The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.

The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.

More recently, competition issues have not only focused on the private sector, but have become increasingly important in public administration, especially in the field of education. The thesis focuses on the issue of the competitive environment of secondary schools in Prague and the Central Bohemian Region, which provide education in the educational program Public administration. The selection of these schools was based on an analysis of the education market. The aim of this work is to find out what the competitive characteristics of secondary vocational schools are through the lens of individual headmasters. The thesis is divided into two parts. In the theoretical part, a competition-oriented literature survey is conducted. The survey then provides an up-to-date view of the perception of the competition in education in the world by various authors and scholarly articles. The chapter entitled Quality in Education characterizes the Quality of the school according to the Czech School Inspection and also serves as a basis for the practical part. The theoretical part is further developed by a chapter focusing on the description of secondary education and the description of the Framework Education Programme. The last chapter of the theoretical part is devoted to assessing the situation in the market of...

Renewable energy sources have started to substitute traditional energy sources in power sector, heating/cooling sector, and transportation sector. This paper explores the potential of renewable energy (mainly solar and wind) in Information and Communication Technologies (ICT) industry. The focus is on mobile telecommunication infrastructure segment, since it is a prime consumer of energy within the ICT industry. Moving towards solar or wind power sources might bring a major shift in the ICT industry – both on the technological level as well as the service provisioning level. An overview of innovative technological solutions for solar/wind powered telecom networks is provided with a discussion on technological feasibility of innovative standalone solar/wind powered base stations. The market value of these innovative solutions as well as potential power savings are estimated in the total addressable market, the potential market, and the real market. The industry attractiveness of the innovation solutions is assessed using the Porter’s five forces and SWOT frameworks. Furthermore, these innovative solutions are assessed for their potential diffusion likelihood in different scenarios. There are several potential driving forces for the transformation towards solar/wind powered telecom networks. Based on the most important driving forces, plausible scenarios of the future have been identified and analyzed. It is identified that the renewable energy driven transformation in the ICT industry can affect developments in other industries such as automotive, agriculture, healthcare, and transportation industries.

Digital technology has made a significant impact on various markets in recent years, and the energy industry is no exception. Therefore, it is crucial for companies in the industry to stay at the forefront of development and innovation in digitalization to remain competitive as the digital change unfolds. The purpose of this study is to investigate how large companies in the energy industry can design a marketing plan based on internal and external factors to streamline their marketing.   The study has achieved its purpose by designing a marketing plan for the case company Omexom for their new digitalization services. Additionally, the study has explored how a major company in the energy industry can leverage Porter's Five Forces to develop marketing strategies for the new digitalization services. The study was conducted through interviews with selected employees of the company and one of the suppliers, as well as through a literature review of chosen theories. Porter's Five Forces is a method to assess a company's competitiveness in the market and to analyze the underlying structure of the industry and its external forces. The study found that large companies in the energy sector can use Porter's Five Forces to gain a clearer understanding of the current market dynamics, identify new entrants, assess the threat of substitutes, and evaluate the bargaining power of suppliers and customers. The results indicated that examining existing competitors clarified how the company differentiates itself from them, thus enabling the formulation of a marketing plan accordingly. Understanding the bargaining power of customers was also found to be crucial in designing a marketing plan tailored to the segments and target consumers identified for the digitalization services. Based on the examination of Porter's Five Forces, a marketing plan has been developed for the company's new digitalization services. This plan outlines strategies to capitalize on strengths, address weaknesses, and seize opportunities in the market while mitigating potential threats. The study underscores the importance of strategic planning and leveraging market analysis tools in navigating the evolving landscape of the energy industry amidst digital transformation. / Den digitala tekniken har under de senaste åren gjort genomslag på många olika marknader. Likaså står energibranschen inför en digital förändring. Det är därför av stor vikt att företag inom branschen ligger i framkant med utveckling och innovationer inom digitalisering för att stanna kvar på marknaden när förändringen sker. Syftet med studien är att undersöka hur stora företag inom energibranschen kan utforma en marknadsplan utifrån interna och externa faktorer för att effektivisera sin marknadsföring.  Studien har uppfyllt sitt syfte då en marknadsplan har utformats åt fallföretaget Omexom för deras nya digitaliseringstjänster. Utöver det har studien även undersökt hur ett stort företag inom energibranschen kan använda sig av Porters fem krafter för att utveckla marknadsstrategier för de nya digitaliseringstjänsterna. Undersökningen har skett via intervjuer med utvalda anställda på Omexom och leverantören samt genom en litteraturstudie inom valda teorier. Porters fem krafter är en metod för att ta reda på hur konkurrenskraftig ett företag är på marknaden samt för att analysera branschens underliggande struktur och vad som formar industrins konkurrens. Studien påträffade att stora företag inom energibranschen kan använda Porters fem krafter för att få en tydligare bild av den aktuella marknaden och nya aktörer som kan ta sig in på marknaden, vilka konkurrenter och substitutprodukter som finns samt leverantörers och kunders förhandlingsstyrka. Resultatet visade att undersökningen över de befintliga konkurrenterna klargjorde hur Omexom differentierar sig från dessa och därmed kan skapa en marknadsföringsplan utefter det. Vikten av att Omexom är medveten om kundernas förhandlingsstyrka visade sig också vara stor för att kunna utforma en marknadsföringsplan som passar de segment och målkonsumenter som tagits fram för digitaliseringstjänsterna. Utifrån undersökningen av Porters fem krafter har en marknadsplan tagits fram till Omexom för deras nya digitaliseringstjänster. Marknadsplanen nämner strategier för att dra nytta av styrkor, ta itu med svagheter, ta vara på möjligheter på marknaden samtidigt som potentiella hot elimineras. Studien nämner vikten av strategisk planering och utnyttjande av marknadsanalysverktyg för att navigera i energibranschens föränderliga landskap mitt i den digitala transformationen.

