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Plan estratégico para el Hotel Nuevo Amanecer: periodo 2020-2024 / Strategic plan for Nuevo Amanecer Hotel 2020-2024Villegas Aguilar, Betsy Lizbeth, Reina Cadillo, Fabiola, Ponce Begazo, Karina, García Romero, Eva Vanessa 15 August 2019 (has links)
El presente proyecto formula un plan estratégico a 5 años para el Hotel Nuevo Amanecer, que tiene 7 años de funcionamiento y está localizado en el circuito Valle Sagrado de los incas. El análisis abarca una evaluación de las áreas operativas y administrativas, tomando como base la información del año 2018.
El hotel tiene alta dependencia de las agencias de viajes donde la mayor demanda se da por grupos asiáticos, europeos y americanos por eso la ocupabilidad anual promedio del hotel en el 2018 fue 42% frente al 35.5% que marca Mincetur. La investigación toma en cuenta las necesidades de los turistas nacionales y extranjeros, que se hospedan en hoteles tres estrellas, es así que busca diferenciarse y crear un océano azul.
La propuesta de valor a futuro se basa en el turismo vivencial, la responsabilidad social y la sostenibilidad, usando la tecnología existente en el equipamiento e infraestructura eco-amigable, que minimice el impacto ambiental y que reduzca los gastos.
Al finalizar el año 2024 se cumple con los objetivos financieros como son: el incremento en las utilidades netas en 40%, aumento de la ocupabilidad en 5% e incremento de las ventas en 5% generado por las actividades de turismo vivencial dentro del hotel y en las comunidades. / The present project formulates a 5-year strategic plan for Nuevo Amanecer Hotel, which has been in operation for 7 years and is located on the Sacred Valley of the Incas. The analysis includes an evaluation of the operational and administrative areas, based on the information of the year 2018.
The hotel has a high dependence on travel agencies where the highest demand is for Asian, European and American groups, The annual occupancy in 2018 was 42% compared to the 35.5% of Mincetur data. The research identified the preferences between domestic and foreign tourists who choose three-star hotel so the brand seeks to differentiate and create a blue ocean.
The future value proposition is based on vivential tourism, social responsibility and sustainability, using existing technology with eco-friendly equipment and infrastructure, which minimizes environmental impact and reduces expenses.
At the end of the year 2024 the financial objectives are acomplish, such as: the increase in net profits by 40%, increase in occupancy rate by 5% and sales growth by 5% generated by the activities of vivential tourism within the hotel and in the communities. / Trabajo de investigación
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Plan de negocio para un Agrolodge en la provincia La Convención - Cusco / Business plan for an Agro Lodge in the province of La Convención - CuscoCardoza Moreno, Jessica Elvira, Garcia Lazo, Tedhy Alexander, Miranda Garcia, Roxana Margarita, Vega Escobedo, Leandro Luis 06 December 2019 (has links)
En los últimos años el turismo se ha convertido en una fuente importante para la economía peruana debido a los reconocimientos que ha logrado el país por su comida, historia y arqueología, es así que los turistas siempre están ávidos a conocer todas nuestras costumbres y tradiciones a través del turismo vivencial.
Con lo antes mencionado, el presente trabajo tiene como objetivo diseñar un plan de negocio para la implementación de un Agrolodge en la provincia de la Convención – Cusco, este será un lugar donde se le brindará al turista un hospedaje con todas las comodidades para que pueda descansar y relajarse de la rutina, así como también aprenderá de todas las costumbres relacionadas a la agricultura inca, como arar la tierra, sembrar y cosechar diversos cultivos; todo esto estará acompañado de una alimentación con productos orgánicos.
Cusco es la ciudad con los índices de turismo más altos convirtiéndola en la segunda ciudad más visitada del Perú y su provincia La Convención es la más idónea para la instalación del Agrolodge por poseer tierras y climas aptos para una gran cantidad de cultivos; así como también por estar cerca de centros arqueológicos más importantes.
