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Pattern Recognition in the Usage Sequences of Medical Apps / Analyse des Séquences d'Usage d'Applications MédicalesAdam, Chloé 01 April 2019 (has links)
Les radiologues utilisent au quotidien des solutions d'imagerie médicale pour le diagnostic. L'amélioration de l'expérience utilisateur est toujours un axe majeur de l'effort continu visant à améliorer la qualité globale et l'ergonomie des produits logiciels. Les applications de monitoring permettent en particulier d'enregistrer les actions successives effectuées par les utilisateurs dans l'interface du logiciel. Ces interactions peuvent être représentées sous forme de séquences d'actions. Sur la base de ces données, ce travail traite de deux sujets industriels : les pannes logicielles et l'ergonomie des logiciels. Ces deux thèmes impliquent d'une part la compréhension des modes d'utilisation, et d'autre part le développement d'outils de prédiction permettant soit d'anticiper les pannes, soit d'adapter dynamiquement l'interface logicielle en fonction des besoins des utilisateurs. Tout d'abord, nous visons à identifier les origines des crashes du logiciel qui sont essentielles afin de pouvoir les corriger. Pour ce faire, nous proposons d'utiliser un test binomial afin de déterminer quel type de pattern est le plus approprié pour représenter les signatures de crash. L'amélioration de l'expérience utilisateur par la personnalisation et l'adaptation des systèmes aux besoins spécifiques de l'utilisateur exige une très bonne connaissance de la façon dont les utilisateurs utilisent le logiciel. Afin de mettre en évidence les tendances d'utilisation, nous proposons de regrouper les sessions similaires. Nous comparons trois types de représentation de session dans différents algorithmes de clustering. La deuxième contribution de cette thèse concerne le suivi dynamique de l'utilisation du logiciel. Nous proposons deux méthodes -- basées sur des représentations différentes des actions d'entrée -- pour répondre à deux problématiques industrielles distinctes : la prédiction de la prochaine action et la détection du risque de crash logiciel. Les deux méthodologies tirent parti de la structure récurrente des réseaux LSTM pour capturer les dépendances entre nos données séquentielles ainsi que leur capacité à traiter potentiellement différents types de représentations d'entrée pour les mêmes données. / Radiologists use medical imaging solutions on a daily basis for diagnosis. Improving user experience is a major line of the continuous effort to enhance the global quality and usability of software products. Monitoring applications enable to record the evolution of various software and system parameters during their use and in particular the successive actions performed by the users in the software interface. These interactions may be represented as sequences of actions. Based on this data, this work deals with two industrial topics: software crashes and software usability. Both topics imply on one hand understanding the patterns of use, and on the other developing prediction tools either to anticipate crashes or to dynamically adapt software interface according to users' needs. First, we aim at identifying crash root causes. It is essential in order to fix the original defects. For this purpose, we propose to use a binomial test to determine which type of patterns is the most appropriate to represent crash signatures. The improvement of software usability through customization and adaptation of systems to each user's specific needs requires a very good knowledge of how users use the software. In order to highlight the trends of use, we propose to group similar sessions into clusters. We compare 3 session representations as inputs of different clustering algorithms. The second contribution of our thesis concerns the dynamical monitoring of software use. We propose two methods -- based on different representations of input actions -- to address two distinct industrial issues: next action prediction and software crash risk detection. Both methodologies take advantage of the recurrent structure of LSTM neural networks to capture dependencies among our sequential data as well as their capacity to potentially handle different types of input representations for the same data.
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Metody pro získávání asociačních pravidel z dat / Methods for Mining Association Rules from DataUhlíř, Martin January 2007 (has links)
The aim of this thesis is to implement Multipass-Apriori method for mining association rules from text data. After the introduction to the field of knowledge discovery, the specific aspects of text mining are mentioned. In the mining process, preprocessing is a very important problem, use of stemming and stop words dictionary is necessary in this case. Next part of thesis deals with meaning, usage and generating of association rules. The main part is focused on the description of Multipass-Apriori method, which was implemented. On the ground of executed tests the most optimal way of dividing partitions was set and also the best way of sorting the itemsets. As a part of testing, Multipass-Apriori method was compared with Apriori method.
