Esta dissertação de mestrado analisa a seta como símbolo gráfico universal da comunicação visual, reconhecido por diferentes povos em diversas épocas e culturas. A pesquisa apresenta a seta como transmissora de informações essenciais por meio de seus vários significados e funções facilitando as interações sociais no mundo contemporâneo, diminuindo as dificuldades geradas por especificidades linguísticas e auxiliando na possibilidade de uma rápida interpretação das mensagens comunicadas, ainda que dentro de limites culturais. O estudo mostra que este símbolo gráfico é utilizado desde os tempos mais remotos, nas pinturas rupestres, até os dias atuais, com usos distintos em vários campos do conhecimento. O objetivo da análise é identificar os significados mais notáveis do símbolo gráfico seta, além de sua função direcional básica e como eles se desenvolveram em três modalidades de aplicação: (1) a seta nos sistemas de sinalização, orientando e dirigindo o fluxo do tráfego humano e suas variantes nos pictogramas e na sinalização viária, algumas vezes com significados distintos como o de \"encontro\", \"indicação\" ou \"localização\"; (2) a seta nos sistemas de esquematização em várias áreas do conhecimento, da vida cotidiana às representações científicas, empregada com diferentes funções, dependendo da intenção da mensagem a ser transmitida, entre elas: \"ação\", \"causa-efeito\", \"foco\", \"geração\", \"identificação\", \"intensidade\", \"limite\", \"relação\", \"sequência\", \"tempo\", \"transferência\" e \"transformação\"; (3) a seta nos sistemas de identidades visuais, representando empresas ou produtos visualmente e de forma ordenada, com novos significados vindos de associações semânticas relacionadas às situações específicas de cada marca e aos setores de mercado aos quais elas pertencem, como por exemplo: \"cobertura\", \"satisfação\", \"simpatia\", \"saúde\", \"crescimento\", \"desenvolvimento\", \"rapidez\", \"centralização\", \"prazer\" e \"suavidade\". É uma pesquisa qualitativa que pretende, com a análise e a interpretação das variáveis dos fenômenos particulares a cada campo de estudo, entender de forma ampla, partes das dimensões semântica e pragmática do símbolo gráfico em questão. Este estudo aprofundado pretende contribuir para o melhor entendimento e utilização da seta por comunicadores e designers, com maior conhecimento e propriedade, permitindo sua aplicação mais clara e efetiva nos sistemas de sinalização de grandes espaços, de esquematização da informação visual e de identidades visuais. / This thesis analyzes the arrow as a universal graphic symbol in visual communication, one recognized by different people in different times and cultures. The research presents the arrow as a transmitter of critical information through its various meanings and functions, facilitating social interactions in the contemporary world, lessening the difficulties caused by linguistic specificities and assisting in the possibility of a rapid interpretation, though still within cultural limits, of the messages communicated. The study shows that this graphic symbol has been used since ancient times, from cave paintings to the present day, with different uses in various fields of knowledge. The goal of the analysis is to identify the most notable meanings of the arrow graphic symbol, besides its basic directional function, and how these meanings developed into three types of applications: (1) the arrow in signage systems, guiding and directing the flow of human traffic and its variants in pictograms and road signs, sometimes with different meanings like \"meeting\", \"indication\" or \"location\"; (2) the arrow in diagrams in various areas of knowledge, from everyday life to scientific representations, used with different functions, depending on the intent of the message to be transmitted, including: \"action\", \"cause and effect\", \"focus\", \"generation\", \"identification\", \"intensity\", \"boundary\", \"relationship\", \"sequence\", \"time\", \"transfer\" and \"transformation\"; (3) the arrow in corporate identity systems, representing companies or products visually and in an orderly fashion, with new meanings coming from semantic associations related to the specific circumstances of each brand and market sectors to which they belong, such as: \"covering\", \"satisfaction\", \"sympathy\", \"health\", \"growth\", \"development\", \"speed\", \"centralization\", \"pleasure\", and \"softness\". This qualitative research seeks, with analysis and interpretation of the variables of phenomena specific to each field of study, to broadly understand parts of the semantic and pragmatic dimensions of the graphic symbol in question. This is in-depth study which aims to contribute to a better understanding and use of the arrow by communicators and designers, with greater knowledge and propriety, allowing for its clearer and more effective application in signage systems in large spaces, diagrams of visual information, and corporate identities.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-04-07T19:22:58Z No. of bitstreams: 1 dilmalopessenna.pdf: 931095 bytes, checksum: 075d4f0faa0e2812366f7806579e72a1 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-05-02T00:33:28Z (GMT) No. of bitstreams: 1 dilmalopessenna.pdf: 931095 bytes, checksum: 075d4f0faa0e2812366f7806579e72a1 (MD5) / Made available in DSpace on 2016-05-02T00:33:28Z (GMT). No. of bitstreams: 1 dilmalopessenna.pdf: 931095 bytes, checksum: 075d4f0faa0e2812366f7806579e72a1 (MD5) Previous issue date: 2013-10-29 / Esse estudo investiga o contexto escolar de uma unidade educacional em São Gonçalo, RJ que, na última década, foi palco de várias intervenções em sua oferta curricular. Essas mudanças acarretaram a perda da identidade institucional e também a credibilidade na missão educacional da escola. Verificou-se que essa escola, através de uma equipe gestora atuante e integrada, recuperou a imagem da instituição e, ao mesmo tempo, desenvolveu uma reorganização curricular. Nesse aspecto, a instituição escolar passou a assegurar a comunicação entre as áreas do conhecimento, através de dinâmicas interativas e feiras multidisciplinares. Criada para ser um Centro de Educação Profissionalizante, atualmente busca resgatar o Ensino Médio Integrado ao Trabalho, oportunizando aos alunos as competências para a vida produtiva e continuidade dos estudos. Do ponto de vista metodológico, realizou-se uma pesquisa que se constituiu de entrevistas com os gestores, além da aplicação de questionário a 180 alunos do 3º ano do Ensino Médio e 12 professores. À luz do referencial teórico de Heloísa Lück (2009) foi possível aferir a eficácia da gestão escolar nas dimensões administrativas, organizacionais e pedagógicas e, a partir dos estudos de Saviani (1997 e 2008), Moura (2006), Frigotto e Simões (2007), considerando o Plano de Desenvolvimento da Educação e o Decreto nº 6094/2007, traçar um Plano de Ação que contemple a reorganização da oferta curricular da unidade a fim de possibilitar que a escola supere a dualidade e a exclusão dos jovens do mundo produtivo. Propõe-se, dessa forma, para a escola analisada um Ensino Médio Integrado ao Ensino Profissionalizante. / This study investigates the school context of an educational unit in São Gonçalo, RJ which, in the last decade, has staged several interventions in its curricular offerings. These changes resulted in the loss of institutional identity and also the credibility of the educational mission of the school. Through an active and integrated management team, this school recovered the image of the institution and, at the same time, developed a curriculum reorganization. In this aspect, the educational institution passed to ensure the communication between areas of knowledge through interactive dynamics and multidisciplinary fairs. Created to be a center of Vocational Education, nowadays seeks to rescue the Secondary School Integrated to Work, providing for students the skills to a productive life and continuing studies. From the methodological point of view, a research was made which consisted of interviews with managers and a questionnaire administered to 180 students of the 3rd year of high school and 12 teachers. According to the theoretical framework of Heloise Lück (2009) it was possible to assess the effectiveness of school management in administrative, organizational and pedagogical dimensions, that contemplates the reorganization of curricular offerings of the unit, and based on the studies of Saviani (1997 and 2008), Moura (2006), Frigotto and Simões (2007), considering the Development Plan for Education and Decree 6094/2007, chart a plan of action enabling the school overcome the duality and exclusion of young people from the world of production. Therefore, it is proposed to the analyzed school a Secondary School integrated with a Vocational Education.