Luego de haber realizado el estudio del proyecto vemos que este es viable en un horizonte de 10 años, obteniendo flujos siempre positivos a partir del séptimo año de operación, con un VAN de US$ 835,671.09 y una TIR de 24.53% en un escenario moderado. La inversión total del proyecto asciende a US$ 2´693,190, la cual estará financiada por una hipoteca para la adquisición del terreno valorizado con US$ 1’500,000, un préstamo bancario de US$650,000 y capital de los socios de US$ 543,190. / In recent years tourism has become an important source for the Peruvian economy due to the recognition that the country has achieved for its food, history and archeology, so tourists are always eager to know all our customs and traditions to through experiential tourism.
With the aforementioned, this work aims to design a business plan for the implementation of an Agrolodge in the province of the Convention - Cusco, this will be a place where the tourist will receive accommodation with all the comforts so that he can rest and relax from the routine, as well as learn from all customs related to inca agriculture, such as plowing the land, sowing and harvesting various crops; all this will be accompanied by a diet with organic products.
Cusco is the city with the highest tourism rates, making it the second most visited city in Peru and its province La Convención is the most suitable for the installation of Agrolodge because it has land and suitable climates for a large number of crops; as well as being close to major archeological centers.
After having carried out the study of the project, we see that this is viable in a 10 years horizon, obtaining positive flows from the seventh year of operation, with a VAN of US$ 835,671.09 and a TIR 24.53% in a moderate scenario. The total investment of the project amounts to US$ 2’693,190, which will be financed by a mortgage for the acquisition of land valued at US$ 1’500,000 a bank loan of US$ 650,000 and capital of the partners of US$543,190. / Trabajo de investigación
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Zážitkový cestovní ruch v Jihočeském kraji / Experiential tourism in South Bohemia regionPROCHÁZKOVÁ, Tereza January 2017 (has links)
The aim of the thesis is to analyze the offer and demand for the products of experiential tourism in South Bohemia region. Based on the results of analysis a draft of a new of experiential tourism product is created.
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Proyecto TruePassport / True PassportAltamirano Roca, Stefanie Krystel, Gobitz Guanilo, Bruno Enrique, Guerra Palomino, Suling Angelly, Jauregui Gutierrez, José Ignacio, Merino Carreño, Magda Lucero 30 October 2019 (has links)
El presente proyecto tiene como objetivo el desarrollo de un modelo de negocios basado en las relaciones y alianzas estratégicas de los diversos agentes turísticos en la ciudad de Lima; esta última como modelo piloto. Se trata de una comunidad enfocada al turismo vivencial segmentada para extranjeros de entre 25 y 44 años de edad que buscan propuestas de experiencias únicas en la ciudad, esta segmentación se basó en el PET – Perfil del turista extranjero del 2018 desarrollado por Ministerio de Comercio Exterior y Turismo. Para el análisis de viabilidad de propuesta se realizaron cuestionarios tanto para expertos como a turistas en los principales centros de afluencia en la ciudad y asimismo validaciones de las ofertas turísticas actuales y las que serían ofrecidas con diferenciación en originalidad y cotidianidad por el equipo de TruePassport. Se concluyó que existe demanda insatisfecha por parte de los extranjeros con respecto al turismo en específico en la ciudad de Lima y una potencial acogida de propuestas vivenciales con la posibilidad de replicar el modelo en otras ciudades, además que la base del modelo se encuentra en las relaciones estratégicas que apalancan la operación y la necesidad de desarrollo de tácticas tanto online como offline para su promoción efectiva. / This project aims to develop a business model based on the strategic relationships and alliances of the various tourism agents in the city of Lima; this as a pilot model. It is a community focused on segmented experiential tourism for foreigners between 25 and 44 years of age who are looking for proposals of unique experiences in the city, this segmentation was based on the PET - Profile of the foreign tourist of 2018 developed by the Ministry of Foreign Trade and Tourism For the feasibility analysis of the proposal, questionnaires were made for both experts and tourists in the main centers of influx in the city and also validations of current tourist offers and those that would be offered with differentiation in originality and daily life by the TruePassport team. It was concluded that there is unsatisfied demand by foreigners regarding tourism specifically in the city of Lima and a potential reception of experiential proposals with the possibility of replicating the model in other cities, in addition to the basis of the model being found in the strategic relationships that leverage the operation and the need to develop tactics both online and offline for their effective promotion. / Trabajo de investigación
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Centro Cultural Gastronómico en Trujillo, La Libertad / Cultural center of gastronomySifuentes Revilla, Renata 01 June 2020 (has links)
Un Centro Cultural Gastronómico es aquel que desarrolla servicios basados en una de las manifestaciones culturales más importantes de nuestro país, la gastronomía.
