Submitted by Raniere Barreto (raniere.barros@ufvjm.edu.br) on 2018-05-04T19:41:41Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) patricia_vieira_silva.pdf: 1999677 bytes, checksum: f3ced68ba9ef84aebce023c64e07389d (MD5) / Approved for entry into archive by Rodrigo Martins Cruz (rodrigo.cruz@ufvjm.edu.br) on 2018-05-14T14:17:32Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) patricia_vieira_silva.pdf: 1999677 bytes, checksum: f3ced68ba9ef84aebce023c64e07389d (MD5) / Made available in DSpace on 2018-05-14T14:17:32Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) patricia_vieira_silva.pdf: 1999677 bytes, checksum: f3ced68ba9ef84aebce023c64e07389d (MD5) Previous issue date: 2017 / Para as organiza??es alcan?arem seus objetivos, em termos de excel?ncia com rela??o a sua demanda de clientes, estas incluem em suas estrat?gias abordagens de gest?o que otimizem seus processos de neg?cio. Neste sentido, esta pesquisa tem como objetivo desenvolver uma proposta de um modelo a partir do constructo te?rico que integra a gest?o do conhecimento a gest?o de processo. A metodologia considerada quanto a sua finalidade ? aplicada e quanto ao meio ? classificada como revis?o bibliogr?fica. Relata sobre a gest?o do conhecimento, a gest?o de processos de neg?cios, e os modelos utilizados na literatura para modelagem de processos de neg?cios. Desenvolve-se um modelo para o gerenciamento de processos (GPC) que integra a gest?o do conhecimento. O destaque do modelo GPC em rela??o aos pesquisados, ? que este integra a gest?o do conhecimento como fator intr?nseco da proposta de forma a auxiliar as gerenciamento de rotinas organizacionais que est?o presentes nos processos de neg?cio. Atrav?s da elabora??o do modelo GPC, conclui-se que a gest?o do conhecimento no gerenciamento de rotinas organizacionais ? de extrema import?ncia na condu??o da gest?o de processos. / Disserta??o (Mestrado Profissional) ? Programa de P?s-Gradua??o em Tecnologia, Sa?de e Sociedade, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2017. / For organizations to achieve their goals in terms of excellence in relation to their customer demand, these include in their strategies management approaches that optimize their business processes. In this sense, this research has as objective to develop a proposal of a model from the theoretical construct that integrates knowledge management to process management. The methodology considered for its purpose is applied and the medium is classified as a bibliographical review. It reports on knowledge management, business process management, and models used in the literature for business process modeling. A model for process management (GPC) that integrates knowledge management is developed. The highlight of the GPC model in relation to respondents is that it integrates knowledge management as an intrinsic factor of the proposal in order to assist the management of organizational routines that are present in the business processes. Through the elaboration of the GPC model, it is concluded that knowledge management in the management of organizational routines is extremely important in the conduct of process management.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-06T22:29:13Z No. of bitstreams: 1 BrunoJosePereiraSilva_DISSERT.pdf: 22075105 bytes, checksum: 2a73047d775e1d3daa10915841b2deea (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-09T20:20:23Z (GMT) No. of bitstreams: 1 BrunoJosePereiraSilva_DISSERT.pdf: 22075105 bytes, checksum: 2a73047d775e1d3daa10915841b2deea (MD5) / Made available in DSpace on 2016-06-09T20:20:23Z (GMT). No. of bitstreams: 1 BrunoJosePereiraSilva_DISSERT.pdf: 22075105 bytes, checksum: 2a73047d775e1d3daa10915841b2deea (MD5) Previous issue date: 2015-12-04 / As organiza??es est?o suscept?veis ? ocorr?ncia de diversos eventos que podem influenciar no alcance de seus objetivos. Em virtude disso, os ?rg?os de controle da Administra??o P?blica t?m exigido das institui??es a ado??o de pol?ticas de gerenciamento de riscos. Diante da grande quantidade de recomenda??es expedidas pelo Tribunal de Contas da Uni?o (TCU) a diversas Institui??es Federais de Ensino Superior (IFES) nessa ?rea, prop?e-se um modelo de gest?o de riscos para a Universidade Federal do Rio Grande do Norte (UFRN). Trata-se de um estudo aplicado, explorat?rio e qualitativo. No que se refere aos procedimentos t?cnicos, a pesquisa se caracteriza como an?lise documental, bibliogr?fica, pesquisa-a??o e estudo de caso. A pesquisa bibliogr?fica foi utilizada para subsidiar a elabora??o do Guia de Gest?o de Riscos em Institui??es Federais de Ensino Superior (GERIFES). J? a an?lise documental foi empregada com o objetivo