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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
101

Avalia??o de reusabilidade de aplica??es web baseadas em frameworks orientados a a??es e a componentes: estudo de Caso sobre os Frameworks Apache Struts e JavaServer Faces

Dantas, Andr? Medeiros 08 January 2008 (has links)
Made available in DSpace on 2014-12-17T15:47:46Z (GMT). No. of bitstreams: 1 AndreMD.pdf: 5208404 bytes, checksum: 35b3883a3ba487ddd5f5627c46d41e2c (MD5) Previous issue date: 2008-01-08 / ?Over the years the use of application frameworks designed for the View and Controller layers of MVC architectural pattern adapted to web applications has become very popular. These frameworks are classified into Actions Oriented and Components Oriented , according to the solution strategy adopted by the tools. The choice of such strategy leads the system architecture design to acquire non-functional characteristics caused by the way the framework influences the developer to implement the system. The components reusability is one of those characteristics and plays a very important role for development activities such as system evolution and maintenance. The work of this dissertation consists to analyze of how the reusability could be influenced by the Web frameworks usage. To accomplish this, small academic management applications were developed using the latest versions of Apache Struts and JavaServer Faces frameworks, the main representatives of Java plataform Web frameworks of. For this assessment was used a software quality model that associates internal attributes, which can be measured objectively, to the characteristics in question. These attributes and metrics defined for the model were based on some work related discussed in the document / ?O uso de frameworks para as camadas do Controlador e Vis?o do padr?o arquitetural MVC adaptado para aplica??es Web se tornou bastante popular ao longo dos anos. Eles s?o classificados em Orientados a A??es ou Orientados a Componentes , de acordo com a estrat?gia de solu??o adotada pelas ferramentas. A escolha por uma dessas estrat?gias faz com que o design da arquitetura do sistema adquira caracter?sticas n?o-funcionais ocasionadas pela forma com que o framework leva o desenvolvedor a implementar o sistema. A reusabilidade dos componentes ? uma dessas caracter?sticas. Ela possui um papel muito importante para atividades como evolu??o e manuten??o do sistema. O trabalho desta disserta??o consiste em analisar o quanto a reusabilidade pode ser impactada de acordo com a utiliza??o de um tipo de framework Web. Com esse intuito, foram realizados estudos de caso atrav?s da implementa??o de pequenas aplica??es de controle acad?mico se utilizando das mais recentes vers?es dos frameworks Apache Struts e JavaServer Faces, os principais representantes de frameworks Web da plataforma Java. Para essa avalia??o, foi utilizado um modelo de qualidade de software respons?vel por associar atributos internos, que podem ser medidos objetivamente, ? caracter?stica em quest?o. Esses atributos e m?tricas definidos para o modelo foram baseados em alguns trabalhos relacionados discutidos no documento
102

ESTUDO DE ÍNDICES DE DIVERSIDADE COMO DESCRITORES DE TEXTURA PARA CLASSIFICAÇÃO DE IMAGENS DE FACES / STUDY OF DIVERSITY INDICES AS DESCRIPTORS OF TEXTURE FOR CLASSIFICATION IMAGES OF FACES

Reis, Artur Bernardo Silva 13 April 2012 (has links)
Made available in DSpace on 2016-08-17T14:53:20Z (GMT). No. of bitstreams: 1 dissertacao Artur.pdf: 2614613 bytes, checksum: ccffca7646e98481fa69cd43bca77f03 (MD5) Previous issue date: 2012-04-13 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work purposes an investigation into the potential of characterization of textures of human faces in digital images using the diversity index. To this we developed a methodology that uses the retinex to normalization of lighting conditions, diversity indexes for feature extraction and Support Vector Machine as classifier. Several tests are performed using four bases of face images, each base with uniques characteristics that can be verified the usability of the indexes used. The results are very promising since in eighteen tests were reached accuracies over 95%. In addition, a sensitivity of 100% in a test case and false positive rate of 0.2%, indicating that the diversity index can be a good tool for describing textures of human faces. / O objeto de estudo deste trabalho é uma investigação sobre o potencial grau de caracterização de texturas de faces humanas em imagens digitais usando índices de diversidade. Para isto é desenvolvida uma metodologia que utiliza o retinex como técnica de normalização de iluminação, índices de diversidade para a extração de características e a Máquina de Vetores Suporte como classificador. Para isto são realizados vários testes utilizando quatro bases de imagens de faces, com várias características peculiares para que possa ser verificada a usabilidade dos índices utilizados. Os resultados obtidos são muito promissores, uma vez que em dezoito testes realizados, foram atingidas acurácias acima de 95%. Além disso, obtivemos sensibilidade de 100% em um caso de teste e taxa de falsos positivos de 0.2%, indicando que os índices de diversidade podem ser uma boa ferramenta para a descrição de texturas de faces humanas.
103