La cual ha significado un importante punto de crecimiento y ha generado la aparición de tendencias basadas en desarrollar recorridos vivenciales, los cuales serán aplicados en el proyecto.
El proyecto se desarrolla en Trujillo, La Libertad. Esta ciudad se encuentra entre los tres destinos elegidos por turistas y se está posicionando como destino gastronómico. Es por eso que, los espacios gastronómicos actuales reúnen en cada edición hasta 10 000 visitas. Sin embargo, no se ha desarrollado aun, un proyecto que emplace funciones gastronómicas y que realice turismo vivencial.
El proyecto cuenta con dos flujos para generar continuidad, con la calle y con la plazuela ubicada en el terreno. Además, la volumetría nace según la forma y contexto del terreno, con un espacio central que permita una relación entre las funciones del proyecto como con el exterior. Este espacio se segrega en el segundo nivel para dividir las funciones, por un lado mantener el recorrido gastronómico y por otro, inicia la área educativa complementaria.
Por último, se representa la parte tradicional e innovadora, en los espacios de turismo gastronómico, presentando la historia de la gastronomía, y la parte moderna con las nuevas tendencias explicadas, y, en cuanto a la expresión, se representa la arquitectura tradicional trujillana, con la configuración de casas patios, y, por otro lado, la parte contemporánea, con la cobertura metálica de la plaza principal. / A Cultural center of gastronomy is one that develops related services in one of the most important cultural events in our country, gastronomy.
Which has an important growth point meaning and generated new trends baseon developing experiential registrars, which will be aplied on the Project.
The Project is developed in Trujillo, La Libertad. This city is among the three destinations chosen by tourists and its positioning itself as a gastronomic destination. That is why, the current gastronomic spaces meet up to 10 000 visits in each edition. However, it hasn’t yet been developed, a project that performs gastronomic functions and experiential tourism.
The project has to movements to generate continuity, with the Street and with the square located on the ground. In addition, volumetry is born acording to the shape and context of the land, with a central space that allow a relationship between the functions of the project and with the outside. This space is segregated in the second level to divides two functions, the gastronomic route and the complementary educational área.
Finally, the traditional and innovative part is represented, in the gastronomic tourism spaces, presenting the gastronomy history, and the modern part with the new trens explained. And, in termes of expresión the traditional Trujillo architecture is represented with the configuration of court houses, and on the other hand, the contemporary part, with the metallic coverage of the main square. / Tesis
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Perú Eco-Ride: Servicio turístico en vehículos eléctricos de movilidad personalHUapaya Huaman, Zuly Nataly, Julca Carmona, Renzo David, Knezvich Santivañez, Nikola, Priale Flores, Martin Manuel, Tarrillo Flores, James Pool 18 February 2020 (has links)
Eco-Ride es una idea de negocio que consiste en ofrecer recorridos turísticos en las principales zonas de Miraflores a través de vehículos eléctricos. Este tipo de experiencia vivencial será complementada con información educativa sobre la historia y tradiciones de esta ciudad. A su vez al realizar las actividades le permitirán interactuar con el medio ambiente generando el menor impacto posible.
