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Efficient social media marketing for sustainable fashion companies : Increasing interest and engagement on Instagram among millennial males by appealing to their values. / Effektiv marknadsföring av hållbart mode via sociala medier : uppmuntra intresse och engagemang på Instagram bland millennial män genom att tilltala deras värdesättningar.Lilja, Natalia January 2019 (has links)
Purpose: The purpose of this paper is to identify how social media, specifically Instagram can be used to encourage interest among the millennial male for sustainable fashion products. The study contributes to give marketing insights and a broader understanding of the millennial male’s online behaviour, so that fashion companies within the sustainable sector of the industry can benefit from these when broadening their target market. The findings are to contribute within the field of textile management. Design/method/approach: The study has used a model based on millennial male values that were connected to visual picture content. The model illustrates how the millennial male is influenced by several factors and values, ultimately determining which type of visual social media content that results in the most engagement and interest for sustainable products. The methods included posting visual content on two different channels on the Instagram profile of a sustainable fashion company aimed at mainly millennial males. Different kinds of engagement with the content was measured in order to determine which type of content was the most successful at encouraging interest among millennial males towards sustainable fashion products. Findings: The findings of this research show that pictures posted on both Instagram feed and Instagram stories with social and aesthetic, as well as close-up and detail content, are likely to perform well and encourage interaction and engagement on Instagram. The findings also show that production related pictures are not generating an interest from the millennial male. Moreover, in order to reach a wider audience with the content shared on Instagram stories and feed content need to be used simultaneously. These findings suggest that companies can encourage male millennials to purchase sustainable products by appealing to their values. Practical implications: The findings by this study are valuable for sustainable fashion companies that are looking for ways to improve their reach and engagement with millennial males. The findings of this value can also benefit marketers to improve their marketing strategy on Instagram. Originality/value: The findings show that Instagram can be used to reach out to a wide spread of Instagram users with an interest of sustainable fashion. Moreover, the findings suggest that companies can encourage sustainable fashion consumption through appealing to the values of their target market, using social media content. Keywords: Sustainable fashion, Social media marketing, millennial male, marketing, Instagram content for marketing Paper type: Research paper / Syfte: Syftet med studien är att skapa förståelse för hur sociala medier, specifikt Instagram, kan användas för att öka intresse för hållbart mode hos millennial mannen. Studien kommer öka förståelsen för marknadsföring och vilken typ av innehåll som genererar mest intresse och engagemang online hos millennial mannen. Studiens rön ska gynna hållbara modeföretag att utöka och rikta sin marknadsföring online. Resultatet ska bidra till fördelar och ökad kunskap inom textilmanagement, eftersom studien utgår från företagsperspektiv istället för konsumentperspektiv. Metod: Denna studie har använt sig av en modell som är baserad på värdesättningar hos millennial mannen. Millennial mannens värden kopplades till bildmaterial som användes i studien. Modellen visar hur millennial mannen blir påverkad av faktorer och värdesättningar och sedan bestämmer vilken typ av social media innehåll som tilltalar honom mest. Det empiriska materialet i denna studie samlades in via ett hållbart modeföretags Instagram konto. Detta företag fokuserar på herrmode. Två olika kanaler användes för datainsamlingen: Instagram feed och story. Olika slag av engagemang mättes för att kunna bedöma vilket slag av innehåll i social media resulterade i mest intresse till hållbart mode hos millennial mannen. Resultat: Studiens resultat visar att bilder inom temat social och estetik samt närbilder och detaljerade bilder resulterar i mest engagemang och samverkan på Instagram. Resultaten tyder även på att bilder inom temat produktion inte intresserar millennial mannen. För att kunna nå ut till en bredare samt djupare kundkrets bör Instagram feed och story användas tillsammans. För att uppmuntra millennial mannen till att köpa hållbart mode bör företag sträva till att tilltala millennial mannens värdesättningar. Praktisk implikation: Studiens resultat är värdefull för hållbara modeföretag som strävar att nå ut till en bredare kundkrets, specifikt millenial mannen. Utöver det kan studiens resultat bidra till en effektivare marknadsföring och målsättning för att fånga den hållbara kunden. Ursprung/validitet: Studiens resultat visar att användningen av Instagram inom marknadsföringssyfte kan nå ut till en stor mängd av plattformens användare. Utöver detta tyder resultaten på att företag kan uppmuntra hållbar modekonsumtion då de tilltalar målgruppens värdesättningar och intressen med innehållet som delas på Instagram. Nyckelord: Hållbart mode, Sociala media marknadsföring, Millenium mannen, Marknadsföring, Instagram innehåll för marknadsföringssyfte Paper typ: C-uppsats
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Aid required to halving poverty in Tanzania until 2015Johansson, Anders, Lindberg, Joakim January 2007 (has links)
