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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
151

Transnational Parenting and Cultural Capital : A qualitative study on cultural capital and parenting strategies of English-speaking migrants in Sweden.

Harris, Krystal January 2019 (has links)
This study explores how English-speaking migrant parents in Sweden value transnational and linguistic cultural capital, and how they draw upon their own cultural resources in order to help their children acquire these forms of capital and inculcate a habitus. Bourdieu’s theory of cultural capital, social capital and habitus are used in a qualitative study in order to investigate how parents cultural capital was valued in the new cultural context, how they acquired new, more relevant capital for themselves, and how this shaped the aims, expectations and strategies they had to help their children acquire valued forms of capital.  Despite possessing a valuable form of linguistic capital, parents sometimes felt themselves to be limited within the Swedish setting, however this was justified due to the opportunities seen to be available for their children. Parents expressed they wished their children to develop a global perspective and develop skills and knowledge that would allow them to operate in transnational settings. In a rapidly changing world, it was difficult to know which skills would be required, but due to their knowledge of multiple national contexts, they felt that they were in a good position to help their children acquire the forms of capital that had been useful for them in their own experiences of migration. The parents negotiated these multiple national settings, taking what they saw as valuable from each, thereby helping their children’s acquisition of both linguistic and transnational capital.
152

Curso de Educação Física e razões para sua escolha / Physical Education program and reasons for its choice

Terrão, Felipe Lopes 19 February 2016 (has links)
Made available in DSpace on 2016-04-27T16:33:08Z (GMT). No. of bitstreams: 1 Felipe Lopes Terrao.pdf: 1174569 bytes, checksum: cac9179061f0d797032ec24a01268cbd (MD5) Previous issue date: 2016-02-19 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The goal of this research is to identify the reasons for choosing the physical education program at the Federal University of São Paulo, using the concept of cultural capital proposed by Bourdieu (1998). For this purpose, it begins with the hypothesis that contact with cultural and corporal practices related to the universe of physical education within a familiar origin, and a social and educational background influence in choosing the physical education program. Moreover, within the same argument, the concept of classification, reclassification and disqualification (Bourdieu 1998) will be applied to study the strategy of the students in the social space. The data collection occurred in two phases. The first phase was made by applying a socioeconomic questionnaire to 40 students of the course to characterize them and investigate cultural capital. Out of these 40 students, 16 had joined the universal system and 8 the quota system. We will also study 16 graduates by the universal entrance exam. In the second phase, 10 interviews with students and graduates were made to ascertain the transmission mode of the cultural capital and its influence when choosing the physical education program. The analysis of the collected data indicate the existence of a relationship between the incorporation of cultural and corporal practices of the physical education built within a familiar origin, the cultural capital of arrival and the choice of the physical education program. The study also found that the choice of the physical education program at the Federal University of São Paulo by the students and graduates of the universal system as a strategy to reach a new social classification, and at the same time, to avoid a possible social disqualification of the capital previously inherited. On the other hand, for those entering the quota system, this strategy of accessing a higher level of public education seems to be supported in the search for a new social reclassification / A presente pesquisa teve como objetivo identificar as razões da escolha pelo curso de educação física da Universidade Federal de São Paulo, utilizando o conceito de capital cultural proposto por Bourdieu (1998). Para tanto, partiu-se da hipótese de que o contato com práticas culturais e corporais relacionadas com o universo da educação física na origem familiar, trajetória social e educacional exercem influência na escolha pelo curso de educação física. Além disso, as concepções de classificação, reclassificação e desclassificação (Bourdieu, 1998) foram empregadas para explicar a estratégia educacional dos estudantes no espaço social. A coleta de dados ocorreu em duas fases. A primeira fase constituiu-se do emprego de um questionário socioeconômico junto a 40 estudantes do curso para caracterizá-los e investigar o capital cultural dos mesmos. Destes 40 estudantes, 16 ingressaram pelo sistema universal e 8 pelo sistema de cotas. Estudamos também 16 concluintes pelo sistema universal. Na segunda etapa foram realizadas 10 entrevistas com ingressantes e concluintes para averiguar o modo de transmissão do capital cultural e como este influenciou na escolha do curso de educação física. As análises dos dados coletados apontam para a existência de uma relação entre a incorporação das práticas culturais e corporais da educação física construídas no núcleo familiar de origem e o capital cultural de chegada e a escolha pelo curso de educação física. O estudo também identificou que a escolha do curso de educação física da Universidade Federal de São Paulo por parte dos ingressantes e concluintes pelo sistema universal é uma estratégia para alcançar uma nova classificação social e, ao mesmo tempo, evitar uma possível desclassificação social do capital herdado anteriormente. Por outro lado, para os ingressantes pelo sistema de cotas esta estratégia de acesso ao ensino superior público parece estar apoiada na busca por uma nova reclassificação social
153