de conhecer a estrutura organizacional e os macroprocessos da universidade. O autor ? lotado na unidade de Auditoria Interna da UFRN e compartilha do mesmo problema, caracterizando assim a pesquisa-a??o. O estudo de caso auxiliou tanto na elabora??o do guia, quanto na simula??o de funcionalidade espec?fica para o seu sistema de informa??o, demonstrada por meio do Manual de Utiliza??o do M?dulo ?Gest?o de Riscos? proposto para o Sistema Integrado de Patrim?nio, Administra??o e Contratos (SIPAC). Este manual foi elaborado com o objetivo de facilitar a utiliza??o dessa ferramenta, caso ela venha a ser incorporada ao sistema de informa??o da universidade. Como resultado da pesquisa, foi proposto um modelo de gest?o de riscos ? UFRN e disponibilizado ? gest?o da universidade a simula??o de um m?dulo para o seu sistema de informa??o, capaz de gerenciar os riscos relativos aos mais variados eventos que podem influenciar no alcance dos objetivos institucionais. / Organizations are susceptible to the occurrence of many events that may affect the achievement of their objectives. As a result, Brazilian Public Administration supervisory bodies have required institutions to adopt risk management policies. Given the large number of recommendations issued by Federal Audit Court (TCU) to various Federal Institutions of Higher Education (IFES) in this area, it is proposed a risk management model for Universidade Federal do Rio Grande do Norte (UFRN). This is an applied, exploratory and qualitative study. Regarding to technical procedures, it is characterized as documentary analysis, bibliographical research, case study and action research. The bibliographical research was used to support the elaboration of the Risk Management Guide for Federal Institutions of Higher Education (GERIFES). The documentary analysis, in turn, was used with the aim of knowing the organizational structure and the university?s macroprocesses. The author works in the university internal auditing department and shares the same problem. This characterizes the work as an action research. The case study supported both the elaboration of the guide and the simulation of the specific functionality for the university information system, demonstrated through the User Manual Module "Risk Management" proposed for the Integrated System of Property, Administration and Contracts (SIPAC). This manual has been prepared in order to facilitate the use of this tool if it will be incorporated into the university information system. As research results, a risk management model for UFRN was elaborated and a simulation of an informational tool, which is able to manage risks related to events that may affect the achievement of institutional objectives, was provided to the university administration.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-06-14T20:22:21Z No. of bitstreams: 1 HugoEstevamDeSalesCamara_DISSERT.pdf: 1066021 bytes, checksum: 03021a50bc08a95a84db8becc91932f2 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-06-15T23:58:18Z (GMT) No. of bitstreams: 1 HugoEstevamDeSalesCamara_DISSERT.pdf: 1066021 bytes, checksum: 03021a50bc08a95a84db8becc91932f2 (MD5) / Made available in DSpace on 2016-06-15T23:58:18Z (GMT). No. of bitstreams: 1 HugoEstevamDeSalesCamara_DISSERT.pdf: 1066021 bytes, checksum: 03021a50bc08a95a84db8becc91932f2 (MD5) Previous issue date: 2015-12-14 / O mapeamento de processos ? uma ferramenta importante que contribui na gest?o das organiza??es, melhorando os n?veis de produtividade, qualidade e reciprocidade das decis?es tomadas e implementadas. Neste sentido, o objetivo deste estudo ? descrever o mapeamento dos macro processos da gestantes de alto risco da Maternidade Escola Janu?rio Cicco - MEJC. O m?todo de pesquisa utilizado foi descritivo. A partir de observa??es, entrevistas e an?lises foi poss?vel entender que h? sobrecarga de atividades de atendimento a pacientes. Al?m disso, foi observado que n?o existe um sistema informatizado e, sobretudo, um banco de dados que permita um controle mais efetivo para o gerenciamento. Percebe-se que atrav?s do mapeamento deste setor pode-se ter uma vis?o mais clara e abrangente dos processos organizacionais, e dessa forma gerir as informa??es de modo eficiente e eficaz. / The process mapping is an important tool in the management of organizations, allowing better levels of productivity, quality and reciprocity concerning the implementation and decision-making. It benefits in a clear way the process organization and assures the manager a macro vision of the system. In this sense, the objective of this study is to describe the mapping process as it occurs in the Januario Cicco Maternity School?MEJC. The