El servicio contará con dos tipos de paquete, el estándar que consiste en otorgar el servicio desde el punto de encuentro y el corporativo donde se brinda un servicio más personalizado como el recojo desde su hotel o empresa, así como un vídeo del recorrido. Los canales de venta se darán a través de la página web o redes sociales, así como de forma directa en la oficina, que estará ubicada estratégicamente en las cercanías. Se contará con distintos medios de pagos, como el online para la comodidad, seguridad y facilidad del cliente. El público al cual está dirigido es principalmente a personas de ambos sexos pertenecientes del NSE A y B entre las edades de 18 a 45 años.
Para el inicio de operaciones de la empresa tendrá una inversión inicial de 209,115.00 soles, el cual será un 35% de financiamiento externo tradicional y el 65% restante estará constituido por el aporte de los socios. La recuperación del capital se realizará en un lapso de 1 año y 8 meses. Finalmente, Eco-Ride demuestra ser un proyecto con perfil viable. / Eco-Ride is a business idea that consists in offering tours around the main areas of Miraflores through electric vehicles. The experiential experience will be complemented with educational information about the history and traditions of the city. In turn, when performing the activities, they will allow you to interact with the environment, generating the least possible impact.
The service will offer two packages, the standard that departs from the meeting point, and the corporate, which includes a pick-up service from your hotel or company and a video recording of the tour. Tickets will be available through the website, social networks, and the tickets office, located in a strategic location. The target audience are people of both sexes, A and B socioeconomic level, and ages between 18 and 45 years.
To begin operations the company will need an initial investment of 209,115.00 soles, which will be 35% of traditional external financing and the remaining 65% will be constituted by the contribution of the partners. The capital recovery will be carried out in a period of 1 year and 8 months. Because of these, Eco-Ride proves to be a project with a viable profile. / Trabajo de investigación
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Espetáculos e espontaneidade: um estudo sobre experiências de consumo no turismoZuanazzi, Laura Tonon 20 April 2017 (has links)
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Previous issue date: 2017-04-20 / Nenhuma / A análise sobre o tema experiência de consumo permite identificar duas linhas de pesquisa distintas sob a perspectiva do consumidor. A primeira, defendida pelo marketing experiencial, aponta que a interação com o consumidor precisa ser preenchida com estímulos constantes que despertem surpresa e encantamento. A segunda, por outro lado, critica essa afirmação ao ressaltar que esse processo infantiliza o consumidor e que a busca atual é de liberdade na criação das próprias experiências. Especificamente no turismo, por se tratar de um setor do ramo de serviços, a elaboração da experiência por parte das empresas pode ser desenhada com características de um ou de outro cenário, residindo a dúvida de qual linha abriga a maior aceitação pelos consumidores. O objetivo desta dissertação é justamente analisar comparativamente experiências de consumo espetaculares versus espontâneas no turismo e, ainda, tentar compreender os pontos que aproximam e distanciam os dois cenários. Para tanto, foi realizada uma pesquisa qualitativa, inspirada na metodologia da pesquisa-ação para analisar, no momento do consumo, a reação e percepção dos consumidores em ambas as experiências. Os resultados foram divididos entre macrocategorias positivas e negativas e subcategorias específicas envolvendo as unicidades de cada cenário. Por fim, realizou-se uma análise comparativa entre as categorias que demonstrou a existência de uma linha tênue entre o que é considerado positivo e negativo em cada uma das abordagens. Este estudo instigou contribuições teóricas que criticam a existência de linhas dicotômicas e não relacionadas, sugerindo a complementação e coexistência de pontos positivos em ambos os cenários cenários para entregas de maior valor aos consumidores. Sob a perspectiva das empresas, os resultados apresentaram um conjunto de sugestões práticas que apoiam a construção de experiências de consumo positivas no setor de turismo. / The consumption experience studies lie on two different streams. The first one, supported by the experiential marketing, states that the interaction with consumers must be filled with constant stimulations that generates surprise and enchantment. The second one criticizes this idea suggesting that this process infantilizes the consumer; rather, it assumes that customers look for freedom to cocreate their own experiences. Regarding the tourism context, the construction of the experience by the companies can be drew in one or other scenario, leading to the question about which one have the best acceptance by consumers. The main objective of this dissertation is to comparatively analyze spectacular experiences versus spontaneous experiences in tourism and try to comprehend what are the points that put them together or that drive them away from each other. For this purpose, a qualitative research was conducted, inspired by the action-research methodology. The goal was to analyze, during the consuming process, the customers reactions and perceptions in both types of experience. The results were divided into macro categories – positive and negative – and specific subcategories in each scenario. Lastly, a comparative analysis between the categories showed the existence of a thin line that separates the perception of positive and negative in the two different approaches. This study instigates theoretical contributions that criticize the existence of a dichotomy between both lines and argues that both paths should complement each other and coexist. Under the companies’ perspective, the results exhibited a set of practical suggestions that support the construction of positive consuming experiences in tourism.
