141 |
Fast ApparkAlarcon Morales, Ambar Raquel, Del Rosario Castañeda, Estrella Araceli, Kabayama Orozco, Nuri Isabel, Neira Tocto, Bitia, Ramírez Flores, Stephani Milagros 23 February 2021 (has links)
El presente proyecto nos ha permitido analizar y validar la viabilidad de la idea de negocio planteada en el curso predecesor de Desarrollo de Negocios 1. Asimismo, se desarrollaron diferentes disciplinas aprendidas a lo largo de toda la carrera, tales como Estadística, Marketing, Finanzas, Evaluación de Proyectos, entre otras. Esto ha permitido que se pueda desarrollar un amplio análisis cualitativo y cuantitativo para determinar la viabilidad del proyecto.
En el presente curso, se ha planteado una idea innovadora de servir a los usuarios y brindar la facilidad para buscar, ubicar y reservar estacionamientos disponibles en las zonas estratégicas de mayor demanda. Para el desarrollo del proyecto, ha sido necesario trabajar los puntos de aspectos generales del negocio, planeamiento estratégico, investigación de mercado, plan de operaciones, plan de marketing, estructura organizacional, y finalmente plan económico financiero.
Además, se consideran factores relevantes como, la demanda según el distrito, los precios y los espacios de estacionamientos. Asimismo, se proyecta los activos, pasivos, patrimonio y otros gastos administrativos, para obtener una correcta planificación según los objetivos establecidos, a fin de cumplir con las expectativas del proyecto, generar ingresos para lograr la rentabilidad y solidez de la compañía. Estos puntos han permitido validar la viabilidad del proyecto y demostrar que en la actualidad los negocios enfocados a la tecnología tienen una alta rentabilidad. / This project has allowed us to analyze and validate the feasibility of the business idea proposed in the predecessor course of Business Development 1. Likewise, different disciplines learned throughout the career were developed, such as Statistics, Marketing, Finance, Project Evaluation, among others. This has allowed the development of a broad qualitative and quantitative analysis to determine the feasibility of the project.
In this course, an innovative idea has been proposed to serve users and provide the facility to search, locate and reserve available parking spaces in strategic areas of greatest demand. For the development of the project, it has been necessary to work on the general aspects of the business, strategic planning, market research, operations plan, marketing plan, organizational structure, and finally economic and financial plan.
In addition, relevant factors such as demand according to the district, prices and parking spaces are considered. Likewise, assets, liabilities, equity and other administrative expenses are projected to obtain a correct planning according to the established objectives, in order to meet the expectations of the project, generate income to achieve profitability and solidity of the company. These points have allowed validating the viability of the project and demonstrating that currently technology-focused businesses are highly profitable. / Trabajo de investigación
|
142 |
The Small Business Development Center Program: From a Small Business Growth Stage and Adult Learning PerspectiveKruger, Roy Otis 01 January 1991 (has links)
The study of the Clackamas Small Business Development Center's Small Business Management Programs (SBM) had three research objectives: to ascertain what information should be transferred to small business owners and how best to transfer that information; to ascertain what information is presently being transferred to clients and what methods are used in transferring the information; and to survey clients in order to develop a current demographic profile, measure their level of satisfaction with the assistance received, and ascertain what they perceived were the benefits of the program to their companies. Prior to the study, there had been little systematic research of what information should be transferred to SBDC clients and the most effective methods for transferring that information. The small business growth stage literature was used to develop the recommended body of information. The adult learning literature was used to develop the recommended methods for transferring that information to clients. The majority of respondents were women, well educated, middle-aged, and from companies in service related industries that employed few workers. The findings suggest that clients desire an increase in both the appropriateness of the program's informational content and the level of their involvement in tailoring the SBM program to the needs of their organizations. As suggested by the Small Business Growth Stage Models, a statistically significant decline in client satisfaction of the program's informational content was found to exist between stage two and stage three business owners. The study found that instructors did not utilize specific business factors (such as sales levels, numbers of employees, etc.) in developing the informational content of the SBM programs. Instructors also did not utilize client preferred learning styles, or formal client involvement in developing the instructional design of the SBM program. The study found that clients and center personnel appear to differ in their perceptions regarding the role of the instructor and the purpose of the SBM program. Clients appear to envision the role of the instructor as more of a consultant, while instructors view their role as preparing clients to solve their own problems.
