The thesis describes corporate culture of global advisory company in the Czech Republic. The main aim of the thesis is to determine importance of corporate culture for an organization, influence of a national culture on formation of the corporate one and a success of implementing the corporate culture of global company in the Czech Republic. The first part explains theory of culture and corporate culture, the second one focuses on the corporate culture of the chosen company.

Continuous research and innovation had played the most important role for an enterprise to maintain his competitive advantage and ensure his sustainability. However, new product life time is getting shorter as known, it¡¦s getting more and more customize-designed products, and the needed technology also upgrade quickly. In order to face the global competition as we are forced to, an enterprise have to develop a new product instantly according to customer need, and take a leading position in the market by well aligning with technology trend, integrating internal & external resources, and best utilizing own core competence. This study designs a framework for a research & development strategy planning and its process management by referring to a new business model. By case study methodology, it had been investigated how a global company practice with the 7 key success factors which had been designed in the framework. These key success factors are : 1.Globalization 2.Customer and partner relationship 3.New product concept and technology 4.Build a effective and more innovative organization 5,Project portfolio management 6.Excellent Business Balanced Scored Card 7.Apply continuous improvement methodology on research management. This study had also investigated the company¡¦s performance on his technology leadership, intellectual property & patent and new product development performance. It can be primary conclusion that a completely integral research & development strategy planning and intensive/systematic research & development process management will do help a enterprise to have competitive advantages. It¡¦s also observed this research & development framework is quite in line with new business model, and all concerned factors and its process are very similar, which means an new business model is also valid for innovation activities of a company, who should consider long term strategy, new product and market scope, differential basis, own core competence and strategic resources, value network of suppliers and partners, global sourcing by joint-development, merge and technology transfer in order to have the needed new technology so that can create the maximum benefit for company.

Every organization has a culture. The corporate culture has a powerful influence throughout the company and affects many things, from decisions or even the success of the business. In a world which is increasingly global, a firm stretches business across national boundaries and operates in an international arena. Through focusing on the research questions include (1) how does a company envision and shape the corporate culture, (2) what should a firm do to implement global corporate culture, and (3) how can a firm balance global corporate culture and the norms in host countries, this research attempts to determine the process of how a corporate culture is envisioned and steps to shape and implement the global corporate culture. A global corporate culture can be described as a multinational corporation applied the global mindset at the founding source that the firm is composed of a multinational management team and common beliefs among employees in all locations. The key findings of this research are (1) the envisioning of a global corporate culture started as early as the business start-up period; founders and leaders have a profound influence of the corporate culture in the early stage (2) when shaping corporate culture, identifying desired outcomes first, and then setting out best practices and control mechanisms (3) revising corporate culture proactively when company strategy changes is critical to ensure the existence of strong alignment (4) the management team should endorse and promote cross-country communications and (5) with adherence to common beliefs and respect to different culture, a company can minimize efforts in terms of corporate culture implementation in the global context.

The diploma thesis focuses on characteristics of internal communication, its implementation in various forms in different companies and analysis of the internal communication in one selected company. After the analysis of its current state in the multinational company, the thesis will recommend improvements to the areas of internal communication and human resources, with the main focus of global implementation of these recommendations.

This master thesis tests the statement whether the EU Economic Policy related to the Internal Market Project decreases the costs of doing business or not. We tested the conducting of business of Global Company in seven various regions (Visegrad Countries, Baltic, East Balkan Countries, Croatia, Russia, Ukraine and Turkey). We framed the research period into 2011 and focused on four major Research Fields (Transportation, Cross-border Trading, Consumer Protection and Financial Regulation). Based on the cost impact analysis we could confirm that Internal Market Project decreases the costs of doing business.