Políticas de educação e regulação de capital cultural

Sampaio, Edna Luzia Almeida 18 March 2011 (has links)
Made available in DSpace on 2016-04-25T20:20:08Z (GMT). No. of bitstreams: 1 Edna Luzia Almeida Sampaio.pdf: 1870136 bytes, checksum: 0ae876247eff92b2260dcd34202a5e6e (MD5) Previous issue date: 2011-03-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study deals with two basic questions: The State as organizer of the competition for different capitals in a certain society and the organization of the institutional field in the implementation of education politics, having for organizational structure the federalism. For an analysis of these convergent dimensions (State, federalism and institutional field in the scope of the education), it is taken as case study the Politics of Formation of Professors, from the concrete reality of the State of Mato Grosso and the cities of Cuiabá and Cáceres. What it intents is to understand how interlaced the federative arrangement of patrimonial trace and the pertaining to school system, in view of its regulating function in the cultural stock market. As conducting wire of the case study the politics of formation of professors was selected. The federalism while model of administrative political organization of the State, whose principles if base on the United States model, composes the problematization of the reality politics in question. The education politics reflect this model that legitimizes as univocal form to think the State, strengthening the dispersion of the politics and, at the same time, promoting the reinforcement of the local power. The spite of this, the principle of autonomy of the federate beings is submerged by the abyssal inequality that misrepresent the concepts of State and Cities as entities equivalents with severe effect on the capacity of government of each being and on the access the different types of capitals, in special the cultural capital / O presente estudo trata de duas questões fundamentais: O Estado enquanto organizador da concorrência por diferentes capitais em uma dada sociedade e a organização do campo institucional na implementação de políticas de educação, tendo por estrutura organizativa o federalismo. Para uma análise dessas dimensões convergentes (Estado, federalismo e campo institucional no âmbito da educação) é tomado como objeto as Políticas de Educação, com enfoque na Política de Formação de Professores. Parte-se do geral para chegar à realidade concreta do Estado de Mato Grosso e os municípios de Cuiabá e Cáceres e, neste último, a análise de uma unidade escolar. O que se pretende é compreender como se entrelaçam o arranjo federativo de traço patrimonialista e o sistema escolar, tendo em vista sua função reguladora no mercado de capital cultural. Como fio condutor do estudo de caso foi selecionado a política de formação de professores. O federalismo enquanto modelo de organização político- administrativa do Estado, cujos princípios se baseiam no modelo estadunidense, compõe a problematização da realidade política em questão. As políticas de educação refletem esse modelo que se legitima como forma unívoca de pensar o Estado, reforçando a dispersão das políticas e, ao mesmo tempo, promovendo o fortalecimento do poder local. A despeito disso, o princípio de autonomia dos entes federados é soçobrado pela desigualdade abissal que deturpa os conceitos de Estado e Municípios como entidades equivalentes com efeitos severos sobre a capacidade de governo de cada ente e sobre o acesso a diferentes tipos de capitais, em especial o capital cultural
154

