The subject of this diploma thesis is Corporate Design (company style), integrated visual style, one of the basic elements of Corporate Identity and its application on the real company. The goal of the theoretical part is to explain the meaning and importance of Corporate Design, one of the main means of visual communication. Within this context, thesis is elucidating connections and relationships between different concepts of integrated visual style. Thesis is describing basic constants and evolved parts of Corporate Design and clarifying principles of its creation and reasons leading to change. The practical part is concentrating on the creation of new company style for real company. The goal here is to offer integrated visual style for company ASV Nachod, Ltd. and to create graphical manual, which contains definitions of different company style's applications. The main benefit of the thesis is comprehensive view on integrated visual style, explanation of Corporate Design importance with his constituents and contexts of Corporate Identity. Other benefit lies in the proposal of new integrated visual style for company ASV Nachod, Ltd. and creation of graphical manual. Principles and processes stated are very important not only for small and middle range businesses interested in integrated visual presentation.

Wie lassen sich Corporate Design-konforme Drucksachen erzeugen, ohne Zugang zur Gestaltung zu haben. Der Vortrag stellt das strukturierte Datenformat XML, die Transformationssprache XSLT, die Formatierungssprache XSL-FO und den FO-Prozessor Apache FOP vor. Am praktischen Beispiel des TU Chemnitz-Plakatgenerators wird erläutert, wie der Formatierungsprozess abläuft. Des Weiteren wird die Softwarearchitektur des Generators vorgestellt, der sich vorliegender XML-Schablonen bedient, um automatisch und dynamisch das Nutzer-Eingabeformular im Webbrowser zu erzeugen.