The domestic and big enterprise puts into the industry of the United States of the manufacture technology skin care products in succession and cares the market of product, our management of God Mr. Wang, Yung-qing also puts into the manufacture technology healthy industry, always plentiful remaining group also investment health care and skin care business, why the big enterprise want to increase the product line of health care and beauty care, Economics investigates to estimate in 2007, the beautiful related product sales amount is USD 45.5billion and the health care product is USD 523.8 billion , the manufacture technology makes medicine USD 715,2, billion and the total market is USD 1,692,5 billion .It is thus clear that the importance of the beautiful and healthy product is very important.How prove beautiful and healthy product's hasing the important influence on the profit growth of a company is count for much.My research with the biggest day of whole world grow a consumer goods of the company treasure alkali(P& G) for diverse product line also 1998-2007 treasure (P& G) annual reports of the wealth report an analytical nalysis company BEAUTY related beautiful product ofBeauty CARE and HEALTH CARE the related product express a good factor.

Degree Not Listed / Department of Food, Nutrition, Dietetics and Health / Martin Talavera / Using consumer-friendly terminology is important in order to design and conduct consumer research that is relevant and impactful. As an example, today’s marketing is starting to evolve more towards catering to emotional responses, and focus groups are an effective way to gather emotional and attitudinal information in ways that surveys and questionnaires cannot. The objective of this study was to use focus groups as a tool to generate rich information related to emotions, attitudes and other aspects associated with beauty care products in order to provide terminology that is more simple, relevant and impactful. This terminology can then be used to design studies that will better help during product development and product marketing. Women in the Kansas City area were recruited for three focus groups in one of three age groups: 18-35, 36-50, and 51+ (7 women in each group). They were asked questions regarding their thoughts and emotions behind their purchasing habits and use of beauty care products, both positive and negative. Their opinions on ingredients used were also obtained. The focus groups were very useful to obtain consumer generated terminology on emotions, benefits and ingredients. For example, women reported that when not using certain beauty care products, they felt tired, dirty and self-conscious, whereas when they did use certain beauty care products, they reported feeling confident, clean, and beautiful. They also mentioned the importance of ingredients. Women overwhelmingly wanted products to have a more natural ingredient base and to be created “cruelty-free” (tested without having ever been tested on animals). These qualitative techniques will help provide terms that are more relevant and meaningful to consumers, and with this, help marketers and researchers better understand the consumer, in this case, understand women’s feelings and emotions related to the use of beauty care products so companies can better communicate with their target users.

The master's thesis elaborates on the width of roles social media can play for beauty businesses. Major social channels predominantly used in beauty care marketing are identified and investigated, specifically in terms of their statistical importance, role within the social media strategy and potential for use in this particular industry. The practical part of the thesis deals with a case study regarding social media strategy in a specific area of the beauty care business -- professional hair care. The social media presence of the Henkel brands in question - Schwarzkopf Professional and Indola -- is analysed in comparison to their competition and recommendations are outlined with specific focus on CZ in their applicability. The given conclusions could be beneficial for many other beauty brands aiming to enhance their social media presence.

Thesis (M. Tech.) -- Central University of Technology, Free State, [2009] / Somatologists in South Africa no longer only practice beauty technology. They receive highly skilled training in the well being of the whole body, thus a more holistic approach is emphasized. Currently, stakeholders in the field of somatology are facing a number of challenges, which could impact greatly on the profession. The question of recurriculation, in order to align the training provided for somatologists with the new Higher Education Qualification Framework (HEQF) and the possible registration of the profession with a statutory body, are some of the challenges posed to the profession. In order to position the somatology profession favourably in South Africa, it was thus necessary to explore the current status of the profession through input from all stakeholders in the industry and to develop a possible framework. The objective of the study was firstly to obtain quantitative information from stakeholders in the field of somatology on matters related to their professional training, employment, recurriculation, referral trends to and from medical professionals and registration of the profession. Secondly, to obtain quantitative information from other medical professionals regarding referrals to somatologists and thirdly, to develop a possible framework that could facilitate the positioning of somatology more favourably as a profession in South Africa. Data were collected by means of two separate questionnaires, one sent to stakeholders in the somatology field and the other to medical professionals specializing in the fields of dermatology, plastic surgery and oncology. The results indicated that the stakeholders in the somatology field were satisfied with the current training provided by registered IX private providers and Universities of Technology. Job satisfaction was experienced by most, however, the hours and days worked could be improved. The need for short courses, as a means of staying in touch with the latest developments in the somatology industry, was identified. Currently, there exists a referral trend between somatologists and medical professionals, however, the frequency of referrals could be improved. The need for the somatology profession to register with a statutory body was identified by both somatologists and medical professionals. Two possible frameworks, with regards to the training provided for somatologists and the registration of the profession, were compiled based on the feedback obtained in the study, in order to position the profession somatology more favourably in South Africa.