Consumo de luxo em São Paulo: um estudo sobre o Shopping Cidade Jardim

Gazurek, Marie-Océane 08 December 2011 (has links)
Made available in DSpace on 2016-04-25T20:20:32Z (GMT). No. of bitstreams: 1 Marie-Oceane Gazurek.pdf: 1336605 bytes, checksum: bdcc51dba23476c423e2856b4680f401 (MD5) Previous issue date: 2011-12-08 / This dissertation has for objective to investigate the meaning of luxury consumption in Shopping Cidade Jardim, a shopping center located in an affluent condominium in the western district of São Paulo. The initial working hypothesis states that those who seek to consume there do so as a means of establishing, and/or reinforcing, relations based upon social distinction. The study begins with a bibliographical debate over the meaning of consumption, led by the following authors opuses: Pierre Bourdieu, Jean Baudrillard, Grant McCracken, Baron Isherwood, Mike Featherstone, Heitor Frúgoli Jr., Valquíria Padilha and Gilles Lipovestky, while such concepts as cultural capital new taste maker , identity construction , hedonism and experience are also reviewed and debated. In a second moment, a discussion over the dynamics of luxury consumption through time is then presented. After contextualizing the construction of Shopping Cidade Jardim within the changes in the city of São Paulo, an ethnographic observation of the shopping, a series of consumer interviews, as well as an analysis of the Cidade magazine are henceforth presented. This analysis affirms that those who consume at Shopping Cidade Jardim go there to claim their belonging to the Paulistana elite and to a lifestyle - that is idealized in Cidademagazine characterizing a world of luxury goods, events and travel. Social distinction is not only sought after between varying groups, but also within their own group, by demonstrating the ownership of incorporated cultural capital / A presente dissertação de mestrado tem como objetivo entender o significado do consumo de luxo praticado no Shopping Cidade Jardim,centro de consumo localizado em um condomínio de alto padrão na zona sudoeste de São Paulo. Neste sentido, as perguntas que permeiam este estudo se referem ao conhecimento das razões pelas quais se busca o consumo no referido lugar. A hipótese inicial é que o público que busca consumir nesse espaço o faz em função do desejo de ali estabelecer e/ou reforçar relações sociais visando à distinção. O estudo inicia com um confronto bibliográfico sobre os significados do ato do consumo a partir, principalmente, de obras dos seguintes autores: Pierre Bourdieu, Jean Baudrillard, Grant McCracken, Baron Isherwood, Mike Featherstone, Heitor Frúgoli Jr., Valquíria Padilha e Gilles Lipovestky, e de conceitos como capital cultural , novo intermediário cultural , construção de identidade , hedonismo e experiência . Na sequência, constrói-se uma discussão sobre a dinâmica do consumo de luxo através os tempos. Após contextualizar o surgimento do Shopping Cidade Jardim nas mudanças de centralidade da cidade de São Paulo, realiza-se uma descrição etnográfica do shopping, uma análise da revista Cidade e das entrevistas realizadas com consumidores. Estas análises permitem afirmar que, ao frequentarem o Shopping Cidade Jardim, seus consumidores reivindicam o pertencimento a um determinado grupo a elite paulistana e a um estilo de vida idealizado nas páginas da revista Cidade, pautado por luxo, eventos e viagens. A distinção é buscada não só entre grupos diferentes, mas também dentro do próprio grupo, através da demonstração da posse de capital cultural incorporado
155

Políticas de educação e regulação de capital cultural

Sampaio, Edna Luzia Almeida 18 March 2011 (has links)
Made available in DSpace on 2016-04-26T14:52:58Z (GMT). No. of bitstreams: 1 Edna Luzia Almeida Sampaio.pdf: 1870136 bytes, checksum: 0ae876247eff92b2260dcd34202a5e6e (MD5) Previous issue date: 2011-03-18 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The present study deals with two basic questions: The State as organizer of the competition for different capitals in a certain society and the organization of the institutional field in the implementation of education politics, having for organizational structure the federalism. For an analysis of these convergent dimensions (State, federalism and institutional field in the scope of the education), it is taken as case study the Politics of Formation of Professors, from the concrete reality of the State of Mato Grosso and the cities of Cuiabá and Cáceres. What it intents is to understand how interlaced the federative arrangement of patrimonial trace and the pertaining to school system, in view of its regulating function in the cultural stock market. As conducting wire of the case study the politics of formation of professors was selected. The federalism while model of administrative political organization of the State, whose principles if base on the United States model, composes the problematization of the reality politics in question. The education politics reflect this model that legitimizes as univocal form to think the State, strengthening the dispersion of the politics and, at the same time, promoting the reinforcement of the local power. The spite of this, the principle of autonomy of the federate beings is submerged by the abyssal inequality that misrepresent the concepts of State and Cities as entities equivalents with severe effect on the capacity of government of each being and on the access the different types of capitals, in special the cultural capital / O presente estudo trata de duas questões fundamentais: O Estado enquanto organizador da concorrência por diferentes capitais em uma dada sociedade e a organização do campo institucional na implementação de políticas de educação, tendo por estrutura organizativa o federalismo. Para uma análise dessas dimensões convergentes (Estado, federalismo e campo institucional no âmbito da educação) é tomado como objeto as Políticas de Educação, com enfoque na Política de Formação de Professores. Parte-se do geral para chegar à realidade concreta do Estado de Mato Grosso e os municípios de Cuiabá e Cáceres e, neste último, a análise de uma unidade escolar. O que se pretende é compreender como se entrelaçam o arranjo federativo de traço patrimonialista e o sistema escolar, tendo em vista sua função reguladora no mercado de capital cultural. Como fio condutor do estudo de caso foi selecionado a política de formação de professores. O federalismo enquanto modelo de organização político- administrativa do Estado, cujos princípios se baseiam no modelo estadunidense, compõe a problematização da realidade política em questão. As políticas de educação refletem esse modelo que se legitima como forma unívoca de pensar o Estado, reforçando a dispersão das políticas e, ao mesmo tempo, promovendo o fortalecimento do poder local. A despeito disso, o princípio de autonomia dos entes federados é soçobrado pela desigualdade abissal que deturpa os conceitos de Estado e Municípios como entidades equivalentes com efeitos severos sobre a capacidade de governo de cada ente e sobre o acesso a diferentes tipos de capitais, em especial o capital cultural
156

