nÃo hà / Os gÃneros textuais digitais apresentam caracterÃsticas prÃprias decorrentes, especialmente, dos recursos que o meio oferece, como por exemplo, as organizaÃÃes multimodais, os elementos hipertextuais e os propÃsitos comunicativos. Partindo desse pressuposto, objetivamos, nesta pesquisa, analisar os recursos multimodais, os elementos hipertextuais e os propÃsitos comunicativos, que contribuem para a constituiÃÃo do gÃnero textual homepage institucional. Para tanto, esta tese està fundamentada na AnÃlise SociossemiÃtica Multimodal, que encontra amparo na proposta da GramÃtica do Design Visual (KRESS; VAN LEEUWEN, [1996] 2006), nos estudos da hipertextualidade digital (COSCARELLI, 1999; 2009; RIBEIRO, 2008; ARAÃJO; LIMA-NETO, 2012) e dos propÃsitos comunicativos (ASKEHAVE; SWALES, 2001; SWALES, 2004; BEZERRA, 2009; BIASI-RODRIGUES; BEZERRA, 2012). Com base no modelo de anÃlise de gÃnero proposto por Vijay Bhatia (2004), estabelecemos uma metodologia de anÃlise de gÃnero textual digital, que forneceu os subsÃdios necessÃrios ao percurso de investigaÃÃo das homepages de universidades federais e assim alcanÃarmos os objetivos pretendidos a esta pesquisa. As anÃlises desta investigaÃÃo revelam que o gÃnero textual em questÃo à caracterizado pelo visual/grÃfico que se destaca em detrimento do estritamente verbal, de forma a promover a integraÃÃo multimodal/hipertextual e a configurar a lÃgica organizacional do gÃnero. Portanto, mais do que simplesmente oferecer sinopses, chamadas e sumÃrios do conteÃdo do site e apresentar cores, formas, imagens, atravÃs de seus recursos multimodais prÃprios, o gÃnero textual homepage institucional de universidades federais pretende atrair o leitor e fortalecer a identidade da instituiÃÃo, procurando estabelecer uma imagem pÃblica desejada. AlÃm disso, o gÃnero textual homepage institucional de nÃo fornece ao leitor todo conteÃdo do site, mas apresenta uma seleÃÃo de conteÃdos determinados por seus administradores que se baseiam naquilo que acreditam que irà satisfazer as necessidades e os anseios do leitor/usuÃrio. / The digital genres are characterized by such features as multimodal organizations, hypertext elements and communicative purposes. These, in turn, are the product of the unique resources of the environment. According to this assumption, in this research, we aim to analyze the multimodal resources, the hypertext elements and communicative purposes that contribute to the formation of the institutional homepage text genre. These include multimodal resources, hypertext elements and communicative purposes. To this end, this thesis is based on the Social Semiotic Multimodal Analysis, which finds support in the proposed Grammar of Visual Design (KRESS; VAN LEEUWEN, 1996; 2006), in studies of digital hypertextuality (COSCARELLI, 1999; 2009; RIBEIRO, 2008; ARAÃJO; LIMA-NETO, 2012), and in communicative purposes (ASKEHAVE; SWALES, 2001; SWALES, 2004; BEZERRA, 2009; BIASI-RODRIGUES; BEZERRA, 2012). Based on the genre analysis model proposed by Vijay Bhatia (2004), we established a methodology for analyzing digital genre which supported the investigation process of the federal universitiesâ homepages. This allowed us to achieve the desired goals of this research. The analyses of this investigation show that the genre in question is characterized by the visual/graphic dimension over the strictly verbal in order to promote multimodal and hypertextual integration, and set up the organizational logic of the genre. Therefore, rather than simply offering synopses, calls and summaries of the website content, presentation of colors, shapes, images through its own multimodal resources, the institutional homepage genre aims to engage the reader while strengthening the institutionâs identity and helping to establish the desired public image. Moreover, the institutional homepage genre does not provide the reader with all site content, but presents a selection of content determined by their administrators. The selection criteria are based on what they believe will meet the needs and wishes of the reader/user.