|
143 |
Managing the Transition Towards Open Source Software Adoption: : Considerations for Large IT Companies / Hanteringen av Övergången mot Open Source Software Adoption: : Överväganden för stora IT-företagLagergren, Viktor, Norelius, Anna January 2019 (has links)
The promise of reduced costs, increased flexibility, and independence from vendors of proprietary products has convinced organizations worldwide to deploy Open Source Software (OSS) in their production environments and commercial offerings. Therefore, the ability to scale software, seamlessly integrate open source software in products and increase benefits from OSS participation are crucial capabilities. However, the nature of OSS is not entirely compatible with the rigid structures and processes of many large companies and thus successfully managing OSS has proven to be highly difficult. Previous research has shown that many companies have built previous success on ‘closed innovation’ logic and must now move in a highly counterintuitive direction towards an ‘open innovation’ mindset. This creates various strategic and operational challenges which they need to identify and overcome to avoid disruption. Based on the aforementioned, the purpose has been to investigate key patterns in how development and increased use of open source software could affect large IT companies. This is to illustrate the transition between closed innovation to open innovation strategy for software, but also to describe the strategic and operational challenges that come appear thereafter. To create a deeper understanding of this process of change, a single (qualitative) case study by a large Swedish IT company has been carried out. The hope is to be able to contribute to research by presenting general conclusions from the case study where empirical data is linked to contemporary research in the field. In order to be able to generalize based on the empirical data, interviews have been conducted with both doctoral students and professors in the field, but also experts in the business world. Our findings have generated insights concerning the OSS adoption process of Company A. The findings of the study include a 6-step model that describes the adoption process as well as strategic and operational considerations for successful transition towards efficient OSS governance. / Med förhoppningar om reducerade kostnader, ökad flexibilitet och ett minskat beroende av tredjepartsleverantörer har användandet av open source-mjukvara (OSS) eskalerat under det senaste årtiondet och kommit att dominera stora delar av mjukvaruindustrin. Förmågan att skala och integrera open source-mjukvara har således blivit en viktig kompetens för att skapa konkurrensfördelar. Dock är nuvarande processer för integrering av open source-mjukvara emellertid inte helt förenligt med många etablerade företags strukturer och processer. Hantering och integrering har istället visat sig vara en stor utmaning då många företag historiskt byggt sina framgångar genom en logik som präglas av sluten innovationsstrategi och immateriella rättigheter (IPR). Företag tvingas idag att röra sig i en kontraintuitiv riktning som präglas av öppen innovation, och i kölvattnet av teknisk och industriell förändring uppenbarar sig strategiska och operativa utmaningar. Dessa utmaningar måste företag identifiera, förstå och övervinna för att undvika att bli utkonkurrerade. Med detta som bakgrund är syftet med denna studie att Identifiera viktiga mönster som beskriver hur utvecklingen och en ökad användning av open source-mjukvara kan påverka stora IT-företag. Detta för att belysa övergången mellan sluten innovationsstrategi och öppen för open source-mjukvara, men även för att skildra vilka strategiska och operativa utmaningar som uppenbarar sig därefter. För att skapa en djupare förståelse för denna förändringsprocess har en enskild (kvalitativ) fallstudie av ett stort svenskt IT-företag genomförts. Förhoppningen är att kunna bidra till forskning genom att presentera generella slutsatser från fallstudien där empirisk data kopplas an till nutida forskning inom området. För att kunna generalisera utifrån empirin har intervjuer genomförts med dels doktorander och professorer inom området, men också experter inom affärsvärlden. Empirin har genererat en 6-stegs modell som beskriver adoptionsprocessen för OSS. Modellen har sedermera jämförts med samtida forskning inom samma område där likheter och skillnader diskuterats och presenterats. Vidare har strategiska och operativa överväganden belysts och diskuterats för att kunna bidra till en ökad förståelse för de utmaningar som många företag står inför.