Consumo de luxo em São Paulo: um estudo sobre o Shopping Cidade Jardim

Gazurek, Marie-Océane 08 December 2011 (has links)
Made available in DSpace on 2016-04-26T14:53:24Z (GMT). No. of bitstreams: 1 Marie-Oceane Gazurek.pdf: 1336605 bytes, checksum: bdcc51dba23476c423e2856b4680f401 (MD5) Previous issue date: 2011-12-08 / This dissertation has for objective to investigate the meaning of luxury consumption in Shopping Cidade Jardim, a shopping center located in an affluent condominium in the western district of São Paulo. The initial working hypothesis states that those who seek to consume there do so as a means of establishing, and/or reinforcing, relations based upon social distinction. The study begins with a bibliographical debate over the meaning of consumption, led by the following authors opuses: Pierre Bourdieu, Jean Baudrillard, Grant McCracken, Baron Isherwood, Mike Featherstone, Heitor Frúgoli Jr., Valquíria Padilha and Gilles Lipovestky, while such concepts as cultural capital new taste maker , identity construction , hedonism and experience are also reviewed and debated. In a second moment, a discussion over the dynamics of luxury consumption through time is then presented. After contextualizing the construction of Shopping Cidade Jardim within the changes in the city of São Paulo, an ethnographic observation of the shopping, a series of consumer interviews, as well as an analysis of the Cidade magazine are henceforth presented. This analysis affirms that those who consume at Shopping Cidade Jardim go there to claim their belonging to the Paulistana elite and to a lifestyle - that is idealized in Cidademagazine characterizing a world of luxury goods, events and travel. Social distinction is not only sought after between varying groups, but also within their own group, by demonstrating the ownership of incorporated cultural capital / A presente dissertação de mestrado tem como objetivo entender o significado do consumo de luxo praticado no Shopping Cidade Jardim,centro de consumo localizado em um condomínio de alto padrão na zona sudoeste de São Paulo. Neste sentido, as perguntas que permeiam este estudo se referem ao conhecimento das razões pelas quais se busca o consumo no referido lugar. A hipótese inicial é que o público que busca consumir nesse espaço o faz em função do desejo de ali estabelecer e/ou reforçar relações sociais visando à distinção. O estudo inicia com um confronto bibliográfico sobre os significados do ato do consumo a partir, principalmente, de obras dos seguintes autores: Pierre Bourdieu, Jean Baudrillard, Grant McCracken, Baron Isherwood, Mike Featherstone, Heitor Frúgoli Jr., Valquíria Padilha e Gilles Lipovestky, e de conceitos como capital cultural , novo intermediário cultural , construção de identidade , hedonismo e experiência . Na sequência, constrói-se uma discussão sobre a dinâmica do consumo de luxo através os tempos. Após contextualizar o surgimento do Shopping Cidade Jardim nas mudanças de centralidade da cidade de São Paulo, realiza-se uma descrição etnográfica do shopping, uma análise da revista Cidade e das entrevistas realizadas com consumidores. Estas análises permitem afirmar que, ao frequentarem o Shopping Cidade Jardim, seus consumidores reivindicam o pertencimento a um determinado grupo a elite paulistana e a um estilo de vida idealizado nas páginas da revista Cidade, pautado por luxo, eventos e viagens. A distinção é buscada não só entre grupos diferentes, mas também dentro do próprio grupo, através da demonstração da posse de capital cultural incorporado
157

