<p>Titel: TUNA PARK Allt annat än en park- Hur uppfattas varumärket av studenter på Mälardalens högskola?</p><p>Datum: Den 4:e juni 2008</p><p>Kurs: Magisteruppsats i företagsekonomi: 15hp</p><p>Författare: Youssef Nasser El- Awad & Samiya Mohamed Dirir</p><p>Handledare: Finn Wiedersheim- Paul</p><p>Akademi: Akademin för hållbar samhälls- och teknikutveckling</p><p>Denna magisteruppsats behandlar handelsområdet Tuna Parks varumärke som ligger Eskilstuna. Vi fann ämnet intressant då vi båda är intresserade av marknadsföring av varumärken. Tuna Park är ett nyetablerat företag som består av tre delar en galleria, en storhandel och volymhandel centrumledaren Berentsen har även varit samarbetsvillig från början då vi tillsammans kom överens om undersökningsområdet, för att sedan kunna hjälpa företaget att kommunicera ut sitt varumärke på ett effektivt sätt. Det har gjorts två undersökningar en enkät- och en fokusgruppundersökning. Dessa undersökningar användes för att utreda Tuna Parks varumärke och hur det uppfattas av ekonomistudenter på Mälardalens högskola. Båda undersökningarna utfördes på Mälardalens högskola där båda författarna studerar företagsekonomi.</p><p>Syftet med denna utredning var att undersöka hur ekonomistuderande vid Mälardalens högskola i Västerås uppfattar varumärket Tuna Park.</p><p>Utgångspunkten för undersökningen var hur Tuna Park själva uppfattar deras varumärke för att sedan undersöka hur andra uppfatta dem. Därefter gick vi vidare med denna uppfattning och undersökte om denna bild stämde bland ekonomistudenter. Resultatet kom att bli mycket intressant då det fanns likheter och skillnader mellan studenternas åsikter och ledningens uppfattning. Till vår hjälp fanns litteraturen som beskrev olika teorier kring varumärke och marknadskommunikationen. Detta kom att vara av tyngd då vi analyserade svaren från undersökningarna som sedan sammanställdes, för att sedan nå ett en slutsats. Slutsatserna som vi kom fram till är att företaget har ett missvisande namn och bör därför förbättra sin kommunikation och hur de utformar sitt budskap i Västerås. En annan slutsats är att budskapet om att dem är ett köpcentrum inte når studenterna alla gånger vilket bör åtgärdas.</p><p>Nyckelord som användes är: Varumärke, marknadskommunikation, kommunikation, brand, varumärkesstrategi, varumärkesimage, varumärkesidentitet, image, identitet, varumärkeslagen, Tuna Park, detaljhandeln i Sverige, köpcentrum, mall, svensk handel, Marketing Communication,centrumutveckling, undersökningar Tuna Park och examensarbeten Tuna Park.</p> / <p>Title: TUNA PARK Everything but a park – How do the economic students at Malardalens university understand the brand ?</p><p>Date: The 4: Th of Jun 2008</p><p>Course: Master thesis in business administration 15 ECTS</p><p>Authors: Youssef Nasser Elawad and Samiya Mohamed Dirir</p><p>Tutor: Finn Wiedersheim- Paul</p><p>Academy: School of Sustainable Development of Society and Technology</p><p>This master theses treats the company Tuna Park's brand that is located in Eskilstuna. We found the topic interesting since Tuna Park is a new company that consists of three parts – a mall, a big commerce and volume commerce. That center leader Berentsen at Tuna Park has been willing to cooperate from the start when he agreed with the oss about the topic, in order to help the company to communicate out their brand in an effective way. We have chosen to do two investigations; one questionnaire and focus group investigation. These investigations have been used in order to investigate Tuna Park's brand and how it is considered by economy students at Malardalens University. Both investigations were carried out at the University in Vasteras where we both studies business economics.</p><p>The purpose with this master thesis is to investigate how economy students at Malardalens University in Vasteras consider the brand of Tuna Park.</p><p>The starting point for the survey was how Tuna Park regards its own brand so we later on could investigate if this picture matches. Then we went with this preconceived intention and inquired into this picture. The result became hugely interesting; there were both resemblances and differences. To our help we used the literature describing the theories around brands and marketing communication. This literature was a big help for us during the analysis. We analyzed the replies from the surveys which we put together, in order to come to a conclusion. The conclusion that we reached was that Tuna Parks brand is misleading and the should improve their publicity and the way they formulate their message in Vasteras. We also came to the conclusion that Tuna Park as a mall doesn’t reach the students at all time, so for that reason they need to do something to improve this.</p><p>Keywords used is: Varumärke, marknadskommunikation, kommunikation, brand, varumärkesstrategi, varumärkesimage, varumärkesidentitet, image, identitet, varumärkeslagen, Tuna Park, detaljhandeln i Sverige, köpcentrum, mall, svensk handel, Marketing Communication, centrumutveckling, undersökningar Tuna Park och examensarbeten Tuna Park.</p>