bibliographic and descriptive research included interviews, observations and researches in many databases. The study analyzed the limiting points of the detected flow trying to find a better comprehension of the flow of patients in the maternity in order to offer the gestors the information necessary to improve the quality of the assistance as well as a general view of the flow of patients and any change detected there. As a result, we believe that the process mapping may become a relevant factor to the organizational management of MEJC, in view that it is an element that can contribute to ease up the management of information studied, considering that the perfect change of information inside a complex system will produce improvements in all spheres of this institution.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-03-12T15:27:04Z No. of bitstreams: 1 GerlaneDaSilvaAvelinoSantos_DISSERT.pdf: 2686210 bytes, checksum: 2586b87075e661f406364c6d233c0427 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-03-15T15:06:22Z (GMT) No. of bitstreams: 1 GerlaneDaSilvaAvelinoSantos_DISSERT.pdf: 2686210 bytes, checksum: 2586b87075e661f406364c6d233c0427 (MD5) / Made available in DSpace on 2018-03-15T15:06:22Z (GMT). No. of bitstreams: 1 GerlaneDaSilvaAvelinoSantos_DISSERT.pdf: 2686210 bytes, checksum: 2586b87075e661f406364c6d233c0427 (MD5) Previous issue date: 2017-07-28 / Este estudo ? um recorte da pesquisa nacional intitulada ?Avalia??o do Plano de A??es Articuladas: um estudo nos munic?pios do Rio Grande do Norte, Par? e Minas Gerais, no per?odo de 2007 a 2012? e analisa a implanta??o dos Conselhos Escolares no munic?pio de Riachuelo/RN tomando como refer?ncia as a??es e estrat?gias previstas em seu Plano de A??es Articuladas (PAR), no per?odo de 2007 a 2011. Parte do pressuposto que a viabiliza??o da gest?o democr?tica da educa??o ? dificultada, entre outros motivos, pela ambiguidade existente entre os fundamentos da gest?o praticada pelos ?rg?os formuladores da pol?tica educacional e as suas proposi??es para a sistematiza??o das redes p?blicas de ensino de estados e munic?pios. O PAR, como instrumento de planejamento, procurou sistematizar: a gest?o educacional; a forma??o de professores e de profissionais de servi?o e apoio escolar; as pr?ticas pedag?gicas e avalia??o; e a infraestrutura f?sica e os recursos pedag?gicos. Este trabalho destaca a ?rea da gest?o da educa??o, mais especificamente, a da gest?o democr?tica da educa??o tomando como eixo norteador a an?lise da implanta??o dos Conselhos Escolares no munic?pio de Riachuelo/RN a partir do indicador ?Exist?ncia e funcionamento de Conselhos Escolares?. Para a realiza??o da pesquisa, toma por base o referencial te?rico hist?rico dial?tico e utiliza a abordagem de pesquisa qualitativa. O trabalho evidencia que houve uma evolu??o na situa??o do munic?pio no que se refere ? implanta??o dos Conselhos Escolares quando se compara o per?odo estudado de 2007-2011 com o PAR (2011-2014). Evidencia uma a??o indutiva da equipe da Secretaria de Educa??o, no sentido de mobiliza??o das escolas para implanta??o de Conselhos Escolares, por?m, de forma muito t?mida. Esse fato, aliado ? cultura de centralidade decis?ria por parte do gestor municipal, dificulta, no munic?pio, a implementa??o dos Conselhos Escolares como mecanismos de fortalecimento de participa??o e decis?o coletiva, que possibilitam a democratiza??o do processo educativo. / This study analyzes creation of School Council in the Riachuelo/RN city referring to the actions and strategies presented in the Articulated Actions Plan (PAR), from 2007 to 2011. It considers democratic management flux becomes more difficult, among other reasons, by the ambiguity between management basements that is a practice to the formulators of educational politic institutions and their proposals to the systematization public chain in the states and cities. Par, as a planning tool, aims systematizes: educational management; teachers and scholar support professionals training; pedagogical practices and evaluation; physical structure and pedagogical resources. This research detaches education management, specifically, educational democratic management in Riachuelo/RN city focusing on indicator ?Existence and operation of School Councils?. To realize this research, the theoretical base is dialectical historical and uses qualitative approach. This work detaches an evolution referring to the creation of Scholar Councils in this city when compares 2007-2001 period to Par (2011-2014). It shows an inductive action by Education Secretary staff to stimulates schools in the creation of School Councils, but in a subtle way. In addition to the municipal manager culture of centrality decision, this fact hampers creation of Scholar Councils in the city as a mechanism to reinforce collective participation and decision, important to realize democratization of educative process.