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Cheferna som får oss att vilja jobba : En kvalitativ fallstudie om chefers kommunikation / The managers who make us want to workGrahn, Adrian, Salomonsson, Julia January 2023 (has links)
Följande studie är skriven på svenska och lägger fokus på chefers kommunikation och hur den kan användas för att uppmuntra till engagemang och motivation hos anställda. Arbetet tar upp vikten av att som chef bibehålla en frekvent och öppen kommunikation samtidigt som man bör prioritera relationsbyggande kommunikation, i form av relationell kommunikation. Något som bäst görs genom att som chef upprätthålla en informell kommunikation. Studiens empiriska material består av 12 stycken semistrukturerade intervjuer med chefer i olika roller på Stena Metall AB. Studiens resultat visar vikten att som chef anpassa sin kommunikation efter mottagaren samt bibehålla en tydlighet för att undvika misskommunikation. Relationell kommunikation anses spela en större roll än förväntat och ha en direkt påverkan på medarbetarnöjdheten och den informell kommunikation var mer närvarande än vad som först gavs sken av i en hierarkisk organisation. Sammantaget visar studien hur viktig kommunikation är för att inspirera till en arbetsplats med högt engagemang och motivation hos de anställda. Det är genom de intervjuer som genomförts det blivit tydligt att chefer anser att det är dem som bär ett ansvar i att tillföra och skapa en miljö där anställda är motiverade och engagerade i sitt arbete. / The following study is written in Swedish and focuses on managers' communication and how it can be used to encourage employee engagement and motivation. The work addresses the importance of maintaining frequent and open communication as a manager, while at the same time prioritizing relationship-building communication, in the form of relational communication. Something that is best done by maintaining informal communication as a manager. The study's empirical material consists of 12 semi-structured interviews with managers in various roles at Stena Metall AB. The results of the study show the importance of adapting one's communication to the recipient as a manager and maintaining clarity to avoid miscommunication. Relational communication is considered to play a greater role than expected and to have a direct impact on employee satisfaction and informal communication was more present than first appeared in a hierarchical organization. Overall, the study shows how important communication is to inspire a workplace with high commitment and motivation among the employees. It is through the interviews that have been carried out that it has become clear that managers believe that it is they who bear the responsibility in adding and creating an environment where employees are motivated and engaged in their work.
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Data Mining in a Multidimensional EnvironmentGünzel, Holger, Albrecht, Jens, Lehner, Wolfgang 12 January 2023 (has links)
Data Mining and Data Warehousing are two hot topics in the database research area. Until recently, conventional data mining algorithms were primarily developed for a relational environment. But a data warehouse database is based on a multidimensional model. In our paper we apply this basis for a seamless integration of data mining in the multidimensional model for the example of discovering association rules. Furthermore, we propose this method as a userguided technique because of the clear structure both of model and data. We present both the theoretical basis and efficient algorithms for data mining in the multidimensional data model. Our approach uses directly the requirements of dimensions, classifications and sparsity of the cube. Additionally we give heuristics for optimizing the search for rules.
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pcApriori: Scalable apriori for multiprocessor systemsSchlegel, Benjamin, Kiefer, Tim, Kissinger, Thomas, Lehner, Wolfgang 16 September 2022 (has links)
Frequent-itemset mining is an important part of data mining. It is a computational and memory intensive task and has a large number of scientific and statistical application areas. In many of them, the datasets can easily grow up to tens or even several hundred gigabytes of data. Hence, efficient algorithms are required to process such amounts of data. In the recent years, there have been proposed many efficient sequential mining algorithms, which however cannot exploit current and future systems providing large degrees of parallelism. Contrary, the number of parallel frequent-itemset mining algorithms is rather small and most of them do not scale well as the number of threads is largely increased. In this paper, we present a highly-scalable mining algorithm that is based on the well-known Apriori algorithm; it is optimized for processing very large datasets on multiprocessor systems. The key idea of pcApriori is to employ a modified producer--consumer processing scheme, which partitions the data during processing and distributes it to the available threads. We conduct many experiments on large datasets. pcApriori scales almost linear on our test system comprising 32 cores.