Photo engagement: how presentation and content of images impact their engagement and diffusion

Bakhshi, Saeideh 07 January 2016 (has links)
The type of media shared through social media channels has shifted from text content to include an increasingly large number of images. Visual traces resulting from people's online social behavior have the potential to reveal insights about our habits, activities and preferences. The role of social network-related factors have been well studied in previous research. Yet, few studies have sought to understand how user behavior in social networks is dependent on the image itself. The goal of my dissertation is to understand how people engage with image content, and I seek to uncover the role of presentation and image content on people's preferences. To achieve this goal, I study the image sharing communities, Flickr, Instagram and Pinterest, using quantitative and qualitative methods. First, I show how colors -- a fundamental property of an image -- could impact the virality of an image on Pinterest. I consider three dimensions of color: hue, saturation and brightness and evaluate their role in the diffusion of the image on Pinterest, while controlling for social network reach and activity. Next, I shift the focus from abstract colors to a higher-level presentation of images. I study the role of filters on the Flickr mobile application as proxies to visual computation. To understand how people use filters, I conduct an interview study with 15 Flickr mobile users about their filter use. I analyze Flickr mobile images to discover the role of filters in engaging users. Presentation is not the only factor that makes an image interesting. To gain deeper insights in what makes an image more engaging in social image sharing sites, I study the images of people on the Instagram network. I compare images of people with those that do not have faces and find that images with human faces are more engaging. I also look at the role of age and gender of people in the image in engaging users. Finally, I examine different content categories, with and without filters, and study the impact of content category on engagement. I use large-scale data from Flickr and interviews with Flickr mobile users to draw insights into filter use and content engagement. This dissertation takes a first step toward understanding content and presentation of images and how they impact one aspect of user behavior online. It provides several theoretical and design implications for effective design, creation and imposition of rules on image sharing communities. This dissertation opens up a new direction for future research in multimedia-mediated communication.
104

Skin colour, pigmentation and the perceived health of human faces

Stephen, Ian D. January 2009 (has links)
Many non-human animal species use colour to signal dominance, condition or reproductive status. These signals have not previously been noted in humans. This thesis investigates the effects of skin colouration and pigmentation on the apparent health of human faces. Section 2 showed that individuals with increased fruit and vegetable and carotenoid consumption have yellower skin (Study 1) due to increased carotenoid pigmentation in the skin (Study 2). In Section 3, participants enhanced the redness, yellowness and lightness of the skin portions of colour-calibrated facial photographs to optimise healthy appearance. This suggests roles for blood (red) and carotenoid/melanin (yellow) colouration in providing perceptible cues to health. The contrast between lips and facial skin colour was not found to affect the apparent health of the faces, except in the b* (yellowness) axis, where enhanced facial yellowness caused an apparent blue tint to the lips. In Section 4 participants enhanced empirically-derived oxygenated blood colour more than deoxygenated blood colour to optimise healthy appearance. In two-dimensional trials, when both blood colour axes could be manipulated simultaneously, deoxygenated blood colour was removed and replaced with oxygenated blood colour. Oxygenated blood colouration appears to drive the preference for redness in faces. In Section 5 participants increased carotenoid colour significantly more than they increased melanin colour in both single-axis and two-dimensional trials. Carotenoid colour appears to drive the preference for yellowness in faces. In a cross-cultural study (Section 6), preferences for red and yellow in faces were unaffected by face or participant ethnicity, while African participants lightened faces more than UK participants. A preference for more redness in East Asian faces was explained by this group’s lower initial redness. The thesis concludes that pigments that provide sexually-selected signals of quality in many non-human animal species – carotenoids and oxygenated blood - also provide perceptible cues to health in human faces.
105

Vnímání krásy - biologické vs. kulturní determinanty / Perception of beauty - biological vs. cultural determinants