Submitted by Jacopo Magni (jacopo.magni@gmail.com) on 2016-04-08T14:18:02Z No. of bitstreams: 1 ICP_JacopoMagni_FGV.pdf: 907614 bytes, checksum: 89fcac71eb9c48aceb2785484382cf70 (MD5) / Approved for entry into archive by Ana Luiza Holme (ana.holme@fgv.br) on 2016-04-08T14:19:53Z (GMT) No. of bitstreams: 1 ICP_JacopoMagni_FGV.pdf: 907614 bytes, checksum: 89fcac71eb9c48aceb2785484382cf70 (MD5) / Made available in DSpace on 2016-04-08T14:24:01Z (GMT). No. of bitstreams: 1 ICP_JacopoMagni_FGV.pdf: 907614 bytes, checksum: 89fcac71eb9c48aceb2785484382cf70 (MD5) Previous issue date: 2016-02-08 / The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil. / Este trabalho analisa o estabelecimento da operação de uma startup e a estruturação de todos os processos necessários para o início do negócio, seu lançamento e manutenção do trabalho e atividades. O foco principal da tese pode, portanto, ser descrito como o design e estruturação da operação de uma startup em um mercado emergente antes e durante seu lançamento global. Um projeto de negócio como este tem por objetivo prover um caso de sucesso de criação de uma empresa e seu consequente lançamento em um mercado emergente, através da descrição de um exemplo prático de como estruturar as operações dentro de um período de tempo limitado. Ademais, este trabalho também apresentará uma análise econômica completa do Brasil, por meio da análise das indústrias em que a companhia em questão está inserida assim como também por meio de um análise competitiva do mercado em que opera. Uma avaliação do modelo de negócio e de sua performance financeira para os primeiros seis meses de operações serão também conduzidos e apresentados. O objetivo principal é verificar o potencial que a empresa possui de alcançar o sucesso nos próximos anos, pontuando seus pontos fortes e fracos. Além de poder com este trabalho fornecer aos gestores da empresa descobertas fantásticas e previsões de crescimento, esta tese representa uma referência e um mapa prático para qualquer empreendedor que deseja estabelecer operações no Brasil

Made available in DSpace on 2016-12-23T13:44:53Z (GMT). No. of bitstreams: 1 Iorrana Fioreti de Menezes Pupa.pdf: 2883631 bytes, checksum: b75520e1807ff81bbd48c8a3acfdbe47 (MD5) Previous issue date: 2012-06-13 / In the contemporaneous context, the act of consuming has been a subject of great interest by researchers from different areas. It has been approached from diversified perspectives, based on production process or social argument. This research, originated from Certeau s (2008, 2009, 1995, 1982, 2011) studies, is an attempt to understand the act of consuming as a creative use , taking into consideration the power of ordinary practices proper of people who perform everyday events. The practices artistic nature would confer to the act of consuming an inventive and political dimension. This way, this research concentrates on consumptions/uses that are performed at a beauty parlour in a high medium social class neighborhood in Vitória ES. The objective is to negotiate wider senses, related to the notion of esthetics consumption, than those stereotyped ideas which associate beauty consumption to superfluous and frivolous actions. The inform data production indicates a diverse range of possible uses of the beauty parlour, which strengthens different ways of existence, based on taking care of oneself, including body and health issues; on the ethical relationships guided by esthetics dimension and possibilities of assuming minor esthetics with vanishing lines, allowing to produce different meanings associated to consumption / Na contemporaneidade, o tema consumo tem despertado interesse de estudiosos de várias áreas. Assim, vem sendo abordado a partir de diversas perspectivas, sejam elas à luz do processo de produção ou marcadas pelo social. Este trabalho, a partir dos estudos de Certeau (2008; 2009; 1995; 1982; 2011), busca compreender o consumo como uso criativo, ao apostar na potência que têm as práticas ordinárias dos sujeitos praticantes do cotidiano. O caráter artístico das práticas daria ao consumo uma dimensão inventiva, inapreensível e política. Dessa forma, a pesquisa se concentra nos consumos/ usos que são feitos de um salão de beleza em um bairro de classe média alta na cidade de Vitória ES. A ideia é negociar sentidos mais amplos para a noção de consumo estético do que aqueles estereotipados que relacionam o consumo de beleza ao supérfluo e fútil. A produção dos dados sinaliza para uma diversa gama de usos possíveis do salão de beleza. Esses usos potencializam diferentes modos de existência, baseados no cuidado de si a partir do cuidado com o corpo e com a saúde; nas relações éticas pautadas pela dimensão estética, e nas possibilidades de assumir estéticas menores com linhas de escape, e dessa forma, produzirem diferentes sentido para a noção de consumo