<p>Halving poverty until 2015 is something that all member states of United Nation have agreed up on by adopting the Millennium Development Goals MDG in 1991. The question asked in this paper is how much aid is needed in Tanzania, to reduce poverty by half. The method we use links estimated annual economic growth rates to the required amount of aid needed to halve poverty.</p><p>This study finds that during 2002-2015 Tanzania should receive between $37 to $43 (2002 US dollar) per year and capita depending on the underlying assumptions. Between 1994 and 2002 Tanzania received 36 dollar per year and capita so the amount of aid must at least be kept on the same level as preceding years and perhaps be increased to reach the goal of halving poverty until 2015.</p><p>Moreover, this study only calculates the cost of reaching the first MDG and not the cost of reaching the remaining goals stated in the United Nations Millennium Declaration.</p>
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Aid required to halving poverty in Tanzania until 2015Johansson, Anders, Lindberg, Joakim January 2007 (has links)
Halving poverty until 2015 is something that all member states of United Nation have agreed up on by adopting the Millennium Development Goals MDG in 1991. The question asked in this paper is how much aid is needed in Tanzania, to reduce poverty by half. The method we use links estimated annual economic growth rates to the required amount of aid needed to halve poverty. This study finds that during 2002-2015 Tanzania should receive between $37 to $43 (2002 US dollar) per year and capita depending on the underlying assumptions. Between 1994 and 2002 Tanzania received 36 dollar per year and capita so the amount of aid must at least be kept on the same level as preceding years and perhaps be increased to reach the goal of halving poverty until 2015. Moreover, this study only calculates the cost of reaching the first MDG and not the cost of reaching the remaining goals stated in the United Nations Millennium Declaration.
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Fatores determinantes das estrat?gias de gest?o ambiental na ind?stria millennium inorganic chemicals: cristal globalAlves, Wellington 10 May 2013 (has links)
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Previous issue date: 2013-05-10 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The general aim of this research was to analyze the factors that determine the environmental
management strategies in the industry Millennium Inorganic Chemicals: Crystal Global, but
also analyze which environmental management strategies are used by industry. For the
achievement of the proposed objective, we conducted a case study organization based in
twenty-eight environmental management strategies raised in the literature. Following this
survey, it was possible to ascertain which of these strategies are used in the industry studied,
as well as which factors are decisive for the implementation of these. The research is
characterized as qualitative and applied, as the goals is exploratory and descriptive, with
regard to the data, these were obtained through interviews with the directors of the
organization and also documents made available by the industry. As a main result, it was
realized that the industry practices twenty-eight twenty of environmental management
strategies proposed in this study, the scale Waste Management that encompasses more
strategies. Regarding the determinants realized that the endogenous factors that are most
pressing for the organization creating environmental strategies, and these determinants, since
the exogenous, with the exception of environmental legislation, not put pressure on the
organization / O objetivo geral dessa pesquisa foi analisar os fatores que determinam as estrat?gias de gest?o ambiental na ind?stria Millennium Inorganic Chemicals: Cristal Global, como tamb?m analisar quais estrat?gias de gest?o ambiental s?o usadas pela ind?stria. Para o atingimento do objetivo proposto, foi realizado um estudo de caso na organiza??o baseado em vinte e oito estrat?gias de gest?o ambiental levantadas na literatura. Ap?s esse levantamento, p?de-se verificar quais dessas estrat?gias s?o usadas na ind?stria estudada, como tamb?m quais fatores s?o determinantes para implanta??o destas. A pesquisa caracteriza-se como qualitativa e de natureza aplicada, quanto aos objetivos ? explorat?ria e descritiva, no que se refere aos dados, estes foram obtidos por meio de entrevistas junto aos diretores da organiza??o e tamb?m documentos disponibilizados pela ind?stria. Como principal resultado, percebeu-se que a ind?stria pratica vinte das vinte e oito estrat?gias de gest?o ambiental propostas nesse estudo, sendo a dimens?o Gest?o de Res?duos que mais engloba estrat?gias. Quanto aos fatores determinantes percebeu-se que os fatores end?genos s?o os que mais pressionam a organiza??o para cria??o de estrat?gias ambientais, sendo estes determinantes, j? os ex?genos, com exce??o da legisla??o ambiental, n?o exercem press?o sobre a organiza??o
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Luminous red galaxies in simulationsRatsimbazafy, Ando Lalaina January 2010 (has links)
>Magister Scientiae - MSc / There have been a number of attempts to measure the expansion rate of the Universe using age-dating of Luminous Red Galaxies (LRGs).Assuming stars in LRGs form at the same time, age-dating of two populations of LRGs at different redshifts can provide an estimate of the time difference associated with the corresponding redshift interval (dt/dz). This gives a direct estimate of the Hubble parameter at the average redshift of the two populations. In this thesis, we explore the validity of the assumptions in this method using LRGs identified in the Millenium Simulation.We study the properties of LRGs simulated using two semi-analytical models for galaxy evolution and discuss LRG selection criteria. We use stellar population modelling and spectral synthesis to estimate the errors on ages that can be expected and discuss optimization of an age-dating experiment.We find that H(z) using simulated galaxies from MS can be recovered with high accuracy. Using Single Stellar Populations (SSPs) to age -date LRGs is not sufficient for this experiment but if the star formation histories of galaxies are used, accurate ages are obtainable. We discuss an observing program to carry out this experiment using SALT (Southern African Large Telescope).