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Arquitectura sostenible y turismo vivencial en el distrito de Huancas, ChachapoyasDiaz Puerta, Rosita Liliana January 2024 (has links)
El trabajo de investigación tiene como finalidad estudiar nuevos enfoques del turismo, basados en el desarrollo sostenible que armoniza el confort con la naturaleza, por lo que se formula a través de la pregunta de investigación ¿De qué manera la aplicación de principios de arquitectura sostenible mejora el turismo vivencial en el distrito de Huancas, Chachapoyas? Para la comprobación de la hipótesis se tiene como objetivo general proponer el diseño de un ecologde basado en la arquitectura sostenible que mejore las condiciones del turismo vivencial para aportar a la identidad del lugar en el distrito de Huancas, Chachapoyas, la investigación se desarrolla en tres etapas, la primera es analizar la dimensión urbana de la arquitectura sostenible que incide en el comportamiento del turismo vivencial para identificar la necesidad del usuario, la segunda es identificar los patrones de arquitectura sostenible para determinar el tipo de intervención adecuada al distrito de Huancas, Chachapoyas y la tercera es determinar las características del diseño arquitectónico del ecolodge para la propuesta de un equipamiento para el turismo vivencial. La investigación es de tipo básica y descriptiva, siendo el tipo de investigación cualitativa, con enfoque investigación – acción y de nivel no experimental transversal, las técnicas aplicadas son la entrevista, la observación de campo y el mapeo, a través de los instrumentos para la recolección de datos como el cuestionario de entrevista, fichas de observación y cartografías. La selección de la población y muestra es no probabilísticas, ya que la selección será tipo intencional entre
pobladores del distrito y turistas. / The purpose of the research work is to study new approaches to tourism, based on sustainable development that combines comfort with nature, which is why it is formulated through the research question: How does the application of sustainable architecture principles improve experiential tourism in the district of Huancas, Chachapoyas? For the verification of the hypothesis, the general objective is to propose the design of an ecologde based on sustainable architecture that improves the conditions of experiential tourism to contribute to the identity of the place in the district of Huancas, Chachapoyas, developing in three stages, the The first is to analyze the urban dimension of sustainable architecture that affects the behavior of experiential tourism to identify the user's need, the second is to identify the patterns of sustainable architecture to determine the type of intervention appropriate to the district of Huancas, Chachapoyas, and the third is to determine the characteristics of the architectural design of the
ecolodge for the proposal of experiential tourism. The basic, descriptive type of research, being the type of qualitative research, with a research-action approach and of a non-experimental transversal level, according to the techniques, the interview, field observation and mapping will be applied, through the instruments for the data collection such as the interview questionnaire, observation sheets and cartographies. The selection of the population and sample is nonprobabilistic, since the selection
will be intentional between residents of the district and tourists.
