Made available in DSpace on 2014-08-20T13:48:26Z (GMT). No. of bitstreams: 1 Berenice_Lagos_Guedes_Tese.pdf: 24121677 bytes, checksum: bc8dc00229d5d229a05dd094a790f9ac (MD5) Previous issue date: 2010-08-16 / This work aims at demonstrating the link between the Anglican Episcopal Church of Brazil and Freemasonry, especially with regard to the joint influence that these two institutions have had on the History of Education in Rio Grande do Sul, interfering markedly and acting together in the fight for secular education and for other religious denominations so that they could enter into the educational space. It is analyzed their interplay, but also their contradictions and paradoxes, presenting the point of view of the Anglican Church (unknown or almost unknown in academia) on the collisions in Education, having as essential corpus the documents of the Official Journal of the Anglican/Episcopal Church, the Christian Banner editions published between 1901 to 1970 (the year prior to Law 5692/71) that reports, pari passu, all the missionary work done by the Anglican Episcopal Church of Brazil, even bringing the Educational Project to Rio Grande do Sul. It was performed an exhaustive and critical reading of the Christian Banner, doing a triangulation among the interviews of Masons (and not Masons), the Masonic and Anglican documents analyzed and the photos, seen as historical documents from the period (and even the ones that are not from this period, to clarify the evidence of what is to prove). The method of qualitative research was used, and the results were analyzed by Content Analysis and Discourse Analysis, opting for either when it was required, with results being presented in a descriptive way. It was concluded that the Anglican/Episcopal Church had strong links with Freemasonry (since its reformulation from Operative Masonry to Speculative Masonry, London, 1717) in Rio Grande do Sul, during the historical period of this work, and worked together in the creation and maintenance of the Parochial Schools of the Anglican Episcopal Church and also of the secular, but not atheist, schools, fighting together for a public school where there is freedom of conscience, religious freedom, co-education, access to education for everyone, endorsing new teaching methodologies and encouraging scientific research, although sometimes contradictions and paradoxes might appear during the practice to achieve these goals. / Este trabalho tem como objetivo comprovar a ligação entre a Igreja Episcopal Anglicana do Brasil e a Maçonaria, principalmente no que se refere à influência conjunta que estas duas Instituições tiveram interferindo de forma marcante na História da Educação do Rio Grande do Sul, atuando em conjunto na luta pela Educação Laica e para que outras denominações religiosas pudessem adentrar no espaço educacional. Analisa-se suas imbricações, mas também contradições e paradoxos, apresentando-se a visão da Igreja Anglicana (desconhecida ou quase desconhecida no meio acadêmico) nos embates sobre a Educação,tendo como corpus documental fundamental o Periódico Oficial da Igreja Episcopal/Anglicana, o Estandarte Cristão, edições publicadas no período de 1901 a 1970 (ano imediatamente anterior à Lei 5692/71) e que relata, pari passu, todo o trabalho missionário realizado pela Igreja Episcopal Anglicana do Brasil, trazendo ainda o seu Projeto Educacional para o sul do Brasil. Foi realizada uma leitura exaustiva e crítica do Estandarte Cristão no período em tela, realizando-se uma triangulação com entrevistas realizadas com maçons (e não maçons), análise de documentos maçônicos e de fotos do período (e até fora dele, para tornar mais claros os indícios do que se pretende provar), vistas as fotos também como documentos históricos. Utilizou-se o viés de uma pesquisa Qualitativa, cujos resultados foram analisados pela Análise de Conteúdo e Análise do Discurso, optando-se por uma ou outra quando se fez necessário, sendo os resultados apresentados de modo descritivo. Concluiu-se que a Igreja Eiscopal/Anglicana teve fortes ligações com a Maçonaria (desde sua mudança de Maçonaria Operativa para Maçonaria Especulativa em Londres, 1717) e no Rio Grande do Sul, no período histórico deste trabalho, e estiveram juntas na criação e manutenção de Escolas Paroquiais da Igreja Episcopal Anglicana e de escolas públicas laicas, mas não atéias, batendo-se juntas por uma escola pública onde predominasse a liberdade de consciência, a liberdade religiosa, a co-educação, o acesso à educação pelas camadas populares, referendando novas metodologias de ensino, incentivando as pesquisas científicas, em um clima de inclusividade, embora algumas vezes surgindo contradições e paradoxos na práxis para a consecução destes objetivos.