Made available in DSpace on 2016-04-28T18:23:10Z (GMT). No. of bitstreams: 1 Marisa Nascimento.pdf: 18639542 bytes, checksum: e5ee03f156b865c493e08db01936ec57 (MD5) Previous issue date: 2015-10-08 / The aim of this study is to investigate the organization of information on art magazine home pages through its design. In cyberspace complex environment, communication processes are developed through multiple semiosis such as images, words, audios and videos, interacting within a composition to encompass content and construct meaning. Such meanings can be recovered in multimodal analysis, given that navigation in hypermedia is based in form, structure and aesthetics of the virtual environment. The study of the organization of information in homepages is based on Systemic Functional Theory (SFT) and Multimodal Discourse Analysis (MDA). By focusing on language functions and their use in the sphere of human relations, the concepts of SFT underlie useful analyzes of the meaning that emerges from the text. The systemicfunctional approach is not restricted to verbal language, and it can be applied to other semiotic systems. In this sense, MDA contributes to understand hypertext entailments from the hypermedia design that organizes the information. The corpus of this study consists of sample homepages of five art magazines from the BRICS: Bravo!, from Brazil; Iskusstvo , from Russia; ART India, from India; LEAP (艺术界), from China; and Art Times, from South Africa. As a research methodology content analysis is employed, in order to identify variations and patterns that occur in the corpus, developing rank scales for the homepages components. During the analysis, homepages are compared with each other and with practical examples of web design, developed in specific literature in the areas of Graphic Design, New Media Design and Information Technology. The organization of information analysis in homepage genre under the systemicfunctional approach, as well as the discussion of previous studies from this perspective are the contributions launched by this study. The results show that the five homepages have similar systems in terms of visual and web design grammar, despite its accomplishments are distinct. The survey also points out that it is necessary to pay attention to the fact that emerging countries are emphasizing not only the economy but also by various trends, such as media content production focused on the arts and developments in hypermedia design issues. This is a study linked to SAL Project (Systemic Across Languages), which analyzes the language in use in numerous text genres and different languages, and it is developed in partnership with universities in Brazil, Argentina, China, Japan, Thailand, Mexico and Colombia. This study contributes to SAL Project, once it is the first hypermedia design language analysis being investigated among researchers in the project / O objetivo deste trabalho é investigar a organização da informação em homepages de revistas de arte e cultura por meio do design que as configuram. No ambiente complexo do ciberespaço, os processos comunicacionais se desenvolvem através de múltiplas semioses, como imagens, palavras, áudios e vídeos, que interagem entre si, dentro de uma composição, para abarcar o conteúdo e construir significados. Tais significados podem ser resgatados na análise multimodal, tendo em vista que a navegação em hipermídias se pauta na forma, na estrutura e na estética do ambiente virtual. O estudo da organização da informação nas homepages escolhidas para este trabalho se fundamenta na Teoria Sistêmico-Funcional (TSF) e na Análise Multimodal do Discurso (AMD). Ao enfocar as funções da linguagem e seu uso na esfera das relações humanas, os conceitos da TSF embasam análises úteis acerca do significado que emerge do texto. A abordagem sistêmico-funcional não fica restrita à linguagem verbal, podendo ser aplicada a outros sistemas semióticos. Nesse sentido, a AMD contribui para entender os efeitos de sentido decorrentes do hipertexto a partir do design de hipermídia em que se organiza a informação. O corpus deste trabalho é constituído por amostras de homepages de cinco revistas de arte e cultura provenientes dos países do bloco BRICS: a revista Bravo!, do Brasil; a revista Iskusstvo, da Rússia; a revista ART India, da Índia; a revista LEAP (艺术界), da China; e a revista Art Times, da África do Sul. Como metodologia de pesquisa, é utilizada a análise de conteúdo, identificando variações e padrões que ocorrem no corpus, e elaborando categorias de análise para os componentes das homepages estudadas. No processo de análise, as homepages são comparadas entre si e com exemplos práticos do web design, desenvolvidos em bibliografia específica das áreas de Design Gráfico e Design de Novas Mídias. A investigação da organização da informação no gênero homepage sob o enfoque sistêmico-funcional bem como a discussão a respeito de pesquisas já realizadas a partir deste recorte são as contribuições levantadas por este trabalho. Os resultados mostram que as cinco homepages apresentam sistemas semelhantes em termos de gramática visual e web design, apesar de suas realizações serem distintas. A pesquisa também aponta que é preciso atentar-se para o fato de países emergentes estarem se destacando não só pela economia, mas também por tendências diversas, tais como produção de conteúdo midiático voltado para as artes e atuação nas esferas do design de hipermídia. Trata-se de um estudo vinculado ao Projeto SAL (Sistêmica Através das Línguas/Systemic Across Languages), grupo de estudos multidisciplinar, registrado pelo CNPq, que analisa a linguagem em uso em diversos gêneros textuais e diferentes línguas, e é desenvolvido em parceria com universidades do Brasil, Argentina, China, Japão, Tailândia, México e Colômbia. O presente trabalho contribui para as pesquisas da projeto, na medida em que é o primeiro projeto de análise da linguagem da hipermídia a ser investigado dentro do grupo de pesquisadores do SAL

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils‐to‐be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question. The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses. The methodological procedure is a qualitative approach on the matter, allowing me to understand the “what” of the content on the homepages, as well as the “how” it’s being communicated. I have separated the text from the image, analyzing them separately, so that I can make sense of the whole based on what the segments tell me. I’ve come to the conclusion that there seems to be a pattern between the way in which a Swedish upper secondary school address their target group, and which pupils choose to apply to the school. The schools whose applicants have a high median value in their grades tend to refer to academic values in their descriptions, while the schools whose applicants have the lower median value tend to speak more of the world outside the classroom, and refer to such things as connections with companies or the pupils’ interests.

Mobile Informationen - WebDAV AMANDA PHP3 - Professional Home Page Tool 0371 36704 ... stets Anschluß unter dieser Nummer Datenbankservice VMWARE für Linux The Gimp Das Ding Ein fantastischer Stängel auf der Schlossstraße

Mobile Informationen - WebDAV AMANDA PHP3 - Professional Home Page Tool 0371 36704 ... stets Anschluß unter dieser Nummer Datenbankservice VMWARE für Linux The Gimp Das Ding Ein fantastischer Stängel auf der Schlossstraße