Pomona College has professed a commitment to sustainable leadership and decreased water use, exemplified by shifts to garden areas with native landscaping. However, the central college green space, Marston Quadrangle, was renovated in the summer of 2012 and only a few native plants were added to the landscape. In this thesis, I explore Pomona’s Marston Quadrangle as a visual and symbolic space, attempting to better understand the intentions of the landscaped area. I first briefly examine recent campus dialogue surrounding sustainability, water issues, and native landscaping. Then, I look at the history and architectural iconography Marston Quadrangle is steeped in, as well as some of the ideas the architects and landscapers had. I found that Marston Quadrangle is deeply tied to Pomona College’s history and identity, representing the ways in which the college tried to establish itself as on par with the schools of the East coast and England. Attempts to renovate the Quadrangle have placed a priority on restoring the vision of Ralph Cornell, the landscape architect, when it is clear that late in his life he regretted the non-native landscaping decisions he had made. I conclude that Marston Quadrangle no longer serves its purpose of establishing Pomona College as unique and works against the college’s sustainability goals. In light of this, I make suggestions for planting changes that would allow the iconography of the architecture to interact with native plantings, creating a deeply symbolic gesture of sustainable leadership and uniquely Southern California identity.

The thesis presents the business plan of starting a new outlet mall in Taiwan market. From the view of real estate development, the business plan includes the tenant mix, staffing plan, and finance statements including profit forecast. The IMBA Outlet will be located at Taichung business districts near Taichung station of Taiwan High Speed Rail in Taichung city. Since nowadays customers expect to buying products at lower price and do entertaining activities when shopping, the traditional department stores no longer can satisfy customers’ needs. Unlike a traditional department store or shopping center, an outlet mall can include both shopping and recreation facilities, and satisfy customers’ shopping desires. From the very beginning, an outlet mall is the last stop of all commodities which are out of season or unpopular stock. Outlet become a new trend in worldwide, most of brands even produce outlet line specifically purchased in outlet only. Luxury product is no longer untouchable, and many outlet brands offer different products with lower price to attract more customers. However, the concept of an outlet mall already changed. It can not only provide seasonal commodities at lower price, but also provide entertaining facilities like movie theaters or an amusement park. Outlet malls have been very popular in foreign countries, but the business model of outlet malls is just introduced into Taiwan market in recent years.

The National Mall in Washington DC has become an “encyclopaedia of American history,” however conspicuous in its absence, is the history of African American slavery upon which this national artifact was built. Slavery may not be cause for celebration as one of America`s proudest moments, however its history is critical to understanding the history of America and why the deep-seated antagonism between the races continues to exist within its very core. The purpose of the thesis is to focus on this aspect of American history in order to design an appropriate memorial that would satisfy this gap between this history and its recognition on the National Mall. Secondly, the slave memorial intends to honour the victims of slavery who have been largely ignored, trivialized, or misrepresented by the few memorials in Washington that claim to address their memory. A major portion of this thesis constitutes a mapping of the memorials and monuments of Washington DC in an attempt to understand how the capital has come to embody the “national identity” of the United States. The thesis also contains a summarized history of slavery and racial tension in the United States. This material is included in the thesis in order to remind us of the depth and seriousness of the history that the slave memorial must address through its built, architectural form.

The National Mall in Washington DC has become an “encyclopaedia of American history,” however conspicuous in its absence, is the history of African American slavery upon which this national artifact was built. Slavery may not be cause for celebration as one of America`s proudest moments, however its history is critical to understanding the history of America and why the deep-seated antagonism between the races continues to exist within its very core. The purpose of the thesis is to focus on this aspect of American history in order to design an appropriate memorial that would satisfy this gap between this history and its recognition on the National Mall. Secondly, the slave memorial intends to honour the victims of slavery who have been largely ignored, trivialized, or misrepresented by the few memorials in Washington that claim to address their memory. A major portion of this thesis constitutes a mapping of the memorials and monuments of Washington DC in an attempt to understand how the capital has come to embody the “national identity” of the United States. The thesis also contains a summarized history of slavery and racial tension in the United States. This material is included in the thesis in order to remind us of the depth and seriousness of the history that the slave memorial must address through its built, architectural form.