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-03-13T12:38:22Z No. of bitstreams: 1 HugoLopesDeAraujo_DISSERT.pdf: 3125432 bytes, checksum: 6eb44e30d262c3ba524e8f8dade800da (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-03-19T15:06:46Z (GMT) No. of bitstreams: 1 HugoLopesDeAraujo_DISSERT.pdf: 3125432 bytes, checksum: 6eb44e30d262c3ba524e8f8dade800da (MD5) / Made available in DSpace on 2018-03-19T15:06:46Z (GMT). No. of bitstreams: 1 HugoLopesDeAraujo_DISSERT.pdf: 3125432 bytes, checksum: 6eb44e30d262c3ba524e8f8dade800da (MD5) Previous issue date: 2017-11-24 / Considerando-se o atual momento na gest?o p?blica brasileira, onde se prioriza os princ?pios da efici?ncia e a qualidade dos servi?os prestados, se faz preciso a constante melhoria dos procedimentos administrativos das institui??es em geral, em especial das institui??es p?blicas, criticadas pela sociedade. Os processos s?o a base do funcionamento das institui??es, fontes de cont?nuas melhorias neste trabalho. Este estudo tem como objetivo propor melhorias a partir do mapeamento de processos do curso de gradua??o em administra??o da Universidade Federal do Rio Grande do Norte - UFRN, contemplando a identifica??o, a descri??o e a elabora??o dos fluxos de atividades acad?micas. Nesse sentido, realizou-se uma an?lise na Coordena??o do curso de gradua??o em Administra??o baseada na t?cnica de pesquisa-a??o, com finalidade explorat?rio-descritiva. Adotou-se como estrat?gica metodol?gica a pesquisa documental; pesquisa bibliogr?fica; e estudo de caso. Utilizou-se a abordagem qualitativa, uma vez que n?o se pretendia chegar a dados estat?sticos, visando compreender os aspectos dos processos da Coordena??o e as informa??es que influenciam no desempenho desses. Ap?s a an?lise dos processos considerados foi realizada a elabora??o dos fluxos atrav?s da nota??o BPMN com o uso do software Bizagi Process Modeler ? BPM. Foram feitas propostas de melhorias para os processos, como torna-los eletr?nicos e eliminar fluxos burocr?ticos desnecess?rios, e para a realiza??o das atividades do setor, visando melhorar a efici?ncia e a qualidade dos servi?os. Melhorias estas aplic?veis a todas as coordena??es de cursos de gradua??o que utilizem o sistema SIGAA. Ademais, foi criada uma carta de servi?os, descrevendo e disponibilizando aos usu?rios, todos os servi?os desenvolvidos pelo setor. / Considering the current moment in Brazilian public management, where priority is given to the principles of efficiency and the quality of services provided, it is necessary to constantly improve the administrative procedures of institutions in general, especially public institutions, criticized by society. The processes are the basis of the functioning of the institutions, sources of continuous improvements in this work. This study aims to propose improvements from the mapping of processes of the undergraduate course in administration of the Federal University of Rio Grande do Norte - UFRN, contemplating the identification, description and elaboration of flows of academic activities. In this sense, an analysis was conducted in the Coordination of the undergraduate course in Administration based on the research-action technique, with an exploratory-descriptive purpose. Documentary research was adopted as a methodological strategy; bibliographic research; and case study. The qualitative approach was used, since it was not intended to reach statistical data, aiming to understand the aspects of the Coordination processes and the information that influence the performance of these. After the analysis of the processes considered, the elaboration of the flows through the BPMN notation using the Bizagi Process Modeler - BPM software was performed. Proposals were made to improve processes, such as making them electronic and eliminate unnecessary bureaucratic flows, and to carry out activities in the sector, in order to improve the efficiency and quality of services. These improvements apply to all coordinations of undergraduate courses that use the SIGAA system. In addition, a service letter was created, describing and making available to users, all the services developed by the sector.