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From a Dark Millennium Comes the Music of Amber: A Comparative Study of Two Works by Joseph SchwantnerPopejoy, James 08 1900 (has links)
The two works of Joseph Schwantner which are the focus of this study, are quite unique for this composer. These two pieces represent the only instance in which Schwantner used the same music for two different compositions. From a Dark Millennium, and Sanctuary from the Music of Amber, are identical in musical material, form and length. While From a Dark Millennium was written for a large wind ensemble, Sanctuary was scored for a sextet of flute, clarinet/bass clarinet, violin, cello, piano, and percussion. The comparative analysis of these pieces reveal the essence of the music, as well as explores the scoring of each version. Both the melodic and harmonic material in this music is based almost entirely on an octatonic scale of alternating whole and half steps. Very little musical material is used in these works, however the approach toward expanding this material is exceptionally creative. The music shifts abruptly from sections that are sparse and soloistic, to scoring that is very dense. While the piano is utilized as the central timbre in both versions, the wind ensemble presents a much heavier and more percussive sound throughout. The chamber version, due to its size and instrumentation, is more ethereal, and features the performers in a soloistic environment. In examining both of these works, many of the distinctive traits found in the music of Joseph Schwantner are exhibited. The differences between these two versions help to illustrate his unique approach to composition and orchestration. The two works have also had a significant impact in their respective performance media as well. From a Dark Millennium has become an important part of the repertoire for wind ensembles; and Music of Amber, which won the 1981 Kennedy Center Friedheim Award for excellence in chamber composition, is one of Schwantner's most performed chamber pieces.
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Trilogie Milénium v žánrových proměnách / The Millennium trilogy in the genre transformationsHofmanová, Petra January 2016 (has links)
In the thesis I would like to focus on the very topical literary work: Millennium trilogy by Stieg Larsson who died in 2004. The trilogy consists of three parts: The girl with the dragon tattoo, The girl who played with fire and The girl who kicked the hornets' nest. The trilogy will be examined from the perspective of genre determination. With the professional literature I would like to describe each genre and it's possibility of use. I would also like to find a typical features of particular genre in different forms: situations, characters, conflicts, etc. One part of my thesis will be dedicated to the writer and his autobiography traits. I would also like to turn to the fourth part of the trilogy by David Lagercrantz. I will try to answer the question why the trilogy has been extended, what literature genre is characteristic for the writer and what changes have been made in content or formal features of the story. During my work I would like to compare the trilogy with other Nordic literature pieces to find the cause of increasing sale of this kind of literature nowadays.
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Metas sociais nacionais e federalismo no Brasil: a necessidade da integração dos sistemas de informação social / National socials goals and federalism in Brazil: the need of national integration of the social data information systemsCastro, Daniela Rodriguez de 01 June 2006 (has links)
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Previous issue date: 2006-06-01 / This purpose of this research is to study the importance of national integration of the social data information systems as an essential instrument for public policy planning with a view to Brazil s social and economic development and to the country s social goals.
The lack of an integrated system corroborates the level of improvisation of the Brazilian public administration and shows how fragile the State is in preparing and implementing policies to foster social and economic development. Social policies are not based on a diagnosis of their quality, nor are there indicators to monitor the implementation and results of such policies. Moreover, public authorities do not consider time limits or goals for the social area. That is why this study supports the need to establish social goals, rather than fiscal goals only, to which the executive authorities will be committed so as to include social development as a target to be reached through public policy planning.
