Seminario para optar al título de Ingeniero Comercial, Mención Administración / La inversión de empresas en mercados exteriores ha encontrado un escenario particularmente dinámico en el panorama mundial reciente. Avances de conectividad y globalización se han desarrollado en un período intermedio en la historia de expansión internacional de compañías, entre ellas conviven líderes, seguidoras, beneficiadas y afectadas por este contexto. Dentro del ambiente latinoamericano se encuentra Chile, representante de una valiosa experiencia e historia de empresas que proyectaron sus actividades a nuevos países, cuyos antecedentes muestran el porqué de la internacionalización, el dónde y cómo se refleja a través de sus decisiones. La balanza de IED de Chile a su vez transmite el efecto de estos desarrollos y que regionalmente pueden conectarse con la historia local. Este trabajo se basa en el estudio de un grupo de empresas chilenas consideradas como grandes, catalogadas por expertos como exitosas o sobresalientes dentro del marco nacional-regional, con el interés de comprender y analizar su historia, pasado y factores que definen su presente, las formas de internacionalización que produjeron estos resultados, las semejanzas y diferencias que se pueden apreciar entre ellas y qué se puede aprender del fracaso y éxito al internacionalizarse desde Chile. Se seleccionó siete grandes empresas chilenas que comparten evaluaciones destacadas en la reseña y opinión especializada, así como rankings y artículos. Consecuentemente, los hallazgos mostraron puntos en común a priori por sus estrategias interpretadas y rubros, se pudo observar semejanzas antes de abordar el panorama internacional. Para comprender el trasfondo de las decisiones de expansión, se realizó una comparación de la evidencia de empresas respecto a la teoría, esto con el fin de verificar el posible ajuste de similitud entre modelos de internacionalización y la realidad, que, de cumplirse ese ajuste, entonces se podría inferir la aplicación de esquemas para alcanzar éxito futuro. Los resultados de este trabajo indican que; en primer lugar, parte de los modelos propuestos y de conceptos poseen alto grado de ajuste con la forma de expansión de las empresas de la muestra; los hallazgos reflejaron alto nivel de correlación entre ingresos de actividades ordinarias de filiales extranjeras con los ingresos de actividades ordinarias de la empresa consolidada, retail presentó un mayor peso relativo de las ventas de filiales de mercados de Baja Distancia sobre sus ventas consolidadas, existieron diferencias estadísticamente significativas entre los ingresos generados por filiales de Baja Distancia comparado a las de Alta Distancia, la parte que más se asemejó a la realidad del modelo Uppsala es el concepto de distancia psíquica y proceso de destino. Se logró percibir la existencia de las fuerzas motoras de expansión internacional del modelo de motivación de entrada, fue posible clasificar las compañías bajo las definiciones existentes de cada estrategia internacional, se reconoció existencia de diferencias e imperfecciones de mercado, las compañías multinacionales de la muestra presentaron ventajas competitivas únicas e internalizadas que proveen un escenario beneficioso para enfrentar demanda y competencia en el exterior, y el modelo de marco de distancia tuvo un gran grado de ajuste a la realidad de la muestra. En segundo lugar, existen otros factores cualitativos e internalizados a la compañía que condicionaron el éxito, a partir de los objetivos empresariales y estrategia es posible apreciar que el desempeño pudo ser propio bajo aquellas condiciones y no necesariamente explicarse completamente por la teoría disponible. En relación con lo anterior, se plantea que los resultados son propios de la muestra, la realidad de todas las grandes empresas chilenas requerirá de un mayor campo de investigación, las conclusiones sobre términos conceptuales como distancia psíquica que podría ser explicativa se remite a lo estudiado en este trabajo. Un tema interesante del estudio es considerar casos de híbridos en modelos, empresas que no pudieron calzar estrictamente con una definición teórica, sino más bien se acercaron más a un concepto que otro, por lo tanto, en la realidad las empresas observarían un comportamiento no restrictivo ni excluyente a modelos y definiciones teóricas.

