Submitted by Andréia Fuzineli Fernandes null (fuzinelli@hotmail.com) on 2016-07-13T02:47:57Z No. of bitstreams: 1 AndreiaFuzineliFernandes_PGAD_Tupa_2016.pdf: 3924593 bytes, checksum: 4cb0c2c90f92b5b64d545b65415e9c52 (MD5) / Approved for entry into archive by Ana Paula Grisoto (grisotoana@reitoria.unesp.br) on 2016-07-15T18:07:07Z (GMT) No. of bitstreams: 1 fernandes_af_me_tupa.pdf: 3924593 bytes, checksum: 4cb0c2c90f92b5b64d545b65415e9c52 (MD5) / Made available in DSpace on 2016-07-15T18:07:07Z (GMT). No. of bitstreams: 1 fernandes_af_me_tupa.pdf: 3924593 bytes, checksum: 4cb0c2c90f92b5b64d545b65415e9c52 (MD5) Previous issue date: 2016-05-05 / Transformações ocorridas na sociedade nos cenários econômicos, sociais, ambientais ocasionaram uma nova forma de atuar na agricultura, combinando a terra, o trabalho e a família. O morador do campo não atua mais somente como produtor de alimentos, mas passou a ser pluriativo, desenvolvendo também atividades não-agrícolas, que incluem comércio e serviços. Entre as atividades que caracterizam a multifuncionalidade no uso da terra estão os empreendimentos de turismo rural, que geralmente praticam a venda direta de produtos agroalimentares locais. Essa dissertação aborda o tema turismo rural e sua relação com a pluriatividade no campo e com as cadeias agroalimentares curtas em um estudo de caso em Borborema – SP, o agroturismo Caminho Caipira. O objetivo do trabalho foi investigar como o turismo se insere no espaço rural, verificando a potencialidade do Caminho Caipira para o turismo de Borborema De maneira específica, buscou-se analisar os pontos fortes e fracos do empreendimento, identificar a participação dos agentes públicos e privados na criação e manutenção do Caminho Caipira, e elencar os elementos que caracterizam a produção artesanal do empreendimento e sua relação com as cadeias curtas de comercialização. Para tal, a pesquisa teve caráter exploratório e descritivo, com abordagem qualitativa. A coleta de dados foi feita por meio de questionários semiestruturados aplicados sob os princípios da pesquisa participante. Concluiu-se que o Caminho Caipira possui potencial no turismo de Borborema e que a adoção da venda direta foi uma conveniência baseada nos princípios de sustentabilidade e produção orgânica que obriga a sazonalidade do agroalimento. O estudo apurou que não houve apoio institucional, o que tem gerado entraves ao empreendimento. / Society transformations, in economic, social and environmental scenarios, led to a new way of working in agriculture, combining land, work and family. The residents of the field no more are only producer of food, but became pluriativos (people who words in several kinds of jobs) and also develop non-agricultural activities, including commerce and services. Among the activities that characterize the multifunctionality of land use are the rural tourism achievements, which usually practice the direct sale of local food products. This dissertation addresses the issue rural tourism and its relationship with pluriactivity in the field and with short food supply chains in a case study in Borborema - SP, the agritourism Caminho Caipira. The objective of this study was to investigate the insertion of the tourism into the rural áreas, and specifically to check the potential of Caminho Caipira for tourism of Borborema City, and the relation about the short circuits of sales. For this, the research was exploratory and descriptive qualitative approach. Data collection was made through semi-structured questionnaires on the principles of participatory research. It was concluded that the Caminho Caipira has potential for the Borborema City tourism and the adoption of direct sales was a convenience on the principles of sustainability and organic production which requires the seasonality of agroalimento. The survey also sought to identify the participation of the government in creating and maintaining the project. In this case, the study found that there was no institutional support, which has created barriers to enterprise.