Reconversão cultural nas narrativas dos egressos do programa de ações afirmativas da Universidade Federal do Rio Grande do Sul

Santos, Rosemeri Antunes dos January 2017 (has links)
Esta pesquisa tem como tema central as narrativas dos egressos do Programa de Ações Afirmativas da Universidade Federal do Rio Grande do Sul (UFRGS), suas trajetórias sociais, a possibilidade de construção do conhecimento e a reconversão do capital cultural e habitus, a partir de uma ótica bourdiana. Buscou-se investigar, a partir de suas memórias, como foram as experiências desses alunos no programa institucionalizado desde 2007, que estabeleceu o sistema de cotas através de ingresso por reserva de vagas para acesso a todos os cursos de graduação na UFRGS. O referido programa passou por um processo avaliativo em 2012, sendo a Política de Cotas renovada por mais dez anos. Também em 2012 foi sancionada a Lei nº 12.711/2012, que garantiu que 50% das vagas em cursos de graduação das Universidades Federais fossem reservadas aos candidatos cotistas até 2016. A pesquisa abrangeu o período de ingresso dos cotistas entre 2008 e 2012. O percurso teórico teve como foco a memória social e as categorias de habitus, classe e capital cultural de Pierre Bourdieu. Realizou-se pesquisa bibliográfica sobre a temática da pesquisa, levando-se em consideração o período de 2010 a 2015 em três diferentes Bases de Dados. Os resultados demonstraram o ineditismo do estudo quanto à abordagem dos egressos e suas narrativas de memória. O percurso metodológico utilizado foi o de uma pesquisa quantitativa e qualitativa, do tipo bibliográfica, documental e exploratória, a partir da história oral. Foram enviados questionários on-line para todo o universo de diplomados, contudo a amostra dessa pesquisa se concentrou em 155 questionários. Também foram realizadas entrevistas temáticas com dez egressos do programa. Os dados obtidos foram analisados e interpretados a partir de gráficos e da técnica de análise de conteúdo. Os resultados da pesquisa revelam que a experiência vivida pelos alunos cotistas nessa amostra proporcionou uma ressignificação no seu capital cultural e habitus. Os dados dos questionários e das entrevistas evidenciaram que o Programa de Ações Afirmativas da UFRGS é uma política de educação inclusiva positiva e apresentou avanços significativos no que se refere às relações étnico-raciais no ambiente universitário e que a participação no Programa foi uma oportunidade muito importante para esses alunos, repercutindo na sua trajetória social. O produto dessa pesquisa ficou sistematizado no vídeo intitulado “As vozes dos Cotistas Egressos da UFRGS”. / The central theme of this research are the narratives of graduate students from the Federal University of Rio Grande do Sul who participated in the Affirmative Action Programme. Guided by a Bourdieusian perspective, we also focus on social trajectories, knowledge construction and the reconversion of cultural capital and habitus. Through their memories, we set out to examine the experiences of these students within the institutionalized Programme that was established in 2007 and sanctioned a quota system through which candidates were granted admission to this university into reserved places. The Affirmative Action Programme was reassessed in 2012 and the Quota Policy was renewed for 10 more years. In the same year, Federal Law n° 12.71/2012 was sanctioned, guaranteeing that 50% of all places at the undergraduate level in federal universities be reserved for ‘quota candidates’ until 2016. The time period chosen for our research on 'quota student' admission spans 4 years, between 2008 and 2012. Our theoretical framework was anchored by the concept of social memory, as well as the Bourdieusian concepts of habitus, class and cultural capital. In three data bases, a literary review was carried out concerning the topic of our research, in publications issued between 2010 and 2015. Results showed the novelty of our particular focus on graduate students and memory narrative. Regarding our methodology, which is applied to oral history, we developed research that is both quantitative and qualitative, of the bibliographic, documentary and exploratory type. Online questionnaires were sent to all graduates with diplomas, and samples from 155 of these participants were collected, along with 10 theme-centred interviews. The obtained data was analyzed and interpreted in accordance with graphs and the technique of content analysis. The results of our research show that the experiences of this sample of ‘quota students’ provided for a resignification of their cultural capital and habitus. Our research data show that the graduates perceive the Affirmative Action Programme at UFRGS as a positive inclusive education policy as well as an advance in ethnic and racial relations in the university environment. Additionally, we observed that these graduates seem to consider their participation in the Programme as a significantly important opportunity which has influenced their social trajectory. The final product of our study was systemized in a video entitled "The Voices of Quota Graduates from UFRGS".
158