This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.

Denna kandidatuppsats har som syfte att undersöka identitetsskapande i fyra svenska myndigheters årsredovisningar. Materialet består av förorden i årsredovisningar från åren 2000 till 2015 skrivna av myndigheternas chefer. Den kvantitativa texttema-analysen är baserad på Jämtelids avhandling från 2002 Efter en närläsning av samtliga texter delades teman in i kategorier och instanserna av varje tema räknades. Resultatet visar vissa trender i text- och identitetsskapandet. De två nyare myndigheterna väljer att explicit introducera vilka de är och pekar ut delar av verksamheten och specifika arbetsuppgifter. De två mer etablerade myndigheterna väljer att istället identifiera sig sjäva kring utomstånde påverkan på verksamheten. Trenderna kan bero på ökad längd på texterna där både intern och extern kommunikation får utrymme såväl som en ökning av marknadsförande diskurs. / En ny genre och dess arkeologi: Svenska myndigheters värdegrundtexter

La gestión comunicacional es transmisora de mensajes y generadora de imágenes en los diferentes públicos de la sociedad. Sean personas naturales o jurídicas (organizaciones), la comunicación parte necesariamente de la existencia de una base común: la identidad. La identidad corporativa, entendida como el conjunto de elementos empresariales, organizacionales, operacionales y de comportamiento compartidos por los miembros de una institución tiene que administrarse, pues solo con esta labor es que adquiere y genera valor; es decir, cumple su labor de activo intangible. Contrariamente, la ausencia de gestión permite la aparición de un fenómeno frecuente, pero hasta ahora no conceptualizado: la dispersión. El presente trabajo propone un marco teórico en torno a lo que es, cómo se genera y algunas formas en las que se presenta la dispersión de la identidad corporativa, situaciones de las cuales se derivan una serie de problemas comunicacionales y organizacionales que, de no haber una intervención para su solución, pueden convertirse en fallas estructurales que afectarían tanto el desarrollo como las actividades de la organización. / Communicational management is a message transmitter and image generator in the different publics of society. Whether natural or juridical persons (organizations), communication necessarily starts from the existence of a common basis: identity. Corporate identity, understood as the set of business, organizational, operational and behavioral elements shared by members of an institution has to be managed, because only with this work is it acquires and generates value; That is, it fulfills its work as an intangible asset. Conversely, the absence of management allows the appearance of a frequent but not yet conceptualized phenomenon: dispersion. The present work proposes a theoretical framework around what it is, how it is generated and some forms in which the dispersion of the corporate identity is presented, situations from which a series of communicational and organizational problems are derived that, had there not been an intervention for its solution, can become structural failures that would affect both the development and the activities of the organization.