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Topological and domain Knowledge-based subgraph mining : application on protein 3D-structures / Fouille de sous-graphes basée sur la topologie et la connaissance du domaine : application sur les structures 3D de protéinesDhifli, Wajdi 11 December 2013 (has links)
Cette thèse est à l'intersection de deux domaines de recherche en plein expansion, à savoir la fouille de données et la bioinformatique. Avec l'émergence des bases de graphes au cours des dernières années, de nombreux efforts ont été consacrés à la fouille des sous-graphes fréquents. Mais le nombre de sous-graphes fréquents découverts est exponentiel, cela est dû principalement à la nature combinatoire des graphes. Beaucoup de sous-graphes fréquents ne sont pas pertinents parce qu'ils sont redondants ou tout simplement inutiles pour l'utilisateur. En outre, leur nombre élevé peut nuire ou même rendre parfois irréalisable toute utilisation ultérieure. La redondance dans les sous-graphes fréquents est principalement due à la similarité structurelle et / ou sémantique, puisque la plupart des sous-graphes découverts diffèrent légèrement dans leur structures et peuvent exprimer des significations similaires ou même identiques. Dans cette thèse, nous proposons deux approches de sélection des sous-graphes représentatifs parmi les fréquents afin d'éliminer la redondance. Chacune des approches proposées s'intéresse à un type spécifique de redondance. La première approche s'adresse à la redondance sémantique où la similarité entre les sous-graphes est mesurée en fonction de la similarité entre les étiquettes de leurs noeuds, en utilisant les connaissances de domaine. La deuxième approche s'adresse à la redondance structurelle où les sous-graphes sont représentés par des descripteurs topologiques définis par l'utilisateur, et la similarité entre les sous-graphes est mesurée en fonction de la distance entre leurs descriptions topologiques respectives. Les principales données d'application de cette thèse sont les structures 3D des protéines. Ce choix repose sur des raisons biologiques et informatiques. D'un point de vue biologique, les protéines jouent un rôle crucial dans presque tous les processus biologiques. Ils sont responsables d'une variété de fonctions physiologiques. D'un point de vue informatique, nous nous sommes intéressés à la fouille de données complexes. Les protéines sont un exemple parfait de ces données car elles sont faites de structures complexes composées d'acides aminés interconnectés qui sont eux-mêmes composées d'atomes interconnectés. Des grandes quantités de structures protéiques sont actuellement disponibles dans les bases de données en ligne. Les structures 3D des protéines peuvent être transformées en graphes où les acides aminés représentent les noeuds du graphe et leurs connexions représentent les arêtes. Cela permet d'utiliser des techniques de fouille de graphes pour les étudier. L'importance biologique des protéines et leur complexité ont fait d'elles des données d'application appropriées pour cette thèse. / This thesis is in the intersection of two proliferating research fields, namely data mining and bioinformatics. With the emergence of graph data in the last few years, many efforts have been devoted to mining frequent subgraphs from graph databases. Yet, the number of discovered frequentsubgraphs is usually exponential, mainly because of the combinatorial nature of graphs. Many frequent subgraphs are irrelevant because they are redundant or just useless for the user. Besides, their high number may hinder and even makes further explorations unfeasible. Redundancy in frequent subgraphs is mainly caused by structural and/or semantic similarities, since most discovered subgraphs differ slightly in structure and may infer similar or even identical meanings. In this thesis, we propose two approaches for selecting representative subgraphs among frequent ones in order to remove redundancy. Each of the proposed approaches addresses a specific type of redundancy. The first approach focuses on semantic redundancy where similarity between subgraphs is measured based on the similarity between their nodes' labels, using prior domain knowledge. The second approach focuses on structural redundancy where subgraphs are represented by a set of user-defined topological descriptors, and similarity between subgraphs is measured based on the distance between their corresponding topological descriptions. The main application data of this thesis are protein 3D-structures. This choice is based on biological and computational reasons. From a biological perspective, proteins play crucial roles in almost every biological process. They are responsible of a variety of physiological functions. From a computational perspective, we are interested in mining complex data. Proteins are a perfect example of such data as they are made of complex structures composed of interconnected amino acids which themselves are composed of interconnected atoms. Large amounts of protein structures are currently available in online databases, in computer analyzable formats. Protein 3D-structures can be transformed into graphs where amino acids are the graph nodes and their connections are the graph edges. This enables using graph mining techniques to study them. The biological importance of proteins, their complexity, and their availability in computer analyzable formats made them a perfect application data for this thesis.
