Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-08T19:19:53Z No. of bitstreams: 1 Dissert Marcio Alessandro do Val.pdf: 13493525 bytes, checksum: 6749f6ae35ffbed571444390be464190 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-08-31T14:06:13Z (GMT) No. of bitstreams: 1 Dissert Marcio Alessandro do Val.pdf: 13493525 bytes, checksum: 6749f6ae35ffbed571444390be464190 (MD5) / Made available in DSpace on 2017-08-31T14:06:13Z (GMT). No. of bitstreams: 1 Dissert Marcio Alessandro do Val.pdf: 13493525 bytes, checksum: 6749f6ae35ffbed571444390be464190 (MD5) Previous issue date: 2017-04-20 / O crescimento da importância da implementação da Governança de TI, ocorre devido ao aumento na agregação de valor ao negócio e evidencia-se no incremento do número de publicações acadêmicas sobre o tema, no esforço dos órgãos de controle da Administração Pública Federal na sua promoção e também no alinhamento com o planejamento estratégico da organização ou com a necessidade de garantir a aderência à legislação vigente. A simples aceitação da necessidade de adoção da Governança de TI, que fez com que fosse tratada como um mero produto a ser adquirido e implementado, pode levar ao entendimento de que estamos diante de uma commodity. A popularização dos frameworks de Governança de TI, em especial a ISO 38.500, o ITILv3 e o COBIT5, pode reforçar essa ideia. A partir desse ponto de vista, a proposta desse trabalho analisou, por meio do estudo de caso, se o modelo adotado pelo Colégio Pedro II para a implementação da Governança de TI está alinhado com o Guia de Governança de TI da SISP, voltado para a Administração Pública Federal, e se tal modelo não poderia se tornar uma commodity. Para alcançar esse objetivo, foram analisadas duas estruturas concorrentes: a de conformidade e a de apoio; além de três frameworks de Governança de TI. Também foi realizado um estudo de caso no Colégio Pedro II, preparado através da revisão literária e da utilização de um survey, visando fornecer subsídios para o planejamento e gestão dos escassos recursos de TI. Como contribuição foi mapeada a percepção das vantagens da implementação da governança de TI na administração pública e propostas recomendações para auxiliar na sua implementação de forma colaborativa. / The growth in the importance of the IT Governance implementing, occurs due to the increase in the value added to the business and is evidenced by the increase in the number of academic publications on the subject, in the effort of its promotion by the regulatory agencies of the federal government, is consequence of the increase in adding value to the business and is also noted in alignment with the strategic planning of the organization or in the need to ensure compliance with current legislation. Simply accepting the need to adopt IT Governance, which made it handle as a product to be purchased and implemented, may lead to understanding that we are facing a commodity. The growth in disclosure of IT governance frameworks, especially ISO 38,500, ITILv3 and COBIT5, may reinforce this idea. The purpose of this study is to analyze the model adopted by the Colégio Pedro II in IT governance implementation is aligned with IT Governance Guide of SISP, focused on Federal Public Administration, and if such a model could not become a commodity. For this reason, was analyzed two competing structures: compliance and support, and three IT Governance frameworks. It was also made a case study in the Colégio Pedro II, using literature review and a survey to provide inputs for the planning and management IT resources. As a contribution was mapped the perception of the advantages of the implementation of the IT governance in public administration and to make recommendations to assist its implementation in a collaborative way.

