. Resultate in hierdie studie, dui egter daarop dat verbruikers 'n swak aankoopvoorneme vir eksotiese krokodilleerbykomstighede het. 'n Meerderheid van die respondente het aangedui dat hulle nooit 'n bykomstigheid van krokodilleer sal koop nie. Verder sal hulle in geen stadium enige voorneme koester om 'n krokoldilleerbykomstigheid aan te skaf of belangstel om só 'n produk te bekom nie. Laastens dui resultate op 'n swak-positiewe, maar statisties hoogsbetekenisvolle verband tussen die belangrikheid van ekstrinsieke produkeieskappe en koopvoorneme. Resulate van dié studie maak 'n positiewe bydrae tot die besluitneming van verskeie rolspelers binne die eksotiese krokodilleer-industrie. Rolspelers soos boere, vervaardigers, verspreiders, handelaars en bemarkers kan almal baat vind by dié bevindings. Sleutelwoorde: Vroueverbruiker van luukse bykomstighede; industrie vir luukse krolodilleerbykomstighede; luuksewaardepersepsies; intrinsieke produkeienskappe; ekstrinsieke produkeienskappe; aankoopvoorneme. / Dissertation (MSc)--University of Pretoria, 2017. / Consumer Science / MConsumer Science / Unrestricted

Nowadays, all the enterprises in the fashion industry face the problem of variability of supply and demand. Working in fashion implies facing rapid changes, and the success or failure of a company is often determined by the company's ability to adapt and respond quickly to these changes. In addition to having to deal with large quantities of information, the companies must ensure the availability of all their products, in all the stores worldwide, while optimizing inventory levels. This research will focus on Christian Dior Couture and more specifically on the Eyewear. The immediate objective of this research project is to optimize the inventory while maintaining the sales. The information on stock out rates crossed with the sales quantity, the stock and the coverage enables supply chain's managers to make decisions at a store level and at a reference level to reduce the stock at its optimal value without compromising the sales' level. In the future, further studies could be made to try and optimise the reordered quantities in addition to optimizing the current stores' stock.