Orientadores: Paulo César Giraldo, Rose Luce Gomes do Amaral / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Ciências Médicas / Made available in DSpace on 2018-08-24T16:38:40Z (GMT). No. of bitstreams: 1 Ruiz_Camila_M.pdf: 754661 bytes, checksum: 0af2005c32494829a282f4331f1aabb5 (MD5) Previous issue date: 2014 / Resumo: Os cuidados com a genitália feminina quanto à higiene pessoal é assunto de interesse de todas as mulheres. Milhares de dólares são gastos por ano com higiene, vestimentas, uso de produtos para depilação, adornos sem que se determine a eficiência, eficácia, necessidade, consequências ou resultados das mesmas. A forma, frequência e ocasiões não são claras, necessitando de fundamentação científica. Objetivo Avaliar a prática cotidiana do cuidado com a genitália feminina em médicas ginecologistas, incluindo os cuidados diários de higiene, uso de tatuagens e piercings genitais, depilação, vestimentas e uso de absorventes sanitários e hábitos sexuais.Desenho do Estudo: Estudo analítico descritivo. Questionário auto-respondido com 60 perguntas relacionadas aos cuidados diários dos genitais femininos e hábitos de vestimenta, uso de adornos e comportamento sexual foi aplicado em 220 médicas ginecologistas, no período de junho à setembro de 2013 durante congressos da especialidade. O registro e armazenamento dos dados utilizou o programa Microsoft Office Excel. Os resultados foram analisados através de estatísticas descritivas (frequências, média e desvio padrão). Resultados: A média de idade das entrevistadas era de 37,3 anos (DP±12,9), 71,3% eram brancas.A taxa de aceitação foi de 94, 6%. Quase metade (46, 8%) estava formada entre 1 e 10 anos e permaneciam fora de suas casas por períodos acima de 10 horas consecutivas (53,6%). Apesar disto,mais da metade, referiram que tomam 2 banhos por dia (55,9%), A maioria usava apenas papel para secar a vulva após as micções (66,3%).Somente 21,5% lava a região anal com água e sabão após a evacuar, e 48,6% usam desodorantes íntimos com frequentemente. A higiene genital é feita com sabonete líquido por apenas 39% das entrevistadas e 6,8% usam sabonetes bactericidas. Um quinto faz duchas vaginais, 52,7% higienizam-se antes da relação sexual e 78,5% lavam a área genital após o coito apenas com água. O protetor diário (absorventes higiênicos) é usado no período intermenstrual por 41%. Mais de 85% usam roupas íntimas de algodão apesar de que 62,7% usam calças Jeans apertadas. A maioria faz depilação genital (89,15%) e menos da metade destas (48,6%) não usam produtos de hidratação ou para evitar complicações na região. O perfil sexual mostrou que mais da metade das entrevistadas tinham frequência de relações sexuais de 1 a 3 vezes por semana, praticavam sexo oral e anal em 47,2% e 22,2% respectivamente. Mais de 29% delas relataram dor nas relações em intensidades variadas e 24,5% usam condom. / Abstract: The care of the female genitalia as personal hygiene and sexual practice are matters of interest to all women. Thousands of dollars are spent every year on hygiene, clothing, use of products for depilation, ornaments, use of erotic products, without which determine the efficiency, effectiveness, necessity, consequences or results thereof. The form, frequency and timing are unclear and require scientific foundation. Objective: To evaluate the daily practice of care for female genitalia in medical gynecologists, including higyene habits, genital tattoos ands piercings, use of sanitary pads and clothing. Study Way: A descriptive analytical study. A questionnaire was administered to 220 medical gynecologists with 60 questions self-administred , in congress of specialty in the period from june to september related to the daily care of the female genitals and habits of dress, use of ornaments and sexual behavior. The recording and storage of data used Microsoft Office Excel program. The results were analyzed using descriptive statistics (frequencies, means and standard deviations) to identify the interrelationships among the most significant variables. Results: The mean age of respondents was 37.3 years (SD ± 12.9) and 71.3% of them are white. The acceptance rate was 94,6%. Almost half (46, 8%) of the gynecologists were between 1 and 10 years of graduation, and 53.6% remain out of their homes for periods over 10 consecutive hours. Nevertheless 55.9% reported taking 2 showers a day, and 52%, washing genitals 2 times per day, in counter point to the fact that only 66.3% use paper to dry the vulva after urination. Only 21.5% wash the anal area with soap and water after bowel movements and 48.6% of them frequently use intimate deodorants. The genital hygiene with liquid soap is made by only 39% of respondents and 6.8% use antibacterial soaps. About 20% make vaginal douches on frequency and time variables, 52.7% sanitize yourself before sex and 78.5% wash the genital area after intercourse, with just water. Daily Protector (sanitary napkins) is used in the intermenstrual period by 41%. The sexual profile found that 50.9% of respondents had frequency of sexual intercourse 1-3 times a week, engaged in oral and anal sex in 47.2% and 22.2% respectively. Over 29% reported pain in varying intensities intercourse and 24.5% them use condom / Mestrado / Fisiopatologia Ginecológica / Mestra em Ciências da Saúde