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks. By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look. Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act.

Reklam på internet är ständigt ökande och många internetanvändare är negativt inställda till den. Därför har de utvecklat olika medvetna och omedvetna strategier för att undvika den när de ska göra något på internet. För skapare av reklam på Internet kan det vara bra att känna till hur reklamen undviks för att kunna bli bättre på att skapa effektiv reklam. Denna undersökning har baserats på intervjuer med vana internetanvändare med olika bakgrund för att få reda på hur de hanterar reklambanners samt en förståelse för hur de tänker. Intervjuerna föregicks av en videoinspelning där försöksdeltagarna fick specifika uppgifter att utföra för att eftersträva ett naturligt beteende. Resultatet av undersökningen visade att banner blindness är ett fenomen som används av många försöksdeltagare, både på ett medvetet och omedvetet plan. Det visade sig att bara några få gör något aktivt fö ratt slippa eller undvika reklambanners. Anledningarna till varför de undvek reklamen visade sig i många fall bero på tre anledningar som tas upp i Cho och Cheons (2004) teoretiska modell : reklamen stör deras uppgift; många och röriga banners samt tidigare negativa erfarenheter.

Banners är annonser som finns på de flesta webbsidor. Användare är oftast ute på Internet med syftet att leta efter specifik information. Vid informationsökning används troligen ett speciellt kognitivt schema som gör att användaren undviker att fokusera på banners eftersom informationen som eftersöks inte antas finnas i banners. Om en navigering på Internet görs för lik en banner ser inte användaren den heller. Man kan säga att banner blindness är en tendens hos användaren av webben att ignorera banners, även när de innehåller information som användaren aktivt söker. Detta examensarbete undersöker om banners lättare kan kommas ihåg när ämnet överensstämmer med webbsidans text. En experimentell studie genomfördes med två betingelser, en grupp fick kontextberoende och den andra fick kontextoberoende banners. Medelvärdena visade att det var lättare att komma ihåg kontextoberoende banners, men inget signifikant säkerställt resultat erhölls. Resultatet kan ha påverkats av att det var få försöksdeltagare

Class of 2016 Abstract / Objectives: To determine if the uncomplicated cystitis population at Banner - University Medical Center Tucson’s (BUMCT) emergency department (ED) is significantly different from the hospital-wide antibiogram. Methods: A prospective, analytical, observational study was performed in the ED at BUMCT. Electronic health records were used to include or exclude patients in the study. Cultures were then compiled and compared to the hospital-wide, 2014 BUMCT antibiogram using a one sample Chi-square goodness of fit test to determine if there was a significant difference between the two proportions. Results: 159 cultures and susceptibilities were analyzed with E. coli and K. pneumoniae being the most common organisms. For E. coli, it was observed that 46.92% were susceptible to ampicillin while 45% was reported by the hospital’s antibiogram (P=0.772), 93.08% compared to 88% for cefazolin (P=0.185), 94.62% compared to 93% for ceftriaxone (P=0.611), 83.08% compared to 78% for ciprofloxacin (P=0.332), 89.23% compared to 90% for nitrofurantoin (P=0.850), and 63.85% compared to 66% for TMP/SMX (P=0.735). For K. pneumoniae, it was observed that 100% of isolates were susceptible to cefazolin, ceftriaxone, and ciprofloxacin compared to 95%, 96%, and 95%, respectively (P=0.254; P=0.309; P=0.254); 40% compared to 28% for nitrofurantoin (P=0.243); and 88% compared to 91% for TMP/SMX (P=0.649). Conclusions: The observed and predicted susceptibilities were not different for any of the drugs and organisms. Our study indicates that the hospital-wide antibiogram used at BUMCT is adequate in treating patients with uncomplicated cystitis coming into their ED.

Modern marketing communication is in recent years often discussed topic not only because of the internet. This thesis examines in detail the current trends in internet marketing, especially banner and mobile advertising. The aim of this thesis is to decribe a shift of the media cost from traditional media like print or radio advert to online advertising, as well as outline the expected developments in mobile advertising and application of theoretical knowledge in practice. The theoretical part deals with the very concept of marketing, marketing communications but also describes the problems of marketing research and the development of the Internet in the world and in the Czech Republic. The practical part then describes in detail the various processes that involves banner advertising and comments the current trends in mobile advertising.