Spurred by changing retail and development patterns, as well as continuous suburban growth, greyfield sites can be found at the heart of most postwar suburbs in North American municipalities. Ranging in definition, greyfields are best described as an “underused, economically obsolete, retail tract located in an inner ring suburb that requires significant public and private involvement to curtail decline” (Feronti, 2003, p.11). However, tied to demographic trends and increased municipal urbanization, these vacated retail sites are positioned well for redevelopment. Yet, the redevelopment process of these sites is fraught with impeding and facilitating factors that can have significant implications for redevelopment options and viability. As such, research questions considered were: Do municipalities address greyfield challenges and opportunities? What factors impede and facilitate greyfield redevelopment? This thesis also asks these questions within the context of the City of Edmonton’s current policy and existing built form, and asked: How should greyfields be planned in the City of Edmonton? This thesis attempts to answer these questions through a review and analysis of existing literature, case studies (Belmar in Lakewood, Colorado and Century Park in Edmonton, Alberta) and through primary research conducted with key stakeholders. The research found that municipalities were largely unacquainted with the challenges and opportunities of greyfield redevelopment. Where support guidelines did exist, they were largely aspirational and lacked consideration for the unique impeding and facilitating factors of greyfield redevelopment. It was found that impeding factors to greyfield redevelopment ranged from administrative hurdles fraught with inexperience in greyfield redevelopment, to financial and land economic constraints. Facilitating factors were found in collaborative stakeholder consultation, municipal and administrative leadership, and a range of supportive fiscal mechanisms. Lastly, ten recommendations to facilitate greyfield redevelop within the City of Edmonton were discussed.

Abstract After the financial tsunami in 2008, the global economy slowly revives. Taiwan's department store retail industry is flourishing. There is one common feature from observing the location of these new department stores. They have all chosen to locate inside or next to the train station, high-speed railway stations, subway stations and other passenger transportation stations. Department stores in Taiwan formally entered another era. The research shows to discuss the development and definition of terminal department stores from the history of Japan¡¦s department stores. By using quality research, the managers of SKM and GMALL reply to understand what the 7 competitions indexes of terminal department stores. 1.Based on this perspective, the study examines the seven competitions indexes of terminal department stores: 1. Site conditions and the business district: the crowd from transportation is the advantage for terminal department stores, moreover, the booming of the business district will benefit terminal department stores. 2. Commercial space and transfer stations: terminal department stores collocate the commercial space and transfer stations. 3. Product constitution and recruit firm: the major selling points of terminal department stores are famous restaurant, take-out food and instant food of convenient stores that will congregate the consumers to increase their time for shopping in other floor. 4. Service: terminal department stores add more service for customer e.g. passenger luggage storage, wireless Internet for business travelers, foreign currency exchange and delivery of goods. 5. Marketing planning ability: marketing can use not only advertisement and promotion in station, but the DM of members and online community website. 6. Finance: terminal department stores establish one or two years that are lack of overall revenue performance. 7. Overall environment and strategy: combination complementary measures and marketing abroad will add up stores¡¦ image and promotion.

This study investigates the emergence of a shopping mall based urban life in Ankara. As the city is under the siege with the mushrooming growth of shopping malls, the urban life gains a new attribute. The economical, social, and cultural institutions and activities of the city are collected under the roof of the mall, and distinctions out of the shopping mall are formed and reproduced around the consumption activities of the mall. Based on a qualitative research which was conducted in ANKAmall, this study investigates the shopping mall experience of the different segments of population in terms of income group, age, and gender. Shopping malls present an idealized urban life in Turkey by providing individuals to articulate with Westernization, modernization, and globalization processes in their everyday lives. While the everyday life goes under transformation in the shopping malls through the juxtaposition of irrelevant spheres, they also become the center of attraction for different segments of population despite their restrictive dynamics such as socio-technological control. The subject of the mallified urban life is the consumer, while its culture rests on the intersection of modernization and globalization.

This thesis studies the usability issues of the mobile phone in informal Swedish language learning. The concept of usability is defined by expanding the technical usability attributes of Jakob Nielsen with other recent attributes derived from considering the technical aspects of mobile learning (m-learning). Thus, the ultimate structure of the usability factors that are discussed in this study consists of: accessibility, easy-to-learn, technical design, efficiency and satisfaction. With the support of the relevant previous literature and interview, we research this topic by considering the mobile-assisted language learning (MALL), informal language-learning and usability elements, in order to explore and identify the usability of mobile phone. The goal of this study is to contribute to detailed understanding of mobile phone usage, further identify the usability issues of mobile phones by obtaining both critical and commendatory feedbacks and reflections from the users. For final results, through qualitative research approach, we offered several findings regarding the mobile phone usability with specified reasons.

