The Marvel Cinematic Universe (MCU) is the most popular film franchise in terms of box-office dollars. This superhero franchise has the power to influence their vast and dedicated audience greatly regarding gender. Social cognitive theory and cultivation theory shows that MCU movies could influence the gender schemas some people have. Previous research has shown that men are often portrayed as evil and as preparators of violence. Women that are violent are considered unnatural and go against gender stereotypes. Evil women are often portrayed as victims of circumstance or good women that are compelled to be evil for a short time. This study is a content analysis of the MCU films in phases one through three, which focuses on gender, moral alignment, and rewards for violence. There is an increase in the percent of female main characters over the course of the phases. There are high percentages of females that are rated "good" and a higher percentage of males that are "evil." There is no significant relationship between gender and rewards for violence. Although there appears to be progress in portraying men and women similarly, there is still progress to be made.

The aim of this thesis is to understand the way the fan community of Marvel Cinematic Universe (MCU) perceives Marvel’s female characters. This study was focused on Marvel’s fandom on Reddit, which is a social media platform hosting millions of users. The research was conducted by using two methods – netnography and content analysis. Netnography helped for tracing Marvel fans’ behavior and engagement with other fans in an online environment, which were caused by their shared interests on discussing Marvel movies and their characters. Their comments on two key movies – ‘Black Widow’ and ‘Avengers: Endgame’ were analyzed, because these productions host female characters with major roles. Fans’ discussions on six key female figures were considered and content analysis was used for analyzing the comments of the fans. In order to understand the results, two theories were applied – affective disposition theory and feminist media (film) theory. The first one explains the way fans can form affiliations towards the movie characters, therefore it was used to understand the way they perceive the characters. The second one explains the stereotyped image of the woman in media and the way the audience perceives it. The research paradigm of interpretivism was considered for the outcome of the research, which leads to generalizations of the results. The results of this study show that there is no universal perception of the female character in Marvel, but many controversies arise. In the end, this paper discusses the limitations of this research and describes the recommendations for further research.

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Diss.--Freiburg (Breisgau)--Univ., 1991. / Bibliogr. p. 287-305.

La tecnología está en constante innovación y definitivamente en esta era cada vez se ha vuelto una parte esencial de nuestra vida. Todas las industrias se han visto involucrada por los diversos avances tecnológicos; y uno de ellos es la industria del cine. Una industria creada a partir de los pequeños avances tecnológicos en su época, como el cinematógrafo hasta los últimos avances de nuestros días como lo son las imágenes generadas por computadora. Dentro de la industria del cine tenemos a una muy importante, Hollywood, que hoy en día es muy exitosa y nos ofrece una gran variedad de películas de gran éxito, entre las cuales destaca las de superhéroes. En específico, Marvel comics que con sus personajes ha logrado posicionarse en esta industria, teniendo más de 30 películas. Llevando el mundo de las páginas de historieta hacia la gran pantalla. Ello debido a sus fantásticos personajes con características humanas y también a la tecnología que ayuda a recrear estos mundos que Stan Lee y Jack Kirby crearon hace décadas. Dos industrias nacidas y desarrolladas en una época pasada vuelven a resurgir a través de estos avances tecnológicos para seguir entreteniendo y enseñando a los más jóvenes. En un sociedad plagada de acontecimientos peligrosos donde se necesita un héroe en quien confiar, una esperanza a la sociedad a su día a día. Vuelven los superhéroes del pasado con un nuevo rostro gracias a la nueva era tecnología que nos permite creer en que lo imposible es posible. / It is widely believed that nowadays technology has become a escencial part of our lives. One of the biggest impact of it's development had affected cinematography industry which has been increasing due to the new ways of technology. One of these industries is Hollywood, which as we all know offers a huge variety of successful movies and the most notorious is Marvel that has revolutionise all the comic worlds. Marvel has more than 30 movies most of them had used CGI and advance technology that helped to appreciate sophisticated graphics. The reason of this huge success is on the superheroes character's that has a lot of human characteristics and it seems to be more like us. In addition to this, the comics where this movies are based on are fantastic and creates to the spectator the feeling of been in somewhere else for a couple of hours. Finally, Marvel as an important industry has been dealing with all the technology development that is a big part of all their achievement. / Trabajo de investigación

Syftet med denna uppsatsen är att undersöka kvinnliga normer och ideal vid porträtterandet av kvinann som superhjälte. Studien fokuserar på följande karaktärer, Captain Marvel samt Black Widow. Studien berör följande frågor: - Hur framställs Captain Marvel respektive Black Widow?·     - Vilka normer och ideal framställs? Hur upprätthålls dessa? - Bryter kvinnorna mot normer och ideal, hur samt vad leder det till?