Title: The concept of internal PR in dance school Easy Dance 2000 Objectives: Creating an internal PR concept in dance school Easy Dance 2000 for the school year of 2017/2018 based on analysis carried out in dance school and selected interest groups of the dance school. Methods: The analysis of in-groups was used in this thesis for selecting the interests groups. Qualitative research methods, specifically observer surveys, in-depth interviews, and focal groups, were used for further analyzes of current situation and current relationships with interest groups. Results: The research shows that employees and members have a positive attitude towards dance school, trust each other and positively describe the overall atmosphere of the school. Problems occur in a lack of information, in group members' relationships and in dance styles, or in small possibilities of getting involved as members. The created concept includes a specific layout of tools for each month of the school year 2017/2018. To raise internal public awareness of all things the concept includes informational meetings with employees, informational first dance lessons and creating magazine ED News. To make long-term relationships the concept includes creating box of wishes and help, or a regular 5-minute chat focused on members' personal...

The shift from product- to corporate branding have resulted in a wider reach for organizations: containing both internal- and external stakeholders, that have resulted in that a corporate brand has to bear in mind of the importance of presenting itself as a cohesive brand throughout the different stakeholders. This in turn can be accomplished through corporate communication strategies. It is further crucial for a corporate brand to ensure that the stakeholders share the same corporate identity. A highly recognized tool to strengthen the brand is referred to CSR activities that come with potential benefits in terms of corporate reputation.

Magister Legum - LLM / Corporate Social Responsibility (CSR) is not a new issue. There has and will always be the need for organisations to make profits and the needs of society. CSR has been considered more strongly than ever since the early 1990's, building on a trend that had been growing since the start of the 20th century. CSR broadly refers to all of an organization's impacts on society and the need to deal responsibly with the impacts on each group of stakeholders. The King IV Report on Governance for South Africa 2016 encapsulates the idiosyncratic South African context of CSR. In the African context these moral duties are manifested in the concept of Ubuntu which is captured in the expression 'uMuntu ngumuntu ngabantu', 'I am because you are; you are because we are'. This model being the premise upon which the CSR partnership is researched herein. Ever since the publication of the King Reports on Corporate Governance, South African businesses have sharpened their focus on their commitment to the 'triple-bottom-line'. It is impossible for organizations to ignore the impact of social, ethical and environmental issues on their business and the economy and the cost of neglecting these issues will be high. CSR has gained increasing prominence as a result of increased stakeholder demands, limitations of government and civil society to address complex societal issues, and the realization by most businesses that their sustained success depends on their ability to address local sustainable development challenges. Corporate sustainable development, despite not being a business' core responsibility, is doubtful to be achieved without the support of other businesses as they represent the productive resources of the economy. Although there is consensus that businesses have a vital role to play in addressing sustainable development challenges, companies still have a responsibility to more traditional elements of what constitutes business success. In this regard companies have to meet somewhat conflicting expectations of markets and stakeholders, the economic bottom line being a dominant factor in decision making. Companies therefore may not be able to meet the level of resources essential to achieve the scale and impact so as to address the challenges of these competing priorities. For business to effectively move the sustainability agenda forward, there is a need for a systemic approach, as sustainability cannot succeed in an unsustainable system. In order to achieve the scale, speed and impact necessary, an integrated approach that leverages key role players is critical to drive change and support sustainability. It is in this regard that this research paper will explore, the wider definition of regulation 43(5) (a) (ii) (bb) published in relation to the Companies Act and whether it provides for corporate partnerships, if so, does it achieve contributions to community development and does this advance the corporate sustainability agenda.

The master thesis named "Corporate identity and corporate image of PRIM" analyses the current position of brand PRIM on the watch market in the Czech Republic whereas the main focus is on the description of its corporate identity elements and the brand management strategy. The thesis consists of two main parts - theoretical and practical. The theoretical part defines the concept of corporate identity, corporate image, as well as strategic planning and strategic brand management. The practical part comprises of the ELTON firm's presentation and analysis of the Czech watch market including the description of typical Czech customer. The major attention is paid to the evaluation of PRIM's corporate identity elements and its strategic brand management. At the end of the practical part, there is a presentation of my own proposals for possible improvements of the current brand strategy and consideration of the possibility of expansion into the foreign market.

The thesis deals with the topic of image of a travel agency. The corporate image represents an important success factor for every company, rather that there is a strong competition as in the case of the Czech market of travel agencies. The paper shows results of several surveys, objective of which was to explore particular factors that influence image of a selected travel agency.