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Date: 27/05/2021 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Hekmat Bsirini, Moe Gamil Hashem, and Hasitha Gayathri Jayasinghe                    (93/04/22)        ( 90\08\23 )                 ( 86/11/04 ) Title: A Disruptive Innovation Approach to Design a Business Model for a Startup DigitalHealthcare Platform. Tutor: Leanne Johnstone Keywords: disruptive innovation - healthcare - business model - digitalization - business modelinnovation. Research question: How should a disruptive innovation be successfully integrated into the business model of a digital healthcare platform startup, in terms of its value proposition? Purpose: Understanding the importance of innovative business models for new entrants to the healthcare sector, in terms of the marketing-related elements (namely, customer relationships, segments, and channels) which affect the whole process as the means to implement strategic aims. Method: This study used an action research approach. Data was generated by three integrative methods; a discussion with five board members of the case company, a secondary data review, and a questionnaire survey with potential customers. Conclusion: The model developed in this study identifies the implications of the disruptive innovation approach for a startup digital healthcare platform. It points out, identifying a customer segment that has been away from digital healthcare platforms due to certain inefficiencies in current platforms and designing the business model elements to cater to their needs eventually leads to the domination of the startup in the market.

Det papperslösa samhället har varit ett begrepp i över trettio år, men än läser vi tidskrifter och magasin i pappersform. Vi konsumerar dock dagligen allt mer information och mycket av denna är i digital form. Tidskriften är en produkt som liksom CD-skivan är möjlig att helt och hållet digitalisera. Kanske är det en anledning till att upplagorna minskar för många tidskrifter i Sverige? Denna rapport syftar till att nå en fördjupad förståelse för hur svenska tidskrifter möter den digitala utvecklingen i fyra kanaler; webbplats, Twitter, Facebook och applikation för iPad (digital utgåva). Med deduktivt angreppsätt gjordes en innehållsanalys av information som publicerats i de fyra kanalerna. Observationerna kompletterades med sekundäranalys av offentlig statistik. 20 olika tidskrifter undersöktes, 10 stycken med ökande tryckt upplaga och 10 stycken med minskande tryckt upplaga.Resultaten visar inget tydligt samband mellan hög aktivitet/närvaro i digitala medier och enminskande upplaga. Det är vanligare att tidskrifter med minskande upplaga finns på Twitter.Att ha ett Facebook-konto är lika vanligt i båda urvalsgrupperna. Att publicera en digital utgåva av en i huvudsak tryckt tidskrift är relativt ovanligt förekommande. / The paperless society has been a concept for more than 30 years now, yet we still readmagazines in printed form today. But we also consume a lot more information today than weused to, and this information is increasingly in digital form. The magazine is a physical product that just like the CD is possible to turn completely digital. Maybe this is a reason for the rapid decline of printed circulation among Swedish magazine publishers? This report aim to increase the knowledge of how Swedish publishers meet the digital development in four different channels, website, Twitter, Facebook and digital edition for iPad.A content analysis of the information in the four different channels was conducted on 20different magazines, 10 with an increasing printed circulation and 10 with a declining printedcirculation.The results show no clear indication that there is a connection between high digitalpresence/activity and declining printed circulation. It is however more common amongmagazines with a declining circulation to be present at Twitter. Publishing a digital edition of a printed magazine is still relatively uncommon among Swedish magazines.

<p>Current public health initiatives recognize that obesity is increasing to epidemic proportions in developed countries. In keeping with the view of obesity as a developmental, progressive condition, targeting childhood factors that predict increases in body mass index (BMI) may result in the development of more effective prevention interventions. To date, prospective studies of child-onset psychopathology and adult overweight in representative community samples are limited by short duration of follow-up into adulthood and an inability to make psychiatric diagnoses. Where available, childhood data has been analyzed together with adolescent data, such that it is difficult to disentangle the relationship between early psychological distress and adult overweight in these developmentally heterogeneous groups. The main objective of this thesis is to examine the relationship between childhood and adolescent symptoms of (i) Depression (ii) Attention Deficit Hyperactivity Disorder [ADHD] and (iii) Conduct Disorder [CD] with adult overweight, in a large, prospectively followed, community sample of Canadian children.</p> <p><strong> </strong>This thesis includes the 1,992 children aged 4-11 years and 1,302 adolescents aged 12-16 years who participated in the Ontario Child Health Survey (OCHS), a provincially funded, prospective cohort study of the psychiatric and general child health of a representative sample ofOntario community children undertaken in 1983 with follow-up assessment in 2000. Data are collected from multiple informants; psychiatric disorders are determined by a combination of parental, youth and teacher self-report and interviewer-administered measures. BMI is a derived variable determined from self-reported height and weight in 2000. Multiple regression analyses are undertaken to examine the association of child and adolescent mental illness with adult overweight, after controlling for the effects of age, sex, socioeconomic status, parental psychiatric history and, among the adolescent subgroup, cigarette smoking and alcohol use.</p> <p>Adults with a history of depression, ADHD or CD identified in childhood have increased body mass (BMI = 27.2 kg/m², 27.7 kg/m², and 27.9 kg/m², respectively) compared to their nonaffected peers (BMI= 24.8 kg/m²). Children who experienced increased depressive symptoms (among boys) and CD symptoms (boys and girls) are at greater risk for future weight gain than children with fewer symptoms. Adolescent girls with Depression or Conduct Disorder are heavier in adulthood than their psychologically healthier peers. Although ADHD was initially found to be associated with adult overweight, this relationship is accounted for by the effect of conduct disturbance, regardless of child sex.</p> <p>This thesis suggests that psychopathology in childhood and adolescence predicts increased adult body mass in a large community sample ofOntarioyouth. In childhood, boys with depressive symptoms and boys and girls with disruptive behaviour are at particular risk. Among adolescents, girls with greater depressive symptoms or conduct disturbance are at increased risk of future weight gain. Research examining the trajectories of children with depressive and externalizing disorders is needed to understand the mechanism of the relationship between these disorders in childhood and eating behaviours in adulthood.</p> / Master of Science (MSc)

Schools are facing challenges in their efforts to educate children appropriately and safely. Students who demonstrate inappropriate, anti-social, and/or disruptive behaviors are becoming more prevalent. School personnel are dealing with disruptive behaviors that occur more frequently and that affect staff and student safety. Additionally, the lack of discipline or management of disruptive behaviors has been identified by the public as the most persistent and possibly the most troublesome issue facing schools ( Cotton, 2001; Elam, Rose, & Gallop, 1998; Fitzsimmons, 1998; Killion, 1998). An assumption in managing problem behaviors in many urban schools is that punishment will change behavior. According to Skiba and Peterson (2000), severe and penalizing disciplinary policies frequently produce a negative school environment rather than improving student behavior. In general, urban schools across the nation rely on suspensions, loss of privileges, reprimands, and or expulsion as means of discipline. Unfortunately, these reactive consequences only help a small number of children learn to "comply with general expectations" and are insufficient for many students who exhibit more challenging behavior problems. This study examines the disciplinary practices being used in two urban middle schools to control disruptive behavior of students. It will reveal what aspects of certain disciplinary practices are viewed as helpful as well as areas needing improvement. It will also give insight into whether selected urban school principals and other stakeholders are using proactive strategies and techniques demonstrated in the research literature as being the most effective in terms of changing inappropriate behavior. Undertaking this study through the application of qualitative research methods of inquiry as a study using interviews, examining relevant documents, and observations will allow me an opportunity to explore my personal reactions to the defined disciplinary practices in the identified schools. / Ed. D.