The aim of this thesis is to investigate the content in Swedish library weblogs. We want to examine what the posts contain, especially on the subject knowledge organization. Which themes do the weblogs have in common? How the weblog authors categorize their posts and how the readers use the comment function, are other questions we seek answers to in the thesis. We have performed content analysis where we created the code units during the process. Regarding the content in the analyzed weblogs we have come to the conclusion that it is not as closely tied to the specific libraries as we had thought. We can also see that the themes are reoccurring with minor variations. The number of categories differs between the analyzed weblogs. In many cases the category names are very similar. When it comes to the readers’ usage of the comment function it is clear that the posts seldom end up being commented. We have seen that the library weblog often is perceived as an excellent communication channel where the library can interact with their patrons. At the same time we feel that the potential of the library weblog is not fully used. The future of library weblogs is yet unknown and there are still many functions of the library weblogs left to explore. We believe that the most important thing for the survival of the library weblog is to get readers to the blog and to encourage them to interact. For what is a weblog without its readers? / Uppsatsnivå: D

The aim of this bachelor thesis is to compare book blogsabout teenage literature, two blogs written by librarians, twoblogs written by youth. The aim is to find similarities anddifferences with focus on how the blogs reach the target audi-ence of youth and how the blogs work with reading promotion.The method used in this study is a qualitative content analysisof four blogs. The study uses two different theories. A enquiryscheme partly influenced by a study by Connie Crosby con-cerning how to be an effective blog. Also a theory taken fromJofrid Karner Smidt and her three approaches to reading pro-motion: the promotion on demand, the active recommendingand informing promotion and reading promotion in dialog.For the library blogs to better reach the target of youth theyshould try being more personal and recommend other bookblogs in order to be a part in the blog community. Theyshould also stimulate the interactivity by being thorough andanswer all the comments they get on the blog.The result concerning reading promotion shows that thelibrary blogs appears as accommodators while the youthblogs appears as readers. All blogs write mainly about newbooks and the library blogs should think about promotingsome older books as a complement to the youth blogs.There are also a clear difference between the approachof reading promotion. The youth blogs represent the promo-tion on demand while the library blogs represent the activerecommending and informing promotion and reading promo-tion in dialog.

The aim of this Master’s thesis is to examine three library weblogs to evaluate how they are used and what type of information the libraries publish in these specific weblogs.The following three questions are the basis of this study:• What is the content of the weblogs?• How is the weblog used as a tool by the libraries?• How is the interaction between the library and the readers of the weblogs presented regarding the comment function?The method that has been used in this study is content analysis and the code units have been created during the process. It is mainly a qualitative analysis but it does also contain quantitative elements. With the content analysis, 21 different themes where cut from the three weblogs. These themes where then put into the model of the local library profiles worked out by Marianne Andersson and Dorte Skot-Hansen. The result shows that: • The content of all the three weblogs is strongly connected to the physical library and the services it provides.• All three libraries use the possibility to publish pictures and links in the weblogs.• The comment function is not frequently used and this leads to the interaction between the library and the users being left out.None of the three weblogs where updated daily during the four months period in which they where studied. This might lead to a decreased amount of readers since the main attraction of a weblog is frequent updates.