|
144 |
[en] FRAMEWORK FOR IMPLEMENTATION OF AUTONOMOUS MAINTENANCE WITH THE HUMAN, TECHNOLOGICAL AND ORGANIZATIONAL (HTO) APPROACH / [pt] FRAMEWORK PARA IMPLEMENTAÇÃO DA MANUTENÇÃO AUTÔNOMA COM A ABORDAGEM DAS DIMENSÕES HUMANA, TECNOLÓGICA E ORGANIZACIONAL (HTO)PAULO CEZAR LOURES 30 April 2021 (has links)
[pt] A Manutenção Autônoma (MA) é parte de uma estratégia de manutenção que se centra na relação homem-máquina para efetuar de forma eficaz a limpeza, lubrificação, inspeção e pequenos reparos. Quando devidamente implementada, a MA pode melhorar significativamente a produtividade e a qualidade, bem como reduzir os custos, portanto é uma importante área da Gerência de Operações (OM). No entanto, a indústria tem sido desafiada com inúmeras barreiras para implementar com sucesso a MA, e o meio acadêmico pouco tem feito para ajudar a indústria a este respeito. Esta dissertação aborda essa atual lacuna entre pesquisa e prática, tendo como objetivo principal desenvolver um framework para a implementação da MA com as dimensões Humana, Tecnológica e Organizacional (HTO). O trabalho baseia-se numa pesquisa-ação, conduzida no âmbito de um estudo longitudinal, num processo de laminação de tiras a quente de uma usina siderúrgica. A adoção da abordagem HTO por pesquisadores da OM tem sido conduzida com sucesso em diferentes casos e está bem documentada na literatura. No entanto, o autor sugere que esta é a primeira pesquisa a utilizar esta abordagem dentro da MA. Os resultados da pesquisa indicam a aderência das dimensões HTO para corresponder aos desafios da implementação da MA e reforçar a necessidade de uma perspectiva holística e combinada destas dimensões para o desenvolvimento empresarial, resultando em ganhos de natureza quantitativa e qualitativa e que quatorze lições foram aprendidas com implicações práticas imediatas. Os gestores da indústria podem fazer um balanço das lições aprendidas no âmbito desta pesquisa-ação e utilizar o framework oferecido para ajudar à implementação com sucesso da MA nas suas operações industriais. / [en] Autonomous Maintenance (AM) is part of a maintenance strategy that focuses on the man-machine relationship to effectively carry out cleaning, lubrication, inspection and minor repairs. When properly implemented, AM can significantly improve productivity and quality, as well as reduce cost, therefore, it is an important area of operations management (OM). However, the industry has been challenged with numerous barriers to successfully implement AM and the academy has done little to help industry in this regard. This paper addresses this current research practice gap by offering as its main goal a framework for implementation of AM with the Human, Technological and Organizational (HTO) dimensions. It builds upon an action-research conducted within a longitudinal study in a rolling mill production process. The adoption of the HTO approach by OM scholars has been successfully conducted in different cases and is well documented in the literature. However, the author suggests that this is the first research to use this approach within AM. The research findings indicate the adherence of the HTO dimensions to match the AM implementation challenges and reinforce the need for a holistic and combined perspective of these dimensions for business development, resulting in gains of both a quantitative and qualitative nature and that fourteen lessons were learned with immediate practical implications. Practitioners can take stock of the lessons learnt within this action-research and the offered framework to aid the successful implementation of AM in their industrial operations.
|
145 |
The challenges that are facing the assest management unit in the Limpopo Department of Economic Development, Environment and Tourism (LEDET), South AfricaRamosebudi, Sewela Magreth January 2015 (has links)
Thesis (MBA.) -- University of Limpopo, 2015 / The Department of Economic Development, Environment and Tourism is mandated
to focus on growing the provincial economy, empowering women and youth, on
supporting small businesses and co-operatives and improving the lives of the people
of the province for the better as indicated in the Limpopo Economic Development,
Environment and Tourism Province Budget Vote (2015/16). Economic growth and
social wellbeing are closely tied to the ability to protect the natural environment.