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Discovering Frequent Episodes : Fast Algorithms, Connections With HMMs And GeneralizationsLaxman, Srivatsan 03 1900 (has links)
Temporal data mining is concerned with the exploration of large sequential (or temporally ordered) data sets to discover some nontrivial information that was previously unknown to the data owner. Sequential data sets come up naturally in a wide range of application domains, ranging from bioinformatics to manufacturing processes. Pattern discovery refers to a broad class of data mining techniques in which the objective is to unearth hidden patterns or unexpected trends in the data. In general, pattern discovery is about finding all patterns of 'interest' in the data and one popular measure of interestingness for a pattern is its frequency in the data. The problem of frequent pattern discovery is to find all patterns in the data whose frequency exceeds some user-defined threshold. Discovery of temporal patterns that occur frequently in sequential data has received a lot of attention in recent times. Different approaches consider different classes of temporal patterns and propose different algorithms for their efficient discovery from the data. This thesis is concerned with a specific class of temporal patterns called episodes and their discovery in large sequential data sets.
In the framework of frequent episode discovery, data (referred to as an event sequence or an event stream) is available as a single long sequence of events. The ith event in the sequence is an ordered pair, (Et,tt), where Et takes values from a finite alphabet (of event types), and U is the time of occurrence of the event. The events in the sequence are ordered according to these times of occurrence. An episode (which is the temporal pattern considered in this framework) is a (typically) short partially ordered sequence of event types. Formally, an episode is a triple, (V,<,9), where V is a collection of nodes, < is a partial order on V and 9 is a map that assigns an event type to each node of the episode. When < is total, the episode is referred to as a serial episode, and when < is trivial (or empty), the episode is referred to as a parallel episode. An episode is said to occur in an event sequence if there are events in the sequence, with event types same as those constituting the episode, and with times of occurrence respecting the partial order in the episode. The frequency of an episode is some measure of how often it occurs in the event sequence. Given a frequency definition for episodes, the task is to discover all episodes whose frequencies exceed some threshold. This is done using a level-wise procedure. In each level, a candidate generation step is used to combine frequent episodes from the previous level to build candidates of the next larger size, and then a frequency counting step makes one pass over the event stream to determine frequencies of all the candidates and thus identify the frequent episodes.
Frequency counting is the main computationally intensive step in frequent episode discovery. Choice of frequency definition for episodes has a direct bearing on the efficiency of the counting procedure. In the original framework of frequent episode discovery, episode frequency is defined as the number of fixed-width sliding windows over the data in which the episode occurs at least once. Under this frequency definition, frequency counting of a set of |C| candidate serial episodes of size N has space complexity O(N|C|) and time complexity O(ΔTN|C|) (where ΔT is the difference between the times of occurrence of the last and the first event in the data stream). The other main frequency definition available in the literature, defines episode frequency as the number of minimal occurrences of the episode (where, a minimal occurrence is a window on the time axis containing an occurrence of the episode, such that, no proper sub-window of it contains another occurrence of the episode). The algorithm for obtaining frequencies for a set of |C| episodes needs O(n|C|) time (where n denotes the number of events in the data stream). While this is time-wise better than the the windows-based algorithm, the space needed to locate minimal occurrences of an episode can be very high (and is in fact of the order of length, n, of the event stream).