Innovationen führen zu volkswirtschaftlichem Wachstum. In dieser Diplomarbeit geht es um einen neuen, innovativen Holzwerkstoff: Faserverstärkte Holzrohrprofile. Diese wurden von Professor Peer Haller an der technischen Universität entwickelt. Die Arbeit untersucht das Marktpotential des neuen Baustoffes in 5 Branchen: Bauingenieurwesen und Architektur, Leichtbau, Windkraft, Masten und Rohrleitungen. Die Forschung findet anhand einer Literatursynthese und Experteninterviews statt. Die Marktanalyse wird mit dem 5 Kräfte Modell von Porter und den 5 Rahmenbedingungen von Baum, Coenenberg und Günther durchgeführt. Dabei handelt es sich bei den 5 Kräften um Lieferanten, Abnehmer, Substitute, Konkurrenz und Wettbewerber. Die untersuchten Rahmenbedingungen sind ökonomische, ökologische, gesellschaftliche, technologische und rechtliche. Sie ermitteln die Chancen und Risiken des neuen Produktes auf den verschiedenen Märkten. Zudem werden die aktuellen Marktsituationen dargestellt. Durch die Hinweise der Experten und die Ergebnisse der Literatur werden Vorschläge für die weitere Forschung in ökonomischer und technologischer Richtung abgeleitet. Empfehlungen für das weitere Vorgehen bei der Markteinführung in die 5 Brachen sind die Ergebnisse der Arbeit. / Innovations lead to economic growth. This diploma thesis deals with a new, innovative wood product: Fibre-reinforced Tiber Profiles. These where invented by Professor Peer Haller at the Technical University Dresden. The paper investigates the market potential of this new product in 5 industries: building and architecture, lightweight construction, wind power, towers and pipes. This is achieved trough literature synthesis and expert interviews. The market analysis is determined with the 5 Forces Model of Porter and the 5 framework conditions by Baum, Coenenberg and Günther. Thereby the forces suppliers, buyers, substitutes, new entrants and competition the markets with influence on the product are identified. As well as the economic, ecological, social, technological and legal frameworks which make out the opportunities and threats for the product on the different markets. Additionally the current situations of the different markets are presented. Further economic and technical research needs appear through the suggestions of the experts and the findings in the literature. Recommendations for further approach and handling of the product in the markets are the outcomes of this writing.

non / Statistics in the 2008 World Leasing Yearbook showed that China’s leasing volume was only US$5.35 billion for the year 2006, lagging far behind that of other high-GDP countries. However, leasing in China did experience extraordinary high growth rates over the past few years and seems to have ample room for growth in the future. As we know, each industry has its own set of critical success factors (CSFs) and a match between these factors and a firm’s strengths may ensure the firm’s successful performance. Thus, the main purpose of this paper is to explore CSFs for leasing in China and explain the major influences behind these factors. This research is analyzed based on the PEST analysis framework and Porter’s five forces model. The CSFs identified in this study can provide guidelines to develop leasing in China as well as for those planning to enter China’s leasing market. Based on the findings, the business environment for leasing in China, though better than it has ever been, still leaves much to be desired. For leasing to further develop, the following CSFs must be handled with care: Public awareness and understanding; An enabling legal framework; Credit risk management capabilities; Diversified funding sources; Qualified and well-trained staff; A vibrant second-hand equipment market, and Information technology infrastructure and know-how. The identified CSFs also lead to several strong policy recommendations. Among these are the following: Embarking on campaigns promoting leasing; Passing the Financial Leasing Law as soon as possible; Removing tax disincentives to leasing; Establishing a national credit information center; Providing funding support and credit guarantee schemes in favor of SME leasing; and Strengthening information technology infrastructure. Without improvement of these critical elements, the outlook for China’s leasing sector may not be so promising after all.