Orientador: João Guilherme de Camargo Ferraz Machado / Coorientador: Ana Elisa Bressan Smith Lourenzani / Coorientador: Gessuir Pigatto / Banca: Andrea Rossi Scalco / Banca: Fabiana Cunha Viana Leonelli / Resumo: Transformações ocorridas na sociedade nos cenários econômicos, sociais, ambientais ocasionaram uma nova forma de atuar na agricultura, combinando a terra, o trabalho e a família. O morador do campo não atua mais somente como produtor de alimentos, mas passou a ser pluriativo, desenvolvendo também atividades não-agrícolas, que incluem comércio e serviços. Entre as atividades que caracterizam a multifuncionalidade no uso da terra estão os empreendimentos de turismo rural, que geralmente praticam a venda direta de produtos agroalimentares locais. Essa dissertação aborda o tema turismo rural e sua relação com a pluriatividade no campo e com as cadeias agroalimentares curtas em um estudo de caso em Borborema - SP, o agroturismo Caminho Caipira. O objetivo do trabalho foi investigar como o turismo se insere no espaço rural, verificando a potencialidade do Caminho Caipira para o turismo de Borborema De maneira específica, buscou-se analisar os pontos fortes e fracos do empreendimento, identificar a participação dos agentes públicos e privados na criação e manutenção do Caminho Caipira, e elencar os elementos que caracterizam a produção artesanal do empreendimento e sua relação com as cadeias curtas de comercialização. Para tal, a pesquisa teve caráter exploratório e descritivo, com abordagem qualitativa. A coleta de dados foi feita por meio de questionários semiestruturados aplicados sob os princípios da pesquisa participante. Concluiu-se que o Caminho Caipira possui potencial no tu... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: Society transformations, in economic, social and environmental scenarios, led to a new way of working in agriculture, combining land, work and family. The residents of the field no more are only producer of food, but became pluriativos (people who words in several kinds of jobs) and also develop non-agricultural activities, including commerce and services. Among the activities that characterize the multifunctionality of land use are the rural tourism achievements, which usually practice the direct sale of local food products. This dissertation addresses the issue rural tourism and its relationship with pluriactivity in the field and with short food supply chains in a case study in Borborema - SP, the agritourism Caminho Caipira. The objective of this study was to investigate the insertion of the tourism into the rural áreas, and specifically to check the potential of Caminho Caipira for tourism of Borborema City, and the relation about the short circuits of sales. For this, the research was exploratory and descriptive qualitative approach. Data collection was made through semi-structured questionnaires on the principles of participatory research. It was concluded that the Caminho Caipira has potential for the Borborema City tourism and the adoption of direct sales was a convenience on the principles of sustainability and organic production which requires the seasonality of agroalimento. The survey also sought to identify the participation of the government in creating and mai... (Complete abstract click electronic access below) / Mestre

abstract: Farmers' markets are a growing trend both in Arizona and the broader U.S., as many recognize them as desirable alternatives to the conventional food system. As icons of sustainability, farmers' markets are touted as providing many environmental, social, and economic benefits, but evidence is mounting that local food systems primarily serve the urban elite, with relatively few low-income or minority customers. However, the economic needs of the market and its vendors often conflict with those of consumers. While consumers require affordable food, farmers need to make a profit. How farmers' markets are designed and governed can significantly influence the extent to which they can meet these needs. However, very little research explores farmers' market design and governance, much less its capacity to influence financial success and participation for underprivileged consumers. The present study examined this research gap by addressing the following research question: How can farmers' markets be institutionally designed to increase the participation of underprivileged consumers while maintaining a financially viable market for local farmers? Through a comparative case study of six markets, this research explored the extent to which farmers' markets in Central Arizona currently serve the needs of farmer-vendors and underprivileged consumers. The findings suggest that while the markets serve as a substantial source of income for some vendors, participation by low-income and minority consumers remains low, and that much of this appears to be due to cultural barriers to access. Management structures, site characteristics, market layout, community programs, and staffing policies are key institutional design features, and the study explores how these can be leveraged to better meet the needs of the diverse participants while improving the markets' financial success. / Dissertation/Thesis / Ph.D. Sustainability 2013

