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"This Is a Forced Feminist Agenda" : IMDb users and their understanding of feminism negotiated in the reviews of superheroine filmsBudirska, Alzbeta January 2021 (has links)
The thesis examines how users of the Internet Movie Database (IMDb) negotiate feminism in their reviews of four superheroine films – Wonder Woman, Captain Marvel, Birds of Prey: The Fantabulous Emancipation of One Harley Quinn, and Wonder Woman 1984. By combining critical discourse analysis with methods of corpus linguists, this corpus-based study of over 18,000 reviews analyses the frequency of the topic of feminism in the reviews, words and topics associated with it and the way the reviewers reflect broader mediated discourse over the four films, and the role of IMDb as a space for these reviews. The findings show that feminism is still understood as an anti-male movement where female-led films are shielded from criticism by the mainstream media by the virtue of the lead’s gender, the superheroines are criticised for being overpowered particularly where they have no equal male supporting character and that perceived feminist messaging is usually written off as a forced political agenda or as an insincere cash grab made by corporates which effectively use feminism for promotion. It also reveals IMDb as a highly polarised platform where the users leaving 1- and 10-star reviews are generalized as representatives of different sides of the political spectrum (antifeminist vs feminist, conservative vs liberal) regardless of the actual content of the review.
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Movies That Sell: A Rhetorical Analysis of Product Placements in Marvel MoviesOkai, Andrew Nii Okai 01 December 2021 (has links)
The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements in Marvel movies to investigate how they employ different rhetorical appeals in promoting products; and discuss how the appeals can influence audience perceptions of the products advertised. My findings suggest that product placements in Marvel movies leverage Aristotle's rhetorical appeals to draw audiences' attention and influence their opinions about products.
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Gestaltning av nationell identitet i Avengers : Karaktärsanalys av Iron Man, Captain America och Thor / American national identity in Avengers : Character analysis of Iron Man, Captain America and ThorBuyukada, Utkan January 2021 (has links)
Uppsatsens huvudsakliga syfte är att undersöka hur amerikansk nationell identitet förmedlas i populära filmer. Undersökningen sker genom att analysera tre av de populäraste karaktärerna i de fyra Avengers-filmerna. Karaktärerna som ska analyseras är Iron Man, Captain America och Thor. Benedict Andersons undersökning av hur nationell identitet och nationalism sprids med hjälp av litteratur är förutsättningen för uppsatsen. Utgångspunkten är att populärkultur påverkar tittaren och kan sprida idéer som har verkliga effekter i samhället. I analysen tar effekterna av terrorattacken mot World Trade Center en viktig plats och hur den påverkar uppfattningen av amerikansk nationell identitet i Marvel-filmer narrativt och visuellt. Innan 9/11 var amerikansk nationell identitet stark kopplad till triumfalism och exceptionalism. Trots att terrorattacken påverkar gestaltningen av amerikansk nationell identitet i popkultur så förblir Amerikansk triumfalism och exceptionalism en grundläggande del av amerikansk identitet. Samtidigt undersöks den paradoxala relationen mellan individualism och kollektivism. En gestaltning av gemenskap och individualism präglar filmerna där även regissörers påverkan kan spela roll i det hyperindustrialiserade Marvel-maskineriet.
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Heroes, Villains, and Vodka : A Comparative Semiotic Analysis of the Marvel Cinematic Universe’s Image of RussiansFodor, Attila January 2024 (has links)
The Marvel Cinematic Universe is the highest-grossing film franchise that nurtures superhero stories within their narratives. However, in recent years the franchise has undergone a substantial shift in its adversary portrayal, with introducing Russian characters. Therefore, this study’s purpose is to expand the knowledge on the construction and development of Russian enemy images within the Marvel Cinematic Universe franchise, by focusing on three key movies: Iron Man 2 (2010), Captain America: The Winter Soldier (2014), and Black Widow (2021). The research utilizes a diachronic case-oriented comparative design, wherein the selected movies are analyzed through a unique analytical framework, which consists of semiotic analysis and enemy images as theory. The study’s results demonstrate that the construction of enemy images in each movie resembles an ideal type and remained somewhat similar in terms of the demarcation between ‘us’ and ‘them’, and the characterization of ‘their’ essence throughout the years. However, the study’s findings indicate two developmental shifts: first, in ‘our’ character, where similarities are observed with ‘their’ violent behavior, and second with expanding ‘their’ threat from solely physical to psychological aspects as well.
