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Zugl.: München, Univ., Diss., 2009

Zugl.: München, Univ., Diss., 2009

The huge web which involves new dimensions in the world communication and transportation areas, due to the globalization of the economies, has provided a growing improve of tourism in the last decades of the 20th century. Besides the tourism leveraging strategies, implemented by countries and regions, new business niches have risen, such as ecological, religious, business and third age tourism, which have leveraged the marketing flows. Due to these changes, being competitive is even more important in the company s everyday routines. Such scenario stimulates competitors to join forces in order to compete in even bigger scales. This dissertation presents, through a multicase study of companies associated to a hotel network, an analysis of the expectations of 16 hotel owners of the 20 hotels surveyed about their motivation to join the network and their satisfaction with the results after becoming part of the network. It was acknowledged that the companies associated to the network have a long way until they are fully developed, however, important factors for the success of these companies, such as trust and cooperation, had better results among all the surveyed aspects. And this is the joining force which unites the partners which will provide the improve of results, that are also relevant, as cost reduction and the hotels performance indexes. As the factor which got the lower results is the cost reduction, mainly in order to purchase equipment. Once the present work identifies the results in the network during a due time, it is suggested that measures in order to improve the obtained results should be taken as well a constant accompanying in order to foster the growth and the development of Rede Versare de Hotéis, besides new researches in the area. / A extensa teia que envolve novas dimensões nas áreas da comunicação e transportes mundiais, decorrentes da globalização das economias, propiciou o crescente aumento do turismo nas últimas décadas do século XX. Além de estratégias de alavancagem do turismo promovidas por países e regiões, surgiram novos nichos negociais, como o turismo ecológico, religioso, de negócios e de terceira idade, que incrementaram os fluxos mercadológicos. Com todas estas mudanças, ser competitivo é cada vez mais importante no dia-a-dia das empresas, realidade esta que estimula concorrentes se unirem para competir em escalas cada vez maiores. Esta dissertação apresenta, através de um estudo de multicasos de empresas associadas a uma rede de hotéis, uma análise das expectativas de 16 hoteleiros dos 20 hotéis pesquisados sobre sua motivação para entrar na rede e sua satisfação com os resultados após a sua adesão à rede. Verificou-se que as respectivas empresas associadas à rede têm um longo caminho até seu amadurecimento, porém, fatores importantes para que a associação destas empresas tenha êxito, tais como confiança e colaboração, tiveram o melhor resultado dentre todos os aspectos pesquisados. E é essa argamassa que une os associados que vai proporcionar a melhora dos outros resultados, que também são importantes, como a redução de custos e os indicadores de desempenho dos hotéis. Como fator que obteve o resultado mais baixo está a redução dos custos, principalmente para a aquisição de equipamentos. Tendo em vista que o trabalho realizado faz um corte no tempo e identifica os resultados da rede neste momento, sugere-se que sejam definidas medidas para se melhorar os resultados obtidos e que se faça um acompanhamento constante a fim de promover o crescimento e desenvolvimento da Rede Versare de Hotéis, além de novas pesquisas na área.

O conceito de modelo de negócio pode ser utilizado para descrever e entender empresas. Ele determina que devemos entender um negócio utilizando os serviços que são prestados, as empresas (e seus papéis) envolvidas e a forma de faturamento que o empreendedor terá sobre o serviço. O conceito ganhou muita atenção com a explosão dos portais B2B que surgiram nos últimos anos na internet. Estes portais são empreendimentos que ofertam serviços que intermediam as interações entre as empresas. Com a reorganização da sociedade em redes globais de empresas, tais portais têm diante de si uma grande variedade de serviços a serem prestados, assim tornando a abordagem dos modelos de negócio um elemento fundamental para o entendimento do valor agregado pelos empreendedores do setor B2B. Mas faltam trabalhos de organização e sistematização desses modelos, e os próprios empreendedores brasileiros não vêm demonstrando entendimento sobre eles. Assim, no presente trabalho, serão organizados e sistematizados os conceitos de modelos de negócio, eCommerce e B2B, bem como será feita uma proposta de classificação destes modelos de negócio, de tal forma que pesquisadores e empreendedores possam utilizar este texto como base em seus estudos a respeito desses portais na internet. / Business models concept can be used to describe and understand all kind of enterprises. Using this concept one can understand a business by the services been delivered, the enterprises (and their roles) been involved and the invoicing return over the service. This concept became an buzzword during the recently explosion of B2B portals over the internet. These B2B portals are enterprises that offer brokerage services between other enterprises. With the sudden reorganization of society over global net of enterprises, these portals have a huge business opportunity for delivering a wide variety of services, becoming the business model a central element for understanding the aggregated value been proposed by each B2B portal. But there are a poor number of published materials around the organization and classification of these business models and brazilian entrepreneur does not seem to understand these business models. In this work the concept of business models, eCommerce and B2B will be organized and a classification of possible business models will be proposed. The proposed classification could be used by researchers and entrepreneurs as a tool for their studies about these portals over the internet.