Submitted by JÚLIO HEBER SILVA (julioheber@yahoo.com.br) on 2017-05-05T20:06:53Z No. of bitstreams: 2 Dissertação - Denise Santos de Oliveira - 2017.pdf: 3990360 bytes, checksum: 1b334cb5389f48673746e329e16254f5 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2017-05-10T13:38:21Z (GMT) No. of bitstreams: 2 Dissertação - Denise Santos de Oliveira - 2017.pdf: 3990360 bytes, checksum: 1b334cb5389f48673746e329e16254f5 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2017-05-10T13:38:21Z (GMT). No. of bitstreams: 2 Dissertação - Denise Santos de Oliveira - 2017.pdf: 3990360 bytes, checksum: 1b334cb5389f48673746e329e16254f5 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2017-03-14 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The purpose of this study is to examine the influence of the passenger's perception of the marketing strategies, developed by airlines, on each of their brand equity dimensions. From systematic review and research with airline managers a conceptual model was proposed, relating the marketing strategies, adopted by airlines, and the dimensions of consumer-based brand equity: brand associations/brand awareness, perceived quality and brand loyalty. The data were collected at six airports located in the Midwest, South and Southeast regions of Brazil and analyzed with Structural Equations Modeling (SEM). The results demonstrate correlation between the perception of marketing strategies, adopted by the airlines, indicating that for companies to affect the dimensions of value that the passenger perceives in the brand, it is not enough to carry out isolated investments, in one or the other strategy, but efforts to strengthen joint service innovations, price-related promotions and event sponsorship. This study provides a basis for the development of future studies on passenger-based brand equity and enables the best targeting of marketing strategies in the air transport sector / A proposta desse estudo consiste em examinar a influência da percepção do passageiro em relação às estratégias de marketing, desenvolvidas por companhias aéreas, sobre cada uma de suas dimensões de valor da marca. A partir de revisão sistemática e de pesquisa com gestores de companhias aéreas foi proposto um modelo conceitual, relacionando as estratégias de marketing, adotadas por companhias aéreas, e as dimensões de valor da marca na perspectiva do consumidor: associações/reconhecimento da marca, qualidade percebida e fidelidade à marca. Os dados foram coletados em seis aeroportos sediados nas regiões Centro-Oeste, Sul e Sudeste do Brasil e analisados com Modelagem de Equações Estruturais (SEM). Os resultados demonstram correlação entre a percepção de estratégias de marketing, adotadas pelas companhias aéreas, indicando que para que as companhias consigam afetar as dimensões de valor que o passageiro percebe na marca, não basta a realização de investimentos isolados, em uma ou outra estratégia de marketing, mas sim esforços para fortalecimento de inovações em serviços, promoções relacionadas a preço e patrocínio de eventos em conjunto. Este estudo fornece base para o desenvolvimento de estudos futuros sobre valor da marca na perspectiva do passageiro e possibilita o melhor direcionamento de estratégias de marketing no setor de transporte aéreo.

As social media becomes a more important part of people’s everyday lives, it is also becoming a more important part of the corporate market. Due to the complaints received on social media sites, some forms of customer care are being directly, or indirectly, carried out on social media. Part of this customer care is apologizing in response to complaints. The purpose of this case study is therefore to examine the apologies, apology strategies and expressions of regret employed when apologizing in response to customer complaints on Twitter by the two airlines Norwegian Air Shuttle ASA and Air France. The aim of the study is to compare the different forms, and frequencies, of the apologies, apology strategies and expressions of sympathy/regret the companies employ to apologize. This is done through examining tweets from both airlines and looking at the use of certain keywords, as well as through analysis of the tweets in context. The results are then related to image repair theory and politeness theory. The most significant findings show a clear preference for certain Illocutionary Indication Devices, and strategies within each airline. Moreover, there is a clear difference in how the two airlines use Twitter to communicate with their customers, with Air France employing a more cohesive style, than Norwegian.

In the final thesis I deal with problems of lease reporting according to effective framework of International Financing and Reporting Standards. In the thesis, which is divided into theoretical and practical part, I focus on impacts of leasing transactions primarily on the lessee side. In the theoretical part of thesis that is divided into three subchapters I summarize facts about leasing. The first two subchapters are based on standard IAS 17. I devote the third subchapter to preparation of new standard, which should replace IAS 17. The aim of the practical part of the thesis is to find out which way the European airlines use to finance their aircraft, I focus especially on using of both types of leasing. Therefore in the second part of the thesis I analyze annual reports of European aircrafts and examine how much these airlines exploit the possibility to finance the aircraft by leasing and how they report it in their annual reports.

The aim of the thesis is descreption and analysis of legislative regulation of working conditions in Czech republic and its special modification for the work in the air transport industry with practical application of these rules in Czech airlines. It also provides complex information about special atributes of work of air crews and characterizes Czech airlines human resource management.

The main aim of this thesis is to review the economic situation of Czech Airlines Company in period from 2002 till 2008. The thesis is divided into two main parts. The first theoretical part includes the explanation of basic financial analysis methods, such as horizontal and vertical analysis of financial statements, analysis of ratio indicators, working capital analysis etc. Practical part applies these methods to the company. Creditworthy and bankruptcy models analyse the complex assessment of the financial situation. The end of the thesis summarizes financial analysis results and includes recommendation for the management.