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Racial Constructions and Activism Within Graphic Literature. An Analysis of Hank McCoy, The BeastAlfonso, Juan D 13 June 2018 (has links)
Through a post-modern lens, I will primarily focus on comics books published by Marvel Comics to demonstrate the myriad of ways in which graphic literature is used as a subversive tool of sociopolitical discourse. I will demonstrate this by deconstructing and redefining the role of myth as a means of transferring ethical practices through societies and the ways in which graphic literature serves this function within the space of a modern and increasingly atheistic society. The thesis first demonstrates how the American Civil Rights Movement was metaphorically translated and depicted to the pages of Marvel’s X-Men comics to expose its primarily white/ male readership to the plight of discriminated Black Americans through the juxtaposition of depicting white super heroes who represented the segregated experiences of othered or unwanted communities. Secondly, the X-Man Beast is closely analyzed to demonstrate the ways in which the rhetoric and depictions of graphic literature are altered through decades of publication to adapt its messages of social tolerance and peaceful coexistence to its contemporary audiences.
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Låt ingen komma undan : Hanteringen av främmande kroppar i Marvels filmuniversum / Leave none alive : Treating foreign bodies in Marvel's cinematic universeLarsson, Vix January 2017 (has links)
This essay examines the appearance of non-normative bodies in three films from the Marvel Cinematic Universe; The Avengers (2012), Thor: The Dark World (2013) and Avengers: Age of Ultron (2015), in an attempt to find qualities that might suggest queer, non-binary or gender disruptive attributes, in addition to looking at how the movies handle them. Using a combination of feminist film theory, queer theory and discourse analysis, the Otherness of these bodies are put into contrast with the normative and hegemonic gender expressions employed by the protagonists, the heroes of the films. While the study finds several indications of transgressive bodies and 'gender ambiguity' among the creatures and beings who play the part of inhuman threat, as well as the presence of discourses that paint them as threatening partly because of these qualities, they remain blurred and ill-defined, their queerness inferred rather than overt. The preferred reading, the analysis suggests, offers little in the way of identification, but all the more with regard to oppression. The way these bodies are treated in all three films implies that the tolerance for bodily deviance is virtually non-existent, and that a defining quality of masculine leadership is the ability to banish them from existence.
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Reframing Normal:The Inclusion of Deaf Culture in the X-Men Comic BooksBliss, Courtney C. 29 November 2017 (has links)
No description available.
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Divided Crowns: An Ideological Criticism of Self-Black Determination and Conflicting Visions of Wakanda in Black PantherHubbard, Alaya E. 01 January 2024 (has links) (PDF)
Using an ideological criticism of Hollywood’s Black Panther (2018), this paper analyzes the differing portrayals of the self-Black determination of the film’s main characters, T’Challa and Killmonger, as it relates to their backgrounds, cultural connections, racial identities, power dynamics, and their fights for social justice. Aspects of the film that were analyzed included characters’ actions, dialogue, lore, and presence. Digging deeper into the film’s story once key themes were revealed. This examination included parallels to the real-world, including locations, social movements, and social reformation leaders. The goal of the paper is to show how the film offers insights into broader issues of identity, culture, power, and social justice.
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Eavesdropping Attacks on Modern-Day Connected Vehicles and Their Ramifications / Avlyssningsattacker på moderna uppkopplade bilar och deras följderBakhshiyeva, Afruz, Berefelt, Gabriel January 2022 (has links)
Vehicles today are becoming increasingly more connected. Most cars are equipped with Bluetooth, Wi-Fi and Wi-Fi hotspot capabilities and the ability to connect to the internet via a cellular modem. This increase in connectivity opens up new attack surfaces for hackers to exploit. This paper aims to study the security of three different cars, a Tesla Model 3 (2020), an MG Marvel R (2021) and a Volvo V90 (2017), in regards to three different eavesdropping attacks. The performed attacks were a port scan of the vehicles, a relay attack of the key fobs and a MITM attack. The study discovered some security risks and discrepancies between the vehicles, especially regarding the open ports and the relay attack. This hopefully promotes further discussion on the importance of cybersecurity in connected vehicles. / Bilar idag har blivit alltmer uppkopplade. Idag har de inte bara bluetooth och Wi-Fi funktionalitet utan vissa bilar har förmågan att kopplas till internet via ett mobilt bredband. Denna trend har visats ge bilar nya attackytor som hackare kan utnyttja. Målet med denna studie är att testa säkerheten hos tre olika bilar, Tesla Model 3 (2020), MG Marvel R (2021) och Volvo V90 (2017) med åtanke på tre olika avlyssningsattacker. De attackerna som studien valde var port-skanning på bilen, relä-attack på bilnycklarna och mannen-i-mitten attack. Studien hittar vissa säkerhetsrisker och skillnader mellan de olika bilarna särskilt vid reläattacken och port-skanningen som förhoppningsvis främjar en fortsatt diskussion om cybersäkerhetens vikt för säkrare uppkopplade bilar.
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"Infinite Earths": Crossmedia Adaptation and the Development of Continuity in the DC Animated UniverseNader, Alexander C. 25 February 2015 (has links)
No description available.
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