No description available.

Akademisk avhandling--Uppsala. / Extra t.p., with thesis statement, inserted. Bibliography: p. 217-235.

Akademisk avhandling--Uppsala. / Extra t.p., with thesis statement, inserted. Bibliography: p. 217-235.

Thesis (M.A.)--University of Canterbury, 2008. / Typescript (photocopy). "March 2008." Includes bibliographical references (leaves 90-95). Also available via the World Wide Web.

Thesis (Ph. D.)--Ohio State University, 2005. / Title from first page of PDF file. Includes bibliographical references (p. 97-107).

No description available.

One of the biggest challenges for the modern society is that of climate change. Despite the growing accumulation of scientific evidence that points towards a strong need for action to be made regarding anthropogenic (human made) climate change, there is a lack of unity in what actions are needed and an outspread passivity amongst both establishments and the public. The reason behind this is attributed to lack of belief in anthropogenic climate change, and lack of pro-environmental attitudes amongst the public. Furthermore, these issues have been found to relate to identity related beliefs and attitudes that conflict with pro-environmental beliefs and attitudes, where political orientation has proven to be a strong factor. One way of dealing with these issues could be through informational influences. By presenting people to information shaped in different ways, one could increase the belief in anthropogenic climate change and pro-environmental attitudes. This study examined the relationship between three different informational influences, and its potential effect on climate change beliefs and attitudes. Furthermore, this study examined the relationship between demographic factors such as age, gender and political orientation with regards to their potential effect on climate change beliefs and attitudes. 449 participants completed a survey with intent to measure the potential effects informational influences and demographic factors had on climate change beliefs and attitudes. Despite that indications where found, no significant results could be identified for the informational influences. All demographic factors had some significant effect on climate change beliefs or attitudes, where political orientation was the strongest influencing factor. This relates to earlier research and further implications were discussed for future studies.

Honors Project--Smith College, Northampton, Mass., 2009. / Includes bibliographical references (p. 30-32).

<p><strong><p>Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. <strong></strong></p><p><strong>Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. Previous research has shown that the socially responsible actions of a company can result in an enhanced brand attitude, but also in some cases, the actions taken have had a diminished effect on the attitude towards a brand. It is therefore of interest to research which stores that can gain from Fairtrade promotions in terms of an improved attitude towards the brand. </strong></p><p><strong><strong>Method: To answer the purpose, a mixed method sequential explanatory design was applied, by collecting quantitative data from an experiment, and qualitative data from a follow-up interview. The emphasis was put on the quantitative phase, where four different experimental groups were manipulated with different internet advertisement; ICA and Lidl, with the presence and absence of Fairtrade promotion. </strong></strong></p><p><strong><strong><strong>Conclusion: The outcome of the study signified that the attitude towards Lidl was somewhat negative with the absence of Fairtrade and declined with the presence of Fairtrade promotion while the attitude towards ICA did not change regardless of promotion. The results indicate that Fairtrade can not be successfully used as a system of changing brand attitude of a store, if customers do not consider it to be congruent with the initial brand image. It is supported that consistency is the key to success for a brand to be believable and enhance the brand attitude. </strong></strong></strong></p></strong></p>

Purpose: The purpose of this thesis is to investigate if and how the presence of Fairtrade promotion can change the attitude towards the stores, ICA and Lidl. Background: People‟s attitude towards the brand Fairtrade is predominantly positive and by providing these socially beneficial products, stores wish to strengthen their brand image by communicating their social responsibility through the message of Fairtrade. Previous research has shown that the socially responsible actions of a company can result in an enhanced brand attitude, but also in some cases, the actions taken have had a diminished effect on the attitude towards a brand. It is therefore of interest to research which stores that can gain from Fairtrade promotions in terms of an improved attitude towards the brand. Method: To answer the purpose, a mixed method sequential explanatory design was applied, by collecting quantitative data from an experiment, and qualitative data from a follow-up interview. The emphasis was put on the quantitative phase, where four different experimental groups were manipulated with different internet advertisement; ICA and Lidl, with the presence and absence of Fairtrade promotion. Conclusion: The outcome of the study signified that the attitude towards Lidl was somewhat negative with the absence of Fairtrade and declined with the presence of Fairtrade promotion while the attitude towards ICA did not change regardless of promotion. The results indicate that Fairtrade can not be successfully used as a system of changing brand attitude of a store, if customers do not consider it to be congruent with the initial brand image. It is supported that consistency is the key to success for a brand to be believable and enhance the brand attitude.