The influence of cultural and social capitals on immigrant entrepreneurship : a cross-cultural study

Raupp, Monique January 2017 (has links)
This research proposes understanding the influences that cultural and social capitals exert on the immigrant entrepreneurship process of individuals who decided to move to a nation that is economically and culturally different from their home countries. Immigration is an increasingly phenomenon that affects several countries around the world, some of them having their economies heavily related to this group of people. When trying to find a job placement in the new market, most immigrants face difficulties such as language barriers, taste discrimination and lack of recognition of their accumulated capitals. A common option to reduce such challenges is pursuing entrepreneurship, which is usually related to fields that possess less influence of the aforementioned barriers, and that do not require much specific knowledge. Nevertheless, immigrant entrepreneurship has important differences when being compared to other types of entrepreneurship, and this fact is usually due to cultural and social aspects. In this context, it is inquired: “how does both the cultural and social capitals linked to the entrepreneur's country of origin relate to his/her opportunities to undertake and sustain an enterprise of the culinary field in a culturally and economically distinct country?”. In order to address this inquiry, four immigrant restaurant owners were interviewed. Two of them immigrated to England, coming from Latin American underdeveloped countries, while the other two immigrated to Brazil, coming from European developed nations. The semistructured interview script had 16 questions formulated according to Pierre Bourdieu’s concepts of cultural and social capitals, aiming at qualitatively understanding in what consisted these two types of capitals of each entrepreneur, as well as understanding how they related to each moment of their individual entrepreneurial journeys. The interviews were conducted in person in both cities of London and Florianópolis, during the first semester of 2016. The results show that all of the immigrant entrepreneurs faced some type of cultural shock and discrimination during their entrepreneurship processes, which is most evident in the Latin entrepreneurs. Regarding the influence of their cultural capitals, family influences, accumulated knowledge and professional experiences greatly influenced their entrepreneurship process, and the entrepreneurs who possessed the higher amount of accumulated and recognized cultural capital faced far less difficulties as immigrant entrepreneurs. When talking about their social capitals, the entrepreneurs mostly relied on their social connections with people born in their home countries or in nations more culturally similar to their own. These relations, however, were of different natures between the Latin and European immigrants. The social capital that mostly influenced the Latin entrepreneurs consisted on their families and Latin immigrant friends, who faced similar obstacles as they did. On the other hand, the social capital the European entrepreneurs relied during their entrepreneurial processes were friends born in their home countries, who are also renowned professionals in the culinary field and that were able to share valuable knowledge with them. This study contributes to the entrepreneurship field by addressing the emerging immigrant entrepreneurship topic, which is still being consolidated and has important gaps such as this one to be fulfilled.
159

Konstverkets roll i samtida reklam : Funktioner, meningsskapande och en jämförelse mellan svensk och singaporiansk reklam