Local Food Systems (LFS) is a relatively new concept in geographical and planning research. Academic, professional, and public interest in LFS is in part a reaction against the social, environmental, and economic effects of a dominant Production Agriculture paradigm (Lyson, 2004), and growing concern with the potential impacts of climate change on the food supply (Ostry, Miewald, and Beveridge, 2011). While there is a growing public and policy interest in making transformative change in LFS, there is a lack of theoretical work that addresses how change processes in food systems occur. In this study, a classic Glaserian grounded theory research project investigated the subject area of local food system planning. The primary research goal was the development of a theory grounded in the experience of practitioners, elected officials, and members of the public. The emergent theory, called Transformative Incrementalism (TI) describes the social process underlying planning initiatives focused on achieving significant (transformative) change in local food systems. The data for this research project are drawn from interviews with 29 elected officials, public stakeholders, and planning staff in five communities with local food system initiatives. In addition, 10 member checking interviews were also conducted. The core category identified in the emergent TI theory was Power, with Values, Praxis, and Outcomes being other main themes. From this research, Power could be defined as the ability, through authoritative and non-authoritative influence, to have an effect on a person, process, action, or outcome. Values act as sources of power to the extent that they motivate and drive the actions of individuals and groups. Praxis includes activities designed to create, use, and maintain power, such as building relationships with other people that will give ongoing support for food planning initiatives. Outcomes include broader system and social changes resulting from local food system planning processes and activities. The main findings from this dissertation underscore the fact that the role of power has been largely ignored in the planning literature (Friedman, 2011; Flyvbjerg, 2012; Assche, Duineveld, and Buenen, 2014). Power is the main driver of change; therefore, a lack of understanding about what power is and how it operates would seem to compromise the ability of planning efforts to be effective. This research identifies and illustrates the interrelationship between the political, public, and bureaucratic spheres of actors, and examines how values, praxis, and outcomes are pivotal to transformative change in food planning initiatives. Transformative change is achieved through a long process of incremental efforts (programs, policies, and actions) by actors within the public, political, and bureaucratic groups whose values and beliefs converge and align over time. The incremental efforts are intended to support a transformative change goal. / Graduate

In Sweden, the environmental quality goal 13 for A Varied Agricultural Landscape, that combines environment, food production and rurality and aims at keeping the agricultural landscape open, was considered as not achieved in 2016. One of the reasons for this non-achievementis the agricultural intensification and specialisation and in turn the decrease in number of pastures during the 20th century, threating thus habitats, diversity and values resulting from a continuous, traditional use of the land commonly called ‘biological heritage’. This study focuses on the traditional and sustainable animal husbandry using pastures, contributing to both the preservation of biological heritage and the production of high-quality food. It relies upon the assumption that the link between artisan food production and biological heritage is not well understood nor highlighted by the different actors taking part into the process of producing, selling, buying and consuming artisan food products in the rural areas of mid-northern Scandinavia, and therefore the study attempts to contribute with knowledge about how biological heritage is understood, described and communicated within this context. For such purposes the study takes a phenomenographic approach with biological heritage, pastures and artisan food products as the conceptions to be tested, and consists of semi-structured interviews of three agencies and surveys of artisan food producers and consumers. It adopts an environmental communication theoretical framework where a model is suggested for investigating actors’ learning process of biological heritage, from agencies to producers to consumers. The results reveal three phenomenographic categories showing that agencies and producers understand biological heritage in terms of (1) cared habitat and cared species, (2) historical and cultural know-how and (3) animals and their tasteful diet, and it is showed that the necessity of a continuous, traditional human use was less put forward than the cultural dimension of biological heritage. Also producers communicate about biological heritage to consumers through both their products and their actions. Furthermore the results show that consumers’ understandings of biological heritage are similar to the agencies’ and producers’ phenomenographic categories and that they could make a link between artisan food production and biological heritage, but only to some extent. Finally, in order to create an economic value for such products, a sense of place for pastures is argued to be a basis for people’s willingness to take care of and safeguard pastures. This study can be the starting point for further research, especially for investigating how producers actually interact with consumers about biological heritage when selling their products.