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-04-02T15:41:51Z No. of bitstreams: 1 LuciDantasDeLima_DISSERT.pdf: 2085478 bytes, checksum: 87b5b46aaa80563e2fbb14a69dfa4936 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-04-09T19:26:40Z (GMT) No. of bitstreams: 1 LuciDantasDeLima_DISSERT.pdf: 2085478 bytes, checksum: 87b5b46aaa80563e2fbb14a69dfa4936 (MD5) / Made available in DSpace on 2018-04-09T19:26:40Z (GMT). No. of bitstreams: 1 LuciDantasDeLima_DISSERT.pdf: 2085478 bytes, checksum: 87b5b46aaa80563e2fbb14a69dfa4936 (MD5) Previous issue date: 2018-02-16 / O presente trabalho se prop?e a estudar o Clima Organizacional na Assembleia Legislativa do Rio Grande do Norte (ALRN), e seu objetivo geral consiste em analisar o clima organizacional a partir da percep??o dos agentes p?blicos efetivos, cedidos e comissionados que comp?em ALRN. A metodologia aplicada para atingir os objetivos delineados nesta investiga??o foi a pesquisa explorat?rio-descritiva e, quanto ao procedimento, trata-se de um estudo de caso. Utilizou-se a pesquisa quantitativa com aplica??o de question?rio semiestruturado, constru?do com base na revis?o de literatura concernente ao tema do trabalho e, considerando a pesquisa de clima organizacional aplicada na C?mara dos Deputados por Saback (2011). A pesquisa foi norteada pelo estudo avaliativo das dimens?es: Desenvolvimento profissional, Estilo de lideran?a, Relacionamento e comunica??o no ambiente de trabalho, Identidade e compromisso com o trabalho e Coopera??o e Sensibilidade no ambiente de trabalho. O resultado apontou a dimens?o Desenvolvimento profissional com a menor pontua??o no geral, muito embora, por v?nculo, os servidores cedidos e comissionados tenham dado boas notas, os servidores efetivos n?o enxergam a possibilidade de se desenvolver profissionalmente e, a nota baixa atribu?da por estes afetou negativamente tal dimens?o. Contudo, os gestores devem atentar para essa quest?o, pelo fato de os servidores efetivos, em tese, serem permanentes no quadro funcional da ALRN, e que essa avalia??o denota desmotiva??o e falta de perspectiva, portanto, desfavor?vel ao clima. No tocante ao comparativo entre a s?ntese da Estat?stica Descritiva aplicada ?s Dimens?es e Vari?veis apresentada e por v?nculo com ALRN, confirma-se uma tend?ncia no ranking, favor?vel ao clima organizacional, apontada pelos servidores comissionados e cedidos, em face dos efetivos. Por?m, deve-se ressaltar que a dimens?o Identidade e compromisso com o trabalho foi a mais bem avaliada, a exemplo da vari?vel ?Tenho disposi??o para assumir compromisso com o trabalho, independentemente de cobran?a por parte da chefia?, onde os servidores demonstram disposi??o e compromisso com a institui??o. Outro fator positivo que merece destaque, diz respeito ao relacionamento e comunica??o, denotado pelo sentimento de harmonia na conviv?ncia entre os servidores, independentemente de v?nculo, o que revela a forma respeitosa de lidar com a cultura da pluralidade de ideias, fator determinante numa casa pol?tica. Portanto, conforme extrato exposto ? percept?vel que, entre as cinco dimens?es estudadas, quatro delas indicam avalia??es positivas ao clima, e por essa raz?o, conclui-se que ap?s os dados serem apurados e analisados, tem-se como positivo o clima organizacional da ALRN. / This paper seeks to study the Organizational Environment at the Rio Grande do Norte Legislative House-ALRN, and its general purpose consists in assessing the organizational environment based on the perception that the effective, yielded and commissioned civil servants of that institution develop together towards the ALRN. Exploratory-descriptive research was the methodological choice applied to reach the looked-for objectives. The research procedure is a case-study. On the other hand, quantitative research was applied side along a semi-structured questionnaire, following a review of the literature concerning the study and taking into account the organizational environment research (2011) that Saback applied at the ALRN. The guide-lines of the paper have approached the following items: Professional development; Relation and communication at the workplace; Work identity and commitment; and Workplace co-operation and sensibility. The final result highlighted the Professional development dimension as the one presenting the lowest punctuation in general. In view of their links, the commissioned and yielded civil servants gave good grades to this category; the stable civil servants, however, did not detect any sign of professional development in this dimension, and their low grade affected it negatively. In this regard, managers should try and assess this result, seen that effective civil servants are in thesis a stable staff at ALRN, so this assessment could mean lack of motivation and perspective in the workplace, what could be contraire to the environment. As what concerns a comparison between the summary available and the link-like