Having such approach in mind, in this study we conducted an analysis of the concept of social-economic development, public policy planning and information, considering also the use of national social goals, utilizing, as an example, the UN Millenium Development Goals, in addition to examining the current responsibilities of the local governments and discussing the importance of federal coordination in attaining country-wide goals. This study resulted in a draft proposal for the national integration of the social data information systems, including certain technical and legal aspects involving the implementation thereof and a ratification of the importance of such integration in order to reach the country s social goals / Esta pesquisa tem como objetivo analisar a importância da integração nacional dos sistemas de informação social como instrumento essencial ao planejamento das políticas públicas para o desenvolvimento socioeconômico e para o alcance de metas sociais nacionais.
A falta de um sistema integrado evidencia o grau de improvisação da administração pública no Brasil e mostra a precariedade do Estado na elaboração e na implementação de políticas em prol do desenvolvimento socioeconômico. As políticas sociais não partem de um diagnóstico de qualidade, como tampouco há indicadores suficientes que monitorem sua implantação e seus resultados. Ademais, os governantes não têm em vista metas nem prazos na área social. Por isso, o presente estudo sustenta a necessidade de adoção de metas sociais, e não somente fiscais, que comprometam os governantes e que direcionem o planejamento público rumo ao desenvolvimento social.
Para realizar esta abordagem, o trabalho analisou o conceito de desenvolvimento socioeconômico, de planejamento público e de informação, passando pela adoção de metas sociais nacionais, utilizando como exemplo os Objetivos de Desenvolvimento do Milênio das Nações Unidas, além de ter examinado as atuais atribuições municipais e trazer à discussão a importância da coordenação federal para o alcance de metas nacionais. O final do trabalho consiste no esboço de uma proposta de integração nacional dos sistemas de informação social, considerando alguns aspectos técnicos e jurídicos para sua implementação e reafirmando a importância dessa integração para o alcance de metas sociais nacionais
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Variabilité climatique centre/est Pacifique au cours du dernier millénaire reconstruite à partir d’analyses géochimiques sur des coraux massifs / Last centuries variability in the central/eastern tropical pacific reconstructed from massive coral geochemical analysisMoreau, Melanie 21 November 2014 (has links)
L’océan Pacifique est le siège de variabilités climatiques interannuel et multi-décennale, El Niño Southern Oscillation (ENSO) et la Pacific Decadal Oscillation (PDO), dont les répercussions (via des téléconnections) peuvent être mondiales. Des impacts importants sur les populations, les activités socio-économiques et sur l’environnement ont été attribuées à ENSO. Il est alors primordial d’améliorer notre compréhension de la dynamique Pacifique et notamment du phénomène ENSO ainsique son évolution sous l’effet du changement climatique.Les mesures géochimiques (Sr/Ca et 818O) réalisées sur les coraux constituent des enregistrements paléoclimatiques de choix pour l’étude de l’évolution d’ENSO et sont essentielles pour mettre en perspective la dynamique actuelle du climat par rapport à sa dynamique passée. Après avoir évaluer la robustesse du paléothermomètre géochimique corallien (Sr/Ca), cette thèse a permis la reconstruction de température de surface océanique (SST) à partir de coraux de l’atoll de Clipperton (Pacifique tropical Est) et de l’archipel des Marquises (Pacifique tropical centre) couvrantplusieurs parties du dernier millénaire. Nos résultats suggèrent que la structure spatiale d’ENSO étaitplutôt stable au cours des deux derniers siècles, montrant majoritairement une structure de type ENSOcanonique (Est Pacifique) par opposition à l’ENSO Modoki (centre Pacifique). Bien qu’encore débattue, cette structure spatiale pourrait avoir évoluée très récemment, en liaison avec le changement climatique global (et cela pourrait continuer dans le futur). A l’échelle décennale, nos deux zones d’étude (centre et Est Pacifique) sont influencées par la PDO.Les résultats de cette thèse tendent également à suggérer que l’activité d’ENSO actuelle (sous l’effet du forçage anthropique) n’est pas atypique à l’échelle du dernier millénaire. En effet, son intensité et sa fréquence étaient plus fortes au début du petit âge glaciaire (LIA, 16ème siècle). La comparaison deces résultats avec un ensemble de simulations climatiques (PMIP3) montre que la variabilité ENSO estbien reproduite par ces modèles climatiques mais qu’ils échouent à reproduire correctement l’état moyen des températures du Pacifique. / The Pacific Ocean is the place of interannual and multi-decadal climate variabilities, namely the El Niño Southern Oscillation (ENSO) and the Pacific Decadal Oscillation (PDO). There can have globals impacts via teleconnections. Major impacts on populations, economic and environmental activitieshave been attributed to ENSO. It is therefore essential to improve our understanding of the Pacificdynamic, particularly ENSO activity and