This thesis deals with the issue of the conversion of the financial statements according to the Czech accounting principles to the IFRS. The first part of the thesis is focused on the bases of the conversion of the financial statements, entities who are obliged to present the financial statements under the IFRS, principles of the recognition according to the Czech accounting principles and IFRS. It further presents the basic types of the differences between IFRS and Czech accounting principles, technics and ways of conversion and finally the first-time adoption of International Financial Standards. The second part continues with the specific examples of the chosen areas of the conversion to the IFRS in the real company. The first area is emission rights, the next one continues with the valuation difference on the acquired asset and the whole thesis is closed with the issue of the liability discount. Every area is divided into four parts: general principles under Czech accounting principles, general principles under the IFRS, general principles in the company and the specific case within this area and its accounting view.

The aim of this thesis is to determine market value of company Adelita, s.r.o. to January 1st 2015 for management of the company for potential sale of part of or whole company. Theoretical part will present methodologies for company valuation, practical part then financial and strategic analysis followed by creation of financial plan and valuation by method of discounted cash flow.

This research focuses on the global expansion of the transnational retail industry. Globalization is a phenomenon experienced by many industries in the present global economy. The global production network (GPN) framework can be used to explain and interpret the phenomenon of transnational firms' adaptation strategies. Due to market saturation in their home countries, retailers began to expand into East Asia in the 1980s. However, cultural differences and legislative limitations created barriers and restrictions for the transnational retailers making this transition. How do firms overcome these challenges? Through a case study of Costco in Taiwan, this research investigates the ways in which retailers adapt their strategies with regard to three concerns: site decisions, product mix selection, and supply network consolidation. The results shows that Costco opted for a strategy of lesser localization in all three domains. This research provides evidence to support this characterization along with examples of Costco's localization strategies via a case study and focuses on the issue of the balance between localization and standardization in the GPN framework.

Syfte: Syftet med uppsatsen är att undersöka vilka risker de fyra storbankerna tar vid kreditgivningen av bostadslån och hur privatrådgivare hanterar risker och osäkerheter som kan uppstå vid ett bostadslån. Teoretisk referensram: Studiens teoretiska referensram består av teorier och vetenskapliga antaganden, där de flesta behandlar begreppet risk. Det presenteras även vetenskapliga artiklar som tar upp vad tidigare forskning bidragit med i detta område. Metod: Denna studie utgår från ett hermeneutiskt förhållningssätt och präglas av en deduktiv forskningsansats. Undersökningen tillämpar den kvalitativa forskningsmetoden och datainsamlingen sker genom semistrukturerade personliga intervjuer. Studiens urval är privatrådgivare från storbankerna Nordea i Tumba, Swedbank i Tumba, Handelsbanken i S:t Eriksplan och SEB i Sergelstorg. Empiri: I empirin presenteras den insamlade datan från de fyra genomförda personliga intervjuerna. Respondenterna som deltagit i intervjuerna och bidragit med värdefull information är anonyma. / Purpose: The purpose of this paper is to examine what risks the four major banks takes when they give credit of a mortgage loan and how the private adviser manages risks and uncertainties that can arise in a mortgage loan. Theoretical Framework: The theoretical framework consists of theories and scientific assumptions, most of which deal with the concept of risk. It also presents scientific articles dealing with what previous research has contributed in this field. Methodology: This study is based on a hermeneutic approach and is characterized by a deductive research approach. The study applies qualitative research methodology and the data collection is done through semi-structured individual interviews. The study's sample is private advisors from the four major banks that is Nordea in Tumba, Swedbank in Tumba, Handelsbanken in S:t Eriksplan and SEB in Sergelstorg. Result: The empirical analysis presents the data that is collected from the four completed personal interviews. Respondents who participated in the interviews and contributed with valuable information are anonymous. Conclusion: The study shows that the biggest risk that may arise for the bank with a mortgage loan is the customer's repayment capacity if it becomes impaired due to various factors. Private advisors manages risks by creating an understanding of the customer about what a mortgage loan means and provide advice and recommendations to prevent an impaired ability to repay.

El objetivo de la presente investigación es determinar la relación entre las variables producto y promoción de ventas en relación con la intención de compra en la categoría de ron y whisky en jóvenes de 20 a 26 años. De esta manera, poder identificar cuáles de ambas variables tiene mayor correlación con la intención de compra. Así también para las dimensiones de estas variables. De esta forma, se pueda comprender las razones por las que el volumen de ventas de ron es superior a la del whisky. Para el siguiente estudio, se decidió investigar antecedentes y entrevistar a dos expertos en el rubro de destilados y realizar dos focus group; Por ello, la investigación es de alcance correlacional, puesto que se busca describir y relacionar los motivos de la intención de compra en base a las variables y respectivas dimensiones puestas en estudio. A raíz de lo mencionado, se halló que las variables y dimensiones de mayor relación con la intención de compra para el público objetivo son: La promoción de ventas, el producto, descuento, precio de paquete, envase y etiqueta, seleccionado de manera respectivamente jerárquica. Por último, a partir de la investigación expuesta, se ha decidido recomendar en trabajar estrategias de marketing y comunicación en base a las dimensiones y variables anteriormente mencionadas, dado que se puede argumentar su afinidad entre la intención de compra con los jóvenes en estudio y su eficacia del caso. / The objective of the following investigation is to determine the relation between the variables product and promotion, and the motivation to purchase, in the rum and whiskey category, with young 20 and 26 year olds. The investigation will attempt to identify which of either variables mentioned has a higher correlation in regards to the motivation to purchase for the target audience. The correlation mentioned will clarify the reasons for the higher sales in rum in comparison to whiskey. For the following study, there is a detailed analysis in regards to the context and background, two expert interviews in relation to the category and two focus groups. Therefore, the investigation attempts to find correlations to understand the motives and dimensions of the variables product and promotion sales. The variables and their dimensions that have a higher relation to the motivational purchase for the primary public are mentioned in their respective hierarchy: sales promotion, the product, discounts, packet price, package and label. Lastly, after completing the research, it is recommended to investigate further in marketing strategies in relation to the dimensions and variables previously mentioned, due to the affinity between the motivation to purchase and the young people studied. / Trabajo de investigación