This thesis proposes a new definition for episode frequency, based on the notion of, what is called, non-overlapped occurrences of episodes in the event stream. Two occurrences are said to be non-overlapped if no event corresponding to one occurrence appears in between events corresponding to the other. Frequency of an episode is defined as the maximum possible number of non-overlapped occurrences of the episode in the data. The thesis also presents algorithms for efficient frequent episode discovery under this frequency definition. The space and time complexities for frequency counting of serial episodes are O(|C|) and O(n|C|) respectively (where n denotes the total number of events in the given event sequence and |C| denotes the num-ber of candidate episodes). These are arguably the best possible space and time complexities for the frequency counting step that can be achieved. Also, the fact that the time needed by the non-overlapped occurrences-based algorithm is linear in the number of events, n, in the event sequence (rather than the difference, ΔT, between occurrence times of the first and last events in the data stream, as is the case with the windows-based algorithm), can result in considerable time advantage when the number of time ticks far exceeds the number of events in the event stream. The thesis also presents efficient algorithms for frequent episode discovery under expiry time constraints (according to which, an occurrence of an episode can be counted for its frequency only if the total time span of the occurrence is less than a user-defined threshold). It is shown through simulation experiments that, in terms of actual run-times, frequent episode discovery under the non-overlapped occurrences-based frequency (using the algorithms developed here) is much faster than existing methods.
There is also a second frequency measure that is proposed in this thesis, which is based on, what is termed as, non-interleaved occurrences of episodes in the data. This definition counts certain kinds of overlapping occurrences of the episode. The time needed is linear in the number of events, n, in the data sequence, the size, N, of episodes and the number of candidates, |C|. Simulation experiments show that run-time performance under this frequency definition is slightly inferior compared to the non-overlapped occurrences-based frequency, but is still better than the run-times under the windows-based frequency. This thesis also establishes the following interesting property that connects the non-overlapped, the non-interleaved and the minimal occurrences-based frequencies of an episode in the data: the number of minimal occurrences of an episode is bounded below by the maximum number of non-overlapped occurrences of the episode, and is bounded above by the maximum number of non-interleaved occurrences of the episode in the data. Hence, non-interleaved occurrences-based frequency is an efficient alternative to that based on minimal occurrences.
In addition to being superior in terms of both time and space complexities compared to all other existing algorithms for frequent episode discovery, the non-overlapped occurrences-based frequency has another very important property. It facilitates a formal connection between discovering frequent serial episodes in data streams and learning or estimating a model for the data generation process in terms of certain kinds of Hidden Markov Models (HMMs). In order to establish this connection, a special class of HMMs, called Episode Generating HMMs (EGHs) are defined. The symbol set for the HMM is chosen to be the alphabet of event types, so that, the output of EGHs can be regarded as event streams in the frequent episode discovery framework.
Given a serial episode, α, that occurs in the event stream, a method is proposed to uniquely associate it with an EGH, Λα. Consider two N-node serial episodes, α and β, whose (non-overlapped occurrences-based) frequencies in the given event stream, o, are fα and fβ respectively. Let Λα and Λβ be the EGHs associated with α and β. The main result connecting episodes and EGHs states that, the joint probability of o and the most likely state sequence for Λα is more than the corresponding probability for Λβ, if and only if, fα is greater than fβ. This theoretical connection has some interesting consequences. First of all, since the most frequent serial episode is associated with the EGH having the highest data likelihood, frequent episode discovery can now be interpreted as a generative model learning exercise. More importantly, it is now possible to derive a formal test of significance for serial episodes in the data, that prescribes, for a given size of the test, a minimum frequency for the episode needed in order to declare it as statistically significant. Note that this significance test for serial episodes does not require any separate model estimation (or training). The only quantity required to assess significance of an episode is its non-overlapped occurrences-based frequency (and this is obtained through the usual counting procedure). The significance test also helps to automatically fix the frequency threshold for the frequent episode discovery process, so that it can lead to what may be termed parameterless data mining.