Mining, electricity generation and agriculture are among the economic activities that
have a direct impact on the environment and need to be carried out in a sustainable
and responsible manner.
Towards this vision, the assets which are furniture, transport, computer hardware
and other machinery and equipment need to be managed efficiently and effectively
in order to fulfil the needs of society and the departments. These assets represent an
enormous value for the owner which is LEDET and for society at large. To grasp the
full potential of these assets, a deep and thorough understanding of an asset’s
complete lifetime is needed. However, the assets especially physical assets, public
buildings and infrastructures are not managed properly and that results in numerous
challenges and audit queries that are raised by the Auditor General.
The purpose of this study was to investigate the challenges that are facing the asset
management unit of Limpopo Department of Economic Development & Tourism
(LEDET). Asset Management has been hailed as important in order to enable
government to deliver proper services to the citizens of the country. This has
encouraged the researcher to undertake the study in order to add more knowledge
on the asset management process of the government, looking at the challenges and
possible solutions.
The need for this study was considered relevant and necessary as government
departments and other private sectors face numerous challenges in implementing
the asset management. Limpopo Department of Economic Development,
Environment and Tourism, as a case study, faces challenges in fulfilling some of its
mandate due to lack of support from asset management activities. In terms of its
strategic plan, the department seeks to address issues relating to economic growth,
the promotion and development of tourism and using environmental management to
guide and monitor sustainable development in the province. These challenges have
negative implications on the delivery of services to the communities it serves.
In this study, the researcher investigated the following: demographic profile of
respondents, challenges facing asset management, the impact of asset
management on service delivery and lastly the best practice on the implementation
of asset management. Data were analysed into themes and revealed
communication, training, interpretation of relevant prescripts, limited resources,
proper allocation of resources and effective participation of relevant stakeholders as,
amongst others, challenges to the process.
The study concluded by providing recommendations to management of the Limpopo
Department of Economic Development, Environment and Tourism on how to
improve the asset management activities to achieve the strategic goals of the
department. The recommendations proposed are improved communications with
stakeholders, development of asset plan, skills capacity of asset management
officials and sourcing the asset information system that integrates with the financial
system to provide a reliable asset register. / LEDET (Limpopo Department of Economic Development & Tourism)
|
146 |
Flödeseffektivisering och systematisk effektivisering av fabrikslayout vid lokalbyte för Permanova Lasersystem AB / Flow efficiency and systematic streamlining of the factory layout at the facility move for Permanova Laser Systems ABPalmblad, Oscar January 2021 (has links)
Marknaden för industriella lasersystem förväntas att växa i framtiden, vilket leder till att producenter utav dessa system måste förbereda sig för att möta marknadens krav. Ett av dessa företag är Permanova Lasersystem AB som arbetar med att ta fram lasersystem, legotillverkning och optik för kunder. Målet med detta projekt är att öka produktionen av standardoptik från stycktillverkning till 50 optik/år och att hjälpa Permanova ta fram en layout till deras nya anläggning som de ska flytta till. Målen för projektet kan delas in i tre huvudmål: • Ta fram ett optimalt produktionsflöde • Ta fram en optimal fabrikslayout • Ta fram optimala arbetsstationer För att uppnå dessa mål har metoder inom LEAN applicerats, såsom värdeflödesanalyser, 7+1 slöseri, kanban, Just in time och flaskhalsanalyser. För att ta fram optimala layouter för företaget har även förenklad systematisk lokalplanläggning applicerats. För att skapa ett optimalt produktionsflöde skapades först en värdeflödesanalys för nuvärdet, vilket visade på hur produktionen sker idag samt vilka förbättringsmöjligheter som finns. Till denna nuvärdesanalys gjordes en tidsstudie på nuvarande standardoptik som låg i grunden för senare balansering i produktionen. En värdeflödesanalys för framtida produktion utvecklades från nuvärdesanalysen och dess förbättringsmöjligheter, vilket gav ett nytt produktionsflöde med en mer optimal affärsmodell för framtiden. Förenklad systematisk lokalplanläggning applicerades i 3 iterationer, en för varje utrymme som projektet arbetade med. Dessa tre iterationer var för huvudlayouten, verkstaden och renrummet. För huvudlayouten fanns det 3 huvudkoncept där verkstadens placering styrde vart de andra av Permanovas affärsområden placerades. Det vinnande av dessa huvudkoncept vidareutvecklades och skapade en layout som uppfyllde alla företagets krav samt de flesta av deras önskemål. Flera verkstadslayouter togs fram för varje huvudlayout, där det vinnande konceptet utvecklades vidare till ett koncept som applicerar värdeflödesanalysen för framtiden väl. Denna layout minimerar transportsträckor mellan arbetsstationerna