According the research there were noticed few interesting elements of simulacra "comportment" and about the nature of hyperreality itself. First of all there was described, that the nature of hyperreality is very different compared to realities of lower levels. Hyperreality is a semantic space which is filled with simulacra. Those simulacra are holding very strong meaning, which is technically one of the basic elements of their nature. At the other hand not every meaning did pass to the hyperreal stadium. It means that in the end hyperreality suffers the lack of meanings. Its spectre of meanings is simply very limited. Although simulacrum holds a very strong meaning, it can disappear. In this paper there were described two ways, how it can happen. Both ways are directly connected with interest of audience, which mean in this case the interest of public. Simulacra can simply disappear when the audience forget them because of change of the cultural rules. The other way is a kind of simulacra duel. Against older simulacrum is putted a new one. If audience because of any reason decide, that the new simulacrum fits better to their needs, that the old one, the old one disappears. It was described, that there is wide spectre of objects which are able to pass through simulation and become simulacrum. In the...

This essay analyses Thomas Pynchon’s novel The Crying of Lot 49 (1966) in relation to postmodern literary theory, specifically the concepts of hyperreality and imaginary stations. In Simulacra and Simulation (1981), Jean Baudrillard proposes that the Disneyland theme park in California is an imaginary station that conceals the fact that it is the world outside of Disneyland that is hyperreal. These ideas were developed further in relation to California by Umberto Eco in Travels from Hyperreality (1986). Baudrillard’s model is applied in this essay to the housing development of Fangoso Lagoons in The Crying of Lot 49. By analysing the mediums through which it is portrayed, how it is described and the events that occur there, Fangoso Lagoons is found to be similar to Baudrillard’s example of Disneyland because it is presented as an amazing, fantastic and bizarre spectacle. However, the true hyperreality lies outside of the development, in the novel’s semi-fictional California. This essay argues that Fangoso Lagoons is presented as hyperreal, similar to Baudrillard’s example of Disneyland or Umberto Eco’s example of Hearst Castle, but that it is in fact an imaginary station. As Baudrillard and Eco propose, the purpose of the imaginary station is to make the world outside appear as real through contrast. The imaginary station achieves this by feeding reality energy to its hyperreal surroundings.

The broad aim of this essay is to examine the different variations of the wooden clog throughout the ages, beginning in the 13th century and moving onward to the present. Geographically speaking,the paper focuses on wooden clogs from western Europe and Sweden especially. The different versions of the wooden clog are presented chronologically and compared accordingly. As the analysis inches closer to the present-day clog, aspects of branding, commerce and advertising grow more relevant. Visual semiotics is used to analyse how certain messages are communicated through the design of the clogs in question. It is evident that not only the style of the wooden clog has changed throughout the years, but the shoes inherent meaning too. The present-day clog possesses (unlike its predecessors) a capacity to express the wearer’s identity, be it one’s gender or ancestry, by means of design.

No description available.

No description available.

This thesis focuses on the problem of defining and designing public space in contemporary mass society. "Assembly" revaluates a cultural understanding of public space as the space of regulation, consumption and leisure, and works to find spaces of freedom, agency and action. Three iconic sites located in Toronto from three successive generations are examined: Nathan Phillips Square, the Eaton Centre and the new Dundas Square. These three sites form the primary division of the work and are respectively paired with extended critiques from three thinkers: Hannah Arendt, Jean Baudrillard, and Guy Debord. The pairings centre on Arendt's account of the "rise of the social", on Baudrillard's analysis of consumption and on Debord's dissection of the spectacle. The argument is presented in the form of an assemblage. Although the nature of this method invites each reader to construct their own meaning, this thesis grounds itself on a defined polemic. It considers public space to be marked by 1) the erosion of a clear distinction between our public and private realms, and their subsequent dissolution into the realm of the social, 2) the ideology of consumption overtaking the realm of the social, and 3) the world of the commodity replacing reality with the world of the spectacle. "Assembly" first consists of three main sections corresponding to the three sites. Each of these parts is assembled from three distinct strands: factual, theoretical and visual. The factual strand forms the main "field" of each section and is made up of selected quotations from mass media ? newspapers, public documents and websites. The theoretical strand, consisting of pointed quotations from the relevant social theorist, is threaded through the field of mass media. The visual strand comprises two elements: a postcard that marks the beginning of the section and a series of authored photographs that follows and complements the text-based assemblage. <br /><br /> Inevitably, the relationship between general social values and those of individuals is fraught. Consequently, and perhaps also inevitably, architectural design tends to reduce the manifoldness of the public realm into a homogenous and singular public space: the "whole". This thesis pursues the question of how to conciliate individual agency with collective public experience. The process and form of "Assembly" deliberately celebrates this uncertainty of design, and takes "heterogeneity" as a necessary condition of public space. That it cannot offer a comprehensive solution is, perhaps, inherent to the question.