本研究雖非旨在探討如何解決台灣電影產業困境，但不難看出研究最終的結論其實是解決台灣電影產業困境的方法之ㄧ。由於兩岸電影產業多年來缺乏交流，而原因除了中國對於電影的各項發展措施缺乏穩定性及中國電影法規與部門體制異常複雜之外，我們對中國電影之政策法制、市場偏好、產業規模及產業價值鏈知之甚少也是關鍵原因之ㄧ。 故本研究除了探討中國電影發展政策及其法規外，也以波特的五力分析模型探討兩岸電影產業的各個競爭面向，加上學者的產業研究及產業數據分析，用以回應本文欲探討的兩個問題包括: 1.中國在電影產業上之發展策略對台灣的機會與挑戰為何? 2.針對中國發展策略對台灣的機會與挑戰，台灣電影產業應採取哪些應變措施? 由本研究結果可看出，由於中國電影發展政策的影響，使得中國電影產業的替代品威脅遠較台灣電影產業低，但若台灣能夠與中國電影產業採取跨國合作的方式，爭取製作合拍片的機會，則可化危機為轉機，使台灣電影產業能夠走出市場狹小及人才不足的問題，並排除中國與香港簽訂CEPA後所帶來的華語合拍片的威脅。 關鍵詞:中國電影發展策略、電影產業、波特五力分析 / Though the purpose of this study is not to solve the current predicament of the film industry in Taiwan, it is obvious that the result of this research is one of the solutions of current situation. The insufficient communications between the film industry in Taiwan and mainland China is because that the developing policies of film are unable and the regulations and sections regard to the films are extremely complicated in China. In addition, we are not familiar with the film making policy, market tastes, industrial scale, and industrial value chain in China as well. Therefore, except for identifying the film developing policy and related regulations in China, this study also probed into the competitive factors of the film industries cross-Strait with Michael Porter's Five Forces Model and combined with the academic industrial research and data analysis to figure out the two topics of this study: 1. What are the opportunity and challenge of Taiwan to the developing strategy of the film industry in China? 2. What kinds of response measures should the film industry in Taiwan take to encounter the opportunity and challenge caused by the developing strategy of the film industry in China? The research result suggest that due to the influence of the film developing policy in China, the threat of substitution of the film industry in China is much lower than it is in Taiwan. However, if the film industries in Taiwan and China are able to cooperate and strive for the opportunity of film shooting, the crisis may be altered to a favorable turn, which allows the film industry in Taiwan to solve the problem of tiny market and insufficient human resource, and eliminate the threat of co-shooting of Chinese movies caused by the CEPA signed by China and Hong Kong. Keywords: developing strategy of film in China, film industry, Michael Porter's Five Forces Model.

Syftet med denna studie var att undersöka framtidsutsikter och utmaningar för kontaktlös betalningsmetod som är NFC-baserad. Detta mynnade ut i frågor som undersökte kring varför enbart ett fåtal banker valt att satsa på kontaktlösa betalkort, vilka utmaningar som NFC-baserade betalningar står inför i den svenska marknaden och även vilka framtidsutsikter den kontaktlösa betalningsmetoden har i den svenska betalningsbranschen. För att svara på dessa frågor, tillämpades en kvalitativ fallstudie med semistrukturerade intervjuer. Två respondenter från varsin bank som infört kontaktlös betalningsmetod i Sverige intervjuades, likaså en respondent från en bank som inte hade infört kontaktlös betalningsmetod i Sverige och ytterligare två respondenter från en annan bank som inte infört kontaktlösa betalningsmetoder i Sverige. Utöver detta, intervjuades även en forskare från Sveriges riksbank och en konsult som arbetar inom ett forum för kontaktlös betalningsmetod. Studien påvisade att anledningen till att ett fåtal banker erbjudit kontaktlös betalningsmetod till sina kunder var till följd av att Sverige varit relativt sena med att byta från magnetremsa som betalningsmetod till chip och PIN, vilket gjort att man ogärna investerade i kontaktlös betalningsmetod. Utmaningar som kontaktlös betalningsmetod står inför är att se till att infrastrukturen utökas i Sverige samt informera kunder om kontaktlös betalningsmetod. Framtidsutsikterna för kontaktlös betalningsmetod är positiva och tanken bland flera aktörer är att kontaktlös betalningsmetod ska vara väldigt utbrett i Sverige år 2020. / The purpose of this research was to investigate future prospects and challenges regarding contactless payment method which is based on NFC. These lead to the formulation of questions which researched why only a few banks had chosen to employ contactless payment cards, which challenges that NFC-based payments are facing in the Swedish market, and also which future prospects the contactless payment method has in the Swedish payment market. In order to answer these questions, a qualitative case study with semi-structured interviews was utilized. Interviews were conducted with two respondents from respective banks which had introduced contactless payment in Sweden while additional interviews were conducted with one respondent from a bank which had not introduced contactless payment in Sweden and two respondents from another bank which had not introduced contactless payment methods in Sweden. In addition to this, one respondent from the central bank of Sweden and one consultant working within a forum regarding contactless payment have been interviewed. The study showed that the reason to why few banks have offered contactless payment method to their customers was due to that Sweden had been relatively late in regards to changing from magnetic strip as a payment method to chip and PIN, which resulted in that the market participants did not wish to invest in the contactless payment method. Challenges which the contactless payment method is facing, is to make sure that the infrastructure will be increased in Sweden, and inform customers about the contactless payment method. The future prospects for the contactless payment methods are positive and the intention among several market participants is that the contactless payment method will be very widespread in Sweden 2020.

The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more efficient trading on the Russian market.