Social responsibility has a long history and it is evolved from the genuine altruism of human beings. On the other hand, corporate social responsibility finds its roots from organizations. The interactions of an organization and the public enable CSR to emerge and affect both organizations and human beings.The term CSR is evaluated differently in different contexts with different approaches by the scholars.One type of CSR, strategic CSR, aims for evaluating CSR from a strategic point of view. As strategic CSR is a long term investment, it provides a competitive advantage over competitors once a company invests in CSR and communicates CSR properly. The interest of consumers in products is the main drive for the introduction of the brand concept. Brand becomes important due to the fact that organization wants the products and services to be recognizable by the public. This recognition is followed by formation of brand reputation which requires long term investments to be established.The purpose of this study is to analyze how strategic CSR and brand reputation are perceived to affect competitive advantage in a specific company. This study traces the perceptions of CSR, the brand reputation and the competitive advantage concepts in this company, with particular focus on how they are perceived by the employees in the organization.In this case study, Exploratory Sequential Mixed Methods Design is used to have different insights from qualitative and quantitative analyses. In this design, first qualitative analysis has been conducted and it is followed by the quantitative analysis.Findings of this study reveal that in the specific company, the perceptions of management and nonmanagement employees differ for the given concepts. The non-management employees think that CSR enables competitive advantage whereas management favors brand reputation more and thinks that it is crucial for competitive advantage of the specific company. Although management thinks that CSR is an important concept that the organization might benefit from, there is no plan to evaluate CSR strategically in the specific company.A crucial attribute of a company is to be dynamic and to adapt rapidly to the industry and market changes. This is followed by generation of the brand and improvement of the brand to provide reputation. From this perspective, it is a necessity that both CSR and brand reputation should be evaluated strategically in ACME AB and if neglected, the competitive advantage of a company cannot be realized. / Socialt ansvar har en lång historia och det utvecklats från äkta altruism av människans inneboende altruism. Å andra sidan, finner samhällsansvar (CSR) sina rötter i organisationer. Samspelet mellan en organisation och samhället möjliggör för CSR sikt att växa och påverka både organisationer och människor.Termen CSR utvärderas olika i olika sammanhang med olika metoder av akademiker. En typ av CSR, strategisk CSR, syftar till att utvärdera CSR ur ett strategiskt perspektiv. Eftersom strategisk CSR är en långsiktig investering ger det en konkurrensfördel gentemot konkurrenterna när ett företag investerar i CSR och kommunicerar CSR väl.Konsumenternas intresse av produkter är den viktigaste drivkraften för införandet av varumärkesbegreppet. Varumärket blir viktigt på grund av att organisationen vill att deras produkter och tjänster ska kännas igen av allmänheten. När väl varumärket etablerats kan dess rykte börja byggas upp.Syftet med denna studie är att analysera hur strategisk CSR och varumärke uppfattas påverka konkurrensfördel i ett specifikt företag. Denna studie analyserar uppfattningar om CSR, det varumärke och konkurrensfördelar uppfattningar om begreppen i ett specifikt företag, med särskilt fokus på hur de uppfattas av de anställda i organisationen.I denna fallstudie används metodiken Exploratory Sequential Mixed Methods Design för att få insikt både via kvalitativa och kvantitativa analyser. I denna metodik, har första kvalitativ analys genomförts och det följs av den kvantitativa analysen.Resultaten av denna studie visar att i ett specifikt företag skiljer sig uppfattningarna om de givna begreppen mellan anställda i ledande och icke ledande ställning. Anställda i icke ledande befattningartror att CSR ger konkurrensfördelar, medan ledningen gynnar varumärke mer och tycker att det är avgörande för att ge företaget konkurrensfördelar. Även om ledningen anser att CSR är ett viktigt begrepp som organisation kan dra nytta, finns det inga planer på att utvärdera CSR strategiskt i ett specifikt företag.En avgörande egenskap hos ett företag är att vara dynamiskt och att kunna anpassa sig snabbt till förändringar i branschen och dess marknad. Detta bidrar till att bygga upp varumärket och, på längre sikt, ge det ett got rykte. Ur detta perspektiv är det en nödvändighet att både CSR och rykte utvärderas strategiskt i ett specifikt företag och om de försummas, kan deras associerade konkurrensfördelar för ett företag inte förverkligas.