Vilken påverkan sociala medier har på konsumenter finns idag etablerat, men vilken påverkan influencers specifikt har på konsumentens köpprocess är ett outforskat område. Därmed är syftet med studien att undersöka vilken påverkan influencers har på konsumenters köpprocess. Studien redogör för influencerns roll i konsumentens köpprocess och hur viktigt det är för konsumenten att känna någon form av relation och trovärdighet till denne för att kunna påverkas till köp. De teoretiska modeller som applicerats på resultatet är köpprocessen och Black Box modellen som berör själva processen och The Big Five modellen som berör individen, det vill säga konsumenten. Studien har en tvärsnittsdesign och består av både online enkäter och intervjuer, av orsaken att tillföra både bredd och djup till undersökningen. Studiens primära målgrupp är svenska män och kvinnor i åldrarna 18-30. Enkäten besvarades av 150 respondenter och intervjun bestod av nio deltagare. Ur resultatet framkommer det att konsumenten använder sig av influencers främst i köpprocessen andra och tredje steg, detta bygger på trovärdighet och relation, där konsumenten ser influencern som ett givet hjälpmedel. Det framkommer även att influencers både har en direkt och indirekt påverkan på konsumenten då många respondenter medger att de någon gång genomfört ett köp på grund av något de sett i social media eller att influencern sått ett frö för framtida köp. Studiens resultat bidrar med riktlinjer för hur modeföretag kan optimera sin marknadskommunikation genom influencers i sociala medier för att påverka konsumenter till köp. Studiens resultat bidrar till forskningen då influencerns påverkan på konsumenten belyses samt vilka faktorer som är avgörande under köpprocessens gång. Studien består av svenska deltagare och är begränsad till Sverige. / The effect that social media has on consumers is an established area, but the effect that influencers have on consumers and their buying process has yet to be discovered. Therefore, the purpose of this study is to examine the effect that influencers have on consumers buying process. The study describes the role of the influencer in the consumers buying process and the importance credibility and relation has for further impact on intention to buy. The theoretical models that were applied to the result were the consumer buying process and the Black Box model that refer to the process and The Big Five model which refers to the individual, i.e the consumer. The study has a cross-sectional design and implies both online surveys and structured interviews. The primary target group consists of Swedish men and women, ages 18- 30. The Survey was answered by 150 respondents and the interviews had nine participants. The result shows that consumers use influencers in the consumer buying process, mainly in the second and third step. This is built on credibility and a relation where the consumer sees the influencer a given tool in the process. It appears that influencers have a direct and indirect influence on the consumer since a majority of respondents admit to making a purchase because of a post they saw on social media, but also admit to the possibility of influencers planting a seed for future purchases. The result of the study contributes with guidelines for fashion companies on how to optimize their marketing communication through influencers on social media to stimulate consumers to purchase. The result of the study also contributes to research by representing influencers impact on consumers and establishes the crucial factors during the consumer buying process. The study is limited to Swedish participants and was conducted in Sweden. The study is written in Swedish.

The diploma thesis focuses on complex economic evaluation of the investment project regarding the purchase of machining centre. Based on the elaborated literature review are those findings applied to the real investment project. Economic efficiency is calculated using the identified cash flows, discount rate and static and dynamic methods. Subsequently are identified project risks and their significance. In conclusion, the results are summarized and is reported recommendation whether or not to implement the project.

The diploma thesis is dealing with a fundamental analysis. The first part of diploma thesis presents the methods and procedures of analysis. It evaluates their advantages and disadvantages. The practical part of diploma thesis is dealing with an application of fundamental analysis in assessment of financial position of concrete joint stock company ČEZ. The top of my survey is estimated a formulation of instrinsinic share value and a recommendation for shares of ČEZ.

The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova

The aim of this diploma thesis is to perform a fundamental stock analysis of the joint - stock company ČEZ. The theoretical part consists of general definitions of individual methods and procedures of fundamental stock analysis, which makes a theoretical background for creating the experimental part. The experimental part consists of global, sectoral and firm analysis. The output of the fundamental stock analysis is establishing an intrinsic value of the stock and consequent investment recommendation.