one, it confirms a rank trend favoring the organizational environment, highlighted by commissioned and yielded civil servants, in contrast with the stable staff. One should note, however, that the Identity and work commitment dimension was the best assessed, alike the variable ?I am decided to play a responsible role in my work, regardless my boss?s exigencies?, as the workers showed disposition and commitment to the job. Another positive factor pointed out in the research concerns relation and communication, expressed by a harmonious conviviality among the staff?s members, irrespective to whatever link, showing a respectful way of managing the culture of plurality of ideas, determinant factor inside a politician house. Therefore, in accordance with the exposure, it is perceptible that among the five dimensions that have been studied, four of them indicate positive assessment of the environment. In this way, seeing the collected and analyzed data, it can be concluded that the organizational environment inside ALRN is positive.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-02-02T15:44:16Z No. of bitstreams: 1 WillianeElayneRicardoDaSilva_DISSERT.pdf: 13771767 bytes, checksum: 0fd92ae55e055f6cdb35146a6c67801a (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-02-09T21:15:37Z (GMT) No. of bitstreams: 1 WillianeElayneRicardoDaSilva_DISSERT.pdf: 13771767 bytes, checksum: 0fd92ae55e055f6cdb35146a6c67801a (MD5) / Made available in DSpace on 2017-02-09T21:15:37Z (GMT). No. of bitstreams: 1 WillianeElayneRicardoDaSilva_DISSERT.pdf: 13771767 bytes, checksum: 0fd92ae55e055f6cdb35146a6c67801a (MD5) Previous issue date: 2016-08-23 / O trabalho tem o objetivo de propor estrat?gias para a gest?o comunicacional de crises de imagem enfrentadas pela Universidade Federal do Rio Grande do Norte (UFRN), no intuito de evitar ou amenizar o impacto negativo na reputa??o da organiza??o. O estudo emp?rico foi desenvolvido de forma explorat?ria, averiguando os tipos de crise mais comuns, os setores mais afetados e a forma como a imprensa repercute informa??es negativas a respeito da universidade, por meio da coleta de mat?rias jornal?sticas. Al?m disso, procuramos conhecer o cen?rio nacional das Institui??es Federais de Ensino Superior (IFES) sobre a tem?tica, com base em um question?rio enviado aos setores de comunica??o. Dessa forma, com aporte bibliogr?fico e uma adapta??o ? realidade da UFRN, elaboramos um diagn?stico e um manual de gest?o de crises de imagem, com medidas de preven??o, gest?o e avalia??o p?s-crise. / The work aims to propose strategies for communication management image crisis faced by the Federal University of Rio Grande do Norte (UFRN), in order to avoid or mitigate the negative impact on the reputation of this organization. The empirical study will be developed in an exploratory way, checking the most common types of crisis, the most affected sectors and how the media publishes negative information about the university, through the collect of journalistic texts. Furthermore, we seek to know the national scene of Federal Institutions of Higher Education (IFES) on the subject, based on a questionnaire sent to the communication sectors. Thus, along with bibliographic contribution and an adaptation to the reality of the UFRN, we make a diagnosis and a crisis communication plan, with measures for prevention, management and post-crisis evaluation.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-03-15T00:24:33Z No. of bitstreams: 1 ZaqueuHudsonDeAraujoGurgel_DISSERT.pdf: 1594956 bytes, checksum: e3d12f343ae0dea29a882233b927cf39 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-03-17T00:33:28Z (GMT) No. of bitstreams: 1 ZaqueuHudsonDeAraujoGurgel_DISSERT.pdf: 1594956 bytes, checksum: e3d12f343ae0dea29a882233b927cf39 (MD5) / Made available in DSpace on 2017-03-17T00:33:28Z (GMT). No. of bitstreams: 1 ZaqueuHudsonDeAraujoGurgel_DISSERT.pdf: 1594956 bytes, checksum: e3d12f343ae0dea29a882233b927cf39 (MD5) Previous issue date: 2016-09-16 / O objetivo do presente trabalho foi discutir como ocorre a gest?o do conhecimento jur?dico no setor de recursos humanos de uma institui??o p?blica. Partindo da premissa de que as organiza??es p?blicas, por estarem imersas em uma sistem?tica burocratizada, bem como em virtude do Princ?pio da Legalidade, segundo o qual s? ? permitido fazer aquilo que as normas autorizam, necessitam ter seu conhecimento corretamente sistematizado para evitar erros na sua aplica??o, constatam-se, nos ?ltimos anos, profundas mudan?as no conceito de gest?o. Na ?rea de recursos humanos, as constantes altera??es de normas e entendimentos legais dos ?rg?os de controle dificultam consideravelmente a