Den ökade mängden data i världen leder till att allt fler företag väljer att investera i BI-system som kan stödja hantering och analys av data. Genom att analysera data kan det leda till nytta för företaget som exempelvis bättre kontroll och beslutsunderlag. Samtidigt har utvärderingen av nyttan med systemen inte följt med i samma utveckling som investeringarna. Svårigheten att utvärdera de mjuka och strategiska nyttorna med ett BI-system är en av anledningarna till det. Genom att utvärdera ett BI-system kan företag få en uppfattning av vilka nyttor som uppnåtts och om ytterligare aktiviteter krävs för att öka nyttan. En kvalitativ intervjustudie har utförts på stora tillverkande företag och konsultföretag för att se hur arbetet med utvärdering av nyttor med BI-system går till i praktiken. Studien inkluderar utvärdering både innan och efter en implementation och resulterar i rekommendationer. Studiens resultat visar att det kan skilja sig hur små företag och stora tillverkande företag använder BI-systemet och därmed hur utvärdering bör ske. Det har även påvisats att det bör ske ökad utvärdering efter att BI-systemen införts i företaget. Genom att inkludera utvärdering av delar som påverkar möjligheten att uppnå nytta, såväl som delar som kan påverka utvärderingen, leder det till en mer realistisk utvärdering och därmed en större chans för företag att öka nyttan med sitt BI-system. / The growing amount of data in the world leads to an increasing amount of investments in BI-systems, which can support management and analysis of data. Businesses can experience benefits such as better control and decision base when they analyze their data. The evaluation of BI-systems has fallen behind at the same time as investments in these systems has increased. The difficulty in evaluating the soft and strategic benefits of a BI-system is one of the reasons for the lack of evaluations. Evaluation can give businesses a notion of which benefits that they have achieved and if further activities are needed to increase the benefits of the BI-system. A qualitative interview study has been carried out on large manufacturing businesses and consulting businesses, with the purpose to study how the evaluation of BI-system benefits are being done in practice. The study include evaluation before and after an implementation of a BI-system and results in recommendations. The result of the study shows that there can be differences in the way small and large manufacturing businesses use the BI-system and therefore also differences in how to perform the evaluation. The study has also established that more evaluations should be done after the BI-system has been implemented. Evaluation of parts that affect the possibility to achieve benefits as well as parts that affects the evaluation results in a more realistic evaluation, and a greater chance for the business to increase the benefits of their BI-system.

The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.

В ходе диссертационного исследования был выявлен недостаток исследований социальных сетей в области формирования актива маркетинговых знаний, было проведено исследование роли социальных сетей в формировании нематериального актива маркетинговых знаний. Был разработан и апробирован алгоритм формирования нематериального актива маркетинговых знаний на предприятии посредством социальных сетей. / In the course of the dissertation research, was revealed a lack of research of social networks in the field of formation of an asset of marketing knowledge, was made a study of the role of social media in the formation of an intangible asset of marketing knowledge. An algorithm for the formation of an intangible asset of marketing knowledge in an enterprise through social media was developed and tested.

This thesis induces a theory for the pre-measurement phase of the asset recognition process in the financial reporting domain centred upon the use of the induced artefact-based asset recognition criteria which are applicable to all assets. In common with standard-setting bodies, such as the International Accounting Standards Board (IASB), I adopt a social constructionist stance (Miller, 1994). It is one that is constructed from a process of consultation. I consult in order to, first, explore the accounting asset recognition process from a conceptual point of view and, second, so that my social construction in that regard can be legitimised, for the most part, on the basis of a consensus of those consulted. However, unlike the standard setters‘ regulatory process, my analysis is structured using a grounded theory approach. The target audience comprises those experts who have been and/or who are currently involved in some way with the development of the IASB‘s conceptual framework (CF) project, including IASB board members. Different data collection methods were adopted combing both qualitative and quantitative data. In respect of the qualitative research, I carried out two sets of interviews. The first set was conducted with Canadian Accounting Standards Board members in May 2008 and International Accounting Standard Board members in June, 2008. The second set was conducted with more International Accounting Standard Board members, UK-Accounting Standard Baord members and other experts within the area being studied. These two sets of interviews were useful for determining the preliminary concepts and categories in the open coding and axial coding structure. In respect of the quantitative research, the concepts and categories raised from the first two sets of interviews were then used to construct an on line questionnaire. The questionnaires were emailed to national standard setters in Canada, the USA, Australia, Germany and the United Kingdom. This has been followed up with an interview with UK ASB director to help in finalising the theory saturation and to validate the reliability of the generated theory. The generated theory demonstrates a three-circled set of criteria for the pre-measurement phase of an asset recognition process. The three-circled set of asset recognition criteria presented in this thesis breaks free from the narrow definitional and rule based perspective of accounting epistemology to offer an alternative view based on the recognition of artefacts.

