Fotbollsagenter har verkat inom fotboll under en längre tid. Deras avsikt är att representera spelare och klubbar i spelarövergångar och kontraktsförhandlingar. När fotbollen gick över från amatörism till professionellt utövande växte branschen och utvecklingen har över tid blivit allt större. Genom fotbollens expansion, står agenter kvar som en nyckelfaktor inom fotbollens marknad. I takt med att antalet agenter har ökat har fotbollsmarknaden sett en växande tillströmning av olicensierade agenter. Oetiska metoder har påverkat den allmänna uppfattningen om agenter negativt och därmed har trovärdigheten kring agenter ifrågasatts. Syftet med uppsatsen är att undersöka hur agenter inom svensk fotboll skapar legitimitet samt hur de arbetar etiskt och moraliskt i relation till sina representanter. För att genomföra detta kommer studien även att undersöka agenternas grundfunktion inom svensk fotboll. Genom ett fenomenografiskt angreppssätt har perspektiv från fotbollsagenter, fotbollsspelare och Svenska Fotbollsförbundet undersökts. Detta har genomförts genom semistrukturerade intervjuer för att skapa en helhetsbild av branschen. Studiens resultat indikerar att ett starkt förtroende och en god kommunikation mellan spelaren och agenten är grundförutsättningar för ett legitimt arbete. Dessutom är transparens och ett noggrant utfört arbete viktiga aspekter som skapar legitimitet hos agenter. Genomgående i studien var även att formella regelverk har en väsentlig del i hur legitimt agentbranschen uppfattas. Slutligen har etiska perspektiv bidragit till värdefulla synvinklar om agenternas arbete. / Football agents have been present in football for a long time. Their goal is representing players and clubs with player transfers and contract negotiations. As football has shifted from amateurism to a professional practice, the industry has grown and the development has rapidly expanded over time. Through the expansion, agents remain a key factor in the football market. As the number of agents has increased, the football market has seen a growing influx of unlicensed agents. Unethical practices have negatively affected the general perception of agents and thus the credibility of agents has been called into question. The purpose of this study is to investigate how agents in Swedish football create legitimacy and how they work ethically and morally in relation to their clients. In order to do this, the study will also examine the agents' function in Swedish football. Through a phenomenographic approach, perspectives from football agents, football players and the Swedish Football Association have been studied. This collection of data has been gathered through semi-structured interviews to create an overall picture of the industry. The results of the study indicate that strong trust, good communication, transparent and diligent work between the player and the agent are vital aspects which create legitimacy for agents. It was also consistently found in the study that formal regulations play a significant role in how legitimate the agent industry is perceived. Lastly, the ethical perspectives used in the study to evaluate agents has brought valuable viewpoints about the agents' moral decision-making at work.

Sur la base d’une étude des équipes de football universitaire, le présent mémoire de maîtrise cherche à mettre en évidence les éléments de l’« esprit de corps » — c’est-à-dire l’adhésion pas forcément consciente « des individus aux valeurs et à la valeur d’un groupe qui, en tant que corps intégré, dispose des espèces d’échanges propres à renforcer l’intégration et la solidarité entre ses membres » (Bourdieu, 1989, p. 258) — qui peuvent être applicables à ce groupe donné tout en analysant de quelle façon cette notion vient influencer les performances des équipes. En s’appuyant sur des notes de terrain recueillies lors d’une observation exploratoire et sur des entretiens semi-dirigés réalisés auprès de joueurs de football qui jouent ou qui ont joué au niveau universitaire, ce mémoire a pour objectif de mieux saisir en quoi un esprit de corps présent à l’intérieur d’une équipe de football vient influencer les performances de celle-ci. Sur la base des données recueillies, une équipe présentant un fort esprit de corps en ses rangs voit ses performances la mener au succès. Lorsque les composantes de l’esprit de corps sont présentes, partagées par tous les joueurs et suivies à la lettre, les équipes sont appelées à mieux performer dans la ligue de football universitaire, contrairement à d’autres formations où certains éléments caractérisant l’esprit de corps ont une importance moindre. / On the basis of a study of college football teams, the current Master’s thesis seeks to highlight the elements of “esprit de corps” present within the teams and how they can affect the teams’ performances. In other words, this thesis investigates the accession, consciously or not, of people to a group’s values who, as an integrated corps, possess common features that reinforce the integration and the solidarity between its members, as applied to college football teams. Combining field notes from exploratory observations as well as semi-directed interviews done with college football players or formers college football players, this thesis aims to lead to a better understanding of how “esprit de corps” amongst a team can have an influence on its performances. On the basis of the collected data, it appears that football teams that present a strong “esprit de corps” tend to perform better. When the “esprit de corps” components are fulfilled, shared and followed by all the players, football teams offer great performances compared to other teams where these components are considered less important. Key