Bakgrund: En inkubator är ett entreprenöriellt utvecklingsprogram för nystartade företag med utgångspunkt att effektiva deras uppstartsprocess. Företag ingår i en inkubation under en tidsbestämd period där de erbjuds affärsutveckling och rådgivning. De agerar i inkubatorns kontorslokaler tillsammans med andra inkuberade företag. Sociala nätverk är en omfattande del av nystartade företags konkurrenskraft och utveckling på marknaden. Genom sociala nätverk genereras rådgivning, kompetens, kapital och affärsmöjligheter. För att nätverken ska fungera krävs det att entreprenörer interagerar och utbyter information vilket skapar en tillit. Förtroende och tillit möjliggjör för att att nätverken ska vara effektiva och givande, vilket dessutom utgör relationen mellan individerna. Inkuberade företag möter olika utmaningar genom att ingå i ett inkubatorsprogram. Nätverk och kompetens kan vara för likartad samt homogen. Dessutom kan förtroendet mellan de inkuberade företagen och inkubatorn i en flexibel kontorsyta vara komplext. Fortsättningsvis att företagens förmåga att utveckla verksamheten vidare minimeras utan inkubatorns stöd.   Problemformulering: Vilka likheter och skillnader innefattar de inkuberade företagen om inkubatorns program?   Syfte: Syftet med studien är att jämföra de inkuberade företagens förväntningar och upplevelser av en inkubator.   Metod: Uppsatsens har ett kvalitativt tillvägagångssätt och en komparativ forskningsdesign. Således en jämförande studie av de inkuberade företagens förväntningar och upplevelser av en inkubator. Kvalitativa semistrukturerade intervjuer har använts för att samla data från respondenter. Fyra olika företag i form av Measure and Change, Världens Chans, Lumispectra samt YLDR intervjuades från samma inkubator (Företagsfabriken).   Slutsats: Samtliga inkuberade företag är överens om att inkubatorns nätverk inte är tillräckligt effektivt. Upplevelsen har inte bemött deras förväntningar på grund av brister i effektivitet, organisering samt intressanta aktörer. Förtroende för inkubatorn har påverkats negativt för samtliga företag förutom YLDR vilket grundar sig i inkubatorns verksamhetsstruktur och tillgänglighet. Samtidigt har det blivit bättre över tid. Kapitalanskaffningen har delvis besvarat de inkuberade företagens förväntningar. Framförallt det sociala och humana kapitalet. Däremot har det finansiella kapitalet inte besvarat något företags förväntningar förutom (YLDR). / Background: A business incubator is an entrepreneurial development program för start up businesses. Firms in a start up phase are a part of the program in a certain amount of time where they recieve an office space, business advice and development. Together with other incubated companies are they developing their business ideas in a flexible office structure. Furthermore are social networks a major competitive advantage for start up businesses where they can receive competence, capital and business oppertunities. Trust is a major component in order to make the social networks to function. Building trust between to firms creates a relation where they can gain different types of advantages and resources. An incubated business can encouter different types of challenges and problem within an incubator such as homogeneus competence and business networks. Also, trust issues against other incubated businesses and finally problems with being able to develope their firm further after the incubation program.    Research Question: What similarities and differences within the incubation program are the incubated businesses comprising?   Purpose: The purpose of the study is to compare the incubated business actors expectations and experiences of an incubator.   Method: The paper has a qualitative research method and a comparative research design. Furthermore a comparative study of the incubated businesses expectations and experiences from an incubators (Foretagsfabriken). The data was gathered from four incubated businesses who are operating within the same incubator. The firms that participated in the study where Measure and Change, Varldens Chans, Lumispectra and YLDR.   Conclusion: The internal and external network has not met the expectations from the incubated businesses. It has not been organized or efficient with enough interesting actors for them to further develope their business. The trust between the incubator and the incubated businesses has been affected negatively except for YLDR. Furthmore, the acess to different types of capital has partially met the expectations that the start up comapnies had, epescially the social and the human capital. However, YLDR was the only company that where their expectations for financial capital was fulfilled.

Im Arbeitskontext ist das auf die Beeinflussung anderer Personen ausgerichtete Handeln ein wichtiges Element beruflichen Erfolgs. Dazu gehören beispielsweise Aktivitäten wie die Selbstdarstellung bei der Bewerbung oder in Verhandlungssituationen, der Aufbau gewinnbringender sozialer Netzwerke sowie der Erhalt relevanter arbeitsbezogener Informationen. Ausgeprägte mikropolitische Kompetenzen gelten dabei als hilfreich, um solche sozialen Einflussversuche in Organisationen erfolgreich zu gestalten und die eigene Karriere zu fördern. Zusätzlich zu solchen „Einflusskompetenzen“ werden seit einigen Jahren durch wesentliche Um- bzw. Neugestaltungen von Arbeitsprozessen und -strukturen weitere personale Fertigkeiten für den beruflichen Erfolg und die Karriere relevant: So wird durch eine steigende Virtualisierung von Arbeits- und Geschäftsprozessen und der damit verbundenen Nutzung von Informations- und Kommunikationstechnologien (IuK) der kompetente Umgang mit den verwendeten Medien zu einer wesentlichen Schlüsselqualifikation im beruflichen Kontext . Um am Markt als Unternehmen oder Arbeitnehmer sichtbar und handlungsfähig zu sein, ist die Nutzung webbasierter Dienste zur medialen Darstellung der eigenen Identität sowie zum Austausch fachbezogener Informationen mittlerweile fester Bestandteil. Im vorliegenden Beitrag soll am Beispiel von XING, dem mit mehr als sieben Millionen Mitgliedern im deutschsprachigen Raum führenden beruflichen Online-Netzwerk, untersucht werden, welche medien- und einflussbezogenen Fertigkeiten der Nutzer relevant sind, um erfolgreich diese Plattform zu nutzen. Es werden Konzepte zur Medien- und Einflusskompetenz, die Mthodik beschrieben und Ergebnisse dargestellt.