och ökar produktiviteten. För renrummet utvecklades flera koncept men för endast ett utrymme då alla renrumsytor liknande varandra. Det vinnande konceptet vidareutvecklades och skapade en layout som är lik dagens produktion i renrummet, vilket var något som montören ansåg fördelaktigt. / The market for industrial laser systems is expected to grow in the future, which means that manufacturers of these systems must prepare to meet market demands. One of these companies is Permanova Lasersystem AB, which works with developing laser systems, contract manufacturing and optics for customers. The goal of this project is to increase the production of standard optics from single-piece production to 50 optics/year and to help Permanova develop a layout for their new facility, which they will move to. The goals of the project can be divided into three main goals: • Develop an optimal production flow • Develop an optimal factory layout • Develop optimal workstations To achieve these goals, methods within LEAN have been applied, such as value steam mapping, 7 + 1 wastes, kanban, Just in time and bottleneck analysis. To produce optimal layouts for the company, simplified systematic layout planning has also been applied. In order to create an optimal production flow a value stream map for the present production was created, which showed how the production works today and what opportunities for improvement exist. For this value stream map a time study was made on the current standard optic, which was the basis for later balancing in the production. A value stream map for the future state of production was also developed from the first value stream map and its opportunities for improvement, which provided a new production flow with a more optimal business model for the future. Simplified systematic layout planning was applied in 3 iterations, one for each area the project worked on. These three iterations were for the main layout, the workshop and the clean room. For the main layout there were 3 main concepts where the workshop's location controlled where the other of Permanova's business areas were located. The winning of these main concepts was further developed and created a layout that met all the company's requirements as well as most of their wishes. Several workshop layouts were developed for each main layout, where the winning concept was further developed into a concept that applies the value steam map for the future well. This layout minimizes transport distances between workstations and helps increase productivity. For the clean room, concepts were developed for only one of the possible spaces because all clean room spaces were similar to each other. The winning concept was further developed and created a layout that is like today's production in the clean room, which was something that the operator considered advantageous.
|
147 |
Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science Park / Framing and supporting Sustainable Entrepreneurship : A Qualitative Study of Science ParkPopova, Evgeniia January 2023 (has links)
This thesis investigates how Jönköping Science Park frames and supports sustainable entrepreneurship in the region. More specifically, it discusses how this Science Park implements sustainability in collaboration with entrepreneurs and start-ups. In addition, the study evaluates how the Jönköping Science Park offering meets entrepreneurs' needs and expectations. In light of the gaps identified, recommendations are made for improving Science Park's sustainability support services in the future. The study applies Klaus Fichter and Karsten Hurrelmann’s conceptual framework for analyzing and designing sustainability orientation in incubators and science parks. This paper also uses the Client-Oriented Model of Evaluation by Evert Vedung to analyze how current Science Park sustainability support meets entrepreneurs' needs. A qualitative research approach was used in this study, with content analysis of open sources and internal documents, three interviews with Science Park officials, and corresponding email correspondence. The data was also gained through ten interviews with entrepreneurs and start-ups. The results show that Science Park implements sustainability in their collaboration with entrepreneurs and start-ups on the strategic level (vision, mission, strategy, and communication) and operational level (programs, activities, methods, and tools). The study's findings revealed that Science Park exhibits a clear strategic commitment to sustainability and acknowledges the responsibility to provide fully sustainable business development support to entrepreneurs and startups. On the operational level, sustainability implementation is fragmented and can be characterized by the “learning-by-doing” approach. Overall, Science Park places more emphasis on promoting sustainability and fostering a sustainability mindset than on providing extensive sustainability education. It is attributed to the fact that Science Park does not specialize in sustainability consultancy or services. Moreover, their focus primarily on early-stage entrepreneurship presents challenges when implementing sustainability support for entrepreneurs and start-ups. Based on the identified gaps and provided recommendations, Science Park can strengthen its sustainability support offering in a practical perspective and contribute to tackling entrepreneurs' misunderstandings of the sustainability concept which is crucial for creating sustainability-oriented enterprises.