Obdržálková, Zita January 2013 (has links)
This thesis deals with problems of biological and cultural determinants influencing perception of beauty. It attempts to find out if there is a common biological basis of perception of beauty or if beauty represents merely a sociocultural construct - product of a specific culture. With respect to biological determinants it concerns biological processes significantly influencing perception of beauty. In this context, these processes include probably innate evolutionary adaptations, effects of brain cognitive systems and neural correlates processing perceptions of beautiful objects. In connection with cultural determinants it presents studies emphasizing cross-cultural differences in perception of beauty. Further subject of the thesis is an aesthetic conception of subjective and objective beauty and related concept of beauty based on mathematical relations. In this connection, the creation of universally beautiful objects based on fixed mathematical rules as well as the possibility of exact measurement of beauty are discussed.
106

Assimetria cerebral na percepção de expressões faciais de valência positiva e negativa / Brain asymmetry in perception of positive and negative facial expressions

Alves, Nelson Torro 15 April 2008 (has links)
A técnica de campo visual dividido foi utilizada na análise dos padrões de assimetria cerebral para a percepção de expressões faciais de valência positiva e negativa. Oitenta universitários destros (65 mulheres, 15 homens) foram distribuídos em cinco grupos experimentais com o objetivo de se investigar separadamente a percepção de expressões de alegria, medo, surpresa, tristeza e da face neutra. Em cada apresentação de estímulo, uma face alvo e uma face distratora eram apresentadas à direita ou à esquerda de um ponto de fixação localizado no centro da tela do computador. O tempo de apresentação dos estímulos foi de 150 ms e os participantes tiveram que determinar o lado (esquerdo ou direito) em que havia sido apresentada a face alvo, utilizando um mouse para responderem aos estímulos. As análises estatísticas de tempo de reação e erros de julgamento indicaram não haver diferenças entre o desempenho de homens e mulheres na tarefa experimental. Expressões faciais de alegria e medo foram identificadas mais rapidamente quando apresentadas no campo visual esquerdo, indicando uma possível vantagem do hemisfério direito na percepção destas emoções. Menores tempos de reação e erros de julgamento foram observados para as condições de pareamento em que faces emocionais foram apresentadas no campo visual esquerdo e faces neutras no campo visual direito. A análise dos pareamentos entre faces indicou que faces neutras e de alegria são percebidas mais rapidamente e com maior acerto que faces de medo e tristeza. Embora não tenha havido uma vantagem do hemisfério direito para a percepção de todas as expressões faciais, os resultados deste estudo tendem a concordar com a hipótese do hemisfério direito para o processamento emocional. / The divided visual field technique was used to analize the patterns of brain asymmetry in the perception of positive and negative facial expressions. Eighty undergraduate students (65 female, 15 male) were distributed in five experimental groups in order to investigate separately the perception of expressions of happiness, surprise, fear, sadness, and neutral. In each trial, a target and a distractor expression were presented in a computer screen during 150 ms and participants had to determine the side (left or right) on which the target expression was presented using a mouse to respond to the stimuli. Time reaction and judgment errors analysis showed no differences between men and womens performance in experimental task. Results indicated that expressions of happiness and fear were identified faster when presented on the left visual field, suggesting an advantage of the right hemisphere in the perception of these expressions. Fewer judgment errors and faster reaction times were observed for the matching condition in which emotional faces were presented on the left visual field and neutral faces on the right visual field. Analysis of the pairs of faces indicated that neutral and happy faces were perceived faster and more accurately than faces of fear and happiness. Although an advantage of the right hemisphere was not occurred for the perception of all expressions, results tend to support the right hemisphere hypothesis for emotional processing.
107

Relação entre nanomorfologia e reatividade de eletrodos não-enzimaticos modificados para a determinação de analitos de interesse biológico / Relationship between nanomorphology and reactivity of electrodes modified non-enzymatic for the determination of analytes of biological interest

