This Master's Thesis thoroughly introduces the new logo and corporate design of the Prague Zoo. The main goal of the Thesis is to judge the logo as well as the corporate design based on the graphic design, corporate identity, corporate design and corporate image theoretical principles and on the comparison with other Czech and worldwide zoo logos. A monitoring of the new corporate design implementation inside the zoo and of chosen marketing campaigns as well as souvenirs and merchandising with the new logo was done. The Thesis also includes some recommendations in order to make the whole Prague Zoo's corporate design better. It also introduces an alternative logo design created by the author of the Thesis at the very end of the Master's Thesis.

The dissertation deals with the issue of the corporate identity of the Academy of Sciences of the CR (ASCR). Through secondary and primary qualitative and quantitative research projects, the corporate identity of the ASCR is analysed in the internal and external milieus of the institution, in the European Area generally and also in comparison with Great Britain. The main aim of the dissertation is the proposal of a model of the corporate identity of the Academy of Sciences of the Czech Republic with a focus on the area of science popularisation and communication, namely for the purpose of improving the image of the ASCR and increasing the awareness of the general beneficial effect of science and research among the lay and specialised public in the Czech Republic. The proposal of the model is elaborated on its theoretical bases utilising background materials arising from the research projects conducted. The enrichment of the Czech scientific milieu by a deeper view into the general issue and an investigation of corporate identity in the CR and globally can be considered as the contribution of the dissertation in the area of the theory of marketing. The theoretical contribution of the work is also the proposal of a model of corporate identity for the ASCR and the other scientific-research institutions with a similar focus. The practical contribution of the dissertation is the possible utilisation of the proposed model of the corporate identity of the ASCR at the Academy of Sciences of the CR, at the scientific workplaces of the ASCR and at the other scientific-research institutions of a similar focus in the CR and around the world.

This diploma thesis is focused on the analysis of Czech regional and district capitals attitude of their visual identity. It deals especially with management decisions which had been chosen by capitals in the phase of creation and implementation of the visual identity. Next to the facts connected with visual identity as with a complex system, this thesis evaluates also an approach of the capitals to the particular elements of a vizual identity. As a method a questionnaire research had been used. The questions had been put to the competent representatives of appropriate capital bodies.

Námětem mé diplomové práce je jednotný vizuální styl (podobor grafického designu). Diplomová práce se skládá ze tří částí - teoretické, didaktické a praktické. Teoretická část popisuje téma jednotného vizuálního stylu z hlediska historického vývoje, jeho uplatnění a postavení, především u nás v České Republice. Didaktická část navazuje výtvarnými řadami určenými pro žáky 2. stupně ZŠ. Praktická část je popisem mé výtvarné práce vycházející z tématu jednotného vizuálního stylu. Přínosem i cílem této diplomové práce, bylo objasnit problematiku jednotného vizuálního stylu jako součást komplexní komunikace značky a podnítit u dětí zájem o téma grafického designu za využití různých výtvarných technik.

Seit dem 1. Februar 2007 zeigen sich die zentralen Internet-Seiten der SLUB im neuen Gewand. Mit der neuen, klaren Gestaltung und der komplett überarbeiteten Informationsarchitektur kann sich der Benutzer im großen Angebot der SLUB leichter zurechtfinden.

The thesis deals with corporate identity, corporate design and corporate image of the Czech government institutions. Special attention is paid to logo, using colours or shapes, typography and composition in terms of theory of graphic design and comparision of foreign examples. In its conclusion the thesis presents graphic manual of a government corporate identity as a proposal to the future.

This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.

The aim of this Master´s Thesis is to describe importance and implementation of corporate identity for family business. The theoretical part describes specifics of family business and analyze the components of CI, namely : product, corporate design, culture and communication. Methodological part focuses on market research. In the practical part of this thesis, the process of CI implementation as well as formulation of company´s basic values, needed for its long term functioning, are proposed. Also the new slogan, corporate culture and corporate communication are proposed. Afterwards design manual is executed. This design manual covers following areas : company logo, corporate colors, corporate font, business card template, heading paper template, advertisement materials design. Besides that, the new company webpage is was created. This website will involve the visual of the company as well as will help to improve user interface for customers. In the summary, the steps leading to successful implementation are suggested to the management.

This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.

Wie lassen sich Corporate Design-konforme Drucksachen erzeugen, ohne Zugang zur Gestaltung zu haben. Der Vortrag stellt das strukturierte Datenformat XML, die Transformationssprache XSLT, die Formatierungssprache XSL-FO und den FO-Prozessor Apache FOP vor. Am praktischen Beispiel des TU Chemnitz-Plakatgenerators wird erläutert, wie der Formatierungsprozess abläuft. Des Weiteren wird die Softwarearchitektur des Generators vorgestellt, der sich vorliegender XML-Schablonen bedient, um automatisch und dynamisch das Nutzer-Eingabeformular im Webbrowser zu erzeugen.