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This study examines how young women are affected by the body ideals on Instagram. Eight women from a university in the south of Sweden are interviewed. The results are discussed in this qualitative study by using the social comparison theory, sociocultural theory, the gender system and postfeminism. Through the interviews about how the body ideals on Instagram work and are created, the study shows a nuanced picture of how young women are affected by the body ideals that are spread. The study shows that Instagram has a significant impact on the respondents, which leads to an increased pressure and stress in connection with striving for the body ideals. Their perceptions of the idealized body ideal are changing, and striving to achieve this ideal creates strains on their standards. By applying chosen theories of social comparison, gender systems, sociocultural factors and postfeminism, this research contributes to a deeper understanding of how young women navigate and shape their self-images in a digital context. The findings underscore the importance of recognizing and addressing the challenges young women face in terms of body ideals and self-image formation on social media platforms such as Instagram.

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Master of Science / Department of Apparel, Textiles, and Interior Design / Melody LeHew / The purpose of this study was to explore how African American women think and feel about their bodies. Specifically, this study examined how Black women define beauty by means of variables such as body shape, skin complexion, and hair texture; whether African American women ages 18-30 compared themselves to media images; and if so, did comparison to these media images impact African American women’s body satisfaction. In addition, this study explored if African American women felt pressure to adopt beauty standards attributed to the dominant culture, as well as the role of racial identity in forming beauty standards and social comparison behavior. Twelve African American women were interviewed and findings of this exploratory research illustrated that the Black community has different standards than the traditional beauty standards of the U.S. Even though interviewees articulated standards of beauty for women in the Black community, there was a lack of uniformity in how these women felt about their own attractiveness: some identified with the Black beauty standards, while others did not. In addition, opinions varied regarding Black women’s engagement in social comparison behavior and whether it was related to racial identity or body satisfaction. Limitations of study included: how Black women define social comparison behavior and racial identity, self-identification of participants, and the lack of Caucasian women included in this study. However, this research still provided rich data exploring Black women’s perceptions of beauty among other issues within the Black community. Future research is required to better understand influences shaping standards of beauty within this subculture of the United States and recommendations are provided in the last chapter.

In this paper we investigate (d + 1)-point D-optimal designs for d-th degree polynomial regression with weight function w(x) > 0 on the interval [a, b]. Suppose that w'(x)/w(x) is a rational function and the information of whether the optimal support contains the boundary points a and b is available. Then the problem of constructing (d + 1)-point D-optimal designs can be transformed into a differential equation problem leading us to a certain matrix with k auxiliary unknown constants. We characterize the weight functions corresponding to the cases when k= 0 and k= 1. Then, we can solve (d + 1)-point D-optimal designs directly from differential equation (k = 0) or via eigenvalue problems (k = 1). The numerical results show us an interesting relationship between optimal designs and ordered eigenvalues.

Through continuing technological advancement, increased media exposure occurs as consumers are able to obtain access more easily. Various media formats, including video, are a means whereby consumers gather information about the world around them, and continually make comparisons between that information and themselves. Among the information obtained from media channels is how bodies are portrayed in the media. Comparisons between media images of body and self-perceptions of body are particularly prevalent in women. The current study employs the use of eye-tracking to examine how women view other women's body types and areas of the body in video-based advertising. The study also employs self-report measures to further understand how individual body region satisfaction, drive for thinness, and media influence relate. Findings indicate that women, regardless of personal satisfaction, tend to look longer at thin women than plus-sized or average women. Furthermore, media pressures and internalization were found to play a strong role in women's drive for thinness and personal satisfaction, while media as a source of information played no such role.

ABSTRACTObjectification of especially women have often been mentioned in connection to discussions concerning negative body image wherein individuals have been claimed to evaluate their body and look based on standardized societal ideals (Nash:2015, Hodgkinson, Wittkowski & Smith:2014). Studies have also shown that newspapers, magazines, and movies routinely present post-pregnancy bodies as something temporarily that women should strive to improve (Breda et al.:2015, Roth et al.:2012, Williams et al.:2017). Although, it has been stated that social media can work as a supportive and inspirational tool for this specific group of women (Baker & Yang:2017, Jarvis:2017) as well as platform of expression where users can shape and spread their own beauty standards (Cwynar-Horton:2016a, Guha:2014, Earl & Rohlinger:2018). Women’s thoughts of their post-pregnancy bodies in connection to the motivations behind their bodily exposure on social media platforms have not yet been examined, even though it has been claimed that this group is particularly vulnerable to body image concerns due to social media representations (Coyne et al.:2017). As a contribution to the field of post-pregnant body advocates affordances of Instagram, this paper has focused on Swedish post-pregnant women that have posted images of their bodies under the hashtags #mammamage (mum tummy) and/or #mammakropp (mum body). By applying affordance theory’s suggestion that environments afford different affordances for individuals, this paper has asked 94 post-pregnant women how they feel about their bodies and what they think of societal body ideals, as well as examined their motivations behind their use of Instagram with the aim to identify prominent emotional affordances. Here, objectification theory, comparison theory, postmodern feminism, and feminist reflexivity were used as supporting theories in the analysis of the data which was conducted through a mixed methods survey.The main findings have been that Instagram is seen as a platform that enables its users to experience emotional affordances of 1) criticism and comparisons, 2) inspiration and support and 3) acceptance, where post-pregnant body advocates are using the affordances primarily to visualize average post-pregnancy bodies, challenge standardized body ideals and get inspired or inspire other women into re-thinking the notion(s) of their post-pregnancy bodies. What this paper further has contributed with is a greater understanding of post-pregnant body advocates experiences of their own bodies, a broader perspective on post-pregnant body advocates thoughts of societal ideals, a more profound comprehension behind post-pregnant body advocates motivation(s) behind their use of Instagram, and new knowledge to the field of emotional affordances among Instagram users.Keywords: post-pregnant women, body advocates, Instagram, affordances, affordance theory, emotional affordances, objectification theory, feminist reflexivity, comparison theory, postmodern feminism, survey, mixed method

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