Thesis (MBA)--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: The purpose of this study was to determine the impact possible revisions to the international accounting standard (IAS) for intangible assets, under international financial reporting standards (IFRS), could have on the perception of value of information technology. Furthermore, the study discusses the fact that value of IT is still a debate and asks the question why. The use of the term information technology capability in IT research is used in many different contexts. The study also tested a framework that could possibly be used to view IT capability as, and used this framework to ascertain how accounting treatment of IT capability is happening in practice. The study is exploratory in nature since the impact of the possible revisions on IT capability is a current event. The revisions are in a second round of discussion and as such this study could provide insight to the discussion regarding the possible influence on IT capability. The revisions primarily focus on the recognition and measurement of internally generated intangible assets. It is currently being proposed that internally generated intangible assets be recognised as it would during a business combination at any point and also that fair value be considered as an alternative to the cost basis during initial recognition. While those are the most significant revisions, the discussion paper makes minor proposals regarding the identification of intangible assets and makes no suggestions regarding disclosure. A number of CIO’s and CFO’s or their direct delegates were interviewed to determine from a practitioner perspective what the impact of the revisions could be from both a financial perspective and IT management perspective. The participants were engaged through a semi-structured interview and the collective responses analysed for common themes. The study found that while the debate around IT value still exists, from the participant’s perspective, it centres on the fact that in the absence of appropriate performance measurement of businesses, it is difficult at best to reflect how IT contributes value to the organisation. The participants do not see the currently proposed revisions as being able to improve the perception of value of IT. This is primarily due to the fact that the financial reports are not for consumption of internal business stakeholders to whom CIO’s need to communicate the value contribution. Secondly, the cost focus of the financial reports is acknowledged and as well as the fact that increasing the uncertainty of values in financial reports due to subjective valuation of IT capability, will detract from the integrity of the financial accounting and reporting. Lastly, participants also recognised that it would be a significant revision if internally generated assets are recognised in the same way as during business combinations and that the use of fair value during initial recognition is allowed. As such the participants felt that it would be a long time before the revisions move onto the next stage. This pragmatic response indicated that the focus should rather be on ensuring business performance is measured and IT capability measured through business measures. The study is limited by focusing on organisations that do not create IT capability for resale. Also, the focus is on internally generated IT capability, and excludes the process of acquiring IT capability through merger and acquisition activity. Lastly, the focus has been limited to the impact of the revision on IT value perception. Practically, given the fact that the revisions are not seen to create an opportunity for IT value to be reported, practitioners are advised to focus on using benchmarking to report IT value for the business-as-usual IT capability, in business terms. Furthermore, in terms of ensuring the value