This thesis focuses on the problem of defining and designing public space in contemporary mass society. "Assembly" revaluates a cultural understanding of public space as the space of regulation, consumption and leisure, and works to find spaces of freedom, agency and action. Three iconic sites located in Toronto from three successive generations are examined: Nathan Phillips Square, the Eaton Centre and the new Dundas Square. These three sites form the primary division of the work and are respectively paired with extended critiques from three thinkers: Hannah Arendt, Jean Baudrillard, and Guy Debord. The pairings centre on Arendt's account of the "rise of the social", on Baudrillard's analysis of consumption and on Debord's dissection of the spectacle. The argument is presented in the form of an assemblage. Although the nature of this method invites each reader to construct their own meaning, this thesis grounds itself on a defined polemic. It considers public space to be marked by 1) the erosion of a clear distinction between our public and private realms, and their subsequent dissolution into the realm of the social, 2) the ideology of consumption overtaking the realm of the social, and 3) the world of the commodity replacing reality with the world of the spectacle. "Assembly" first consists of three main sections corresponding to the three sites. Each of these parts is assembled from three distinct strands: factual, theoretical and visual. The factual strand forms the main "field" of each section and is made up of selected quotations from mass media ? newspapers, public documents and websites. The theoretical strand, consisting of pointed quotations from the relevant social theorist, is threaded through the field of mass media. The visual strand comprises two elements: a postcard that marks the beginning of the section and a series of authored photographs that follows and complements the text-based assemblage. <br /><br /> Inevitably, the relationship between general social values and those of individuals is fraught. Consequently, and perhaps also inevitably, architectural design tends to reduce the manifoldness of the public realm into a homogenous and singular public space: the "whole". This thesis pursues the question of how to conciliate individual agency with collective public experience. The process and form of "Assembly" deliberately celebrates this uncertainty of design, and takes "heterogeneity" as a necessary condition of public space. That it cannot offer a comprehensive solution is, perhaps, inherent to the question.

No description available.

The advanced stage of capitalism that we now live in has brought many changes to the way that society consumes and produces. One of the biggest shifts to the modern economy was the use of visual culture to distract, pacify, and exert power over the masses; a cultural change French theorist Guy Debord named the Society of the Spectacle. As a result, Debord and the Situationist International developed a movement of resistance to reclaim the territories of everyday life being eroded by the spectacle through separation and alienation. Since the term was coined the use of visual culture has accelerated and become even more pervasive in the postmodern world which led Jean Baudrillard to claim that the real has been replaced by simulation and hyperreality. This thesis explores this cultural shift to determine whether the practices of resistance theorized by Debord and the Situationists are still relevant as the reach of postmodernism increases. Link to associated video file: https://vimeo.com/64727252

Este trabalho tem por objetivo apresentar o romance Assombro, de Chuck Palahniuk, como retrato e sintoma do comportamento da sociedade pós-moderna ocidental, cujos valores correspondem, de acordo com palavras do próprio autor, ao “inverso do sonho americano”. A principal característica de tal sociedade é a dificuldade dos indivíduos em lidar com as exigências e constantes mudanças nos âmbitos individual, social e psicológico, o que se configura na obra do escritor estadunidense através de personagens marginais em busca (na maioria das vezes, aparentemente inconsciente) de autoaceitação ou adaptação social. A leitura desenvolvida aqui se baseia principalmente nos escritos do teórico francês Jean Baudrillard, que apresenta o pressuposto de que o mundo contemporâneo encontra-se num estado de “pós-orgia”, assombrado por três fantasmas que o teórico chama de câncer, travesti e terrorismo, os quais simbolizam questões sociais contemporâneas relacionadas à política, sexualidade, comunicação e relacionamentos humanos, entre outros aspectos. Os conceitos de Baudrillard que norteiam a análise são: 'estado de pós-orgia', 'hiperrealidade', 'simulação', 'virulência' e 'sedução' e 'fantasmas'. O trabalho também apresenta as características da literatura de Chuck Palahniuk e sua recém-iniciada fortuna crítica, apontando os principais aspectos da sociedade pós-moderna presentes em suas obras e culminando em um cotejo de Assombro com o gótico e sua vertente pós-moderna, além de uma comparação entre a dinâmica estabelecida entre as personagens do romance e aquela percebida nos reality shows e falsos documentários (mock-documentaries). A conclusão retoma aspectos na estrutura, imaginário e conteúdo do romance, que permitem defini-lo como retrato e sintoma de uma nova configuração social, resultado das inevitáveis mudanças por que o mundo passa. / This dissertation aims at presenting Chuck Palahniuk‟s novel Haunted as a portrait and symptom of the behavior perceived in the postmodern Western society, whose values, according to the author himself, correspond to “the opposite of the American Dream”. The main characteristic of such society is the individuals‟ difficulty in dealing with demands and constant changes in the individual, social and psychological spheres, a fact observed in the work of this American writer through the presence of marginal characters in a more often than not apparently unconscious search of self-acceptance or social adaptation. The reading proposed is mainly based on the writings of French theoretician Jean Baudrillard, who presents the assumption that the contemporary world is in a “post-orgy” state, haunted by three phantasies he denominates cancer, transvestitism and terrorism, which symbolize contemporary social issues related to politics, sexuality, communication and human relationships, among other aspects. The concepts by Baudrillard that underlie the analysis are: 'post-orgy state', 'hyperreality', 'simulation', 'virulence', 'seduction' and 'phantasies'. The work also presents the features of the literature produced by Chuck Palahniuk and its newly-started critical fortune, highlighting the main aspects of postmodern society present in his works, culminating with an approximation of Haunted to the postmodern variation of Gothic literature, besides a comparison between the dynamics established among the characters in the novel to the one perceived in reality shows and mock-documentaries. The conclusion strengthens aspects in the structure, imaginary and content of the novel that enable the definition of Haunted as portrait and symptom of a new social organization, resulting from the inevitable changes the world goes through.