|
148 |
Traditional and Digital Relationship Marketing in B2B Relationships : A Qualitative Study with Contributions in Business Developmentvon Pawel-Rammingen, Malin, Ödmark, Leia January 2024 (has links)
In the digital era, the question of however the role of traditional relationship marketing methods is still relevant in the landscape of business-to-business (B2B) interactions. This thesis highlights the gap of understanding how traditional and digital relationship marketing coexist within a B2B context. While the magnitude of literature has primarily focused on business-to-consumer marketing, the B2B area remains unexplored in comparison to its economic significance. This thesis therefore aims to contribute to the literature by investigating how traditional and digital relationship marketing coexists for building and maintaining relationships that have a positive impact on business development. To address our purpose, we have conducted a qualitative study, using semi- structed interviews, an inductive approach and exploratory research design, investigates the coexistence of traditional and digital relationship marketing within a B2B context. Further aiming to clarify their roles in fostering business development and network establishment. We collected primary data from six local businesses embedded in B2B networks to help us answer our research question How does traditional and digital relationship marketing coexist? Based on a combination of historical perspective, theoretical framework, and empirical data, this thesis finds that both methods are essential for fostering successful relationships. With traditional methods, like face-to-face (F2F) interactions building trust and commitment, while digital tools facilitate efficient communication and global reach. The thesis conclude that the coexistence of traditional and digital methods allows firms to balance relationship depth and efficiency, driving mutual value and sustainable growth in dynamic business environments.
|
149 |
Rol van belasting- en ander kontantaansporingsmaatreëls in finansiële beplanning deur vervaardigingsondernemings in Suid-Afrikavan Rooyen, Annelien 11 1900 (has links)
Die bestaande belastingaansporingsmaatreels in Suid-Afrika is nagevors.
Belastingaansporingsmaatreels wat vroeer in gebruik was, is ook ondersoek.
Aandag is gegee aan die kontantaansporingsmaatreels wat vir vervaardigingsondernemings
beskikbaar is in Suid-Afrika. Programme wat deur onder
andere die Nywerheid-Ontwikkelingskorporasie van Suid-Afrika Beperk en
die Kleinsake-Ontwikkelingskorporasie aangebied word is ondersoek.
Ondersoek is ingestel na die bevindings van die Margo kommissie Verslag
wat in 1986 uitgereik is. Die verslag van die Katz-kommissie wat in 1994
uitgereik is, is ook nagevors. Aandag is gegee aan die 1994, 1995 en
1996 begrotings asook sommige van die aspekte van die Algemene Ooreenkoms
op Tariewe en Handel.
Die belastingkoerse en aansporingsmaatreelsprogramme wat deur die Verenigde
State van Amerika, Verenigde Koninkryk en Kanada beskikbaar gestel
word aan ondernemings is ondersoek.
Moontlike oplossings vir die probleme wat tans ondervind word in SuidAfrika
se aansporingsmaatreelstelsel is geformuleer. / The existing tax incentives in South Africa were researched. Tax incentives
that were previously in use, were also investigated.
Attention was given to the cash incentives available to manufacturing
enterprises in South Africa. Amongst others the programmes offered by
the Industrial Development Corporation of South Africa Limited and the
Small Business Development Corporation were investigated.
The findings of the Margo Commission Report issued in 1986 were investigated.