Pastrián, Fabián Andree Cerda 17 August 2018 (has links)
Na constante busca de novas estratégias para melhorar a atividade catalítica, foi que a começos do século passado, a síntese de nanopartículas de formato controlado, tornou-se em um dos acontecimentos que revolucionaram a abordagem catalítica da Química, criando assim a linha da nanociência, onde com a síntese de nanopartículas de formato ao nível nano, é possível controlar as propriedades catalíticas dos materiais a nível macroscópico. O presente trabalho apresenta, a síntese de nanopartículas de óxido cuproso (NPs-Cu2O) com faces cristalográficas controladas. Foi possível sintetizar estruturas cúbicas, esféricas, e octaédricas, sendo os cubos e octaedros os que possuem faces cristalográficas de tipo (100) e (111), respectivamente. Entretanto, as esferas possuem uma mistura entre ambas das faces. As propriedades catalíticas das NPs-Cu2O foram testadas eletroquimicamente mediante uma reação modelo de detecção de glicose. As NPs-Cu2O, foram sintetizadas em médio básico com cloreto de cobre (CuC12) como percursor, posteriormente com concentrações diferentes de cloridrato de hidroxilamina (NH2OHoHCI) foram obtidas NPs-Cu2O com estrutura cúbica, octaédrica e esférica. Posteriormente, foram imobilizadas numa superfície de eletrodo de carbono vítreo, mediante a técnica de casting. A oxidação catalítica da glicose, permitiu observar que o desempenho da estrutura cúbica fossesuperior, com uma sensibilidade de 442 ± 7 µA mM-1 cm-2, enquanto as estruturas esféricas e octaédricas foram de 165 ± 3 µA mM-1 cm-2 e 38 ± 1 µA mM-1 cm-2, respectivamente. Seguido as NPs-Cu2O, foram testadas na presença de Ácido Ascórbico (AA) e Ácido Úrico (UA), foi observado que os cubos possuem uma seletividade única, comparada com as outras estruturas. Dito comportamento foi estudado com Analise computacional (DFT), onde foi possível de observar que a distribuição entre átomos de Cobre e Oxigênio, determina a seletividade do material. Numa segunda etapa, para entender a importância da conservação estrutural e integridade morfológica, foram testadas as NPs-Cu2O, aos diferentes dias após de ser sintetizadas, observando claramente uma relação entre estrutura e atividade catalítico. Foi observado que nas estruturas cúbicas o deterioro foi maior em comparação com as outras estruturas, isto acompanhado mediante DFT, foi determinado que estrutura cúbica apresenta uma maior interação com o oxigênio, provocando assim, que a rápida transformação de Cu(I) para Cu(II), como CuO. Por último as NPs-Cu2O, foram testadas por espectroscopia de fotoelétrons excitados por raios X (XPS), este analise ajudou a compreender que o desempenho catalítico, não estava relacionado com a formação de Cu (III). Estes resultados foram apoiados pelos resultados obtidos pela espectroscopia de infravermelho in situ (FTIR), já que nessa análise foi possível de observar como o estabilizante (SDS), foi determinante em cada estrutura. / In the constant search for new strategies by advance of catalytic activities, was that at the beginning of the last century the synthesis of nanoparticles in a controlled format, became one of the events that revolutionized the catalytic approach of Chemistry, thus creating a line of nanoscience, where with the synthesis of nanoparticles of format at the nano level, it is possible to control catalytic properties of materiais at the macroscopic level. Consequently, the present work the synthesis of cuprous oxide nanoparticles (Cu2O-NPs), with crystallography faces welldefined. It was possible synthesize cubic, spherical and octahedral structure, the cubes and octahedrons being those having crystallographic faces of type (100) and (111), respectively. Meanwhile, the spheres have a mixture between both faces. The catalytic properties of Cu2O-NPs were electrochemically tested by a model glucose detection reaction. The Cu2O-NPs were synthetized in basic solution with cooper chlorate (CuCl2) like precursor, after with different concentration of hydroxylamine hydrochloride (NH2OH· HCl) were obtain cubic, spheres and octahedral structure. Posteriorly, were immobilized in a glassy carbon surface, through the technique of casting. The catalyst oxidation of glucose allowed observe that the performance of cubic structure was superior, with a sensibility of 442 ± 7 µA mM-1 cm-2, while the spheres and octahedral structure were 165 ± 3 µA mM-1 cm-2 e 38 ± 1 µA mM-1 cm-2, respectively. Following the Cu2O-NPs, they were tested in the presence of Ascorbic Acid (AA) and Uric Acid (UA), it was observed that the cubes have a unique selectivity compared to the other Cu2O-NPs structure. This behavior was studies with com putational analysis (DFT), where it was possible to observed that the distribution between copper and oxygen atoms determines the selectivity of material. In a second step, to understand the importance of structure conservation and morphological integrity, Cu2O-NPs were tested at different days after being synthesized, noting clearly a relation between structure and catalytic activity. It was observed that cubic structure the deterioration was greater in comparation with the other structures, this being accompanied by DFT, it was determinate that cubic structure show a greater interaction with the oxygen, thus provoking that rapid transformation of Cu (I) to Cu(II), like CuO. Finally, the Cu2O-NPs were tested by x-ray excited photoelectron spectroscopy (XPS), this analysis helped to understand the catalytic activity was not related to Cu (III) formation. These results were supported by those obtained by in situ (FTIR), since in this analysis it was possible to observe how the stabilizer (SDS) was determinant in each structure.
108

Técnicas de seleção de características com aplicações em reconhecimento de faces. / Feature selection techniques with applications to face recognition.