of investment in IT capability is articulated, the upfront business case and investment decision process must articulate the business benefits clearly and thereafter ensure benefits tracking is done to measure the performance and value of the constituent parts that deliver the benefits can be measured. This study has value since these particular concepts have not been analysed in this way before. Previous studies have focused on certain elements of IT capability, or organisations that create IT capability for resale, not internal use, amongst others. The originality stems from linking accounting treatment to the definition of IT capability and investigating the impact it has on how the value of IT is perceived. / AFRIKAANSE OPSOMMING: Die doel van hierdie studie was om vas te stel wat die impak van moontlike hersienings van die internasionale boekhoudingstandaard (IAS) vir ontasbare bates, volgens internasionale finansiële verslagdoeningstandaarde (IFRS), sal wees op die persepsie van inligtingstegnologie (IT) se waarde. Voorts bespreek die studie die feit dat die waarde van IT steeds 'n voortgaande debat is en vra waarom dit die geval is. Die term inligtingstegnologievermoë in IT-navorsing word in verskillende kontekste gebruik. Die studie het ook 'n raamwerk getoets wat moontlik gebruik kan word om IT-vermoë holisties te bekyk. Die studie is verkennend van aard aangesien die impak van moontlike hersienings op IT-vermoë 'n gebeurtenis is wat tans plaasvind. Die hersienings is tans in die tweede ronde van bespreking en die studie sou insig kon verskaf oor die moontlike invloed van die bespreking op IT-vermoë. Die hersienings fokus primêr op die erkenning en meting van intern gegenereerde ontasbare bates. Tans word voorgestel dat intern gegenereerde ontasbare bates erken moet word soos dit in 'n besigheidskombinasie op enige punt erken sou word, en ook dat billike waarde oorweeg moet word as 'n alternatief tot die kostebasis gedurende aanvanklike of inisiële erkenning. Terwyl hierdie die mees belangrike hersienings is, sluit die besprekingsdokument kleiner voorstelle in oor die identifisering van ontasbare bates, maar verskaf geen voorstelle oor die bekendmaking van ontasbare bates nie. 'n Aantal hoof inligtingsbeamptes en hoof finansiële beamptes of hulle direkte gedelegeerdes, is ondervra om vas te stel, vanuit 'n praktisyn se oogpunt, wat die impak van die hersienings sou kon wees – gesien uit beide 'n finansiële en 'n IT-bestuursperspektief. Die deelnemers is betrek deur 'n semi-gestruktureerde onderhoud en die kollektiewe response is geanaliseer vir gemeenskaplike temas. Die studie het bevind dat, hoewel die debat rondom ITvermoë steeds bestaan, vanuit die deelnemers se perspektief, die debat sentreer rondom die feit dat in die afwesigheid van toepaslike prestasiemeting van besighede, dit op sy beste moeilik is om te besin oor hoe IT waarde bydra tot die organisasie. Die deelnemers sien nie in dat die voorgestelde hersienings by magte sal wees om die persepsie oor die waarde van IT te verbeter nie. Dit is primêr as gevolg van die feit dat die finansiële verslae nie beskikbaar is vir interne besigheidsbelanghebbers nie aan wie hoof inligtingsbeamptes die waardebydrae moet kommunikeer. Tweedens word die kostefokus van finansiële verslae erken, asook die feit dat om die onsekerheid van waardes in finansiële verslae te verhoog weens die subjektiewe waardasie van IT-vermoë, die integriteit van die finansiële boekhouding en verslagdoening sal benadeel. Laastens het deelnemers ook erken dat dit 'n belangrike hersiening sal wees indien intern gegeneerde bates op dieselfde manier erken word as gedurende besigheidskombinasies en dat die gebruik van billike waarde gedurende aanvanklike erkenning toegelaat word. As sodanig was die deelnemers van mening dat dit nog lang sal duur voordat die hersienings na die volgende fase sal beweeg.