In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. An investigation of new power structures has emerged with the internet and how they dominate its and our future. My creativity lies between art and technology. By merging new technologies like Artificial Intelligence with humor and graphic design, I try to shine a light on the subject.

Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.

Reklam anses vara lika gammal som mänskligheten och lika universell som kultur. Ur den synvinkeln är reklam en del av det sociala livet, där människor gör utbyten som gynnar båda parterna. Under de senaste decennierna har samma mänsklighet upplevt den digitala världens intensiva tillväxt, där idag nästan allt går att finna. Det har aldrig varit lättare för företag att inte enbart marknadsföra sig globalt men även ha omedelbara interaktioner med deras konsumenter. På andra sidan spektrumet spåras alla internetanvändare genom sin digitala resa med företag och organisationer som tittar på deras varje steg för att sedan presentera personligt anpassade annonser. Denna utveckling i teknik och annonser på internet har lett till att påträngande annonser har blivit ett frekvent klagomål kring internetmarknadsföring. Adblock är ett filtreringsverktyg (tillägg) som kan appliceras för att blockera reklam på webben. Verktyget kom till vid sekelskiftet och har snabbt blivit ett populärt tillägg till webbläsare. Många har kommit att ta del av dess fördelar med att blockera banderoller, pop-ups och videoannonser. Samtidigt som reklamundvikande inte enbart orsakar företagen enorma förluster kan det ytterligare skada webbplatserna samt alla andra parter inblandade. Dessutom kan en fortsatt ökning av annonsblockerare i slutändan leda till slutet av gratis digitalt innehåll. Vidare kan ett reklamundvikande ske kognitivt, beteendemässigt eller mekaniskt utan att nyttja annonsblockerare. Detta kan också resultera i kostnader för företag som producerar reklam på internet. Därav ansågs en studie utförd på icke-annonsblockerarnas synpunkt vara nödvändig för att förstå vilka faktorer det är som gör att man inte installerar och använder en annonsblockerare.   Syftet med denna studie är att kartlägga och belysa individers bakomliggande faktorer till varför de inte installerar annonsblockerare. Teorigenomgången av denna studie omfattar ämnen om varför människor installerar eller avböjer från att installera applikationer, automaticity, approach-avoidance theory, inattentional blindness, och banner blindness theory. Den analyserade data i studien samlades in genom en kvalitativ metod med 18 semistrukturerade intervjuer med individer som har en kännedom om annonsblockerare och som även har medvetet valt att inte tillämpa tillägget på webben. Studien avgränsade sig till att undersöka människors uppfattning och upplevelse mot banderoller, pop-ups och videoannonser på endast datorer. Studien har upptäckt att respondenterna bland annat inte upplever reklam som störande, att de är tekniskt okunniga eller att reklam upplevs som intressanta. Vidare undviker dock respondenterna redan reklam genom en vana och erfarenhet. Dessutom att de fokuserar på sina behov som huvudändamålet när de besöker webbsidor. Vidare hade webbsidors design och miljö en påverkan i närmande och undvikande av reklam. Denna data tolkades och sedan analyserades vara faktorer till varför man inte blockerar reklam. Slutligen har studien även upptäckt att banderoller beroende på dess design eller budskap är den mest positivt mottagna annonstypen. / Advertisement is considered as old as mankind and as universal as culture. In that sense it is a part of social life itself, where mutually beneficial exchanges are made. During the last couple of decades that same mankind has experienced the intense growth of the digital world, where today almost anything and everything can be found. It has never been easier for companies to not only market themselves globally but have instant interactions with their consumers. On the other side of the spectrum, all internet users are tracked throughout their digital journey with companies and organizations watching their every move to then present personalized advertisement. Thus, intrusion have become a frequent complaint associated with online marketing. Adblock is a filtering tool (extension) that can be applied to block out advertisement on the web. This tool came to be at the turn of the century and have rapidly become a popular addition to browsers. Many have come to take part of its benefits of blocking out banners, pop-ups and video ads alike. While ad avoidance is not only causing companies tremendous amounts of loss, it could further harm the websites that carry them, and all other parties involved. Furthermore, a continued increase of ad blockers could ultimately lead to the end of free digital contents altogether. Moreover, ad avoidance can still take place cognitively, behaviourally or mechanically without the use of an adblocker. This can also cause losses for the companies producing ads on the internet. Thereof, a study executed upon the non-ad blockers’ point of view is deemed necessary in order to understand what factors prevent the installation or use of an adblocker.    The purpose of this study is to map out and highlight individuals’ underlying factors to why they do not install ad blockers. The literature review of this study covers the subjects of why people install or reject applications, automaticity, approach-avoidance theory, inattentional blindness, and banner blindness theory. The analysed data in the study was collected through a qualitative method with 18 semi-structured interviews with individuals who are not only aware of the existence of ad blockers but who have deliberately chosen not to make use of the extension. The study delimited itself to studying people’s perception and experience of banners, pop-ups and video ads through computers only. The study found that the respondents for instance do not experience ads as disruptive, that they are technologically inexpert or that ads are perceived as interesting. However, the respondents already do avoid ads through their habit and experience. Moreover, that they focus on their needs as their main purpose of visiting websites. Furthermore, websites’ design and environment did influence approaching or avoiding ads. This data was interpreted and analysed to be factors as to why people do not block ads. Finally, the study finds that banners depending on their design or message were the most positively received ad form.