sua correta e c?lere aplica??o no dia-dia de trabalho. Para tanto, buscou-se caracterizar o conceito de Administra??o P?blica e de Gest?o do Conhecimento, estabelecer os elementos de liga??o entre a legisla??o de pessoal e a gest?o do conhecimento, mapear as atividades realizadas na unidade-alvo e sistematizar as informa??es jur?dicas pertinentes, a fim de possibilitar que o administrador p?blico escolha, com mais seguran?a e facilidade, qual a normatiza??o que deve ser aplicada em uma determinada situa??o concreta. Foi realizado um diagn?stico, por meio da aplica??o de question?rio com todos os colaboradores e gestores da unidade, cujos dados foram apurados com base na escala tipo Likert. Ao final, delineou-se um plano de gest?o sist?mica e estrat?gica do conhecimento jur?dico, que implementado, possa gerar valor ? organiza??o pesquisada. / The objective of this study was to discuss how does the management of legal knowledge in the human resources department of a public institution. Assuming that public organizations, being immersed in a bureaucratized systematic and because of the Legality Principle, according to which only allowed to do what the rules allow, need to have their properly systematized knowledge to avoid errors in your application, realize up in recent years in profound changes management concept. In the area of human resources, the amendments to standards and legal understandings of control bodies considerably hinder their correct and rapid by day implementation. Therefore, we sought to characterize the concept of Public Administration and Knowledge Management, establish the connecting elements between personal law and knowledge management, mapping the activities in the target unit and systematize the relevant legal information, the order to enable the public administrator choice, more safely and easily, which the regulation should be applied in a particular concrete situation. Diagnosis was conducted through a questionnaire to all employees and unit managers whose data were calculated based on the Likert scale. At the end, it delineated a systemic management plan and strategic legal knowledge, which implemented, can generate value to the organization researched.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-04-26T19:15:05Z No. of bitstreams: 1 ElaineMichelleDaSilvaLima_DISSERT.pdf: 727552 bytes, checksum: a5162607e852cb6706d3cbbcf145a5f5 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-04-26T19:26:30Z (GMT) No. of bitstreams: 1 ElaineMichelleDaSilvaLima_DISSERT.pdf: 727552 bytes, checksum: a5162607e852cb6706d3cbbcf145a5f5 (MD5) / Made available in DSpace on 2017-04-26T19:26:30Z (GMT). No. of bitstreams: 1 ElaineMichelleDaSilvaLima_DISSERT.pdf: 727552 bytes, checksum: a5162607e852cb6706d3cbbcf145a5f5 (MD5) Previous issue date: 2014-04-30 / Este trabalho tem por objetivo verificar a compatibilidade entre as atividades exercidas pelos servidores t?cnico-administrativos da UFRN, lotados na Reitoria, e as atividades previstas para seus respectivos cargos nas normas do Minist?rio da Educa??o. A pesquisa tem car?ter quantitativo e qualitativo e foi utilizado o m?todo estudo de caso. Os instrumentos aplicados foram question?rios junto aos servidores t?cnico-administrativos que trabalham na Reitoria da UFRN e entrevista semiestruturada com a Pr?-Reitora de Gest?o de Pessoas. Al?m disso, realizou-se pesquisa bibliogr?fica e documental. Os resultados da pesquisa mostraram um descompasso entre as atividades efetivamente exercidas pelos t?cnico-administrativos e aquelas previstas para cada cargo pelo MEC, o que leva ? necessidade de um processo de planejamento cont?nuo e de mudan?as organizacionais nas ?reas de recursos humanos e de gest?o. Trata-se de romper com as pr?ticas limitadas e desarticuladas da gest?o, visando atingir os objetivos previstos para essas duas ?reas nos planos de planos de gest?o e o melhor aproveitamento da for?a de trabalho para se alcan?ar uma gest?o eficiente e eficaz. / This work intends to verify the compatibility between activities performed by technical-administrative servers working at the Rectory of UFRN and the activities planned in the rules of the Ministry of Education for their respective positions. The research approach is quantitative and qualitative and the method used was case study. The instruments used were questionnaires to the technical-administrative servers who work at the Rectory UFRN and semistructured interview with the boss of people management. Furthermore, it was done a bibliographic and documental research. The results showed a mismatch between the activities performed by technical-administratives and the activities predicted by the MEC for each office. This leads to the need for a continuous process of planning and organizational changes in the human resources and management areas. It is breaking with limited and disjointed management practices, aimed at achieving the goals set for these two areas in the plans of management and better utilization of the workforce to achieve an efficient and effective management.