Thesis (MBA (Business Management))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: Many countries recognise the importance of realising economic growth through the exploitation of research outputs culminating from publicly financed institutions. At the forefront of these countries is the United States of America which has seen increased commercialisation efforts made by its universities since the passing of its Intellectual Property (IP) legislation, the Bayh-Dole Act in the 1980s. The Act assigned IP rights to public institutions. Most countries have since followed suit and SA is likewise in the process of adopting similar legislation, namely the Intellectual Property Rights Bill (IPR Bill). The Department of Science and Technology (DST), which is responsible for growing the knowledge base of the country, guided by the National R&D Strategy adopted in 2002, has developed a framework for IP rights emanating from publicly financed research. This will form the basis for IPR legislation, which is currently under review by Parliament. The legislation is similar to that adopted in the USA, with due consideration for local content. It also assigns IP rights emanating from publicly financed research to the recipient entities, that is, public institutions and small businesses. The legislation aims to stimulate inter alia a culture of patenting by public institutions. This has the potential to increase the commercialisation of these research outputs, as evidenced in other countries. The abovementioned legislation refers to the establishment of a national agency, the National IP Management Office (NIPMO), which will have the responsibility of undertaking the administrative function set out in the legislation. This paper investigates a business model, as well as an institutional framework for NIPMO, taking into account the challenges of IP management in SA and abroad. Desktop research was carried out for a better understanding of the status quo in the IP management landscape, both locally and abroad. This was followed by primary research by means of interviews in order to gain insight into the nature of local IP management offices, the challenges they are faced with and also the expectations of the planned National IP Management Office. The literature survey indicated that many countries have come to realise the importance of developing their economies through exploitation of publicly financed research outputs. Most countries have since adopted IPR legislation to enable public research institutions to manage their IP, and commercialise their research outputs. There are still challenges faced by this system, which are similar across countries. These range from the financing required for the management and running of these office, limited capacity, and also traditional mindsets of researchers in putting greater value on publications than on patents. Exploiting the information gathered, an environmental analysis in the form of SWOT and stakeholder analyses was carried out, which culminated in the development of a business model and a governance model. Some of the key recommendations that have been made in this study include the following:  NIPMO should follow the proposed business model which outlines the different number of expertise and services that should be provided to ensure the sustainable administering of the IPR legislation.  In order to be able to provide a much needed service and be accessible to the institutional technology transfer offices (TTOs), NIPMO should set up provincial offices to better assist the under-capacitated TTOs, as well as institutions without TTOs.  As skills are being developed in the area of IP Management, it should be considered to roll-out these regional offices incrementally, starting with areas that are in most need of these services, namely Kwa-Zulu Natal and the Eastern Cape.  NIPMO should play a major role in monitoring and evaluating the implementation and the impact of the new legislation on the innovativeness of the country’s research environment. / AFRIKAANSE OPSOMMING: Baie lande besef die belangrikheid van die verwesenliking van ekonomiese groei deur die benutting van navorsingsuitsette wat van staatsgefinansierde instellings afkomstig is. Die Verenigde State van Amerika (VSA) is aan die voorpunt van hierdie lande, met toenemende kommersialisering deur hierdie land se universiteite sedert die wetgewing oor Intellektuele Eiendom (IE) by wyse van die Bayh-Dole-wet in die 1980’s goedgekeur is. Hierdie wet het IE-regte aan regeringsinstellings toegeken. Die meeste lande het hierdie voorbeeld gevolg, en ook Suid-Afrika is tans besig om soortgelyke wetgewing goed te keur, naamlik die Wetsontwerp op Intellektuele Eiendomsregte (IER-wetsontwerp). Die Departement van Wetenskap en Tegnologie (DWT), wat verantwoordelik is vir die uitbreiding van die land se kennisbasis en deur die Nasionale Navorsings- en Ontwikkelingstrategie wat in 2002 goedgekeur is, gerig word, het ’n raamwerk vir IE-regte wat uit staatsgefinansierde navorsing afkomstig is, ontwikkel. Dít sal die grondslag vorm van IER-wetgewing en die