La compréhension de la façon dont le touriste utilise les formats de communication dans un environnement dynamique constitue un élément nécessaire pour la prise de décision managériale. Plusieurs travaux se sont penchés sur l'attitude du consommateur à l'égard de l'annonce en ligne, mais rares sont ceux qui l'ont abordée dans le secteur touristique. Le but principal de cette recherche est d'identifier les déterminants et les conséquences de l'attitude du touriste à l'égard de la bannière touristique en ligne et leurs relations liées. Nous élaborons un modèle novateur qui met en relief l'attitude mentionnée précédemment selon la vision de la persuasion publicitaire à travers la trilogie des variables de l'attention,de la compréhension et de la rétention. Pour tester empiriquement ce modèle, nous avons opté pour une enquête quantitative réalisée au moyen d'un questionnaire en ligne. La taille de notre échantillon est de 960 répondants répartis en 32 groupes égaux. Les résultats montrent quatre variables déterminantes (caractère informatif, divertissement, crédibilité, irritation) et deux autres conséquentes (attitude à l'égard de l'offre, intention d'achat). Ces derniers déterminants agissent significativement sur l'attitude du touriste à l'égard de la bannière touristique en ligne en deux directions : attention rétention-attitude ; attention-compréhension-rétention-attitude. De même, les perceptions de la crédibilité et de l'irritation agissent directement sur la même attitude, en plus de leur impact indirect sur celle-ci. En outre, cette dernière attitude agit directement sur l'attitude à l'égard de l'offre et indirectement sur l'intention d'achat. D'un point de vue théorique, cette recherche permet d'identifier les déterminants et les conséquences de l'attitude à l'égard de la bannière publicitaire dans un contexte d'e-tourisme, et contribue par conséquent à enrichir la compréhension de cette attitude. D'un point de vue managérial, ce travail permettra aux annonceurs d'obtenir des réponses aux différentes questions liées au design de leurs bannières touristiques en ligne, afin d'influencer et d'optimiser les attitudes à l'égard de celles-ci. / Understanding how the tourist uses communication formats in a dynamic environment is a necessary element for managerial decision-making. Several studies have examined the attitude of consumer towards online advertising, but few have addressed it in the tourism sector. The main objective of this research is to identify the determinants and consequences of the attitude of tourist towards online touristic banner and their related relationships. We are developing an innovative model that highlights the above-mentioned attitude according to the vision of advertising persuasion through the trilogy of variables of attention, comprehension and retention. To empirically test this model, we opted for a quantitative survey carried out by means of an online questionnaire. Our sample size is 960 respondents divided into 32 equal groups.The results show four determinants (informative character, entertainment, credibility, irritation) and two consequences (attitude towards offer, intention to purchase). These latter determinants have a significant effect on the attitude of tourist towards online touristic banner in two directions: attention- retention- attitude; attention- comprehension- retention attitude. Similarly, beliefs of credibility and irritation also act directly on the same attitude, along side their indirect impact on it. Moreover, the latter attitude acts directly on attitude towards offer and indirectly on intention to purchase. From a theoretical point of view, this research makes it possible to identify the determinants and consequences of the attitude towards advertising banner in an e-tourism context, and thus contributes to enrich the understanding of this attitude. From a managerial point of view, this work will allow advertisers to get answers to the various questions related to the design of their online touristic banners, in order to influence and optimize the attitudes towards these banners.