En la actualidad el sector de la moda ha logrado posicionarse con mayor fuerza e importancia en el mundo y en el Perú. Esto se puede reforzar con lo que menciona Perú Retail en su plataforma web, la cual afirma que el mercado de moda podría llegar a mover unos US$ 1,326 millnes (Euromonitor International). Asimismo, es importante reconocer el rol importante que desempeñan los usuarios que deciden reinventarse ofreciendo prendas de segundo uso siguiendo los estándares de calidad, este fenómeno es conocido como el negocio de ropa de segunda mano. El presente proyecto se basa en la propuesta de una plataforma web intermediaria entre usuarios que poseen ropa o accesorios sin uso en buena calidad y clientes interesados en adquirir productos de moda con precios accesibles generando un proceso denominado economía circular. De esta forma, se evaluar la viabilidad operativa y económica de la venta de ropa y accesorios de segundo uso a través de la plataforma “Wara”. El internet y el avance en la tecnología permite optimizar las operaciones llevadas a cabo durante los diferentes procesos debido a que nuestras plataformas esenciales de venta son las redes sociales. El alcance mundial a través de canales on-line y la coyuntura actual son factores de oportunidad para implementar un negocio electrónico. La propagación del virus COVID 19 y la implementación de cuarentenas o estados de emergencia en diferentes países del mundo ha generado que las personas confinadas realicen prácticas de remodelación de dormitorios, guardar objetos sin uso pero sobretodo la limpieza de armarios. Ante ello, las personas a nivel mundial y nacional con la finalidad de obtener ingresos realizan este tipo de venta organica. Es importante señalar el crecimiento potencial y constante que muestra el mercado de reventa de moda, el cual se calcula un crecimiento de 20 veces más rápido que el mercado minorista peruano en los últimos tres años, según los índices de la investigación de Global Data para el Informe de la Segunda Mano 2019 (Perú Retail, 2019). Asocian este modelo de negocio con el impacto ambiental, el cual ha tomado mayor relevancia los últimos años. Es por este motivo, que se encontró potencial para el desarrollo de Wara, empresa que busca el bienestar social y medioambiental aportando significativamente con responsabilidad ante la realidad en la que se encuentra el planeta. / Currently the fashion sector has managed to position itself with greater strength and importance in the world and in Peru. This can be reinforced because Peru Retail (2019) mentions on its web platform that the fashion market could move around US $ 1,326 million (Euromonitor International). Likewise, it is important to recognize the important role played by users who decide to reinvent themselves by offering second-hand clothing following quality standards, this phenomenon is known as the second-hand clothing business. This project is based on the proposal of an intermediary web platform between users who have unused clothes or accessories in good quality and clients interested in acquiring fashion products with affordable prices, generating a process called circular economy. In this way, the operational and economic viability of the sale of second-use clothing and accessories through the “Wara” platform will be evaluated. The internet and the advancement in technology allow us to optimize the operations carried out during the different processes because our essential sales platforms are social networks. The global reach through online channels and the current situation are opportunity factors to implement an electronic business. The spread of the COVID 19 virus and the implementation of quarantines or states of emergency in different countries of the world have led to the confined people to carry out bedroom remodeling practices, store unused objects, but above all, closet cleaning. Given this, people worldwide and nationally in order to earn income carry out this type of organic sale. It is important to note the potential and constant growth shown by the fashion resale market, which is estimated to grow 20 times faster than the Peruvian retail market in the last three years, according to Global Data research indices for the Second Hand Report 2019 (Peru Retail, 2019). They associate this business model with the environmental impact, which has become more relevant in recent years. Regarding the financial structure of the project, it is essential to mention that the investment required to start operations is S / .6,029.24 and a financing of S / .50,000 to cover expenses and costs during the following operational years. The current situation does not allow the business model to be profitable due to the different limitations, which is why it does not show net profit in the projected 3 years. / Trabajo de investigación

The dynamic development of new technologies influences consumers in many different ways reaching far beyond the shift in consumption patterns, challenging the way consumers live their lives. The role of new information technologies is continually growing in our daily lives changing the way we see the self and the world around us. Consequently, the advent of the computer culture incites a radical rethinking of who we are and the nature of being human, which clearly illustrates the postmodern age. As a result, over the past decades consumer research has moved away from simply viewing consumers as information processors to consumers as socially conceptualized beings. This Consumer Culture Theory (CCT) movement views consumers and consumer behaviour as articulations of meanings and materiality within the productive of complex cultural milieu. This ethnographic thesis focuses on the three-dimensional virtual world of Second Life, which is a ¿Real Life¿ simulation and where the residents represent themselves through ¿avatars¿, creating a kind of virtual materiality. This raises interesting questions for consumer researchers, not just about how consumption is enacted, produced and articulated within this environment, but also in relation to theoretical and methodological issues. More specifically, this thesis critically examines the development of interpretive consumer research and the emergence of the Consumer Culture Theory framework in the context of the juxtaposition of reality and hyperreality and takes a position which goes beyond the 'body in the net/physical body' binary. Therefore, this thesis places the ¿avatar-as-consumer¿ at the centre of the research focus. The current thesis develops a theoretical framework which examines the role of consumption in resolving key paradoxes. Moreover, it extends the netnography framework from mainly text based research to the visual characteristics of virtual worlds so that it can be useful for the study of complex online environments and as a result, how the role of the researcher goes beyond netnography to virtualography is discussed.

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The aim of my diploma thesis is to reveal, describe and develop the profile of segments. To gather the primary data I used the method of on-line questioning. Using the aggregate analysis tool -- the statistics program SPSS Statistics for Windows 19 -- I revealed four segments, consequently I focused on the development of the profile. Each of the monitored segments showed certain specifics based on which I suggested a marketing recommendation.