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Sur la base d’une étude des équipes de football universitaire, le présent mémoire de maîtrise cherche à mettre en évidence les éléments de l’« esprit de corps » — c’est-à-dire l’adhésion pas forcément consciente « des individus aux valeurs et à la valeur d’un groupe qui, en tant que corps intégré, dispose des espèces d’échanges propres à renforcer l’intégration et la solidarité entre ses membres » (Bourdieu, 1989, p. 258) — qui peuvent être applicables à ce groupe donné tout en analysant de quelle façon cette notion vient influencer les performances des équipes. En s’appuyant sur des notes de terrain recueillies lors d’une observation exploratoire et sur des entretiens semi-dirigés réalisés auprès de joueurs de football qui jouent ou qui ont joué au niveau universitaire, ce mémoire a pour objectif de mieux saisir en quoi un esprit de corps présent à l’intérieur d’une équipe de football vient influencer les performances de celle-ci. Sur la base des données recueillies, une équipe présentant un fort esprit de corps en ses rangs voit ses performances la mener au succès. Lorsque les composantes de l’esprit de corps sont présentes, partagées par tous les joueurs et suivies à la lettre, les équipes sont appelées à mieux performer dans la ligue de football universitaire, contrairement à d’autres formations où certains éléments caractérisant l’esprit de corps ont une importance moindre. / On the basis of a study of college football teams, the current Master’s thesis seeks to highlight the elements of “esprit de corps” present within the teams and how they can affect the teams’ performances. In other words, this thesis investigates the accession, consciously or not, of people to a group’s values who, as an integrated corps, possess common features that reinforce the integration and the solidarity between its members, as applied to college football teams. Combining field notes from exploratory observations as well as semi-directed interviews done with college football players or formers college football players, this thesis aims to lead to a better understanding of how “esprit de corps” amongst a team can have an influence on its performances. On the basis of the collected data, it appears that football teams that present a strong “esprit de corps” tend to perform better. When the “esprit de corps” components are fulfilled, shared and followed by all the players, football teams offer great performances compared to other teams where these components are considered less important. Key

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2015-06-23T13:23:58Z No. of bitstreams: 1 FranceleMariscoDireito.pdf: 931023 bytes, checksum: 872d764f1267812fa119026d56782011 (MD5) / Made available in DSpace on 2015-06-23T13:23:58Z (GMT). No. of bitstreams: 1 FranceleMariscoDireito.pdf: 931023 bytes, checksum: 872d764f1267812fa119026d56782011 (MD5) Previous issue date: 2009-10-22 / Nenhuma / O presente estudo foi desenvolvido com o objetivo de demonstrar a importância da proteção jurídica da imagem do atleta profissional de futebol frente aos avanços tecnológicos que acarretam situações de riscos à personalidade humana, bem como à investigação da possibilidade relativa de disponibilidade desse direito de personalidade. O problema é que a disponibilidade desse direito, através do contrato de licença de uso de imagem, volta-se geralmente apenas para o aspecto econômico da pessoa em si, não para a valorização da pessoa humana. Dessa forma, impõem a pesquisa e a reflexão sobre o direito à imagem, o qual é considerado um direito de personalidade, com vistas à sua integral proteção. A imagem do jogador de futebol, como sendo um excelente apelo à publicidade, ganhou tamanha importância que a sua imagem chega a se relacionar com o próprio contrato de trabalho, sendo muitas vezes confundido com este. Assim, torna-se necessário delinear os contornos essenciais do direito à imagem, ainda mais por ser um direito típico, reconhecido e protegido pela legislação, não se confundindo com outros direitos da personalidade, em face da sua autonomia. Como o direito à imagem é um direito de personalidade, buscou-se, após uma análise dos direitos de personalidade, obter uma nova dimensão desse direito, centrado na pessoa humana e não no patrimônio, a qual compreenderá as soluções para as lesões ao direito à imagem. E, através do fenômeno da repersonalização do direito privado, deve-se ter o princípio da dignidade da pessoa humana como valor guia e princípio supremo da ordem jurídica. Portanto, pretende-se que o direito à imagem do atleta profissional de futebol, venha a ser concretamente protegido pela cláusula geral de tutela e promoção da pessoa humana, com um deslocamento conceitual rumo à pessoa concreta do atleta, principalmente quando se fala na disponibilidade relativa do exercício do direito à imagem tão claramente na imagem dos atletas de futebol. / The thesis is developed in order to demonstrate the importance of legal protection of the image of professional football player because of technological advances, which carry to situations of risk to human personality, as well as this work researches the possible availability of this right of personality. The problem is that the availability of that right, through the license agreement for the use of the image, usually is focused only about the economic aspect of the person itself, not valuing the human being. Therefore, it is required a research and a study about the right of the image, which is understood as a right of personality, in regard of its full protection. The image of a football player, as being a good call for advertising, has gained such importance that his image is related to his own employment contract, and not rarely it is mixed up with this. Thus, it is necessary to point out the essential characteristics on the right of the image, especially because this is distinctive right, recognized and protected by law, not being confused with other rights of personality, for its autonomy. As the right of the image a right of personality, the present work has sought, after an analysis of the rights of personality, a new aspect of this right, focusing on the human being and not on the wealth, that includes solutions for the injuries that may happen in the right of the image. And, through the phenomenon of the repersonalization of the private law, one must have the principle of human dignity as a guide value and supreme principle of the law. Consequently, it is intended that the right of the image of the professional football player will become specifically protected by the general principle of the protection and the promotion of the human being, with a conceptual turn towards the concrete person of the athlete, especially when it comes on the relative availability of the exercise of the right of the image so clearly when it regards the football players.