Em um mercado em constante crescimento, o tradutor de histórias em quadrinhos deve aplicar as mais variadas formas de conhecimento em seu trabalho. Conhecimento do par linguístico não é a única ferramenta de que ele necessita, mas de um vasto conhecimento nas mais variadas instâncias do saber e, acima de tudo, um domínio sobre o material com o qual está trabalhando. Na presente dissertação, analisamos a teoria do habitus de Pierre Bourdieu e sua influência direta nos tradutores de histórias em quadrinhos da Marvel Comics e DC Comics no Brasil através da análise de entrevistas realizadas e sua influência na escolha do uso de gírias na tradução. Tratamos das questões relativas à tradução contextualizada e não somente da transferência automática e impensada de palavras soltas de uma língua para outra (Milton, 2010). Analisamos o potencial da Tradução Descritiva (DTS), mais especificamente a Function Oriented DTS, como maneira de enfatizar elementos essenciais à tradução e às funções que elas representam em seus receptores analisando a influência sociocultural e o contexto em que o texto foi produzido (Holmes, 2000). / In a constantly growing market in, the translator of comics should apply the most varied forms of knowledge to his or her work. Knowledge of a language pair is not the only tool that he or she needs, but a vast knowledge in the most varied areas, and above all a familiarity with the material with which he or she is working. In the present thesis we analyze the theory of habitus of Pierre Bourdieu and its direct influence on comic book translators of Marvel Comics and DC Comics in Brazil through interviews analysis, and its influence on the choice of slang used in translation. Also the ability to handle all issues related to contextual translation and not only the automatic transfer of loose and thoughtless words from one language to another is examined (Milton, 2010). Furthermore, we analyze the potential of Descriptive Translation Studies (DTS), specifically the \"Function Oriented DTS\" as a way to emphasize key elements in translation and the roles they represent in their receivers analyzing the sociocultural influence and the context in which the text was produced (Holmes, 2000).

Em um mercado em constante crescimento, o tradutor de histórias em quadrinhos deve aplicar as mais variadas formas de conhecimento em seu trabalho. Conhecimento do par linguístico não é a única ferramenta de que ele necessita, mas de um vasto conhecimento nas mais variadas instâncias do saber e, acima de tudo, um domínio sobre o material com o qual está trabalhando. Na presente dissertação, analisamos a teoria do habitus de Pierre Bourdieu e sua influência direta nos tradutores de histórias em quadrinhos da Marvel Comics e DC Comics no Brasil através da análise de entrevistas realizadas e sua influência na escolha do uso de gírias na tradução. Tratamos das questões relativas à tradução contextualizada e não somente da transferência automática e impensada de palavras soltas de uma língua para outra (Milton, 2010). Analisamos o potencial da Tradução Descritiva (DTS), mais especificamente a Function Oriented DTS, como maneira de enfatizar elementos essenciais à tradução e às funções que elas representam em seus receptores analisando a influência sociocultural e o contexto em que o texto foi produzido (Holmes, 2000). / In a constantly growing market in, the translator of comics should apply the most varied forms of knowledge to his or her work. Knowledge of a language pair is not the only tool that he or she needs, but a vast knowledge in the most varied areas, and above all a familiarity with the material with which he or she is working. In the present thesis we analyze the theory of habitus of Pierre Bourdieu and its direct influence on comic book translators of Marvel Comics and DC Comics in Brazil through interviews analysis, and its influence on the choice of slang used in translation. Also the ability to handle all issues related to contextual translation and not only the automatic transfer of loose and thoughtless words from one language to another is examined (Milton, 2010). Furthermore, we analyze the potential of Descriptive Translation Studies (DTS), specifically the \"Function Oriented DTS\" as a way to emphasize key elements in translation and the roles they represent in their receivers analyzing the sociocultural influence and the context in which the text was produced (Holmes, 2000).

This thesis deals with the villains' depiction in the Marvel Cinematic Universe movies. By examining the first 20 movies of the series, I try to find out how are the villains depicted in the MCU movies and what are their motivations. This is achieved through combination of studying relevant literature that deals with the topic, qualitative content analysis of the movies and narrative analysis, which is based on the monomyth structure of Joseph Campbell and its reinterpretation for movies and television by Christopher Vogler. In this thesis I first shortly describe the history of superhero movie as a whole and the specifics of the shared Marvel Cinematic Universe. In the theoretical part I describe Campbell's and Vogler's narrative structure. Then I describe the methodology, which I then use to describe the findings and their interpretations. In this part I examine the villains' motivations, which are divided into several categories, and examine their story arcs through the prism of the Hero's journey structure. Here it is shown that the villains in the MCU movies are depicted in an overwhelmingly Manichean way. In the discussion, I describe possible issues with my research and suggest potential directions of further research. In the conclusion, I then summarize the findings of both the theoretical...

Thesis advisor: Celeste Wells / This paper analyzes the rights and privileges Black Widow and Captain Marvel are afforded in their respective films coupled with audience perception to understand how that might inform the future of the action heroine genre. There is a stark contrast between the reception of Black Widow and Captain Marvel that is best understood through the release timing of the films along with the character’s plotline within the Marvel Cinematic Universe. Regardless, the rights and privileges each character is afforded in both films demonstrate a dimension of the female experience that had not been fully realized in the MCU prior to their release. Captain Marvel and Black Widow indicate a progression of female representation within the action heroine genre– both in frequency and quality. / Thesis (BA) — Boston College, 2022. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Communication.