In the framework considered so far, the input to frequent episode discovery process is a sequence of instantaneous events. However, in many applications events tend to persist for different periods of time and the durations may carry important information from a data mining perspective. This thesis extends the framework of frequent episodes to incorporate such duration information directly into the definition of episodes, so that, the patterns discovered will now carry this duration information as well. Each event in this generalized framework looks like a triple, (Ei, ti, τi), where Ei, as earlier, is the event type (from some finite alphabet) corresponding to the ith event, and ti and τi denote the start and end times of this event. The new temporal pattern, called the generalized episode, is a quadruple, (V, <, g, d), where V, < and g, as earlier, respectively denote a collection of nodes, a partial order over this collection and a map assigning event types to nodes. The new feature in the generalized episode is d, which is a map from V to 2I, where, I denotes a collection of time interval possibilities for event durations, which is defined by the user. An occurrence of a generalized episode in the event sequence consists of events with both 'correct' event types and 'correct' time durations, appearing in the event sequence in 'correct' time order. All frequency definitions for episodes over instantaneous event streams are applicable for generalized episodes as well. The algorithms for frequent episode discovery also easily extend to the case of generalized episodes. The extra design choice that the user has in this generalized framework, is the set, I, of time interval possibilities. This can be used to orient and focus the frequent episode discovery process to come up with temporal correlations involving only time durations that are of interest. Through extensive simulations the utility and effectiveness of the generalized framework are demonstrated.
The new algorithms for frequent episode discovery presented in this thesis are used to develop an application for temporal data mining of some data from car engine manufacturing plants. Engine manufacturing is a heavily automated and complex distributed controlled process with large amounts of faults data logged each day. The goal of temporal data mining here is to unearth some strong time-ordered correlations in the data which can facilitate quick diagnosis of root causes for persistent problems and predict major breakdowns well in advance. This thesis presents an application of the algorithms developed here for such analysis of the faults data. The data consists of time-stamped faults logged in car engine manufacturing plants of General Motors. Each fault is logged using an extensive list of codes (which constitutes the alphabet of event types for frequent episode discovery). Frequent episodes in fault logs represent temporal correlations among faults and these can be used for fault diagnosis in the plant. This thesis describes how the outputs from the frequent episode discovery framework, can be used to help plant engineers interpret the large volumes of faults logged, in an efficient and convenient manner. Such a system, based on the algorithms developed in this thesis, is currently being used in one of the engine manufacturing plants of General Motors. Some examples of the results obtained that were regarded as useful by the plant engineers are also presented.
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Topological and domain Knowledge-based subgraph mining : application on protein 3D-structuresDhifli, Wajdi 11 December 2013 (has links) (PDF)
This thesis is in the intersection of two proliferating research fields, namely data mining and bioinformatics. With the emergence of graph data in the last few years, many efforts have been devoted to mining frequent subgraphs from graph databases. Yet, the number of discovered frequentsubgraphs is usually exponential, mainly because of the combinatorial nature of graphs. Many frequent subgraphs are irrelevant because they are redundant or just useless for the user. Besides, their high number may hinder and even makes further explorations unfeasible. Redundancy in frequent subgraphs is mainly caused by structural and/or semantic similarities, since most discovered subgraphs differ slightly in structure and may infer similar or even identical meanings. In this thesis, we propose two approaches for selecting representative subgraphs among frequent ones in order to remove redundancy. Each of the proposed approaches addresses a specific type of redundancy. The first approach focuses on semantic redundancy where similarity between subgraphs is measured based on the similarity between their nodes' labels, using prior domain knowledge. The second approach focuses on structural redundancy where subgraphs are represented by a set of user-defined topological descriptors, and similarity between subgraphs is measured based on the distance between their corresponding topological descriptions. The main application data of this thesis are protein 3D-structures. This choice is based on biological and computational reasons. From a biological perspective, proteins play crucial roles in almost every biological process. They are responsible of a variety of physiological functions. From a computational perspective, we are interested in mining complex data. Proteins are a perfect example of such data as they are made of complex structures composed of interconnected amino acids which themselves are composed of interconnected atoms. Large amounts of protein structures are currently available in online databases, in computer analyzable formats. Protein 3D-structures can be transformed into graphs where amino acids are the graph nodes and their connections are the graph edges. This enables using graph mining techniques to study them. The biological importance of proteins, their complexity, and their availability in computer analyzable formats made them a perfect application data for this thesis.