Made available in DSpace on 2016-04-28T20:19:08Z (GMT). No. of bitstreams: 1 2005-Katia Cirley Pinto Barcellos.pdf: 264593 bytes, checksum: 51b6bca3ffb78a13a147aa3377239ee4 (MD5) Previous issue date: 2005-12-16 / The market, the competition, the customers, the society in general imposes to the organizations, with each time bigger pressure, the adoption of competitive strategies as survival condition, or the improvement of these strategies, as well as the implementation of boardings of the Management of the Quality. The hospital organization, as company, even so with its peculiarities, is not different. Although he is low the level of competitiveness in this area, the strategies are employees, at the very least, in the direction of survival of the same ones. The research objectified to verify the convenience and the chance of organizations, in special the hospital organizations, more than to adopt a generic strategy of Porter and to demonstrate as the correct implementation of the Management of the Quality finishes for benefiting the generic strategy adopted by the organization, making possible, also, to improve it. The most advanced concepts on the relations between the Management of the Quality are placed and the Strategical Management, showing the benefits that the organizations that better and more completely implement the Management of the Quality get and that if they evidence in the evolutions that its generic strategies obtain. The research was carried through in the Hospital S?o Vicente de Paulo in the city of Rio de Janeiro, in the period of July the October of 2005. The used methodology boarding was the qualitative one, with descriptive emphasis. For this study of case, the collection of the data was effected through individual interviews in depth, using itself a script with open questions. becoming it was concluded more that the Quality complements and refines the adopted strategy, characterized and later providing to the organization that took that implementation, more far possible, the capacity to use at the same time one or all more than the generic strategies. The work also displays as the implementation of the Management of the Quality becomes possible the organization at the same time to compete the price on the basis of, in the differentiation and the relationship. / O mercado, a concorr?ncia, os clientes, a sociedade em geral imp?em ?s organiza??es, com cada vez maior press?o, a ado??o de estrat?gias competitivas como condi??o de sobreviv?ncia, ou o aprimoramento destas estrat?gias, assim como a implementa??o de abordagens da Gest?o da Qualidade. A organiza??o hospitalar, como empresa, embora com suas especificidades, n?o ? diferente. Embora seja baixo o n?vel de competitividade nesta ?rea, as estrat?gias s?o empregadas, no m?nimo, no sentido de sobreviv?ncia das mesmas. A pesquisa objetivou verificar a conveni?ncia e a oportunidade das empresas, particularmente as organiza??es hospitalares, adotarem mais de uma estrat?gia gen?rica de Porter e demonstrar como a correta implementa??o da Gest?o da Qualidade acaba por beneficiar a estrat?gia gen?rica adotada pela organiza??o, possibilitando, inclusive, aprimor?-la. S?o colocados os mais avan?ados conceitos sobre as rela??es entre a Gest?o da Qualidade e a Gest?o Estrat?gica, explicitando os benef?cios que as organiza??es que melhor e mais aprofundadamente implementam a Gest?o da Qualidade obt?m e que se evidenciam nas evolu??es que suas estrat?gias gen?ricas conseguem. A pesquisa foi realizada no Hospital S?o Vicente de Paulo no munic?pio do Rio de Janeiro, no per?odo de julho a outubro de 2005. A abordagem metodol?gica utilizada foi a qualitativa, com ?nfase descritiva. Para este estudo de caso, a coleta dos dados foi efetuada atrav?s de entrevistas individuais em profundidade, utilizando-se um roteiro com quest?es abertas. Concluiu-se que a Qualidade complementa e refina a estrat?gia adotada, tornando-a mais caracterizada e depois proporcionando ? organiza??o que levou aquela implementa??o, o mais longe poss?vel, a capacidade de empregar ao mesmo tempo mais de uma ou todas as estrat?gias gen?ricas. O trabalho tamb?m exp?e como a implementa??o da Gest?o da Qualidade torna poss?vel ? organiza??o ao mesmo tempo competir com base no pre?o, na diferencia??o e no relacionamento.