Misophonia and hyperacusis are relatively unknown and misunderstood auditory sensitivityconditions. Misophonia is characterised by strong negative emotional reactions to sounds andsound patterns, depending on the meaning or context of the sound. Hyperacusis is characterizedby negative reactions to sounds, depending on the physical characteristics of the sounds (e.g.,frequency and intensity). Research often fails to distinguish misophonia from hyperacusis, andresearch on both conditions is scare. Moreover, there are insufficient tools available to assessand study misophonia and hyperacusis. The purpose of the current study was topsychometrically validate the Hyperacusis and Misophonia Discrimination Scale (HMDS).The goal of this self-report measure was to discriminate people with hyperacusis from peoplewith misophonia. Various analyses were used to assess the reliability and validity of thequestionnaire. A total of 249 participants completed the online questionnaire. Results indicatedan excellent reliability using Cronbach’s alpha and group and item comparisons showed thediscriminatory effectiveness of the HMDS. However, the results of a factor analysis indicateda complex underlying factor structure which did not provide a sufficient fit to the data,suggesting that the dimensions of the questionnaire require further refinement to effectivelydifferentiate between misophonia and hyperacusis. Based on the results, a revision to theHMDS is presented and future research should explore the psychometric properties of thisrevised scale as well as validate the HMDS with participants who have undergone a clinicalscreening in order to confirm their status. / Misofoni och hyperakusis är relativt okända och missförstådda tillstånd av auditiv känslighet.Misofoni kännetecknas av starka negativa känslomässiga reaktioner på ljud och ljudmönster,beroende på ljudets betydelse eller sammanhang. Hyperakusis kännetecknas av negativareaktioner på ljud, beroende på ljudets fysiska egenskaper (t.ex. frekvens och intensitet).Forskningen misslyckas ofta med att skilja misofoni från hyperakusis, och forskningen ombåda tillstånden är knapphändig. Dessutom finns det inte tillräckligt med verktyg för attbedöma och studera misofoni och hyperakusis. Syftet med den aktuella studien var attpsykometriskt validera Hyperacusis and Misophonia Discrimination Scale (HMDS). Måletmed detta självrapportmått var att skilja personer med hyperakusis från personer med misofoni.Olika analyser användes för att bedöma frågeformulärets tillförlitlighet och giltighet. Totalt249 deltagare fyllde i onlineformuläret. Resultaten visade på en utmärkt tillförlitlighet enligtCronbachs alfa och jämförelser mellan grupper och objekt visade på HMDS diskriminerandeeffektivitet. Resultaten av en faktoranalys indikerade emellertid en komplex underliggandefaktorstruktur som inte gav en tillräcklig passning till data, vilket tyder på att frågeformuläretsdimensioner kräver ytterligare förfining för att effektivt skilja mellan misofoni ochhyperakusis. Baserat på resultaten presenteras en revidering av HMDS och framtida forskningbör utforska de psykometriska egenskaperna hos denna reviderade skala samt validera HMDSmed deltagare som har genomgått en klinisk screening för att bekräfta sin status.

Being relatively young, the Swedish video game industry has experienced explosive growth in recent years, surpassing several traditional industries. Exemplified by the purchase of King for approximately three times the price of Volvo, and the fact that one in ten people on the planet has played a Swedish video game. This development notwithstanding, the industry remains academically unexplored, suffering high rates of failure among new businesses, and for many companies, access to capital is problematic. In many ways a unique industry; Reversing traditional business models. involving the community, their customers, during pre-, mid- and post-production combined with companies being born global. Therefore, traditional tools for financial analysis, such as profitability ratios, are proving insufficient and the industry is perceived as a risky investment. The study analyzes the underlying variables of such ratios, from the perspectives of uncertainty and risk as well as accounting, considering the unique characteristics of the Swedish video game industry; Providing guidelines for better utilization of the ratios. The authors establish a solid foundation for future studies on the topic and provide investors with useful tools to increase their knowledge of the industry. The findings indicate that due to the abstract nature of the industry, stemming from assets and value creation, financial ratios should be used in tandem with a uncertainty and risk assessment of certain key areas of the industry.

The major aims of this research are to explore and analyse the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance. It aims to develop a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This work builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This research develops and validates a conceptual model based on systematic and in-depth analysis of the literature in the field as well as the results of two exploratory studies conducted in Egypt and UK. It utilises a post-positivist research philosophy with a triangulation approach, in which quantitative and qualitative data is collected based on survey strategy through questionnaires, focus group and semi-structured interviews to address different levels of the study. Even though triangulation requires a commitment to greater amounts of effort, time and funds, it has the advantage of removing the bias that is often associated with the use of a single technique. This research finds that E-Marketing adoption by SBEs is significantly affected by their perception of E-Marketing relative advantage (usefulness), ease of use, compatibility as well as the SBE internal factors such as owner skills and support, available resources, organisational culture, type of products, international orientation and SBE size. On the other hand, the SBE internal factors have a positive direct impact on Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) related factors such as perceived ease of use, perceived relative advantage and perceived compatibility. These findings indicate that Internet Marketing and E-Mail Marketing are the most commonly used E-Marketing tools and that E-Marketing adoption has a strong positive impact on current and future marketing performance of SBEs. In terms of contribution to knowledge, this study provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. It addresses some research gaps in the field, particularly in terms of the impact of E-Marketing on marketing performance. The research model has been tested by a major survey of UK SBEs with a response rate of 32%, and has been robustly tested for reliability and validity. Moreover, the exploratory survey in Egypt indicated that there is another rich seam for investigation in terms of E-Marketing in developing countries. Overall the theory in the field of E-Marketing is still in its infancy stage and is not yet well established. This study can be considered as a step towards theory building in the field of E-marketing and has brought to light a number of concepts for the practice of E-Marketing by SBEs.