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影響國際連鎖觀光旅館顧客滿意度與忠誠度因素之研究蔡雅雯 Unknown Date (has links)
觀光產業是世界各國普遍重視的無煙囪工業,與科技產業共同被視為是21 世紀的明星產業,環顧世界經濟情勢,新興產業不斷興起,觀光事業已趨於國際化、多角化經營之際,也是我國當前首重之發展產業。國際觀光旅館是屬於高有形性比重的產業以及高度人員涉入的服務產業,探討具有實體產品與無形服務組合的服務其產品品質與服務品質如何對於消費者產生影響,將是一個兼具研究與實用價值的主題。
旅館是高度競爭的行業,毫無疑問的,地點是商務旅客、休憩觀光客和研討會代表等選擇可行方案時的重要準則,然而地點並非是每個區隔顧客在選擇旅館時唯一的考量。在旅館的每個等級內,在大都市中皆可發現許多選擇方案,豪華的程度與實體設施的舒適性可做為一項選擇準則。究竟是什麼關鍵因素促使消費者選擇並維持與某個服務供應商的忠誠度?因此,本研究假設國際觀光旅館其產品特性(包含有形的產品與無形的服務)和顧客的特殊利益有關之情況下,了解目標客戶的偏好以及如何其建立長期關係並為其帶來附加價值。
本研究參考Zeithaml and Bitner(1996)提出「顧客知覺品質與顧客滿意度關係圖」作為研究基礎,來探討影響不同區隔的顧客滿意度因素,以及不同區隔的顧客,影響其顧客忠誠度的因素又為何?以及國際觀光旅館的產品品質對於商務旅客顧客滿意度以及忠誠度之影響是否大於國際觀光旅館的服務品質之影響,並且探討國際觀光旅館的服務品質對於休憩觀光旅客顧客滿意度以及忠誠度之影響是否大於國際觀光旅館的產品品質之影響。接著探討滿意度與忠誠度之間的關係;最後以探索性研究的方式檢視忠誠會員專案對於商務旅客之顧客滿意度與忠誠度之影響。
本研究係以入住中華民國交通部觀光局核准營業之國際觀光旅館之旅客進行滿意度調查,問卷的設計以旅館的主要服務品質組成因素,請旅客針對他們所接受到的整體服務體驗就組成因素,如服務人員的服務品質、住宿與退宿的整體客房服務品質、旅館的硬體設施與服務以及與餐廳有關的設施與服務等,個別評估其滿意度。
由本研究結果顯示商務旅客與休憩觀光旅客雖然為具有不同需求的旅客,由顧客知覺的服務品質、顧客滿意度與顧客忠誠度的衡量項目中,萃取出影響服務品質、顧客滿意度與顧客忠誠度的因素中皆包含有形性的特質。與旅客接觸點的分析結果發現,並不是所有服務人員具有相同程度的服務機會,亦即與旅客的互動程度不同。服務品質中與服務人員互動構面對於顧客滿意度之影響並未達顯著之水準因素。因此本研究推論有形性可視為國際觀光旅館服務品質之最主要因素。
在滿意度的部份,對於商務旅客而言,國際觀光旅館的產品品質與服務品直接對於顧客滿意度具有直接的影響;而且產品品質的影響力大於服務品質的影響力。對於休憩觀光旅客而言,國際觀光旅館的產品品質與服務品質對於其顧客滿意度亦具有正面之影響。至於影響顧客滿意度與忠誠度之整體模型部份,商務旅客的滿意度同時受到國際觀光旅館的產品品質與服務品質的影響,並且國際觀光旅館的產品品質與國際觀光旅館的服務品質亦同時影響到顧客忠誠度。然而國際觀光旅館的產品品質與國際觀光旅館的服務品質對於休憩觀光旅客的滿意度分別都具有影響力,但是不具有顯著的差異。休憩觀光旅客的顧客忠誠度直接受到國際觀光旅館的服務品質的影響,並未受到產品品質的影響。
經初步研究發現會員忠誠專案對於顧客忠誠度的影響不明顯,忠誠度計劃的測量結果發現參加會員忠誠專案之旅客,只是對忠誠度計劃本身具忠誠度而非對該特定品牌具有一定的忠誠度,旅客的忠誠度是脆弱也容易因為其他因素對其忠誠度產生影響。對許多專業經理人來說,工作就等於休閒,因此,如何讓他們在工作中,也能得到休閒時的自在感,是未來國際觀光旅館業的趨勢。 / This study make used of hotel’s database and based on the 131 completed survey form hotel guests, identify attributes that will affect the customer satisfaction and customer loyalty of guests in the chain hotels. And will explore that if the frequent – guest program help hotels increase customer loyalty.