IER-wetsontwerp, wat tans deur die Parlement in hersiening geneem word. Die wetgewing stem ooreen met dít wat in die VSA goedgekeur is, en skenk behoorlike oorweging aan plaaslike inhoud. Dit ken ook IE-regte wat uit staatsgefinansierde navorsing afkomstig is, aan die ontvangerentiteite, naamlik staatsinstellings en klein besighede, toe. Die wetgewing is daarop gemik om onder andere ’n kultuur van patentering deur staatsinstellings te stimuleer. Dit bied die moontlikheid van verhoogde kommersialisering van hierdie navorsingsuitsette, soos in ander lande aangetoon. Die bogenoemde wetgewing verwys na die stigting van ’n nasionale agentskap, die Nasionale IE-bestuurskantoor (NIMPO), wat daarvoor verantwoordelik sal wees om die administratiewe funksie, soos in die wetgewing gestipuleer, uit te voer. Hierdie tesis ondersoek ’n sakemodel asook ’n institusionele raamwerk vir NIPMO, wat die uitdagings van IE-bestuur in Suid-Afrika en in die buiteland in aanmerking neem. Literatuur oor die onderwerp is ondersoek om beter begrip van die status quo in die terrein van IE-bestuur, sowel plaaslik as in die buiteland, te verkry. Hierna het primêre navorsing deur middel van onderhoude gevolg, ten einde insig in die aard van plaaslike IE-bestuurskantore, die uitdagings waarvoor hulle te staan kom en ook die verwagtinge van die beplande NIMPO te verkry. Die literatuuroorsig het getoon dat baie lande die belangrikheid van die ontwikkeling van hul ekonomieë deur die benutting van staatsgefinansierde navorsingsuitsette besef. Die meeste lande het intussen IER-wetgewing goedgekeur ten einde staatsnavorsingsinstellings in staat te stel om hul IE te bestuur, en om hul navorsingsuitsette te kommersialiseer. Hierdie stelsel kom steeds voor uitdagings te staan, soos ook die geval in ander lande. Hierdie uitdagings wissel van die finansiering wat nodig is vir die bestuur en werking van hierdie kantore en beperkte kapasiteit tot ’n tradisionele ingesteldheid van navorsers om groter waarde op publikasies as op patente te plaas. Op grond van die inligting wat ingesamel is, is ’n omgewingsontleding in die vorm van SWOT- en belanghebberontledings uitgevoer, wat tot die ontwikkeling van ’n sake- en ’n beheermodel gelei het. Op grond van die ontledings is belangrike aanbevelings gemaak, wat die volgende insluit:  NIPMO moet die voorgestelde sakemodel volg, wat die hoeveelheid kundigheid en dienste stipuleer wat nodig is om die volhoubare uitvoering van die IER-wetgewing te verseker.  Ten einde in staat te wees om ’n uiters noodsaaklike diens te verskaf en vir die institusionele tegnologie-oordragkantore (TOK’s) toeganklik te wees, moet NIPMO provinsiale kantore stig om TOK’s met ’n lae kapasiteit asook instellings sonder TOK’s beter te kan bystaan.  Aangesien vaardighede in die veld van EI-bestuur nog ontwikkel word, moet oorweging daaraan geskenk word om hierdie streekskantore toenemend van stapel te laat loop deur te begin by gebiede wat hierdie dienste die nodigste het, soos Kwa-Zulu Natal en die Oos-Kaap.  NIPMO moet ’n belangrike rol in die monitering en evaluering van die implementering en die impak van die nuwe wetgewing op die vernuwende aard van die land se navorsingsomgewing speel.

Title:                                   Swedish companies and Russia just changed their                                            relationship status to “It is complicated” ­- A multi-case study about how Swedish B2B companies change commitments towards the turbulent Russian market to remain resilient                     Authors:                             Hannes von Dahn & Viktor Jakobsson   Supervisor:                        Niklas Åkerman   Examiner:                           Susanne Sandberg   Course:                              Business Administration III - Degree Project with specialization in International Business (Bachelor)   Problem:                            The sanctions against Russia and the decline of the oil price have created a complex situation. As a result of this the Swedish export dropped with 50% in just one year. This calls for research concerning how Swedish companies, changes their commitments in order to remain resilient on the turbulent Russian market.   Purpose:                             This study intends to study how Swedish B2B companies change their commitments concerning tangible resources, intangible resources and operation mode, to remain resilient in the Russian market.   Research Question:            How do Swedish B2B companies change commitments to remain resilient in the turbulent Russian market?   Methodology:                    This is a qualitative study, which is following a deductive approach. The research is a multi-case study consisting of four case companies.   Conclusion:                        Swedish B2B companies change their commitments to remain resilient in the turbulent Russian market. The result of this study shows that intangible commitments are both increased and decreased. Tangible commitments meanwhile, are decreased or put on hold, while changes concerning operation modes required less uncertain futures before being conducted.