Campos, Teófilo Emídio de 25 May 2001 (has links)
O reconhecimento de faces é uma área de pesquisa desafiadora que abre portas para a implementação de aplicações muito promissoras. Embora muitos algoritmos eficientes e robustos já tenham sido propostos, ainda restam vários desafios. Dentre os principais obstáculos a serem uperados, está a obtenção de uma representação robusta e compacta de faces que possibilite distinguir os indivíduos rapidamente. Visando abordar esse problema, foi realizado um estudo de técnicas de reconhecimento estatístico de padrões, principalmente na área de redução de dimensionalidade dos dados, além de uma revisão de métodos de reconhecimento de faces. Foi proposto (em colaboração com a pesquisadora Isabelle Bloch) um método de seleção de características que une um algoritmo de busca eficiente (métodos de busca seqüencial flutuante) com uma medida de distância entre conjuntos nebulosos (distância nebulosa baseada em tolerância). Essa medida de distância possui diversas vantagens, sendo possível considerar as diferentes tipicalidades de cada padrão dos conjuntos de modo a permitir a obtenção de bons resultados mesmo com conjuntos com sobreposição. Os resultados preliminares com dados sintéticos mostraram o caráter promissor dessa abordagem. Com o objetivo de verificar a eficiência de tal técnica com dados reais, foram efetuados testes com reconhecimento de pessoas usando imagens da região dos olhos. Nesse caso, em se tratando de um problema com mais de duas classes, nós propusemos uma nova função critério inspirada na distância supracitada. Além disso foi proposto (juntamente com o estudante de mestrado Rogério S. Feris) um esquema de reconhecimento a partir de seqüências de vídeo. Esse esquema inclui a utilização de um método eficiente de rastreamento de características faciais (Gabor Wavelet Networks) e o método proposto anteriormente para seleção de características. Dentro desse contexto, o trabalho desenvolvido nesta dissertação implementa uma parte dos módulos desse esquema. / Face recognition is an instigating research field that may lead to the development of many promising applications. Although many efficient and robust algorithms have been developed in this area, there are still many challenges to be overcome. In particular, a robust and compact face representation is still to be found, which would allow for quick classification of different individuals. In order to address this problem, we first studied pattern recognition techniques, especially regarding dimensionality reduction, followed by the main face recognition methods. We introduced a new feature selection approach in collaboration with the researcher Isabelle Bloch (TSI-ENST-Paris), that associates an efficient searching algorithm (sequential floating search methods), with a tolerance-based fuzzy distance. This distance measure presents some nice features for dealing with the tipicalities of each pattern in the sets, so that good results can be attained even when the sets are overlapping. Preliminary results with synthetic data have demonstrated that this method is quite promising. In order to verify the efficiency of this technique with real data, we applied it for improving the performance of a person recognition system based on eye images. Since this problem involves more than two classes, we also developed a new criterion function based on the above-mentioned distance. Moreover, we proposed (together with Rogério S. Feris) a system for person recognition based on video sequences. This mechanism includes the development of an efficient method for facial features tracking, in addition to our method for feature selection. In this context, the work presented here constitutes part of the proposed system.
109

Assimetria cerebral na percepção de expressões faciais de valência positiva e negativa / Brain asymmetry in perception of positive and negative facial expressions

