The submitted diploma thesis deals with a study of business development of AZ KLIMA a.s. focusing on marketing and services. The theoretical part defines basic concepts related to business and marketing. Information is taken from scientific literature that discusses given problematics. This information is then used to create a practical part that deals with a comprehensive analysis of the current state of the above-mentioned company. It includes SWOT analysis, PESTE analysis and McKinsey 7S model. A specific business development strategy is defined based on individual analyses. The solution proposal then defines specific steps leading to a business development. The aim of this work is to create a development strategy that will be effective and beneficial for the company in the long term.

It is recommended that the City of Guadalupe prepare and implement a small-scale business expansion and retention program using existing service providers in the area. This type of program model seems to hold the most potential for Guadalupe. A mixed-methods approach including in-depth cases studies of existing economic development programs and an analysis of opportunities and constraints in Guadalupe informs a set recommendations for future economic development in the City. Data was collected in three phases: short interviews with a variety of economic development program staff, short interviews with Guadalupe business owners and City officials and in-depth interviews with staff from five selected case-study programs.

Master´s thesis is focused on a presentation of entrepreneurial intention of business development. The strategy of business development is based on the analysis of current situation of the company and its environment. It is about a complex solution which should help to the growth of turnover, strengthen of mark of company and stabilize the market position.

Cielom tejto diplomovej prace je navrhnut podnikatelsky plan na rozvoj malej firmy. V prvej casti je teoreticky opisane prostredie malych firiem. Dalej je skumane obchodne prostredie firmy a adopcia praktik riadenia vztahu so zakaznikmi (CRM) v oblasti malych firiem. V poslednej casti autor navrhuje podnikatelsky zamer jednoduchej webovej CRM sluzby Zakaznici.eu a detailnejsie specifikuje projekt rozvoja.

The diploma thesis deals with elaboration of prospectus about the proposal of building a new style restaurant in the particular lokality, consequently in micro-region Novy Dvur. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. By the choice of the introduced project versions I take the investment return into account, cash flow and net present value. In graduation theses also I valorize diversification of the project.

This thesis is focused on development strategy of a small company. The work deals with transfer of trade to a limited liability company and its future development. On the basis of the theoretical knowledge are solved the analysis of the internal and external environment. Practical part contains implementation of the change and proposals for further development of the company. At the end, schedule of its implementation is designed.

This thesis deals with a proposal of business development of the company HUDECZEK SERVICE, s. r. o. which provides servicing of industrial electrical equipment. The theoretical part contains characteristics of potential development of the company and description of selected analyses of company’s external and internal environment. These analyses are then applied in the practical part where they are used for appraisal of company’s current situation. The results of these analyses are subsequently processed into concrete proposals for development opportunities leading to a consolidation of current position on the marketplace and an increase of company’s competitiveness.

Det svenska transportsystemet är i dagsläget till stor del fossilberoende och efterfrågan på transporter förväntas öka det närmaste decennierna. En ökad efterfrågan på transporter genererar i sin tur ökade utsläpp, vilket medför negativa effekter på människors hälsa men även på miljön. För att nå uppsatta klimatmål måste trenden om ständigt ökade trafikvolymer brytas. Samhällsplanering och beteendeförändringar av det mer kraftfulla slaget är nödvändigt för att kunna skapa ett hållbart transportsystem. All utbyggnad av transportinfrastrukturen innebär långsiktiga konsekvenser, dels på grund av den omfattande påverkan det har på städers och regioners struktur men också för att de leder till ett ökat bilresande och därmed större klimatpåverkan. Drivkraften för externa handelsetableringar är stark, och det finns fortfarande många förespråkare som menar att dessa etableringar behövs för att utöka kommuners konkurrenskraft. När externa handelsområden och köpcentrum etableras ökar det totala trafikarbetet med personbil, vilket har en direkt proportionell ökning av koldioxidutsläpp. I Sverige finns inga politiska krav på hur planering av externa och halvexterna handelsetableringar ska utformas, och kommunerna är inte heller skyldiga att upprätta några policys kring dessa etableringar. Detta examensarbete har genom kvalitativa intervjuer med nyckelpersoner i Gävleborgs län undersökt vilka drivkrafter och attityder som finns hos kommunerna vad gäller utveckling och planering av externa och halvexterna handelsetableringar. Ämnet har analyserats utifrån perspektiven tillgänglighet och hållbar utveckling, med stöd från det regionala hållbarhetsmålet om en fossilfri fordonsflotta år 2030, samt den svenska klimatlagen. Det som framkommit under intervjuerna är att det inte finns någon direkt drivkraft hos kommunerna att etablera nya externa handelsområden, men att det finns en vilja att fortsätta utveckla de redan existerande handelsområdena då dessa är viktiga för den lokala tillväxten. I Gävleborgs län prioriteras personbilen och är det vanligaste transportmedlet till länets externa och halvexterna handelsområden. Kommunerna arbetar med att förbättra tillgängligheten med kollektivtrafik, cykel och gång, men trots detta finns uppenbara brister och en medvetenhet om svårigheterna att få hållbara resemedel att bli de dominerande transportsätten till dessa områden. Mer kraftfulla metoder och åtgärder inom samhällsplanering och beteendeförändringar är nödvändigt för att kunna skapa ett hållbart transportsystem. Det kan uppnås genom att kombinera olika styrmedel och att förbättra samverkan inom såväl kommunerna som regionen i helhet. / The current Swedish transportation system is depending on fossil fuels and the demand for transportation is expected to increase in the coming decades. This will lead to increased emissions of greenhouse gases and other airborne pollutants, which have negative impacts both on human health and the environment. In order to achieve the national climate targets, the trend of constantly increasing traffic volumes must be slowed down. In order to create a sustainable transport system, radical changes in both community planning and behavioral changes are going to be necessary. All expansion of the transport infrastructure has long- term consequences, partly because of its extensive impact on the structure of cities and regions, but also because they can cause increased car travel and generate greater climate impacts. External trade agreements and the strive towards economic growth has a strong influence on traffic planning in the Swedish municipalities. When suburban retail districts and shopping centers are established, the total amount car traffic increases, which leads to increased carbon dioxide emissions. In Sweden, there are no political rules or guidelines on how external trade establishments should be planned, nor are the municipalities obliged to establish any such policies. Through a series of qualitative interviews with people in position of policy making in Gävleborg County, the present thesis investigated the driving forces and attitudes that exist in the municipalities regarding the development and planning of external establishments. The topic has been analyzed from the perspective of accessibility and sustainable development, supported by the regional sustainability goal of a fossil-free vehicle fleet in 2030, and the Swedish climate law. What emerged during the interviews is that there is no direct impetus for the municipalities to establish new external trade areas, but that there is a willingness to continue to develop the already existing ones, as they are deemed important for local growth. In the regional traffic planning, the passenger car is given priority, since it is the most commonly used means of transportation to and from the county’s suburban shopping districts. The municipalities are working to improve accessibility by public transport, bicycle and walking, but there is an awareness of the difficulties in making sustainable forms of travel the dominant transportation to these areas. More powerful methods and measures in community planning and behavior change are necessary to create a sustainable transport system. This can be achieved by combining different instruments and improving collaboration within both the municipalities and the region.

