The thesis explores the ways in which Serbian ethnic media in Canada represent their own group and “Others”, specifically Croats, Slovenians and Catholics, Bosniaks, Albanians and Muslims, Montenegrins and the West. The research investigates the convergence of these representations with Canadian multiculturalism. The thesis epistemologically feeds from Jean Jacques Rousseau’s 18th century theories of recognition and patriotism, Stuart Hall’s (1997) theory of representation and identity and Edward Said’s (1978) theory of Orientalism, and is further guided by the theoretical frameworks of Charles Taylor’s (1994) politics of recognition, Benedict Anderson’s (1992) long-distance nationalism and Maria Todorova’s (1994) Balkanism. Qualitative content analysis through purposive and sequential sampling of Serbian ethnic broadcasting is conducted to gauge the programs’ representations of the “Self” and “Others”. Ethnic media provide a method to promote a minority group’s heritage, but also to facilitate communication between various cultural, ethnic, religious and racial groups. In the age of an increased critique of multiculturalism, the role of ethnic media rises in importance. The findings of the thesis show that Serbian ethnic media employ Canadian multiculturalism to promote Serbian heritage, but also to stereotype other groups. Applying the theoretical juxtaposition of multiculturalism, nationalism and “Othering”, this research argues that through negative identification of “Others”, Serbian ethnic media deviate from Canadian multiculturalism that calls for a positive recognition of all Canadian groups.

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New Zealand’s 2008 general election, with its unprecedented focus on the “ethnic vote” and ethnic minority candidates with highest-ever party list rankings, proved compelling from a migrant engagement perspective. How do migrant communities achieve voice in their adopted country? And how does a now unmistakably multicultural nation address the political communication needs of an increasingly vocal, pro-active, and politically involved migrant population? This thesis examines the role of ethnic minority media in engaging migrant communities in the democratic process. In particular, it examines South Asian media in New Zealand and the extent to which they represented a vital public sphere for informing and engaging their wider migrant communities in public political debate during the 2008 election campaign. Applying qualitative and quantitative research approaches, this thesis elicits and analyses diverse perspectives of the extent to which local South Asian newspapers and radio current affairs programming represented an important complementary public sphere for informing and engaging migrant voters during the campaign. Ultimately, this study provides an alternative perspective on media coverage of the 2008 New Zealand general election, and insight into the role and influence of ethnic minority media within democratic discourse. As a contribution to the body of academic literature examining the media and minority political engagement, it is intended to provoke critical consideration of the communications needs facing new migrants in an increasingly multicultural New Zealand.

This study investigates a Facebook page named Sŭweden nyusŭ, which stands as an example of ethnicmedia targeting Koreans living in Sweden. Having gatekeeping theory as the theoretical frameworkand using a quantitative-qualitative media content analysis, the study looks at what news topics andnews sources are most used by the page, whether and how the news are presented objectively orsubjectively, as well as how the page’s followers react to the page’s content and how the page’sadministrator deals with these reactions. The study found that news topics related to economy andpolitics are the most prevalent, while the daily Dagens Nyheter is the most cited news source. Some ofthe news stories are presented subjectively, and the followers’ reactions are in general positive butalso inquiring and occasionally even negative and critical. The administrator usually tries to cater forthe followers’ demands and questions, but sometimes ignores or even questions their remarks. As thestudy also has the general goal of getting insight into the Korean community in Sweden, the findingssuggest the following. Firstly, Sŭweden nyusŭ compensates for what the community’s few existingethnic media channels lack. Secondly, some Koreans in Sweden who lack Swedish language skillsmay even be considered poorly integrated into the Swedish majority society. However, as forKoreans’ level of integration into the Swedish majority society, further research is needed in order toconfirm what the actual state is. The study therefore recommends more research to be conducted onthis topic, as well as on the subject of ethic media in Sweden in general.

L’histoire de l’immigration chinoise en Europe remonte au XVIe siècle. Les premiers journaux chinois y ont vu le jour trois siècles plus tard. Ils avaient pour but de chercher des solutions pour la Chine qui était troublée. Progressivement évolué, l’accent de ces médias ethniques est mis aujourd’hui plutôt sur la vie des immigrés chinois. Cependant, le gouvernement chinois a toujours en quelque sorte des contacts avec les communautés et les médias chinois d’outre -mer. Alors,cette thèse a pour but d’examiner les relations actuelles entre la politique chinoise,les migrants et les médias chinois en Europe.Aujourd'hui, sous le contexte de la mondialisation, les technologies de l'information et de la communication permet la diffusion globale à tous les types de médias chinois. Mais face aux sources d’informations de plus en plus variées,beaucoup d’immigrés chinois conservent une relation étroite et privilégiée avec les médias ethniques locaux. Parallèlement, le gouvernement chinois a toujours l’intention de maintenir un lien avec les migrants chinois du monde entier et de propager la culture chinoise à travers ces communautés, surtout les médias ethniques. En analysant l’évolution de la politique chinoise et les échanges entre les autorités chinoises et les médias chinois en Europe, on observe un rapprochement entre les deux acteurs, mais avec prudence. À travers une analyse de contenu des médias et une enquête effectuée dans sept pays européens sur la réception des immigrés chinois, cette recherche montre ensuite que les médias chinois d’outre-mer jouent le rôle d’un conciliateur et d’un porte-parole parmi les membres de la communauté. / The history of Chinese immigration in Europe dates back to the sixteenth century. The first Chinese newspapers were born there three centuries later. This ethnic media was created to seek solutions for China which was troubled at that time. Its focus has been changed to the local Chinese immigrants’ life progressively for over a century. However, the Chinese government still somehow contacts with the Chinese communities and the ethnic media in Europe. So this thesis aims to study and reveal the current relationship among China’s policy, Chinese migrants and the Chinese language media in Europe. Nowadays, in the context of globalization, the information and communication technologies enables global broadcast for all kinds of Chinese media. But despite this variety of information sources, many Chinese immigrants in Europe maintain a close and special relationship with the ethnic media. Meanwhile, the Chinese government always intends to maintain a close relation with Chinese migrants around the world and spread the Chinese culture through these communities, especially through ethnic media. By analyzing the development of China’s policy and the interactions between the Chinese authorities and Chinese media in Europe, this thesis observes a special connection with caution. Then, through a content analysis of media and a survey of Chinese immigrants conducted in seven European countries, this research reveals that the Chinese over seas media fulfils the functions of a conciliator and a spokes person within the community.