The Katz Report issued in 1994 was also researched. Attention
was given to the 1994, 1995 and 1996 budgets as well as some of the
aspects of the General Agreement on Tariffs and Trade.
The taxation rates and incentive programmes available to enterprises in
the United States of America, United Kingdom and Canada were investi
gated.
Possible solutions for the problems currently experienced in South
Africa with regard to incentives have been formulated. / School of Computing / M.Sc (Computer Science)
|
150 |
從資源基礎觀點探討餐旅業成長策略-以晶華國際酒店集團為例李靖文 Unknown Date (has links)
策略的資源基礎觀點(resource-base view),主張有價值、稀少、不易模仿(包括不易替代)的資源具有創造優異績效的潛力(e.g.Barney,1991:1995);而基礎資源是企業結合和轉換實體輸入資源的方式,在提供持續性競爭優勢方面特別重要,因為它們具有難以模仿的本質,有助於持續性差異化,在企業的發展過程,扮演不可或缺角色!
本研究主要以晶華國際酒店集團為對象,依據其過去成長軌跡,分成三階段,在多角化的成長策略,所顯示出來的現象,做一個分析與整理。透過探討學理的論點及個案研究方法,將企業的沿革資料,營收及存益額之統計,以成長三階段: 集團基礎鞏固期、資源能力移動期、創新資源期分段,以既有資源之擴大延伸、水平延伸創造新資源之分類,歸納企業成長模型,並做出解析和討論。
本研究認為以企業成長階梯觀念,不論在哪一個階段,能保持企業穩定中求成長的最佳模型將是:
1.先建立核心優勢,打下企業紮實根基,形成核心資源;
先將資源移動至相關多角化產業,使基礎事業階段有所支撐,並循序擴大事業版圖;適度發展非相關產業,才能擴充新的領域和機會。
結論將綜合由晶華在旅館事業的核心資源發展出來的新事業,在未來經營上參考吳思華(1994)提出以資源為基礎的策略分析架構,
確認並評估所有資源:企業在進行策略規劃時,首先應掌握現有資源,但有些資源是有內隱或模糊的特性,並未顯示在財務報表中,必須仔細加以辨識,才能掌握清楚。
2.檢測價值,設定核心資源:應依據策略性資源的三個特性:獨特性、專屬性與模糊性來辨識具有競爭優勢價值的資源。
3.制定企業未來的發展策略:
企業的策略應能充分有效使用核心資源,以創造出最大準租。
4.強化核心資源:
企業除運用自己的資源外,並應配合未來策略發展需求,確認資源差距,努力加以補足。
本研究希望藉晶華國際集團個案研究結論所闡述觀念,希望能帶給企業多角化、國際化成長策略有興趣者,從資源優勢延伸角度切入,一個參考模式。將來在資源的配置與策略的運用上,獲得最佳組合,以創造卓越的成長績效。 / From the viewpoint of Resource-base View, valuable, rare and non-substitutive resources are potential to contribute outstanding performance. And resource-base is the methods for a business to link up and transfer the existence and input the resources.
This study is base on Formosa International Hotels Corporation, form the Dynamics point of view, do analysis according to its three different development phases. Through the case research methodology, summarize the different resources for different development phase and provide analysis explanation and suggestion.
This research believes in the business development ladder consciousness. No matter which stage it is, the best model will be as the following:
Establish the core strength as foundation of the business as the core resource.
Move the resource to the Dynamics of the business in order to explore the business territory. Find the proper area to expand the territory and opportunities.
Conclude the new business developed from Grand Formosa Regent’s core resource, and take the strategic analysis structure of Professor Wu as reference,
Firstly, identify and evaluate all the resources.
Secondly, Access the value, and set the core resources.
Thirdly, Establish the future strategy for the business.
Fourthly, reinforce the core resources.
The research is based on the study of Formosa International Hotels Corporation, and wish to bring to those enterprise, which has interest in internationalization and dynamics some model regarding resources allocation and utilization. Through the best combination of resources, excellent performance will be reached.
|
Page generated in 0.0881 seconds