<div>With the rise of individuals’ interests in travelling for a meaningful experience, travelers today not only immerse themselves in consuming food for pleasure but also seek to gain meaningful outcomes. In particular, local food consumption experiences can facilitate travelers to enhance their sense of competence and perceived personal growth, referred to as eudaimonic wellbeing. As travelers experience the culture of the destination and enjoy the sense of exoticness through consumption of local food, they can recognize their capabilities and learn better about themselves through contrast with others. Yet, limited knowledge exists on the higher-level outcomes of such an experience and the process through which travelers encounter local food.</div><div><br></div><div>Therefore, the first study proposed to understand the procedures through which travelers experience local food, utilizing symbolic interactionism as a theoretical perspective. According to symbolic interactionists, role-playing is a paramount process that shapes individuals’ behaviors and experiences (Hewitt, 1976). Accordingly, this study outlined the role-playing process for each role-taking (taking the role of others to understand their role and associated expectations) and role-making (playing their own role and acting based on related expectations). In role-taking, four themes were identified including Utilization of Symbolic Cues, Imitating, Simulation of Other’s Position, and Comparison with Expected Characteristic of a Role. For role-making processes, three themes emerged including Performance of One’s Regular Role, Disassociation of Self from One’s Role, and Creation of a Desired Role. As such, various role-playing activities were identified as critical means through which travelers determine their behavior and appraisal of their local food consumption experience. Such a finding is valuable in extending the existing literature that mostly paid attention to cognition or emotion as the procedures through which people construct their experience (Hume, Mort, Liesch, & Winzar, 2006).</div><div><br></div><div>To understand the higher-level outcome of local food consumption experience that relates to eudaimonic wellbeing, the second study investigated changes in self-concept based on travelers’ encounters with local food. Individuals’ food choice behaviors or food practices have been identified as important bearers of their identity in the general food consumption literature (Valli & Traill, 2005). Yet, travelers’ food consumption activities have been mostly viewed merely as a pleasurable pursuit in the food and tourism studies (Kivela & Crotts, 2006). In line with the characteristic of one’s self-concept being subject to change (Festinger, 1954), the second study explored whether and how travelers modify their self-concept through their local food consumption experiences. The findings showed that self-concept change took place in terms of two themes of General Self-Concept and Eating Self-Concept. Within General Self-Concept, four aspects of self-concept appeared to have changed or emerged including Superiority, Satisfaction, Cultural Competency, and Appreciation. As for Eating Self-Concept, it was found that travelers’ self-concept changes involved Mindful Eating, International Food Expertise, and Eating Characteristics. Some of the factors that caused these self-concept modifications include the characteristic of local food experience being challenging, representative of local culture and identity, and exotic. Therefore, the findings are valuable in demonstrating local food consumption experience as a case in which people can change how they view themselves, what specifically change, and how they change based on their encounters with local food.</div><div><br></div><div>The third study aimed to investigate emotional bonding with the place, place attachment, as another outcome that is associated with eudaimonic wellbeing. Attention was paid to how travelers’ psychological comfort plays a role in their place attachment development. In addition, such an influence of psychological comfort on place attachment was explored by comparing Koreans and Americans to contrast possible cultural differences between the two groups regarding the degree to which comfort is valued in forming their place attachment level. Specifically, comfort was measured for three major elements of the local food consumption experience including atmospherics, interaction with service providers, and food. The findings showed that comfort with all three elements can influence travelers’ place attachment levels and that individuals from different cultures can vary in the degree to which comfort shapes their place attachment levels. Thus, this study expands our knowledge by proposing comfort with local food consumption experience as a critical trigger of emotional bonding development between travelers and the travel destination.</div><div><br></div><div>The synthesis of these key findings from the three studies explicates how travelers’ eudaimonic wellbeing can be enhanced from an overarching viewpoint. In line with the basic premise of self-determination theory which suggests that one’s eudaimonic wellbeing is promoted when three psychological needs (competence, autonomy, and relatedness) are satisfied (Deci & Ryan, 1985), propositions were outlined regarding how these psychological needs can be met through role-playing activity, self-concept change, and place attachment development based on consuming local food. As one’s general wellbeing comprises both hedonic and eudaimonic wellbeing (Ryff & Keyes, 1995), the linkage proposed between local food consumption experience and eudaimonic wellbeing complements the current view that has been focused on hedonic aspects of travelers’ local dining experience.</div>

