Denna studie har ett syfte att undersöka hur legitimitet kan skapas i hjälporganisationer. Det är en fråga vi anser vara aktuell att undersöka i och med uppkomsten av nya hjälporganisationer vars trovärdighet i somliga fall kan anses högst tveksam. Studiens resultat kommer att illustreras i en verklig hjälporganisation. Denna organisation kommer förbli anonym genom hela uppsatsen men med sitt kontroversiella arbetssätt och moderna arbetsmetoder anses den förespråka den typ av organisation som vi vill undersöka inom det hjälporganisatoriska fältet.

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations. In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing. Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value.

Det finns ett ökat tryck i samhället idag på att ta socialt ansvar för andra och att agera etisktkorrekt. Det uppmärksammas så gott som varje dag nya orättvisor runt om i världen ochinformationen blir allt mer lättillgänglig. Människor matas ständigt med rapporteringar omkatastrofer som härjar i den här stunden, samtidigt som standarden för länderna i väst har nåtten god nivå. Utvecklingsländerna och deras befolkning är de som är mest utsatta och i envärld fylld av orättvisor är barnen de som är mest sårbara. Det är ett faktum att ett stort antalbarn i världen lever under oacceptabla förhållanden vilket ett antal hjälporganisationerförsöker uppmärksamma och hjälpa.Hjälporganisationerna kan använda sig av en mängd olika verktyg för att hjälpa barn ivärlden. Vi har valt att inrikta oss på deras marknadskommunikation och organisationernasmöjlighet till att påverka människors benägenhet till att hjälpa.Syftet med uppsatsen är att studera tre olika hjälporganisationer med inriktning på barn ochhur de arbetar med marknadskommunikation för att uppnå sitt syfte, urvalet gjordes genom ettbekvämlighetsurval. Studien av de tre organisationerna gjordes genom en kvalitativ fallstudiemed djupintervjuer utav kunniga personer inom organisationerna. Informationen vigenererade i empirin användes som primärdata och vidare användes även sekundärdata i formav litteratur och artiklar. Uppsatsen är skriven utifrån ett induktivt förhållningssätt vilket göratt utgångspunkten ligger i empirin.Vi har i våra studier kommit fram till att organisationerna verkar på en svårdifferentieradmarknad, de har alla liknande syften och trycker på liknande argument. I ambition att nå ut tillså många som möjligt med ett starkt och trovärdigt budskap samarbetar organisationernamycket med företag, andra organisationer, myndigheter och skolor. Engagemang ochtrovärdighet är A och O för framgång för organisationerna vilket även gäller de bidragsgivaresom rekryteras. Alla människor har olika motiv till att vilja hjälpa och det finns en indikationtill att en ökad inriktning på givarnas behov är på gång inom organisationerna. / Uppsatsnivå: C

<p>Northern Bahr el Ghazal area in southwestern part of Sudan was severely affected by the civil wars in Sudan. This has led to lacks of development in most areas, not least water supply. In combination with a high number of refugees returning to the area the water situation is very difficult.</p><p>This study is made to investigate how the water project of International Aid Services (IAS) is working. First I wanted to get a good image of the different areas connected to the IAS water project such as community mobilization, drilling and water source and sanitation education.</p><p>At the time of my studies the Community Mobilization Unit (CMU) had just began their work, therefore the system with Water Source and Sanitation Committees had not yet been really implemented. However, some had been formed but not trained.</p><p>The drilling is performed using two different methods, Mud Rotary and Air Flush. Mud Rotary is used in clay soil and Air Flush is used in more rocky soil.</p><p>One of the main problem issues is transport, mainly transport of drilling machines, well material and water used during drilling. Problems in the means of transport are the terrible conditions of the roads which also lead to terrible conditions of the vehicles, especially the heavy vehicles which are very old.</p><p>Another main problem is supplies, especially supplies of spares for the vehicles and equipment but also food and other essentials. Many things have to be brought from other countries via Khartoum and then by lorry to Northern Bahr el Ghazal.</p><p>One of my conclusions is that much weight must be put on the county community mobilization to really involve the local people in the project so that they feel responsible for the well after it has been handed over. This is crucial to get full impact of the project.</p><p>Another conclusion is that if supplies could be handled through Southern Sudan (Juba) it could cut down transport time and costs. But this cannot be realized yet since the range of things in Juba is rather limited compared to Khartoum.</p><p>Finally I believe that the personnel must be very observant for coming breakdowns and report this immediately to enable ordering spares, etc. as soon as possible and minimize the time standing still.</p>

Northern Bahr el Ghazal area in southwestern part of Sudan was severely affected by the civil wars in Sudan. This has led to lacks of development in most areas, not least water supply. In combination with a high number of refugees returning to the area the water situation is very difficult. This study is made to investigate how the water project of International Aid Services (IAS) is working. First I wanted to get a good image of the different areas connected to the IAS water project such as community mobilization, drilling and water source and sanitation education. At the time of my studies the Community Mobilization Unit (CMU) had just began their work, therefore the system with Water Source and Sanitation Committees had not yet been really implemented. However, some had been formed but not trained. The drilling is performed using two different methods, Mud Rotary and Air Flush. Mud Rotary is used in clay soil and Air Flush is used in more rocky soil. One of the main problem issues is transport, mainly transport of drilling machines, well material and water used during drilling. Problems in the means of transport are the terrible conditions of the roads which also lead to terrible conditions of the vehicles, especially the heavy vehicles which are very old. Another main problem is supplies, especially supplies of spares for the vehicles and equipment but also food and other essentials. Many things have to be brought from other countries via Khartoum and then by lorry to Northern Bahr el Ghazal. One of my conclusions is that much weight must be put on the county community mobilization to really involve the local people in the project so that they feel responsible for the well after it has been handed over. This is crucial to get full impact of the project. Another conclusion is that if supplies could be handled through Southern Sudan (Juba) it could cut down transport time and costs. But this cannot be realized yet since the range of things in Juba is rather limited compared to Khartoum. Finally I believe that the personnel must be very observant for coming breakdowns and report this immediately to enable ordering spares, etc. as soon as possible and minimize the time standing still.

Volunteering involves performing tasks without receiving any compensation for it. Interest in this idealistic commitment to non-profit organizations is growing and the primary reasons for this is to help other people, pursue their interests and contribute to the organization. The purpose of the study is to examine what it is that motivates individuals to commit to non-profit organizations. This study will only examine aid organizations. In order to answer the question four different theories have been used and these are the most fundamental theories in this field. These theories are Maslow's hierarchy of needs, Hertzberg's two-factor theory, Self-Determination Theory and The Gift. In this study twelve volunteers, dedicated individuals within aid organizations, have been interviewed. The study is a qualitative study in which semi-structured interviews were used. The findings of the study have shown that there are four prominent motivational factors why individuals engage in non-profit organizations. These four factors are the following; contributing and making a difference, appreciation, personal development and experience and the social environment.