Hallerström, Jacob January 2019 (has links)
This Bachelors essay takes an in-depth look at how meaning is created through advertisements with references to art. What reasons can be found for why art, a phenomenon that draws highly on analogue reactions, is still widely used in advertisements today in a society that is more and more digitalized. Through a strategic selection of ads picked to illustrate variations in how art is used in advertising, different forms of how meaning is created through these ads are analysed. Semiotic analyses are applied to six different ads that all use art in some way. Methods such as social semiotics and multimodal analysis-tools lay the foundation for how the analyses are made. The semiotic analysis focuses on distinguishing certain factors of the ads that motivate the use of famous artworks. Based on results from previous research in the field I choose to look at three different reasons to why artworks are used in advertisements; humour, seriousness and exclusivity. Furthermore, this bachelors essay also includes a comparative analysis. Half of the advertisements included were produced in Sweden, the other half in Singapore. This comparative aspect of the essay is motivated by the fact that Sweden and Singapore are the two most digitalized countries in the world. This led to an interest in whether the analogue reactions which advertising with references to art are based on may differ between these two countries. The study shows that humour and exclusivity are the two main functions that give reason to the use of art in the analysed advertisements. Furthermore, the semiotic analyses found that humour-based ads tend to depend more on the relation between words and image to create meaning. Advertisements based on exclusivity tend to be more reliant on the visual aspects of the image. A tendency towards visual links between the products and the artwork used in the advertisements could also be found. The comparative aspect of the study found a similar focus on humour and exclusivity in the advertisements, though different forms of humour. A more transparent use of exclusivity in the advertisements from Singapore than the Swedish ones could also be distinguished.
160

Permanência e êxito na passagem pelo ensino médio integrado : implicações do capital cultural e do ofício de aluno na seletividade escolar

Zibenberg, Igor Ghelman Sordi January 2016 (has links)
Esta dissertação tem com objeto de análise a permanência e o êxito dos estudantes do último ano dos cursos de ensino médio integrado do Campus Restinga do Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Sul. No intuito de compreender a seletividade escolar, a qual não é exclusividade no Campus Restinga mas pode ser vista com uma realidade em âmbito nacional, foram utilizados como instrumentos de coleta de dados a aplicação de questionário e a realização de entrevistas semiestruturadas junto às turmas de quarto ano do Curso de Técnico em Informática para Internet e Curso Técnico em Eletrônica, ambos integrados ao ensino médio. Esta seletividade escolar é incongruente com a legislação educacional, com a política pública de educação profissional da contemporaneidade e com as normativas internas do IFRS. Mobilizando aportes da Sociologia da Educação, a hipótese inicial é a de que haveria relação entre a permanência e o êxito com o processo de formação do habitus dos estudantes vinculado tanto ao capital cultural implicado pela origem social (BOURDIEU, 1998) quanto ao aprendizado do ofício de aluno (PERRENOUD, 1995). Como resultado foi possível observar que as exigências institucionais operadas pelos agentes sociais responsáveis pelos processos de ensino-aprendizagem têm sido maiores do que os instrumentos de gestão pedagógica presentes na instituição para favorecer a permanência e o êxito estudantil. Confirmando-se a hipótese inicial, verificou-se que a permanência e o êxito estudantil guardam uma relação muito próxima com três questões: formação do habitus dos estudantes vinculado ao capital cultural implicado pela origem social; aprendizado do ofício de aluno com destaque ao processo de adaptação e conformação dos estudantes mediante às exigências implícitas e explícitas postuladas pela escola; e, finalmente, a busca pela realização do ensino médio integrado como forma de preparação para o Enem e/ou vestibular a fim de posterior ingresso em um curso superior. / This master’s dissertation focuses on the permanence and success of final year students of integrated high school courses of the Federal Institute of Education, Science and Technology of Rio Grande do Sul (IFRS) - Campus Restinga. In order to understand the school selectivity, which is not exclusivity at Campus Restinga but may be seen as a reality at the national level, the application of a questionnaire and semi-structured interviews were used as data collection instruments. The participants of this study were fourth year students of Technical Course in Informatics for Internet and Technical Course in Electronics, both integrated to high school regular course. Such school selectivity is inconsistent with the educational legislation, the contemporary public policy for vocational education and the internal regulations of IFRS. With contributions of Sociology of Education, the initial hypothesis is that there would be a relationship between permanence and success with the formation of students’ habitus related to both the cultural capital implied by social origin (BOURDIEU, 1998) and the learning of student’s craft (PERRENOUD, 1995). As a result, it was observed that the institutional requirements applied by the social agents responsible for teaching-learning processes have been higher than the instruments of educational management present in the institution to promote students’ permanence and success. Confirming the initial hypothesis, it was found that students’ permanence and success are closely related to three issues: formation of students’ habitus related to the cultural capital implied by social origin; learning of students’ craft, highlighting students’ adaptation and conformation processes by implicit and explicit requirements postulated by the school; and finally, the search for the integrated high school course as a preparation for the High School National Exam (ENEM) and/or admission tests to subsequent entrance in universities.

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