its evolution under recent climate change.Geochemical measurements (Sr/Ca and 818O) performed on corals are relevant paleoclimatic records for studying the evolution of ENSO and are essential to put into perspective the current climatedynamic in comparison to past climate.After an evaluation of the robustness of the coral geochemical paleothermometer (Sr/Ca), we present the reconstruction of sea surface temperature (SST) from Eastern tropical Pacific coral (Clippertonatoll) and central tropical Pacific coral (Marquesas archipelago) covering several parts of the last millennium. Our results suggest that ENSO spatial pattern was relatively stable over the past two centuries, mainly indicating an eastern Pacific ENSO pattern (canonical) in comparison to the centralPacific ENSO (Modoki). Although still debated, this spatial pattern could have recently changed dueto global climate change (and this could continue in the future). At the decadal timescale, both studiedareas (central and eastern Pacific) are influenced by the PDO.The results of this Phd thesis also suggest that the present day ENSO activity (under the influence ofanthropogenic forcing) is not atypical throughout the last millennium. The intensity and frequency of ENSO were stronger in the early Little Ice Age (LIA, 16th century). These results are compared withan ensemble of climate simulations (PMIP3) and indicate that ENSO variability is correctly reproduced by numerical climate models but that these models fail to correctly reproduce the mean temperature state of the Pacific.
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Les objectifs du Millénaire pour le développement : regard critique sur leur mise en œuvre par les Églises anglicanes de deux pays du Sud : Angola et RD Congo / The Millenium Development Goals : a critical look on their implementation by the Anglican churches of two countries of South : Angola and RDCMansita, Sangi 09 October 2014 (has links)
L’attention se focalise dans notre thèse sur la question de savoir comment la Communion anglicane en général, et l’Église anglicane de la RDC et celle d’Angola, en particulier, s’approprient des résolutions et des recommandations qui résultent de la TEAM Conférence. Le concept de la pauvreté est à l'origine de tous les maux dont souffrent les Églises dans le Sud. De nos jours, un certain nombre d'initiatives missionnaires qui exhibent les signes de piété cachent toujours une motivation liée à l’argent. Les OMD érigent la pauvreté dans toutes ses dimensions comme un défi majeur, auquel doit faire face l'humanité, un rideau de fer à briser pour le développement des nations du Sud. Vu l’ampleur de la pauvreté qui, en dépit de multiple mesures et solutions envisagées, continue de croire, nous nous rendons vite compte que c'est l’Africain lui-même, selon notre avis, qui est l’origine de la misère de son pays et de son continent. On peut en arriver à la prise de nombreuses mesures et à faire l’économie de différents facteurs pour la sortie de crise, mais le tout premier réside dans l’Homme africain lui-même. Le Sud est un peuple qui est, avant tout, à la merci des puissants internes. On assiste à la déroute de l’intelligence, à la perte de la raison et de l’autonomie de la part d'un certain nombre de politiques africains, mettant sur pied des institutions amputées de toute capacité de faire des choix libres et judicieux, œuvrant en priorité pour la «politique du ventre». / The attention is focused in our thesis on the question of how the Anglican communion in general, and the Anglican Churches of Angola and RDC in particular, have appropriated resolutions and recommandations resulting from the TEAM Conference. The concept of "poverty" in the broad sense is the root of all the problems plaguing societies and the churches of the South. Nowadays, a certain number of missionary and pastoral initiatives which appear to be based purely on piety always have unexpressed motives which have to do with the pursuit of personal material interests. The emphasis has always been placed on economic growth as a necessary factor which can be used for raising the standard of living of the poor in the South. However, there are many States that have experienced considerable economic growth, like Angola, but the income of the poor class increases so unbalanced and uneven, and stlll is, for many famillies, unsatisfactory. The Millennium Declaration declared poverty in all its dimensions to be the main challenge facing humanity, an iron curtain which needed to be breached for the development of Southem Nations. Given the extent of poverty which, despite multiple routes taken and solutions envisaged, continues to grow, we quickly realize that it is only the African who is, in our opinion, the origin of the misery of his country and his continent. Therefore, we can continue to consider many measures and the economy of different factors to end the crisis, but the main factor is the African man himself. The people of the South are, above all, at the mercy of internal forces. We are witnessing the defeat of intelligence, the loss of reason and autonomy on the part of a number of African policies, creating institutions cut off from all ability to make free and wise choices, working as a priority for the "politics of the belly".
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