Pharmaceutical residues are passing our wastewater treatment plants and flowing out in to the nature. The medical substances are built to affect different processes in our bodies, but also affect other species and increase the risk of developing multi resistant bacterial strains, not curable with antibiotics. This has made wastewater treatment plants (WWTPs) interested in investing in pharmaceutical removal. This study describes what criteria that are important to consider when choosing technology for pharmaceutical removal, and presents a model for the WWTPs to use when choosing pharmaceutical removal technology. Secondly, the study presents a reasoning regarding business model concepts. These concepts are presented to aid suppliers of pharmaceutical removal technology, when designing their business models. The method of choice is a qualitative research study based on interviews and document analysis. / Aktiva läkemdelssubstanser passerar idag våra reningsverk oförändrade och rinner ut i naturen. Dessa substanser är tillverkade för att påverka olika biologiska processer i våra kroppar, men de påverkar också andra arter och ökar risken för att utveckla antibiotikaresistenta bakterier som vi inte kan bota oss från. Dessa risker har gjort reningsverk intresserade av att investera i läkemedelsrening. Denna studie beskriver vilka kriterier som är viktiga att överväga vid val av teknik för läkemedelsrening och presenterar sedan en modell som reningsverk kan använda när de väljer teknik för läkemedelsrening. Ett resonemang förs också kring olika affärsmodellskoncept som kan nyttjas av leverantörer av teknik för läkemedelsrening, när de utvecklar sina affärsmodeller. Den valda metoden för studien är baserat på ett kvalitativt förhållningssätt med intervjuer och dokumentanalyser.

El presente proyecto nos ha permitido analizar y validar la viabilidad de la idea de negocio planteada en el curso predecesor de Desarrollo de Negocios 1. Asimismo, se desarrollaron diferentes disciplinas aprendidas a lo largo de toda la carrera, tales como Estadística, Marketing, Finanzas, Evaluación de Proyectos, entre otras. Esto ha permitido que se pueda desarrollar un amplio análisis cualitativo y cuantitativo para determinar la viabilidad del proyecto. En el presente curso, se ha planteado una idea innovadora de servir a los usuarios y brindar la facilidad para buscar, ubicar y reservar estacionamientos disponibles en las zonas estratégicas de mayor demanda. Para el desarrollo del proyecto, ha sido necesario trabajar los puntos de aspectos generales del negocio, planeamiento estratégico, investigación de mercado, plan de operaciones, plan de marketing, estructura organizacional, y finalmente plan económico financiero. Además, se consideran factores relevantes como, la demanda según el distrito, los precios y los espacios de estacionamientos. Asimismo, se proyecta los activos, pasivos, patrimonio y otros gastos administrativos, para obtener una correcta planificación según los objetivos establecidos, a fin de cumplir con las expectativas del proyecto, generar ingresos para lograr la rentabilidad y solidez de la compañía. Estos puntos han permitido validar la viabilidad del proyecto y demostrar que en la actualidad los negocios enfocados a la tecnología tienen una alta rentabilidad. / This project has allowed us to analyze and validate the feasibility of the business idea proposed in the predecessor course of Business Development 1. Likewise, different disciplines learned throughout the career were developed, such as Statistics, Marketing, Finance, Project Evaluation, among others. This has allowed the development of a broad qualitative and quantitative analysis to determine the feasibility of the project. In this course, an innovative idea has been proposed to serve users and provide the facility to search, locate and reserve available parking spaces in strategic areas of greatest demand. For the development of the project, it has been necessary to work on the general aspects of the business, strategic planning, market research, operations plan, marketing plan, organizational structure, and finally economic and financial plan. In addition, relevant factors such as demand according to the district, prices and parking spaces are considered. Likewise, assets, liabilities, equity and other administrative expenses are projected to obtain a correct planning according to the established objectives, in order to meet the expectations of the project, generate income to achieve profitability and solidity of the company. These points have allowed validating the viability of the project and demonstrating that currently technology-focused businesses are highly profitable. / Trabajo de investigación