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1	AI – maskinen med guldpennan? : En studie om hur användningen av artificiell intelligens påverkar det kreativa arbetet hos en copywriter / AI – the machine with the golden pen? : A study on how the use of artificial intelligence affects the creative work of a copywriter Malmqvist, Hanna, Lorentzon, Naima January 2023 (has links) Through interviews with copywriters, this essay examines how AI technologies may influence the creative process their work. We must also look at whether AI can be creative in order to provide an answer to the study topic. Therefor the paper explores the concept of creativity.The conclusion according to the study, shows that AI can be creative when collaborating with humans. For a copywriter, using AI streamlines and simplifies their process. The study also demonstrates that co-creativity, or human and AI collaboration in the creative process, is advantageous to both copywriters and AI.Furthermore, the study demonstrates that copywriters are not necessarily threatened by AI. Certain simple aspects of the process, such swiftly collecting and compiling data, can be replaced by AI systems. A collaboration primarily shows beneficial consequences for a copywriter. They have more time for creativity in their job process. Although most of the study's interviewees are supportive of a wider use of AI technologies in the media sector, there are concerns regarding AI's limited capacity for critical engagement with its own creations. It is also argued that AI lacks other crucial characteristics like warmth and soul, which are essentials aspects of creativity. Artificial intelligence creativity technological development copywriter creative work media production media technology co-creativity Artificiell intelligens kreativitet teknologins utveckling copywriter kreativt arbete mediaproduktion mediateknik co-creativity Media and Communication Technology Medieteknik
2	Gräsligt enligt vem? : En komparativ och kvalitativ analys av kostymdramat Familjen Bridgerton (2020) / Hideous according to whom? : A comparative and qualitative analysis of the costume drama Bridgerton (2020) Svensson, Emilia January 2024 (has links) This study focuses on how taste can be perceived visually between two families in the first season of Netflix’s Bridgerton (2020) with a focus on costume, color and taste. Through the use of qualitative, comparative and semiotic methods, taken from a contemporary Western perspective, screenshots from two separate scenes will be analyzed to examine how the families convey a difference in taste and class based on theory by; Beverley Skeggs, Maria Sturken & Lisa Cartwright, Pierre Bourdieu and Gunther Kress & Theo Van Leeuwen. The results convey that taste and class is perceived depending on how the families’ costumes, focusing on color and fabric, work together with each other. One family shows a consistent use of color and fabric that portray a sense of unity, while the other family focuses on displaying individuality and personality traits through their costumes. Additionally, visual parallels are drawn between Bridgerton and the 2015 adaptation of Cinderella, particularly in how the costumes of Cinderella and her stepfamily may subconsciously influence the audience's interpretation of the characters in Bridgerton. This paper includes a design documentation after page 38 with the name “Mångfald i illustrationer” that is a fictional project in the form of an image bank for the organization Bris. The purpose was to create new illustrations for their website under the section "Vanliga ämnen" that were relatable to the target audience; teenagers between the ages of 13-18. The result is twelve illustrations that can be used in various ways in relation to the section "Vanliga ämnen", that feel inviting and contemporary for the target audience. Bridgerton costume design clothes period drama semiotics color capital class Bris image bank illustrations media production visual communication Familjen Bridgerton kostymdesign kläder kostymdrama semiotik färg kapital klass Bris bildbank illustrationer mediaproduktion visuell kommunikation Cultural Studies Kulturstudier

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AI – maskinen med guldpennan? : En studie om hur användningen av artificiell intelligens påverkar det kreativa arbetet hos en copywriter / AI – the machine with the golden pen? : A study on how the use of artificial intelligence affects the creative work of a copywriter

Gräsligt enligt vem? : En komparativ och kvalitativ analys av kostymdramat Familjen Bridgerton (2020) / Hideous according to whom? : A comparative and qualitative analysis of the costume drama Bridgerton (2020)