The aim of this study is to examine how the local newspapers (Barometern, Falu-kuriren, Hudiksvalls tidning, Skaraborgs Allehanda) and the tabloid (Aftonbladet) portray the local community in a village after a murder occured and how it affects the image of the village over time. In this study we therefore studied four different murders that occured in small swedish villages. We analysed how the newspapers construct the imagined community after the murder and what similarities and differences they have.   In this study we applied the critical discourse analysis and in total we investigated twelve articles that all had social constructions and therefore were relevant for the study. The results show that both the local newspapers and the tabloid Aftonbladet portrayed that the murders had a huge impact on the community. The safe place that they once knew is gone and therefore they seek support in each other and stand united. The victim gets more space in the articles than the perpetrator. We also discovered that you don’t have to live in the village to be a part of the community as long as you show compassion. The difference showed that the local newspapers only included the locals to mourn while the evening paper included the whole nation to be a part of the imagined community.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign? The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet. We analysed fifteen different texts ranging from regular news articles to columns. The results showed that Earth Hour continuously is presented as either a way to save the environment or as a useless stunt that people participate in to quiet their guilty conscience. Whether the text in question is positive or not regarding Earth Hour the message is always about urging the audience to act by participating or take an active choice to keep the light on and thereby not comply with the campaign. The results also showed that there are three different types of characters represented in the texts that serve as a way to create togetherness and awareness regarding the Earth Hour campaign. These three characters are the enthusiast, the prophet of doom and the sceptic. More than one of them is never represented in the same text and their main purpose is to symbolise the message that the text has. Continuously the characters give you a view of how to be a participant or a non-participant. These are the two sides you are given, there is nothing in between. By only showing one side of the discussion about the campaign the news papers were creating an "us" versus "them" kind of mentality where everything but "us" were considered wrong or simply ignored.

<p>The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?</p><p>The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet. We analysed fifteen different texts ranging from regular news articles to columns.</p><p>The results showed that Earth Hour continuously is presented as either a way to save the environment or as a useless stunt that people participate in to quiet their guilty conscience. Whether the text in question is positive or not regarding Earth Hour the message is always about urging the audience to act by participating or take an active choice to keep the light on and thereby not comply with the campaign. The results also showed that there are three different types of characters represented in the texts that serve as a way to create togetherness and awareness regarding the Earth Hour campaign. These three characters are the enthusiast, the prophet of doom and the sceptic. More than one of them is never represented in the same text and their main purpose is to symbolise the message that the text has. Continuously the characters give you a view of how to be a participant or a non-participant. These are the two sides you are given, there is nothing in between. By only showing one side of the discussion about the campaign the news papers were creating an "us" versus "them" kind of mentality where everything but "us" were considered wrong or simply ignored.</p>