Whereas no prior contribution has focused on the case of a medium-sized city in a developing country, such as Mexico, to explore how urban structure and its expansion has affected the spatial distribution of employment, three distinct, but related papers were developed, which combine urban economics literature and spatial sciences techniques to fill this gap and provide new evidence. The first paper, entitled "Spatial Distribution of Employment in Hermosillo, 1999 and 2004" identifies where employment subcenters are. Testing the presence of spatial effects, it concludes that an incipient process of employment suburbanization has taken place; however, the city still exhibits a monocentric structure. As a complement, a second paper, "Employment Density in Hermosillo, 1999-2004: A Spatial Econometric Approach of Local Parameters" tests if the Central Business District (CBD), despite suburbanization, maintains the traditional attributes of attracting activities and influencing the organization of employment around it. The CBD is still attractive, but its influence varies across space and economic sector, conclusions that were masked by global estimations. Thirdly, a study was essential to uncover how important is the urban structure and the suburbanization of jobs in explaining the dispersion resulting of households and workplaces (commuting). The paper entitled "Commuting in a Developing City: The Case of Ciudad Obregon, Mexico" examines this issue. To take advantage of the commuting information available, the study area was switched. In general, the results are consistent with those suggested by urban economics; moreover, the inclusion of workplace characteristics was a novelty to model commuting behavior and proves that space matters. Additionally, new evidence was provided to the field of spatial science through the applications of techniques able to expose the spatial effects associated with the distribution of employment, more specifically, the Exploratory Spatial Data Analysis(ESDA), Geographically Weighted Regression (GWR) with spatial effects, as well as the generalized multilevel hierarchical linear model (GMHL) were used. The new findings produced for this dissertation provide a more comprehensive understanding of urban dynamics and could help to improve the planning process. It is hoped that this dissertation will contribute to that development as well as stimulate further research.

Climate change, with the possibility of an ice free Arctic ocean by 2015, has generated a renewed interest in the Arctic. This interest is being driven by the possibility of easier access to the abundant supply of resources such as oil, gas, minerals, and fisheries. Interest in Arctic tourism is also growing. Retreating sea ice will provide opportunities to avail of shorter routes for maritime traffic to and from Asia, North America, and Asia via the Arctic Ocean and Northwest Passage. In addition, the rate of population growth of local inhabitants in the Canadian Arctic is the fastest in Canada and one of the fastest in the world. A growing population will increase the demand for sealift resupply to Canada's northern communities. This work presents the first attempt to examine the role of privatization of icebreaking services in light of the present and projected shortages of infrastructure to support development in the Arctic. A unique combination of multiple methods within marine transportation, comprising of Delphi, grounded theory, and quantitative survey, is applied to investigate the potential for private involvement in the delivery of icebreaking services in the Canadian Arctic. This includes a novel application of Strauss and Corbin's Grounded Theory approach to develop hypotheses and relationships grounded in expert opinion. Although the Arctic Ocean may be ice free during the summers, there is still the issue of winter freezing and the threat of lingering multi-year ice which will impede marine transportation especially during periods of darkness and fog. The research shows that the future growth and development of the Canadian Arctic will undoubtedly require the use of designated icebreakers and ice strengthened vessels. However, Canada's fleet of Arctic icebreakers is ageing and considered unsuitable for future demands. While Canada has earmarked CAD $750M for the construction of one new icebreaker scheduled for delivery in 2017, the research shows that Icebreakers can be built outside of Canada for considerably less money and in less time. Also, the management and operation of the Canadian Coast Guard is under considerable security by the Auditor General of Canada. The research shows that not unlike others Arctic nations, there is potential for the creation of private-public partnerships in the delivery of Canadian Coast Guard services, principally icebreaking, in the Arctic.