Nelson Torro Alves 15 April 2008 (has links)
A técnica de campo visual dividido foi utilizada na análise dos padrões de assimetria cerebral para a percepção de expressões faciais de valência positiva e negativa. Oitenta universitários destros (65 mulheres, 15 homens) foram distribuídos em cinco grupos experimentais com o objetivo de se investigar separadamente a percepção de expressões de alegria, medo, surpresa, tristeza e da face neutra. Em cada apresentação de estímulo, uma face alvo e uma face distratora eram apresentadas à direita ou à esquerda de um ponto de fixação localizado no centro da tela do computador. O tempo de apresentação dos estímulos foi de 150 ms e os participantes tiveram que determinar o lado (esquerdo ou direito) em que havia sido apresentada a face alvo, utilizando um mouse para responderem aos estímulos. As análises estatísticas de tempo de reação e erros de julgamento indicaram não haver diferenças entre o desempenho de homens e mulheres na tarefa experimental. Expressões faciais de alegria e medo foram identificadas mais rapidamente quando apresentadas no campo visual esquerdo, indicando uma possível vantagem do hemisfério direito na percepção destas emoções. Menores tempos de reação e erros de julgamento foram observados para as condições de pareamento em que faces emocionais foram apresentadas no campo visual esquerdo e faces neutras no campo visual direito. A análise dos pareamentos entre faces indicou que faces neutras e de alegria são percebidas mais rapidamente e com maior acerto que faces de medo e tristeza. Embora não tenha havido uma vantagem do hemisfério direito para a percepção de todas as expressões faciais, os resultados deste estudo tendem a concordar com a hipótese do hemisfério direito para o processamento emocional. / The divided visual field technique was used to analize the patterns of brain asymmetry in the perception of positive and negative facial expressions. Eighty undergraduate students (65 female, 15 male) were distributed in five experimental groups in order to investigate separately the perception of expressions of happiness, surprise, fear, sadness, and neutral. In each trial, a target and a distractor expression were presented in a computer screen during 150 ms and participants had to determine the side (left or right) on which the target expression was presented using a mouse to respond to the stimuli. Time reaction and judgment errors analysis showed no differences between men and womens performance in experimental task. Results indicated that expressions of happiness and fear were identified faster when presented on the left visual field, suggesting an advantage of the right hemisphere in the perception of these expressions. Fewer judgment errors and faster reaction times were observed for the matching condition in which emotional faces were presented on the left visual field and neutral faces on the right visual field. Analysis of the pairs of faces indicated that neutral and happy faces were perceived faster and more accurately than faces of fear and happiness. Although an advantage of the right hemisphere was not occurred for the perception of all expressions, results tend to support the right hemisphere hypothesis for emotional processing.
110

Interação face a face: um estudo das estratégias discursivas na reconstrução da imagem / Iinteraction face to face: the discourse delivered by a former president that plans to rebuild his image

Wysocki, Bruna 26 February 2008 (has links)
O presente trabalho tem por proposta analisar o discurso formulado por um expresidente que pretende reconstruir sua imagem abalada em decorrência do impeachment que sofreu. Ao considerarmos um encontro social, em que os interlocutores interagem face a face, observamos que o interactante procura articular estratégias interacionais, a fim de preservar sua face e protegê-la de eventuais ameaças; ao mesmo tempo, coordena estratégias argumentativas com o intuito de interferir na concepção inicial que seus interlocutores possuem a respeito de sua imagem. Para atingirmos nossos objetivos, consideramos, da Sociolingüística Interacional, as teorias de preservação de faces abordadas por Goffman (1974) e, ao levarmos em conta que estratégias argumentativas também colaboram para a reconstrução da imagem, recorremos aos pressupostos da Teoria da Argumentação, segundo estudos de Perelman e Olbrechts-Tyteca (2002). Com base nesses estudos, partimos para a aplicação dos conceitos em um corpus constituído por uma entrevista televisiva, transmitida pelo Sistema Brasileiro de Televisão (SBT), em agosto de 1998, no \"Programa Livre\", em que o ex-presidente Fernando Collor de Melo é entrevistado por estudantes de ensino médio e cursinho. O corpus foi gravado e transcrito de acordo com as normas publicadas pelo Projeto da Norma Urbana Culta - NURC-SP. / This paper has the purpose of analyzing the discourse delivered by a former president that plans to rebuild his image, since it was shattered as a result of an impeachment sustained by him. Upon considering a social gathering, in which the interlocutors interact face to face, we have noted that the interacting person tries to coordinate interactional strategies in order to preserve his face and protect it against any threats; at the same time, he organizes strategic arguments for the purpose of interfering with the initial assumption that his interlocutors have made in regard to his image. To achieve our goals, we have used, from the Interactional Sociolinguistics, the theory of faces\' preservation as approached by Goffman (1974) and, by taking into account that strategic arguments too cooperate for the reconstruction of the image, we have relied on the assumptions of the Argumentation Theory, according to studies by Perelman & Olbrechts-Tyteca (2002). With basis on this information, we set out to apply the concepts in a corpus made up by a television interview broadcast by SBT, a television network, in August 1998, in the \"Programa Livre\" talk show, in which former President Fernando Collor de Melo was interviewed by high school students. The corpus was recorded and transcribed according to the rules published by Urban Educated Norm Project - NURC - SP

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