<p>Denna studie undersöker hur privata vårdföretags webbplatser bör utformas för att förmedla en hög trovärdighet mot användare och potentiella kunder. Antalet privata vårdföretag blir allt fler och det blir allt viktigare att synas och framförallt att synas på rätt sätt. Därför väljer många privata vårdföretag att marknadsföra sig med hjälp av en företagswebbplats för att framhålla sig själva och sina produkter och tjänster.</p><p>Utifrån en stegvis modell för att utvärdera trovärdighet har ett antal faktorer identifierats som ligger till grund för hur användare uppfattar trovärdighet i sammanhanget. Genom att studera hur personer från målgruppen upplever trovärdighet på ett antal utvalda webbplatser har en djupare förståelse för de framkomna resultaten uppstått. Resultaten visar på att det bör läggas stor vikt på fokusering av målgrupp, bilder och bildspråk, den grafiska utformningen och informationsstrukturen vid utveckling av webbplatser för privata vårdföretag. Genom att tillämpa de faktorer som studien har resulterat i, på ett privat vårdföretags webbplats, finns det större chans till att användare från målgruppen kommer att uppleva en hög trovärdighet i samband med interaktion.</p> / <p>This study examines how a private healthcare company's website should be designed to convey a high level of credibility to users and potential customers. The number of private healthcare companies is increasing and it is important to be visible and above all to be seen properly. Many private healthcare companies promote themselves through a company website to highlight themselves and their products and services.</p><p>Based on a progressive model to evaluate the credibility have a number of factors been identified as the basis for how users perceive trust in the context. By studying how people from the target audience perceive credibility on selected sites, have a deeper understanding of the present upon the results emerged. The results show that there should be emphasis on the focus of the audience, images and imagery, graphic design and information architecture for the development of websites for private healthcare companies. By applying the factors identified in this study to the website of a private healthcare company, there is a greater chance that users from the target group will experience a high level of credibility in the context of interaction.</p>

Šiame darbe palyginami dviejų šalių – Lietuvos ir Olandijos kultūriniai kontekstai. Darbo siekis išsiaiškinti priežastis kodėl Olandija tapo grafinio dizaino šalimi ir ko trūksta Lietuvai norint tobulėti šioje srityje. Darbe kultūra apžvelgiama iš istorinio konteksto, kuris padėjo pagrindus tautų mentalitetui, o tuo pačiu kaip rezultatas atsispindi ir grafiniame dizaine. Aptariamas kultūros bei dizaino rėmimas, kuris yra vienas pagrindinių variklių dizaino palaikyme. Taip pat nagrinėjamas meno sektorius, jo bruožai ir svarba visuomenėjea. / This research compares two countries - Lithuanian and Netherlands cultural contexts. Intension is to find out the reason why the Netherlands has become a graphic design country and what is missing in Lithuania to lead in this field. The research examine historical context, which laid the foundation for the nation's mentality, but at the same time as a result is reflected in the graphic design field. Discusses the support of culture and design, which is one of the main impulse on design supporting system. Research also examines the art sector, its features and importance in society.

Prekinių ženklų archetipų sistema – puikus įrankis, suteikiantis galimybę kurti dizainą nuosekliau, pagal nustatytas filosofines konstrukcijas. Ši sistema keičia kūrėjo ir tarpininko arba jo kliento bendradarbiavimo būdą. Užduodami klausimai suteikia galimybę rinkti informaciją apie egzistuojantį vartotojo suvokimą bei taip sustiprina kūrėjo rolę, kuri suteikia galimybę viską keisti arba atnaujinti atsižvelgiant į vartotoją. Dizainas kuriamas sistemingai surenkant medžiagą bei atsižvelgiant į užsakovo perteikimas vertybes ir esamas rinkos sąlygas. / Brand archetypes are great tool to design using philosophical systems. These systems can change communication workflow of the artist or their agents with their clients. Working with the target group, asking questions, gathering information about their perception, allows artist to change existing cliche or fallow, search for existing. This approach brings more decision making to designer. Then the design is created by using gathered material, client values and market situation.