The aim of this thesis is to analyze the changes to marketing strategy of airline companies in Europe due the proliferation of low-cost carriers in Europe. The thesis is divided into three parts. In the theoretical part the marketing strategy framework is established by reviewing the latest literature on marketing theory and its application to the airline industry. The second chapter provides the historical background and shows the specifics of the airline industry in order to determine when the proliferation of low-cost carriers in Europe occurred. It also analyzes the impact the proliferation had on the business operations of the network carriers by looking at the changes to different elements of the marketing mix. Finally the third chapter summarizes the authors research on consumer behavior in the airline industry. The research was conducted through a quantitative questionnaire and it investigates consumers perception of price and brand awareness.

The thesis aims to analyze customer satisfaction in the airlines Travel Service in claiming damages. The theoretical part provides the basic concepts of air transport, legislation on civil aviation, the importance of the position of airlines in Czech and foreign aviation market and the introduction of airline Travel Service. The practical part deals with the definition of fundamental rights of air passengers in claiming damages, especially when claiming baggage and delayed or canceled flights. The practical part has been prepared based on the survey of customers Airlines Travel Service In the final part of this thesis compares Travel Service with selected airlines. This thesis uses descriptive method especially in its theoretical part, analysis and comparison method in the practical part.

The aim of the thesis is to determinate the value of the company Czech airlines to 1.1.2012. In the beginning there is characteristic of the company and its history. In strategic analysis there is a valuation of long term prospects of the company and in the end there is an output of forecasting sales. Another chapter is focused on financial health of the company and prediction of the value generators and the financial plan. As the main method for the valuation of the company was used the method DCF entity. As the additional method was used the market comparison.

Orientador: Maria Cristina Dias Tavares / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Elétrica e de Computação / Made available in DSpace on 2018-08-27T00:34:34Z (GMT). No. of bitstreams: 1 Dias_OzenirFarahdaRocha_M.pdf: 5023742 bytes, checksum: b0fe9b9418551d927583a884fbec6e92 (MD5) Previous issue date: 2015 / Resumo: Este trabalho apresenta a implementação de um esquema de religamento monopolar adaptativo rápido baseado na medição do conteúdo harmônico da tensão da fase aberta nas extremidades da linha de transmissão. O objetivo principal deste esquema é controlar e reduzir o tempo compreendido entre a abertura e o religamento da fase em falta, como também bloquear a manobra em caso de faltas permanentes. O esquema proposto foi implementado em um relé de distância e um medidor de conteúdo harmônico. O método está baseado na identificação do instante de extinção da corrente de arco secundário para casos de faltas transitórias. Já para faltas permanentes é implementado o bloqueio da manobra automática e a abertura tripolar do disjuntor da linha protegida. A medição do conteúdo harmônico foi feita primeiramente utilizando um medidor de qualidade de energia comercial, que realiza a medição do conteúdo harmônico de acordo com a norma IEC 61000-4-3. Em seguida, foi utilizado outro método de medição do conteúdo harmônico, chamado de filtro de medição do conteúdo harmônico rápido, elaborado dentro do Simulador Digital em Tempo Real (RTDS). O sistema de transmissão utilizado foi modelado no RTDS e seus dados são dados reais do sistema interligado nacional (SIN). As faltas monofásicas transitórias foram simuladas utilizando o modelo de arco do próprio RTDS. Já para falta permanente utilizou-se uma resistência de 1 'ômega'. O esquema foi avaliado através de testes variando o ponto de aplicação do defeito e o valor da corrente de arco secundário / Abstract: This work presents the implementation of a scheme of fast adaptive single-phase reclosing based on measuring the voltage harmonic content at the opened faulty phase terminals. The main objective of this scheme is to control and to reduce the time between opening and reclosing of the phase in fault, and also to block the maneuver in case of permanent faults. The proposed scheme is implemented in a distance relay and a harmonic content meter. The method is based in the identification of the secondary arc current extinction moment for transient faults cases. For permanent faults an automatic blocking followed by circuit-breaker three-phase opening is implemented. The measurement of harmonic content was made initially using a commercial power quality meter, which performs the harmonic content measurement according to IEC 61000-4-3 standard. Another harmonic content measurement method was tested, the fast harmonic content filter measurement, elaborated within the real-time digital simulator (RTDS). The transmission system used was modeled on RTDS and the data corresponds to an actual Brazilian 500 kV system. To represent the transient single-phase fault it was used RTDS arc model. The permanent fault was modeled with an 1'ômega' resistance. The scheme was evaluated by varying the fault application point and the secondary arc current value / Mestrado / Energia Eletrica / Mestre em Engenharia Elétrica