The dimension of customer satisfaction with a service includes service quality, product quality and price. The results of the regression test that variable, the product quality and service quality will affect customer satisfaction of the business traveler, moreover service quality and product that direct influence customer loyalty. There is linear relationship between customer satisfaction and customer loyalty. The factors affect the customer satisfaction are comfort of room、cleanliness of room and check-in。The hotel staff provides the effective check-in with pleasure attitude will affect their loyalty.
Analysis results showed that the service quality and product quality will have direct influence the customer satisfaction of pleasure traveler, however, service quality will engage the customer loyalty of pleasure traveler. There is a strong connection between customer satisfaction and customer loyalty. And the comfort of room will be the factor engaged the customer satisfaction.
Finally, the frequent-guest program has the less influence of customer loyalty as expected. The business traveler were among the least loyal of the guests, considering the industry’s huge expenditures on frequent-guest programs, the hotelier may consider redirecting some of the frequent-guest expenditure toward strengthening human resources and toward improving the guest’s experience through quality of product improvement.
Inferred form the results we have found, this study proposed some recommendations to the hotelier and the academics who try to do some further research on this topic.
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Extraction de motifs spatio-temporels dans des séries d'images de télédétection : application à des données optiques et radar / Spatio-temporal pattern extraction from remote sensing image series : application on optical and radar dataJulea, Andreea Maria 20 September 2011 (has links)
Les Séries Temporelles d'Images Satellitaires (STIS), visant la même scène en évolution, sont très intéressantes parce qu'elles acquièrent conjointement des informations temporelles et spatiales. L'extraction de ces informations pour aider les experts dans l'interprétation des données satellitaires devient une nécessité impérieuse. Dans ce mémoire, nous exposons comment on peut adapter l'extraction de motifs séquentiels fréquents à ce contexte spatio-temporel dans le but d'identifier des ensembles de pixels connexes qui partagent la même évolution temporelle. La démarche originale est basée sur la conjonction de la contrainte de support avec différentes contraintes de connexité qui peuvent filtrer ou élaguer l'espace de recherche pour obtenir efficacement des motifs séquentiels fréquents groupés (MSFG) avec signification pour l'utilisateur. La méthode d'extraction proposée est non supervisée et basée sur le niveau pixel. Pour vérifier la généricité du concept de MSFG et la capacité de la méthode proposée d'offrir des résultats intéressants à partir des SITS, sont réalisées des expérimentations sur des données réelles optiques et radar. / The Satellite Image Time Series (SITS), aiming the same scene in evolution, are of high interest as they capture both spatial and temporal information. The extraction of this infor- mation to help the experts interpreting the satellite data becomes a stringent necessity. In this work, we expound how to adapt frequent sequential patterns extraction to this spatiotemporal context in order to identify sets of connected pixels sharing a same temporal evolution. The original approach is based on the conjunction of support constraint with different constraints based on pixel connectivity that can filter or prune the search space in order to efficiently ob- tain Grouped Frequent Sequential (GFS) patterns that are meaningful to the end user. The proposed extraction method is unsupervised and pixel level based. To verify the generality of GFS-pattern concept and the proposed method capability to offer interesting results from SITS, real data experiments on optical and radar data are presented.
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