The research for this doctoral study focused on children’s learning in mathematics and its relationship with independent pupil-pupil talk. In particular the interest was in how younger lower attaining children (aged 6-7) exchanged meaning as they talked together within a mathematical task. The data for the doctoral study had been gathered as part of the Talking Counts Project which I directed with colleagues at the University of Exeter. The project developed an intervention to encourage exploratory talk in mathematics with younger lower attaining children. Video material and transcripts of the mathematics lessons from nine classrooms that were part of the TC Project were used as the data set for the doctoral study. The focus of the analysis was on the independent pupil-pupil talk from one pre intervention session and one post intervention session from these nine classrooms. In using an existing data base, analysis was carried out in more depth and from a new perspective. A Vygotskyan sociocultural approach was maintained but analysis of the learning in the doctoral study was refocused in line with theories of situated meaning in discourse and with theories of the emergence of mathematical objects. Hence my examination of the children’s learning for the doctoral study went beyond the original research carried out in the TC Project. Within an interpretivist paradigm the methods of analysis related to the functional use of the children’s language. Interpretations were made of the children’s speech acts and their use of functional grammar. This enabled a study of both social and emotional aspects of shared intentionality as well as personal, social and cultural constructs of mathematical objects. The findings suggested that, where the talk was productive, the children were using deixis in sharing intentions and that this use could be related to the exchange of meaning and objectifying deixis.

Recently, sexting has gained popularity in both popular press and academic publications. Despite the prevalence of this communicative behavior, there is limited research that focuses on a theoretical explanation as well as how it can potentially enhance relationships. The purpose of this dissertation was threefold: to utilize the multiple goals theoretical perspective to examine sender goals when sexting, to assess if multiple goals within sexting was associated with relational behaviors and outcomes, and to develop a reliable and valid scale for sexting goals. A two-phase study was implemented. In phase 1, participants provided actual sexting messages they had recently sent to another person, and also provided their goal when they sent that particular message. Participants also answered scales related to relationship, communication, and sexual satisfaction, affectionate communication, and relational maintenance behaviors. Analytic coding was utilized for the open-ended responses regarding message content and goals, and the researcher also used the responses to develop participant- and theoretically-driven scales. Nine themes were identified for the type of goal participants had when sending sext messages. For phase 2, the proposed scale for the multiple goals of sexting was added to the preexisting survey. The researcher coded 204 sexting messages provided by participants as instrumental, relational, or identity goals and conducted multiple regressions to assess how the type of goal influenced each of the five relational outcomes. Multiple regressions revealed no significant associations among multiple goals and outcomes. Finally, exploratory factor analysis and confirmatory factor analysis was used to assess the proposed scale for the multiple goals of sexting. The EFA revealed a four-factor solution and the CFA demonstrated factorial validity for the scale. Post hoc analysis revealed significant associations for the goals from the scale and the relational outcomes. The results of this dissertation demonstrate that multiple goals are utilized in the context of sexting, and that specific goals are important for relational outcomes.

Designing user-interfaces so that first-time or infrequent users can accomplish their goals by exploration has been an enduring challenge in Human-Computer Interaction. Iterative user-testing is an effective but costly method to develop user-interfaces that support use through exploration. A complementary method is to use modeling tools that can generate predictions of user exploration given a user-interface and a goal description. Recent computational models of goal-directed user exploration have focused on predicting user exploration of websites and demonstrated how predictions can inform user-interface design. These models employ the common concepts of label following and information scent: that the user's choice is partly determined by the semantic relevance between the user's goal and the options presented in the user-interface. However, in addition to information scent, other factors including the layout position and grouping of options in the user-interface also affect user exploration and the likelihood of success. This dissertation contributes a new model of goal-directed user exploration, called CogTool- Explorer, which considers the layout position and the grouping of options in the user-interface in concert with a serial evaluation visual search process and information scent. Tests show that predictions from CogTool-Explorer match participant data better than alternative models that do not consider layout position and grouping. This dissertation work has also integrated the CogTool- Explorer model into an existing modeling tool, called CogTool, making it easier for other researchers and practitioners to setup and generate predictions of likely user exploration paths and task performance using CogTool-Explorer.

Association rule mining is one of the most popular data mining methods. However, mining association rules often results in a very large number of found rules, leaving the analyst with the task to go through all the rules and discover interesting ones. Sifting manually through large sets of rules is time consuming and strenuous. Although visualization has a long history of making large amounts of data better accessible using techniques like selecting and zooming, most association rule visualization techniques are still falling short when it comes to large numbers of rules. In this paper we introduce a new interactive visualization method, the grouped matrix representation, which allows to intuitively explore and interpret highly complex scenarios. We demonstrate how the method can be used to analyze large sets of association rules using the R software for statistical computing, and provide examples from the implementation in the R-package arulesViz. (authors' abstract)