Titel: TUNA PARK Allt annat än en park- Hur uppfattas varumärket av studenter på Mälardalens högskola? Datum: Den 4:e juni 2008 Kurs: Magisteruppsats i företagsekonomi: 15hp Författare: Youssef Nasser El- Awad &amp; Samiya Mohamed Dirir Handledare: Finn Wiedersheim- Paul Akademi: Akademin för hållbar samhälls- och teknikutveckling Denna magisteruppsats behandlar handelsområdet Tuna Parks varumärke som ligger Eskilstuna. Vi fann ämnet intressant då vi båda är intresserade av marknadsföring av varumärken. Tuna Park är ett nyetablerat företag som består av tre delar en galleria, en storhandel och volymhandel centrumledaren Berentsen har även varit samarbetsvillig från början då vi tillsammans kom överens om undersökningsområdet, för att sedan kunna hjälpa företaget att kommunicera ut sitt varumärke på ett effektivt sätt. Det har gjorts två undersökningar en enkät- och en fokusgruppundersökning. Dessa undersökningar användes för att utreda Tuna Parks varumärke och hur det uppfattas av ekonomistudenter på Mälardalens högskola. Båda undersökningarna utfördes på Mälardalens högskola där båda författarna studerar företagsekonomi. Syftet med denna utredning var att undersöka hur ekonomistuderande vid Mälardalens högskola i Västerås uppfattar varumärket Tuna Park. Utgångspunkten för undersökningen var hur Tuna Park själva uppfattar deras varumärke för att sedan undersöka hur andra uppfatta dem. Därefter gick vi vidare med denna uppfattning och undersökte om denna bild stämde bland ekonomistudenter. Resultatet kom att bli mycket intressant då det fanns likheter och skillnader mellan studenternas åsikter och ledningens uppfattning. Till vår hjälp fanns litteraturen som beskrev olika teorier kring varumärke och marknadskommunikationen. Detta kom att vara av tyngd då vi analyserade svaren från undersökningarna som sedan sammanställdes, för att sedan nå ett en slutsats. Slutsatserna som vi kom fram till är att företaget har ett missvisande namn och bör därför förbättra sin kommunikation och hur de utformar sitt budskap i Västerås. En annan slutsats är att budskapet om att dem är ett köpcentrum inte når studenterna alla gånger vilket bör åtgärdas. Nyckelord som användes är: Varumärke, marknadskommunikation, kommunikation, brand, varumärkesstrategi, varumärkesimage, varumärkesidentitet, image, identitet, varumärkeslagen, Tuna Park, detaljhandeln i Sverige, köpcentrum, mall, svensk handel, Marketing Communication,centrumutveckling, undersökningar Tuna Park och examensarbeten Tuna Park. / Title: TUNA PARK Everything but a park – How do the economic students at Malardalens university understand the brand ? Date: The 4: Th of Jun 2008 Course: Master thesis in business administration 15 ECTS Authors: Youssef Nasser Elawad and Samiya Mohamed Dirir Tutor: Finn Wiedersheim- Paul Academy: School of Sustainable Development of Society and Technology This master theses treats the company Tuna Park's brand that is located in Eskilstuna. We found the topic interesting since Tuna Park is a new company that consists of three parts – a mall, a big commerce and volume commerce. That center leader Berentsen at Tuna Park has been willing to cooperate from the start when he agreed with the oss about the topic, in order to help the company to communicate out their brand in an effective way. We have chosen to do two investigations; one questionnaire and focus group investigation. These investigations have been used in order to investigate Tuna Park's brand and how it is considered by economy students at Malardalens University. Both investigations were carried out at the University in Vasteras where we both studies business economics. The purpose with this master thesis is to investigate how economy students at Malardalens University in Vasteras consider the brand of Tuna Park. The starting point for the survey was how Tuna Park regards its own brand so we later on could investigate if this picture matches. Then we went with this preconceived intention and inquired into this picture. The result became hugely interesting; there were both resemblances and differences. To our help we used the literature describing the theories around brands and marketing communication. This literature was a big help for us during the analysis. We analyzed the replies from the surveys which we put together, in order to come to a conclusion. The conclusion that we reached was that Tuna Parks brand is misleading and the should improve their publicity and the way they formulate their message in Vasteras. We also came to the conclusion that Tuna Park as a mall doesn’t reach the students at all time, so for that reason they need to do something to improve this. Keywords used is: Varumärke, marknadskommunikation, kommunikation, brand, varumärkesstrategi, varumärkesimage, varumärkesidentitet, image, identitet, varumärkeslagen, Tuna Park, detaljhandeln i Sverige, köpcentrum, mall, svensk handel, Marketing Communication, centrumutveckling, undersökningar Tuna Park och examensarbeten Tuna Park.