Objective: The focus of this bachelor thesis is to study what a selection of magazine readers think generates value on the reading experience of a traditional lifestyle magazine. Furthermore create an deeper understanding of these values.  Method: Qualitative interviews was used as the method to investigate the participants' view of the user experience when reading a lifestyle magazine paper. Seven interviews were conducted with people who prefer the traditional newspaper.  Results: The results of this study show that it may be to early to talk about the print magazines dead. The physical and mental feeling that appear from reading a lifestyle paper magazine is almost impossible to implement in the digital version. Our results show that some of the underlying causes that lead to a the choise of the print magazine depends on the structure, the reading experience and the qualitative content that appears to be difficult to emulate on the web.

Idag konkurrerar företagen om att sälja lika produkter, därför är det viktigt att sticka ut och inte smälta in i mängden. I butikerna finns det stor variation av förpackningar och därför har den grafiska designen en betydelsefull roll. Denna studie undersöker teförpackningens grafiska design och om den grafiska designen på teförpackningar har en inverkan på hur konsumenten uppfattar produkten. Denna studie är endast inriktad på teförpackningar som innehåller tepåsar och inte löste i förpackning. Fokus ligger på den grafiska designen på teförpackningens framsida och inte formen av förpackningen. Studien har genomförts med en enkätundersökning och en visuell innehållsanalys. Studien syftar till att ta reda på vad det är i teförpackningens grafiska design som bidrar till hur konsumenten uppfattar produkten. Resultatet av undersökningen visade att produktens märke hade en stor betydelse på hur konsumenten uppfattade produkten och dess design. / The companies of today all compete to sell the same products and it’s important to stand out. There’s a great variety of packaging in the stores and that’s why graphic design play an important role. This study examines the graphic design of the tea packaging and if graphic design on tea packages has an impact on how consumers perceive the product. This study is only focused on tea packages containing tea bags and not loose tea. The focus is on graphic design on the front of the tea package and not the shape of the tea package. The study was implemented with a survey and a visual content analysis. The study aims to find out what it is in the tea packaging graphic design that contributes to how the consumer perceives the product. The results of the survey showed that the brand had a big impact on how consumers perceived the product and its design.

This project seeks to communicate the cultural identity of a specific group of people, a select group of Koreans who were adopted by Western families and brought to this country at an early age. I have combined the language of masquerade with personal stories to help illustrate the complex psychological challenges facing adopted Koreans as they live between cultures.

Chinese calligraphy and Western typography have been evolving for around five thousands years. During this time, they have developed quite different characteristics. Compared with the geometrical form and precision of Western printing types, Chinese calligraphy features abstract shapes and spontaneous strokes. These differences result in a gap that prevents a harmonious and organic relationship between them. This project explores the possibilities of combining these two historical visual systems, demonstrates specific methods and approaches for creating compelling formal relationships, and endeavors to establish a friendly, organic and harmonious dialogue between Chinese calligraphy and Western typography. The outcome of this project is a handmade book and a series of posters. The content of them comes from the writings of Lao-Tzu.

In this project I explore the environment that surrounds and frames my life experiences. Interests in form, architecture, vernacular typographyand community blend into a photographic documentation—communicating my perceptual experience of Richmond barbershops through public exhibition.

Changes in culture, design, fashion and lifestyle are very common for a developing country such as Thailand. Losing the identity and significant quality of Thai culture is the biggest concern in this rapid movement in Thai society. The biggest challenge is to preserve the existing culture within the development in the society. These problems within the rapid change not only affect Thai lifestyle and fashion but also Thai graphic design. There is a trend in poster design, advertising, and packaging to follow Western design. That influence suggests that Thai design follow a Western model in order to be as successful. Thai type designers have adopted the elements of the roman type and applied them to Thai letterforms without considering the impact on the Thai language. As a result, important characteristics of the Thai letterforms have been lost because of this borrowing of Western forms. My creative project is to design Thai letterforms that reflect Thai culture. The development of my letterform design will be translated in systematic ways. The generation of forms will be demonstrated through my design methodology.

In the graphic design, successful use of white space provides the designed object with a strong reference to its material quality and internal structure. Showing the paper breaks the wall between the design and the viewer, and gives the audience a better understanding of the construction of graphic design. White space is devoid representation, which leads the work to become completely honest about its materiality. This project explores different methods and processes for creating aesthetic/conceptual integrity in graphic design by using white space as a primary device.