無形資產一向是企業提昇競爭力的重要資產。當企業自行研發無形資產具一定之障礙與風險時，取得無形資產即成為企業併購的主要原因之ㄧ。本研究主要探討併購取得之無形資產與併購公司財務績效之關聯性，選取74家於2001年至2005年發生併購之美國公司為樣本，將股東權益報酬率、資產報酬率和營運現金流量報酬率作為併購公司績效之衡量變數。本研究運用敘述性統計、Pearson相關係數和複迴歸分析來達到本研究之目的。 實證結果顯示，在不包含2005年併購案件的樣本中，併購取得之無形資產與資產報酬率呈現正相關。高科技產業經由併購取得之無形資產與其績效亦呈現正相關；然而對傳統產業而言，併購取得之無形資產與績效並無正向相關。在各類別無形資產方面，併購取得之行銷相關的無形資產與資產報酬率呈現正相關，但是契約基礎的無形資產則與股東權益報酬率呈現負相關。 / Intangible assets are important to companies in improving their competitiveness. As it may be risky to internally develop intangible assets, companies engage in merger activities to acquire intangible assets from outside. This research aims to explore whether intangible assets acquired in mergers and acquisitions are associated with acquirers’ post-acquisition financial performances. The sample consisted of 74 American merger and acquisition cases that took place during the period of 2001 to 2005. The empirical results are as follows. The acquired intangible assets are positively associated with the return on assets for the sample excluding the cases of year 2005. The acquired intangible assets are positively associated with acquirers’ financial performance in the high-tech industry, but not so for the traditional industry. As to different types of intangible assets, the acquired marketing-related intangible assets are also positively associated with the return on assets. On the other hand, the acquired contract-based intangible assets are negatively associated with the return of equity.

Cette étude a pour objectif d'explorer et de mieux comprendre cette communication financière volontaire de sociétés françaises sur l'actf immatériel. Tout d'abord, à travers une analyse de contenu, nous découvrons les thèmes abordés par les entreprises. Nous nous interrogeons également sur l'intensité du contenu quantitatif, qui malheureusement s'avère relativement faible. Ensuite, l'analyse factorielle des correspondances nous permet de constater que les sociétés adaptent leur communication en fonction de leur taille et de leur secteur d'activité. Les grandes sociétés semblent mettre l'accent sur leur réputation et leur position sur le marché tandis que les plus petites soulignent leurs compétences et leur savoir-faire. Par ailleurs, les thèmes de communication restent cohérents avec la nature de l'activité des sociétés. Enfin, dans l'objectif de confronter cette communication avec la perception du marché, nous menons une observation participante au sein d'un bureau d'analystes financiers. Cette dernière étude nous permet de remarquer que les analystes sont effectivement à la recherche de données chiffrées et qu'ils doivent souvent faire face à l'absence de ce type de données. Cependant, ils sont également capables d'intégrer dans leurs analyses les données qualitatives. Mais elles sont intégrées de manière plus intuitive. Une meilleure prise en compte de l'actif immatériel dans les méthodes de mesure permettrait aux entreprise de mieux répondre aux besoins du marché et ainsi d'augmenter la rentabilité des actions de communication financière qui sont souvent coûteuses / The purpose of this study is to explore and to better understand how French companies manage their voluntary communication on intangible assets. First of all, we peform a content analysis in order to discover the most frequent themes of this communication. We also examine the intensity of quantitative data which appears to remain quite limited. The second study is based on a factor analysis. This part of our research finds that companies adapt their communication depending on their market capitalisation and business sector. Big firms underline their reputation and market shares while small companies are more tempted to communicate on their skills and know-how. There is also a coherence between the themes of communication and the nature of company business. Finally, an observant participation performed in a team of financial analysts aims at comparing provided communication with market needs. On the basis of the results of this study, we can confirm that financial analysts are looking for quantitative data. Unfortunately, they are frequently obliged to deal with the absence of this type of information. In the face of this situation, they are able to include qualitative data in their analysis. But this task requires a lot of good intuition. More developed measure methods of intangible assets would let companies more easily meet market informational needs and consequently increase the profitability of financial communication which frequently remains expensive

The aim of the work is to evaluate to what degree the intangible UNESCO monument of the "Day of the Dead" (Día de Muertos) is indeed a living heritage. In the first chapter, it deals with UNESCO and the institution of intangible heritage and with an overview of the Mexican monuments thereof. The second chapter presents in its three parts analyses the present state of the "Day of the Dead" on the background of its historical development, and it evaluates the current impact of the UNESCO world heritage protection in relation to globalization and commercialization of the holiday. Keywords: Mexico, Day of the Dead, UNESCO, intangible cultural heritage