La thèse a pour but principal de trouver des solutions permettant l’amélioration de l’efficacité de la couverture des risques chez les intervenants vietnamiens du café à travers la négociation sur les bourses de marchandises. Comme toute matière première faisant l’objet d’un échange international important et sujette à une financiarisation de ses marchés, le café connait des fluctuations de prix considérables qui ne sont pas sans conséquence sur la rentabilité et la pérennité des entités productrices, mais également sur les recettes d’exportation des principaux pays producteurs. La question de la gestion du risque de prix et implicitement, celle portant sur la pertinence de l’usage des produits dérivés comme outil de « hedging », sont en effet centrales.Pour tenter d’appréhender dans quelle mesure les produits dérivés sont applicables au cas des producteurs de café vietnamiens, cette thèse s’est attachée en premier lieu à mieux comprendre comment s’organise le circuit de commercialisation du café au Vietnam et à déterminer si l’intervention accrue des intermédiaires (négociants, commerçants industriels) -avant que le produit transformé n’arrive entre les mains du consommateur- fait sens. Chacun de ces différents intervenants est exposé à un nombre important de risques, ayant un impact direct ou indirect sur le prix auquel sera vendue commercialement la matière physique. Les producteurs sont naturellement exposés au risque de baisse des prix, tandis que les intermédiaires, qu’ils soient transformateurs ou « simples » négociants sont exposés au risque d’une réduction de leur marge d’intermédiation. Ils achètent en effet le produit pour le revendre mais la simultanéité des opérations est rare. L’ampleur du risque de prix auquel ils sont assujettis est, de ce point de vue, le plus souvent considérable par rapport à sa marge commerciale. Cette thèse a essayé en cela de déterminer quelles étaient les solutions les plus appropriées pour les producteurs vietnamiens afin de se protéger à court terme contre une évolution défavorable des prix. Ceci nous a amené à considérer la pertinence du recours aux marchés à terme nationaux du café, comme celle de l’utilisation des produits dérivés offerts sur les places boursières internationales.Pour les produits d’exportation et notamment le café, des marchés internationaux de type « Futures » (ou organisés) comme celui de Londres qui traite le café Robusta ou du Chicago Mercantile Exchange – CME, coexistent en effet avec des bourses de marchandises ou des marchés à terme, de type « Forward » n’ayant pas le périmètre des précédents, en Inde, en Chine mais également au Vietnam. Le recours à l’un ou l’autre de ces marchés ne procède pas d’une analyse évidente, chacun ayant leurs avantages et leurs contraintes propres. Nous appuyant sur la littérature existant sur l’utilité des marchés à terme commerciaux et financiers, nous évaluons ainsi leurs intérêts respectifs pour l’économie vietnamienne. On ne saurait de ce point de vue réduire la fonction des marchés organisés de matières premières à la seule fonction de gestion des risques, tant leurs rôles dans la diffusion de l’information et la mise en oeuvre de stratégies de stockage peut, dans certains cas, être incontournables. Sur la base de cette évaluation, cette thèse a également pour ambition de proposer quelques voies d’amélioration de la gestion du risque de prix et les politiques de stockage au sein de la filière caféicole vietnamienne. / The main objective of the thesis is to find solutions to improve the effectiveness of risk management for Vietnamese coffee stakeholders through trading on commodity exchanges. Like any agriculture products being subject to an important international exchange, coffee is known as a price significantly fluctuated product, which impacts not only the profitability and sustainability of producing entities, but also the export value of the major producing countries. The issue of management of price risk and implicitly, which relates to the appropriateness of the derivatives usage as hedging tools are central in fact.In order to understand how derivatives are applicable in the circumstances of Vietnamese coffee producers, the thesis focused primarily on studying about how to organize the coffee supply chain in Vietnam and foreseeing whether more intervention from intermediaries (traders, industrial shopkeepers) – before the product arrives the consumer – causes any effects. Each participant may face many risks, which has a direct or indirect impact on the product sale price. Producers are exposed to the risk of falling prices while intermediaries (processors or “simple” traders) are exposed to the risk of reducing their intermediation margin. In fact, they buy the product to resell but the two activities (selling and buying) are not done in a simultaneous way. From this point of view, the risk level to which they are exposed is usually significant in comparison with their commercial margin. The thesis tried to define which the most appropriate solutions should be taken by Vietnamese coffee producers in order to protect themselves against short-term unfavorable prices. This led us to consider the relevance of domestic as well as international coffee futures markets.For exporting products like coffee, there are two types of market which coexist: The Future Market (or organized market) - such as ICE Europe in London which deals Robusta coffee, ICE Futures U.S with Arabica coffee, CME and CBOT, the oldest and most active commodity exchange in the United States, and the Forward Market which is in India, China and Vietnam. There’s no better market since each type has its advantages and disadvantages. However, based on the previous research of commodity and finance exchange, we could estimate its respective interests for the Vietnamese economy leading to the possibility of optimizing only to the risk management function. Therefore, its roles in information dissemination and the implementation of storage policies may be unavoidable in some cases. According to this evaluation, the thesis also aims to propose some methods of improving the price risk management and storage policies in the Vietnamese coffee sector.

FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico / A dissertaÃÃo teve por objetivo investigar as representaÃÃes sociais de Fortaleza como cidade-sede da Copa do Mundo de 2014, que foram produzidas, reforÃadas ou transformadas pelo jornalismo local. Para tanto, a pesquisa articulou dois grandes eixos teÃricos: no primeiro capÃtulo, tratou-se do conceito de representaÃÃes sociais da Psicologia Social e da sua articulaÃÃo com a construÃÃo social da realidade, que à associada tambÃm ao discurso jornalÃstico; no segundo capÃtulo, abordou-se a cidade-mercadoria, modelo de gestÃo de cidades do sÃculo XXI, contextualizando a cidade de Fortaleza como sede do megaevento e a associaÃÃo deste com a promoÃÃo de lugares. A metodologia utilizada foi a categorizaÃÃo temÃtica dos atributos e das regiÃes da cidade presentes em 114 textos informativos publicados nos dois principais jornais de Fortaleza, O Povo e DiÃrio do Nordeste, alÃm de procedimentos da anÃlise de discurso crÃtica de Norman Fairclough (2001; 2012). Os textos foram colhidos em semanas alternadas, durante junho e julho de 2014 (segunda e quarta semanas de junho, primeira e terceira semana de julho). Concluiu-se que o discurso do jornalismo local construiu e fez circular representaÃÃes de Fortaleza como o ambiente ideal para a Copa do Mundo, por seu povo hospitaleiro e animado; de uma cidade que consegue superar seus problemas infraestruturais cotidianos para receber seus visitantes.

Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...

Li, Xu. / Thesis submitted in: December 2008. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 41-43). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgement --- p.ii / Chapter 1 --- Introduction --- p.1 / Chapter 2 --- Background Study --- p.6 / Chapter 3 --- Model Formulation --- p.8 / Chapter 3.1 --- Trading Cost Function --- p.9 / Chapter 3.2 --- Notations and Optimality Equation --- p.11 / Chapter 4 --- Optimal Policy --- p.14 / Chapter 4.1 --- Preliminary Assumption and Results --- p.14 / Chapter 4.1.1 --- "Generalized (s, 5, H) Policy" --- p.14 / Chapter 4.1.2 --- Polya Distribution and Quasi-K-convex --- p.15 / Chapter 4.1.3 --- Assumptions --- p.20 / Chapter 4.2 --- Single Period Problem --- p.23 / Chapter 4.3 --- Finite-Period Problem --- p.30 / Chapter 4.4 --- The Algorithm --- p.36 / Chapter 5 --- Conclusion --- p.39 / Bibliography --- p.41

Legal regulation of sensitive commodity advertising (such as pharmaceutical drugs, dietary supplements, alcoholic beverages, tobacco products, games of chance) The subject of this thesis is the legal regulation of sensitive commodity advertising, such as tobacco products and alcoholic beverages on which I have focused in my work. The thesis is mainly based on topics relevant to current legislation and case law, which are directly linked to the advertising regulation of these products, and is based on controversy with the views of other experts on the subject. In my work I have not only described the historical development of advertisement in general, but also the initial introduction of advertising regulations as such, and, at the same time, the legal instruments related to the private and public law regulation with a detailed breakdown of relevant case law - without omission of international law and European Union law. Simultaneously, I have thoroughly analysed the issue of advertising regulations and its collision with the constitutionally established rights such as freedom of expression and freedom of enterprise also in the light of the imperative judicature decisions. One of the main parts of the analysis of this topic was also the focus on the ethical component of advertising self-regulation,...

This dissertation examines the process of commodifying television formats (e.g., Who Wants to Be a Millionaire?, Survivor, Big Brother, and Idol) from television show ideas into global commodities. Instead of assuming that a format has always been a commodity, this dissertation seeks to understand the historical process of the transformation from a concept into a commodity. Specifically, it answers three questions: a) What is the process whereby a format obtains property status and becomes a copyrighted work? b) Who enables the transnational movement of a format, and how does that happen? and c) How do people recognize which formats are more valuable than others? To answer these questions, by articulating the distribution of value as a theoretical framework, this dissertation closely examines institutions of format distributions: legal frameworks for copyright, multinational corporations, and global television markets. Through historical analyses, this dissertation reveals that institutions of distribution gave rise to three aspects of the commodity form of formats: legality, functionality, and materiality. The development of these three aspects shows that a format became a commodity, rather than simply a method of copying television programs, only after 2004. This dissertation contends that the long history of copying television show ideas was punctuated by the emergence of the commodity form of formats, distinguishing the present state of global format trade from the previous one.