Made available in DSpace on 2016-04-25T16:44:24Z (GMT). No. of bitstreams: 1 Vagner de Oliveira Fernandes.pdf: 881636 bytes, checksum: 8415f2d33b6fad8d582c0d726dbce0f4 (MD5) Previous issue date: 2011-10-19 / The objective of this paper was to study the issue of labor relations using a case study of the EMBRAER Company in the context global economic crisis 2008-2009, which resulted in the dismissal of more than 4,200 workers. This theme was developed taking into account dimensions surrounding the labor relations in this environment related. At the micro dimension is the organization and employees with their work process, their policies, philosophies and organizational cultures. The agents of the meso dimension are mediators between the strength of work and the organizations, representing syndicates, associations, federations, among others. At the macro dimension is the state with its public and social policies, as well as social and labor legislation. On the global dimension is the market with their arrangements, transnational corporations, economic blocs and international regulatory agencies. Thus, this study is an analysis of the EMBRAER through the cut of those dimensions, explaining what actually happened in this environment that led to the biggest crisis on the history labor relations of the company. This paper is important for two main issues: first, to treat with a global company with high capital intensity and technology, recognized worldwide for quality in the manufacture of its aircraft, and second, by treating a widely debated topic that can be analyzed in a new point of view and debate. The paper was developed by the qualitative method and the data for analysis were collected through interviews, as well as consultation documents, materials published in the press and websites / O objetivo desta pesquisa foi estudar o tema das relações de trabalho utilizando-se do estudo de caso da empresa EMBRAER no contexto da crise econômica global 2008-2009, que resultou na demissão de mais de 4,2 mil trabalhadores. Este tema foi desenvolvido levando em consideração as dimensões que cercam as relações de trabalho neste ambiente relacionado. Na dimensão microssocial encontram-se a organização e os trabalhadores com seu processo de trabalho, suas políticas, filosofias e culturas organizacionais. Na mesossocial, estão os agentes mediadores da força do trabalho e das organizações, o que corresponde aos sindicatos, associações, federações, entre outras entidades. No macrossocial, encontra-se o Estado, com suas políticas públicas e sociais, além das legislações sociais e trabalhistas. Na dimensão global, situa-se o mercado com seus arranjos globais, empresas transnacionais, blocos econômicos e agências regulatórias internacionais. Desta maneira, este estudo faz uma análise do caso EMBRAER através do recorte dessas dimensões, explicando o que de fato ocorreu neste ambiente que levou à maior crise da história das relações de trabalho da empresa. Este estudo torna-se relevante por duas grandes questões: primeiro, por se tratar de uma empresa global, com alta intensidade de capital e tecnologia, reconhecida mundialmente pela qualidade na fabricação de suas aeronaves; segundo, por analisar um tema amplamente discutido sob um novo prisma, que poderá gerar um novo debate acerca do assunto. A pesquisa foi desenvolvida pelo método qualitativo, cujos dados para análise foram coletados por meio de entrevistas semiestruturadas, além de consultas a documentos, materiais divulgados pela imprensa e sites

The thesis on the Recruitment problems in foreign branches of global company is described specific Prague developer company, its projects and its experience in personnel policy. The aim of this work is to define the main problems of staff recruitment and the development of measures to improve these processes. This thesis will consist of several parts. the first part describes the company, its typical projects, strategy and preparation of its expansion into Kazakhstan. The following are the main aspects of the relationship between headquarters and its branches. In the third part are mentioned and characterized approaches to management and recruitment of personnel in foreign branches. Description of the organizational structure of the company is the fourth part of this work. Followed by a description of the current human resources management process at the branch and identifying problems of staff recruitment. The last part is focused on the inventing of the measures to improve these processes.

Bakgrund: Idag är det inte enbart stora och internationellt etablerade företag som verkar globalt. Fler och fler små och medelstora företag internationaliseras och är numera av stor betydelse för tillväxten i många länder. Dessa företag har visat förmåga att etablera sig internationellt, trots att tillgången till framförallt finansiella resurser kan tyckas begränsa deras internationaliseringsprocess. Snabbväxande företag finns inom alla sektorer, men givetvis finns en förhållandevis större andel tillväxtföretag i branscher och sektorer där marknaden och efterfrågan växer snabbt. Roxtec AB är ett snabbväxande industriföretag som vänder sig till industriella köpare inom tre stora sektorer, telekom, marin & offshore och industri. Företagets produkt bygger på en ny idé om tätningar som används där extrem täthet behövs. Syfte: Syftet med uppsatsen är att beskriva etableringsprocessen och förklara de strategiska beslut som ligger bakom, då ett snabbväxande tillverkningsföretag ska etablera sig på en ny marknad. Genomförande: Data till den här uppsatsen samlades in genom intervjuer med fyra personer. De intervjuade var nyckelpersoner inblandade inom internationaliseringsprocessen, framförallt när det gäller strategifrågor och själva etableringsprocessen, speciellt i Latinamerika men även i Spanien och Portugal. Resultat: Det visade sig att ett litet, teknikbaserat företags inställning till internationalisering inte påverkades av dess litenhet och begränsade ekonomiska resurser. Företagets storlek påverkar inte snabbheten i internationaliseringsprocessen. Snabbheten berodde främst på företagets interna resurser i form av humankapital och organisatoriska resurser samt ledningens entreprenörskap. Liten hemmamarknad, starkt nischad och standard produkt samt viljan att etablera sig över hela världen var några av orsakerna till denna typ av företags internationalisering. Ett litet industriföretag kan uppnå en snabb internationaliseringsprocess om ledningen har bred erfarenhet i internationell marknadsföring. Roxtecs ledning hade erfarenhet när det gällde marknader som var psykiskt avlägsna, dessa utvecklades med hjälp av personer som kunde språk, affärskultur, samt hade marknadskännedom och kontakter.I Spanien, Portugal och Latinamerika använde Roxtec flera marknadskanaler samtidigt för att få en större marknadstäckning. Ett litet tillverkningsföretag med begränsade finansiella resurser behöver få lönsamhet så snabbt som möjligt för att kunna finansiera sin internationaliseringsprocess.