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International Tourists' Experiences of the Heritage Buildings in Hawke's Bay, New Zealand.Willson, Gregory Brian January 2006 (has links)
There has been increased attention given in the tourism literature to experiential perspectives of tourism. This thesis addresses the lack of attention in previous experiential studies to the relationship between heritage buildings and tourism. Specifically, this thesis explores the influence of heritage buildings in shaping international tourists' experiences of a particular region of New Zealand: Hawke's Bay. This research sought insight into the specific attributes of heritage buildings that influenced the experiences of international tourists visiting the region, and examined the relative importance of heritage buildings for international tourism to Hawke's Bay, as perceived by international tourists visiting the region. In this way, results are assumed in the personal constructs of individual consumers (Beeho Prentice, 1997; Prentice, Witt Hamer, 1998; McIntosh Siggs, 2005). An increased understanding of the relationship between heritage buildings and tourism is essential in strengthening support for preservation, for product development and promotion. A mixed-methodology comprising of 50 semi-structured interviews, 66 photograph-supported interviews and 354 structured questionnaires was adopted. Hawke's Bay's heritage buildings were found to have an important influence on tourists' experiences of the region, visually and as part of the narratives of their reported experiences. Attributes of Hawke's Bay's heritage buildings that influenced tourists' experiences of the region included their architecture, exterior and interior design, colour, history and associated stories. Furthermore, the interviews elicited three key experiential themes that emerged from respondents' narratives of their experiences in Hawke's Bay. They are; 'visual appeal', 'personal reflections' and 'engaging experiences'. Specifically, it was found that a townscape is not a passive space. Heritage buildings render the townscape an experiential place filled with emotion, mindfulness, engagement, and imbued with personal meaning. Visitors in effect created their own experiences through their active interaction with the environment; rendering it relevant to a context they were personally interested in, or which held personal significance for them. Analysis of the questionnaires revealed that, as perceived by international tourists, heritage buildings are important to a region; a significant proportion of respondents indicated that they would theoretically be willing to pay some money to ensure the preservation of Hawke's Bay's heritage buildings. This thesis evidences the important relationship between heritage buildings and tourism, and future research is advocated to advance upon the conclusions made in this research.
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Puririy Travel/ Servicio turístico vivencialCruz Bonifacio, Rogelio Johnny, Lopez Torres, Gredy Gabriela, Molina Acuña, Gabriel, Molina Acuña, Rodrigo, Valdivieso Loayza, Angel 17 July 2021 (has links)
Puririy es una opción de negocio que tiene como fin ofrecer a aquellas personas de 20 a 35 años de NSE B- y C+ paquetes turísticos vivenciales, con la cual, puedan sensibilizar el cuidado del medio ambiente y a la vez ofrecer oportunidades de negocio a los pobladores que serán anfitriones durante la estadía que nuestros clientes elijan. Además, este tipo de experiencia vivencial será acompañada con una breve historia y costumbres que se oscila realizar en el lugar, por ello, se busca que nuestro cliente interactúe con los pobladores o anfitriones de la zona para generar conciencia sobre el trato que le damos al medio ambiente.
El servicio contará con unos diversos paquetes turísticos que combinan, el turismo vivencial acompañado de unos tours por la ciudad, otro paquete sería acompañado de deportes extremos y por último ofreceremos un paquete netamente turismos vivencial bajo costumbres y gastronomía de la zona. Los medios de difusión de nuestro servicio se darán a conocer mediante redes sociales o página web, que a su vez permitirá interactuar a los interesados mediante un canal de whatsapp para poder brindar la información requerida. / Puririy is a business option that aims to offer those people aged 20 to 35 years of NSE B- and C + experiential tourist packages, with which they can raise awareness of the care of the environment and at the same time offer business opportunities to the inhabitants who will be hosts during the stay that our clients choose. In addition, this type of experiential experience will be accompanied by a brief history and customs that are carried out in the place, therefore, it is intended that our client interact with the inhabitants or hosts of the area to generate awareness about the treatment we give to the environment.
The service will have several tourist packages that combine experiential tourism accompanied by tours around the city, another package would be accompanied by extreme sports and finally we will offer a package purely experiential tourism under customs and gastronomy of the area. The means of dissemination of our service will be made known through social networks or web pages, which in turn will allow interested parties to interact through a WhatsApp channel in order to provide the required information. / Trabajo de investigación
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