This dissertation project examines how value is changed and created through organic certification and the universalizing ideas of capacity building within the olive oil industry in Jordan and how these shifts affect the social and material processes of production. I approach organic olive oil production in Jordan as one method that producers use in accessing markets and capacity building. By shifting from looking strictly at organic certified farms to examining the larger context of capacity building and international standards, I identify how organic is just one strategy in a larger effort to diversify Jordanian agricultural production and to access global markets. However, more work needs to be done to elucidate how development shapes organic and other ‘alternative’ initiatives differently than in European and North American contexts. In order to do this, I incorporate postcolonial critiques of GPN and critical development studies to further our understanding how of these certifications and standards are taken up, challenged, and sometimes abandoned in favor of other production methods in local spaces of the Global South. The local embeddedness of olive oil production and the relative recent history of export provide a unique opportunity for examining how producers, organizations, governments, and universities create new export industries. In order to trace how these capacities are built, this dissertation examines the following questions: how is value redefined as producers try to access distant consumers? What are the material and social strategies? In answering these questions, I examine three types of value: taste/sensory, organic/environmental, and gendered tradition. Through the examination of these values, I found that they were each built through a mechanism: re-asetheticizing local taste, creating a new commodity network, and pushing domestic labor into the public sphere. Each mechanism has intended and unintended consequences for the social relations of production. In summary, this dissertation explores the use (and abandonment) of organic certification within the larger context of development and capacity building in Jordan. In order to explore how value is being created in new ways, the three empirical chapters examine extra virginity, organic certification, and women’s rural organizations. By looking beyond a singular commodity chain, this dissertation examines the processes through which institutional assemblages are formed and destabilized. Therefore, each of the three empirical chapters covers a different aspect of the institutions that are defining value within the larger network of the olive industry. This approach will further our understanding of how quality and conventions function in systems under transition. (Higgins, Dibden, and Cocklin 2008a). Together these findings provide a broad picture of efforts in Jordan to improve and expand the Jordanian olive oil industry. A large aspect of this effort is to produce exportable olive oil. While only a small percentage of producers are exporting, governmental and development networks want to build the capacity of the olive industry so that more farmers are producing to international standards. Through this broad initiative, traditional ideas of quality and the best practices of production are being challenged. These shifts create new networks and products through which rural producers try to capture value. While the overall ramifications of this shift for the average farmer are small now, with further government standardizing, production and its associated social relations could be significantly changed. The traditional farmers who were able to sell within their personal networks may lose their ability to sell flexibly, and simultaneously larger irrigated producers may flourish, having larger environmental impacts.

The Roman de Thèbes and Chrétien de Troyes' Erec et Enide are romances of an Anglo-Norman tradition, which were crafted during the second half of the 12th-century. The Roman de Thèbes, most probably created during the 1150s, is an anonymous reworking of Statius' first-century Thebaïd and relates the story of the battle between Greeks and Thebans, which breaks out because Oedipus' sons fight over their inherited lands. Chrétien de Troyes' Erec et Enide, an Arthurian romance, was created in ca. 1170 and culminates with the coronation of Erec as the new king of his lands. Both of these texts therefore deal with questions of land inheritance and were, very significantly, written during important stages in Henry II's career, as it was during this time frame that Henry II (1133-1189) gained dominance in the British Isles as well as in western continental Europe. My thesis will discuss these works separately, devoting the subsequent section to the ekphrastic accounts featured in the Roman de Thèbes. This chapter will focus on mappa mundi and Amphiareus' chariot and will discuss how these moments mirror the ambitions of Henry II during the early stages of his reign. Moreover, the penultimate section will then move on to discuss the coronation scene featured in Chrétien de Troyes' Erec et Enide, with a special emphasis on Erec's robe. This discussion will also examine how this scene mirrors the historical occurrences in of the late 1160s, during which time Henry tried to establish his authority in Brittanny. Ultimately, I will attempt to weave these moments together to provide a comprehensive reading of these ekphrastic accounts.

The modeling of freight travel demand has gained increasing attention in the recent past due to the importance of efficient and safe freight transportation to regional economic growth. Despite the attention paid to the modeling of freight travel demand, advances in modeling methods and the development of practical tools for forecasting freight flows have been limited. The development of freight demand models that incorporate the behavioral aspects of freight demand face significant hurdles, partially due to the data requirements, which are a consequence of the inherent complexity of the mechanisms driving freight demand. This research attempts to make a contribution in this context by proposing a relatively data simple, but behaviorally robust statewide modeling framework for the state of Florida, in the spirit of an aggregate level four-step planning process. The modeling framework that is developed in this research can be applied to the modeling of freight travel demand using data contained in readily available commercial databases such as the Reebie TRANSEARCH database and the InfoUSA employer database. The modeling methodology consists of a structural equations modeling framework that can accommodate multiple dependent variables simultaneously. This framework predicts freight flows on various modes between two zipcodes based on the socio-economic characteristics and the modal level of service characteristics. Separate models have been developed for various commodity groups. The estimated models for various commodity groups are found to offer statistically valid indications and plausible interpretations suggesting that these models may be suitable for application in freight transportation demand forecasting applications. The sensitivity analysis conducted on these models clearly added evidence to the fact that employment is the key factor influencing freight flows between two regions.