abstract: This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operators in eastern Iowa with direct marketing farm-to-table products, to explore and articulate how the design process creates differentiated value, and to explore and articulate the relationship between the design process and the way that small farm operators in eastern Iowa conceptualize their direct-marketing strategies. The research design takes a post-positivist approach and uses a grounded theory methodology. The study does not have a starting hypothesis but instead starts with the research intent described previously. Convergent mixed methods and a flexible plan are used for data collection including semi-structured interviews and surveys with key concepts operationalized into Likert scales. The participants are selected from eastern Iowa farmers’ markets and Community Supported Agriculture (CSA) directories. For the qualitative data analysis, a grounded theory method is used to code interview response data, categorize the codes into related groups, and let the themes and sub-themes emerge from the data. For the quantitative data analysis, descriptive and inferential statistics are calculated on the aggregate data set. The study finds that small farm operators are making strategic decisions about marketing mix variables such as product quality and relationship building, there are statistically significant correlations between design concepts and direct-marketing strategies, and that farmers designed their strategies by using the design process. / Dissertation/Thesis / Masters Thesis Design 2019

There have been moves towards greater localization in our approaches to the economy and services we consume, especially within the sphere of food. In particular, self-sufficiency approaches have increased in interest to utilize and create a resilient local food system, as this shields an area from the uncertainty and fluctuation of global trades while securing local development. This qualitative study aims to develop an understanding of how two municipally owned food productions, promoting locally produced food, local development and self-sufficiency, can be seen and understood when balanced with national and regional strategic goals concerning food, procurement and regional development within a multi-level governance framework. A multiple combination of methods is used to triangulate understandings of the projects: interviews with municipal, regional and national governmental level was conducted as well as content analysis of strategic documents. The regional and national level could be seen to agree on the processes and several effects the municipally owned food productions entail. However, disagreements were raised concerning the economic aspects that the municipally owned food productions result in, such as costinefficiency and lost ability to use procurement to create societal change and development. It could be seen that the municipalities run these food productions because it secures food supply from a certain favorable production, while also generating several other benefits due to its production promoting local sustainable development through resilience.

Promoting trading of locally produced food is one way to challenge the more conventional way of producing food while contributing to a more sustainable consumption. Through empirical research and design practice closely related to its users, this study has explored the motivational aspects behind trading within the platform and concept of REKO-ring Malmö. An analysis of the existing service in relation to its producers and consumers has been made to formulate problems related to how the platform works today. The study results in a design proposal of a new digital platform that shows improvement in meeting the needs and expectations of the consumers found during the empirical research.

In October 2012, then-Mayor Kevin Johnson, surrounded by the region’s chefs, restaurateurs, and others working in the food arena, proclaimed the City of Sacramento “America’s Farm-to-Fork Capital.” The basis for the designation, in part, was Sacramento’s geographic proximity to agricultural production. With more than 50 farmers markets and between 7,000 – 8,000 acres of “boutique farms” in the region, the Mayor stated the designation would be more than “simply a marketing campaign.” Based on interviews with a wide variety of people working in “local food” (including a non-profit organization with a mission to get kids to eat their vegetables, large corporations, and small businesses) this thesis will explore the concept of local food in Sacramento, the Farm-to-Fork movement and what it has meant for the region. With an annual festival that has seen increased attendance in each of its five years, from an estimated 50,000 people the first year, to 75,000 people in 2016, the designation branded Sacramento as a food destination city bringing visitors and their dollars as intended. Beyond a well-attended festival, what has the history behind the title of America’s Farm-to-Fork Capital meant to the local food system and how has it impacted local farmers, chefs, restaurateurs and those whose livelihoods are closely tied to food?